scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI SECARA ONLINE MELALUI JEJARING MEDIA SOSIAL INSTAGRAM (STUDI KASUS PADA PRODUK FASHION)

2021 ◽  
Vol 2 (1) ◽  
pp. 20
Author(s):  
Indah Stefani Tatemba ◽  
Rinny Cherill Rantung
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Customer Service ◽  
T Test ◽  
Sales Promotion ◽  
Visual Merchandising

Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi minat beli secara online pada jejaring media sosial Instagram khususnya pada produk Fashion serta untuk mengetahui apakah ada perbedaan minat beli berdasarkan perbedaan gender yaitu pria dan wanita. Penelitan ini adalah penelitian kuantitatif-kualitatif yang menggunakan Exploratory Factor Analysis (EFA). Data yang digunakan dalam penelitian ini adalah data primer yang didapatkan dengan cara mengembangkan kuesioner. Untuk mendapatkan data yang dibutuhkan maka penelitian ini menggunakan 370 data responden dengan 24 item pernyataan yang telah melalui proses validasi. Hasil penelitian ini menemukan bahwa ada 4 faktor yang mempengaruhi minat beli secara melalui jejaring media sosial Instagram yaitu Faktor Sales Promotion, Faktor Customer Service, Faktor Visual Merchandising, dan Faktor Payment. Berdasarkan uji independent t-test ditemukan adanya perbedaan terhadap beberapa faktor yang mempengaruhi minat beli secara online melalui jejaring media sosial Instagram khususnya pada produk Fashion yaitu pada faktor sales promotion dan faktor visual merchandising yang menyatakan pria dan wanita memiliki preferensi mereka masing-masing khususnya pada kedua faktor tersebut. Kata Kunci: Instagram, Media Sosial, Minat Beli, Toko Online

scholarly journals Các nhân tố tác động đến định hướng khách hàng của nhân viên phục vụ khách sạn TPHCM

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Dang Thu Huong
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
T Test ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha

Hiện nay, các khách sạn nhà hàng đều đưa chương trình “Định hướng khách hàng” vào trong quá trình hội nhập của doanh nghiệp cho những nhân viên mới và nhân cũ tái hội nhập. Đề tài được thực hiện nhằm tìm hiểu những nhân tố đánh giá định hướng khách hàng của nhân viên tiếp xúc trực tiếp khách hàng thuộc bộ phận thực phẩm (Food & Beverages- F&B) và bộ phận buồng (Housekeeping) tại các khách sạn 3-5 sao tại thành phố Hồ Chí Minh, và đo lường thang đo các nhân tố ảnh hưởng đến kỹ năng bán hàng hướng tới người mua.Phương pháp nghiên cứu bao gồm nghiên cứu định tính nhằm khám phá vấn đề và thiết kế bản câu hỏi, nghiên cứu định lượng: thống kê mô tả, thiết lập và kiểm định mô hình, phân tích nhân tố khám phá (Exploratory factor analysis- EFA), kiểm định thang đo (Cronbach’s Alpha), t-test, ANOVA với phần mềm SPSS for Windows 15.0. Kết quả ủng hộ 4 nhân tố xác định “định hướng khách hàng”: Khả năng làm việc nhóm, Môi trường doanh nghiệp, Khả năng phát triển nghề nghiệp, Kinh nghiệm làm việc.

Development of Website Quality Dimensions of Home Appliance Enterprises Based on Exploratory Factor Analysis

2011 ◽  
Vol 204-210 ◽  
pp. 1920-1923
Author(s):  
Jun Zhuo ◽  
Jia Zhen Xiao ◽  
Ming Zhou
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Customer Service ◽  