scholarly journals Celebrity Physical Attractiveness Effect on Consumer Buying Behavior

2019 ◽  
Vol 16 (2) ◽  
pp. 173
Author(s):  
Rizwan Khalid ◽  
Tehreem Yasmeen
Keyword(s):  
Physical Attractiveness ◽  
Purchase Intention ◽  
Positive Impact ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Point Of View ◽  
Buying Behavior ◽  
Specific Product ◽  
The Impact ◽  
Consumer Buying Behavior

Nowadays, the use of celebrity as brand endorsements is increasing. Celebrity is considered to be the fastest and safest way for a brand to develop an association and a bond in consumer minds. This study aimed to analyze the impact of a celebrity physical attractiveness on consumer buying behavior. This study only focuses on the buying intention of mobile phone product. Data was gathered from college (both private and public) undergraduate by questionnaires with an individual's age between 17 to 30 years as the target respondent. The reason in selecting those students with specific age is because they are the target consumer of the specific product that has been chosen as the research object. The researcher used simple random sampling as a sampling technique with 376 respondents and regression analysis is used to model the relationship between variable. This study concluded that there is a positive impact between the physical appearance of celebrity to purchase intention. There are a no different perception from gender, ages, institution type, and education background point of view regarding the attractiveness of celebrity physical and their intention to buy.

scholarly journals The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan

2019 ◽  
Vol 7 (1) ◽  
pp. 23 ◽  
Author(s):  
Qaswa Kamran ◽  
Danish Ahmed Siddiqui
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Relationship ◽  
Positive Impact ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Advertising Appeal ◽  
Home Appliance ◽  
The Impact ◽  
Consumer Buying Behavior

This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is limited to high involvement products specifically home appliance brands. It also aims to assess the most influential advertising appeal that impacts the buying decision of the consumers. A quantitative approach was used, and the questionnaire-based survey was conducted using a sample size of 200 respondents and their response to different appeals like love, humor, happiness and excitement were recorded. The hypothesized model has been tested using factor analysis and structural equation modeling (SEM). The results show a positive impact of emotions like love, humor and happiness in influencing the purchase intention of the consumers. The paper confirms the positive relationship between emotional advertising and consumer buying behavior with respect to the home appliance brands.

scholarly journals Online classified Advertisements & consumer Buying Behavior: A case of analyzing the behavior of Karachi Buyers towards “OLX”

2020 ◽  
Vol 10 (02) ◽  
Author(s):  
Asim Rafiq
Keyword(s):  
Positive Impact ◽  
Sampling Technique ◽  
Specific Area ◽  
Marketing Mix ◽  
Buying Behavior ◽  
First Case ◽  
Consumer Interests ◽  
The Impact ◽  
Consumer Buying Behavior

The aim of this case study is to evaluate the impact of classified online ads available to shoppers for their convenience and to examine their buying behavior in Karachi. In this study sample size of 270 respondents has been taken by using a convenient sampling technique. Internet is a feasible option of buying products so, the variables used in this study as an independent variable are usability, interactivity, trust, marketing mix, aesthetics, and the dependent variable is consumer buying behavior. Factor analysis, Regression analysis and Reliability analysis are the statistical methods used in this study to analyze the results.  Results show that usability, interactivity, trust and marketing mix has a positive impact on consumer buying behavior while classified ads webs are weak in the aesthetics area and also lacking in retaining consumer interests in purchasing. After including demographics variables and excluding the limitation of this study for a specific area, a researcher could expedite research from a new perspective. The findings of this study contribute to the existing body of knowledge as it is the first case study that targets the online medium of purchase in the context of Karachi.

scholarly journals Impact of Packaging on Consumer Buying Behavior at Dhaka City

2016 ◽  
Vol 5 (2) ◽  
pp. 93-100
Author(s):  
Wahida Shahan Tinne
Keyword(s):  
Sampling Technique ◽  
Logit Analysis ◽  
Dhaka City ◽  
Buying Behavior ◽  
Product Price ◽  
Marketing Tool ◽  
Self Service ◽  
Color Background ◽  
The Impact ◽  
Consumer Buying Behavior

Package becomes an ultimate selling proposition stimulating impulse buying behavior, increasing market share and reducing promotional costs. Packaging is known as the physical appearance of the product that includes design, color, shape, label and materials of a product. It is also used as a marketing tool to get the consumers’ attention. Packaging is considered as all the activities of designing and producing the container for a product. Due to changing consumers’ life-style and increasing self-service, the packaging is considered as fifth ‘P’ along with the other 4ps – product, price, place, and promotion. The main objective of this paper is to find out the impact of packaging on consumers at Dhaka city in Bangladesh. The logit analysis is used to identify the impact of packaging on consumer buying behavior. The researcher has identified seven variables that found in previous researches of the impact of packaging. The dependent variable is Consumer Buying Behavior Dependent on Packaging. The independent variables are Packaging Color, Background Image, Packaging Material, Font Style, Design of Wrapper, Printed Information and Innovation. The questionnaire is designed on Likert Scale where consumers are asked to put a tick mark on seven statements. These seven statements are selected based on variables that found in previous researches of the impact of packaging. The sampling technique is non-probability sampling. The researcher tries to find out customers who have shown interest in survey and respondents are asked questions who usually take major purchase decisions for the family consumption. So in this study, convenience sampling is applied. The sample size is 120. Sampling Area is Banani, Dhanmondi, Gulshan, and Shyamoli. It is focused on the specific areas only. It can be done in an extensive way. The sample can be large. Statistical tools SPSS is used to find out the relationship of the hypothesis of the impact of packaging on consumers of Dhaka city in Bangladesh.

scholarly journals The Impact of Young Celebrity Endorsements in Social Media Advertisements and Brand Image Towards the Purchase Intention of Young Consumers

2019 ◽  
Vol 10 (5) ◽  
pp. 54
Author(s):  
Arman Hj Ahmad ◽  
Izian Idris ◽  
Cordelia Mason ◽  
Shenn Kuan Chow
Keyword(s):  
Social Media ◽  
Physical Attractiveness ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Young Consumers ◽  
The Impact ◽  
Celebrity Endorsers

Introduction: The power of young celebrities and brand image in influencing young consumers are becoming more relevant in the marketing and advertising of products and services of the plethora of brands we have in the twenty-first century. Businesses and brands use young celebrities to endorse their products to appeal more towards younger consumers. This research investigates the impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers.Methodology: The theoretical framework from Shimp’s TEARS Model of celebrity endorsement is derived from 4 research studies and the variables were tested using 5-point Likert scale on a sample of 282 respondents who are young consumers, aged between 13 to 18 years old. All respondents were recruited using stratified sampling technique and data were analyzed using SmartPLS. The results derived from the data analyses conducted highlights eight main findings.Results: From the TEARS Model, similarity and respect has an influence on celebrity endorsement in social media whereas expertise, physical attractiveness and trustworthiness do not influence celebrity endorsement in social media. Brand image and celebrity endorsement in social media also found to be significant antecedents for the purchase intention. These findings will provide insights to marketer of businesses who requires to understand the attributes of young celebrity endorsements on social media advertisements that will appeal to young consumer. In this technological era, businesses build their brand image via investing in advertising; especially in social media advertising and celebrity endorsements.Recommendations: Following the current findings of the insignificance of expertise, physical attractiveness, and trustworthiness of the celebrity endorsers towards young consumers; marketers should look into similarity and respect qualities of their young celebrity endorsers if they would like to appeal their brands and products to pique the interests of young consumer which now become one of the major group of consumers in the world.

scholarly journals Impact of Sexual Jealousy on Partner Infidelity among University Students: Gender as Moderator

2020 ◽  
Vol 1 (1) ◽  
pp. 22-29
Author(s):  
Dr Muhammad Saleem ◽  
Amna Nazeer ◽  
Areeha Khan Durrani
Keyword(s):  
University Students ◽  
Positive Impact ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Sexual Jealousy ◽  
Moderation Model ◽  
The Impact ◽  
Moderating Role ◽  
Significant Moderator

This research was aimed to examine the moderating role of gender on the impact of sexual jealousy on partner infidelity among university students. For the purpose, a sample of 352 students were recruited through simple random sampling technique from four cities (Bahawalpur, Multan, Lahore, Rawalpindi) of Punjab, Pakistan. Respondents were given two questionnaires; Interpersonal Jealousy Scale and Infidelity Questionnaire. After data collection, results were analysed through SmartPLS (3.0) for moderation model.  The results showed that sexual jealousy had significant positive impact showing 59% variance on partner infidelity, whereas, gender was found to be a significant moderator between sexual jealousy and partner infidelity (R2= 0.594, t= 2.403, p<.01). The results of this research are discussed in detail with limitations and future suggestions for the future researches related to impact of sexual jealousy on partner infidelity.

scholarly journals Does Knowledge Sharing Increase Innovation Capability? Answer from Indonesian Company

2020 ◽  
pp. 169-181
Author(s):  
Dewiana Novitasari
Keyword(s):  
Knowledge Sharing ◽  
Manufacturing Industry ◽  
Industrial Revolution ◽  
Explicit Knowledge ◽  
Positive Impact ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Innovation Capability ◽  
New Research ◽  
The Impact

Nowadays, there are a lot of innovations being discussed, conducted in a seminar, written, and explained in a small to a large classroom and also a meeting room. Innovation is related with the essentials of surviving in the middle of industrial era 4.0. Innovation is unable to be separated with the personal knowledge, in which both of them need a good and continuous management. This research aimed to measure the tacit influence and explicit knowledge towards innovation capability as well as answering research questions regarding the impact of knowledge sharing to improve innovation capability in the manufacturing industry. Data collection is done through a simple random sampling technique given to 610 employees in packaging industries in Indonesia. The questionnaire results that were given back and were valid have a number of 393 samples. Data processing was used SEM method with SmartPLS 3.0 software. The result of this research concluded that explicit and tacit knowledge have positive impact towards innovation capability. This new research proposed a model for building innovation capability in packaging industries through tacit and explicit knowledge transfer. This research could pave the way to improve readiness index to packaging industries in facing the era of industrial revolution 4.0.

Exploring Employee Motivation And Creativity on SMEs Innovation Implementation Activities In Nigeria

2013 ◽  
Vol 1 (2) ◽  
pp. 21-27
Author(s):  
M. A. Ndaliman ◽  
Kamariah Ismail ◽  
A. I. Chikaji ◽  
Mohd Khairuddin Ramliy
Keyword(s):  
Survey Research ◽  
Random Sampling ◽  
Research Method ◽  
Positive Attitude ◽  
Positive Impact ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Employee Motivation ◽  
Innovation Implementation ◽  
The Impact

Objective The study is aimed at uncovering the impact level of employee motivation and creativity on innovation implementation among SMEs sector in Nigeria Methodology/Technique The study adopted a survey research method to elicit data from the sample of selected SMEs using simple random sampling technique. Findings – The study revealed that employee motivation and creativity has significant positive impact on implementation of SMEs innovations. Findings The study revealed that employee motivation and creativity has significant positive impact on implementation of SMEs innovations. Novelty The paper demonstrate how motivation and creativity of employee determine their positive attitude and re-enforcement on the factors to spur efficiency in implementation. Type of Paper Empirical paper Keywords: , Employee Motivation, Creativity, SMEs, Innovation Implementation

Impact of Transactional and Transformational Leadership Styles on Employees’ Performance in Nigerian Institute for Trypanosomiasis Research (NITR), Kaduna State

2019 ◽  
Vol 1 (2) ◽  
pp. 17-27
Author(s):  
Iliya Yusuf Mamza ◽  
Idachaba Odekina Innocent ◽  
Elam Wunaki Elkanah
Keyword(s):  
Transformational Leadership ◽  
Leadership Styles ◽  
Structural Equation ◽  
Least Squares Method ◽  
Positive Impact ◽  
Employee Performance ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
The Impact ◽  
Transactional And Transformational Leadership

The aim of this study is to determine the impact of transactional and transformational leadership styles on employee performance in Nigeria Institute for Trypanosomiasis Research, Kaduna State. A structured questionnaire was used to sample respondents using simple random sampling technique. Multifactor Leadership Questionnaire (MLQ-5X) was used to measure leadership styles and employee performance was measured using salary, job experience and job satisfaction. A total of 230 questionnaires were distributed to the respondents. Structural equation model was used to analyze data using partial least squares method SmartPLS2. The result showed that transformational and transactional leadership styles has a significant and positive impact on employee performance. Therefore, it saw recommended that Nigeria Institute for Trypanosomiasis Research should practice transformational leadership styles to improve employee performance in the organization in Kaduna State.

scholarly journals Missing Link between Quality of Work Life and Productivity of Loan Disbursement: The Ghanaian Perspective

2016 ◽  
Vol 11 (3) ◽  
pp. 203 ◽  
Author(s):  
Emmanuel Yaw Ampofo ◽  
Kwasi Dartey-Baah
Keyword(s):  
Positive Impact ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Well Being ◽  
Work Life ◽  
Quality Of Work Life ◽  
Cross Sectional ◽  
Quality Of Work ◽  
The Impact

The study examines the impact of credit officers’ Quality of Work Life (QWL) on productivity of loan disbursement in 10 selected Savings and Loans Companies in the Accra, Ghana. The study was quantitative, cross-sectional, descriptive and analytical. Out of 1602 employees, 310 employees were sampled. Simple random sampling technique was used to select both companies and respondents. 92% of questionnaires were self-administered and 8% were e-mailed. The finding indicated a significant positive impact of credit officers’ QWL on productivity of loan disbursement (β= .274, p&lt;.001).<strong> </strong>It was suggested that it will be profitable to and prudent on the part of managers not to play with the QWL of credit officers if they really want to experience an increase in loan disbursement. Also, managers’ comprehensive focus on the general happiness of credit officers by ensuring employees’ holistic well-being in the organisation will lead to productivity of loan disbursement. The study becomes the first to research on both credit officers and productivity of loan disbursement in the financial sector of Ghana.

scholarly journals THE IMPACT OF VISIONARY LEADERSHIP, LEARNING ORGANIZATION AND INNOVATIVE BEHAVIOR TO PERFORMANCE OF CUSTOMS AND EXCISE FUNCTIONAL

2017 ◽  
Vol 1 (02) ◽  
pp. 52-60
Author(s):  
Muhammad Anshar
Keyword(s):  
Data Analysis ◽  
Learning Organization ◽  
Random Sampling ◽  
Positive Impact ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Visionary Leadership ◽  
Innovative Behavior ◽  
And Performance ◽  
The Impact

This research aims to determine the impact of visionary leadership, learning organization, and innovative behavior on the performance of Functional Officers of Customs and Excise Inspectors at Tanjung Priok Customs and Excise Main Service Office. The research was conducted at Tanjung Priok Customs and Excise Service Office using the number of samples of 78 Functional Officers of Customs and Excise Inspectors. The sample was selected using simple random sampling technique. Data collection was done by using questionnaire and data analysis using path analysis. The results showed that 1) visionary leadership, learning organization and innovative behavior have a direct and positive impact on performance, 2) visionary leadership, and learning organization have a direct and positive impact on innovative behavior and 3) visionary leadership have a direct and positive impact on learning organization. The conclusion of this research is to improve the performance of Functional Officer of Customs and Excise Inspectors at TanjungPriok Customs and Excise Main Service Office, it is necessary to increase the aspect of visionary leadership from Head of Main Service Office, learning organization at Main Service Office and innovative behavior at Functional Officers of Customs and Excise Inspectors. Keywords : visionary leadership, learning organization, innovative behavior, and Performance.

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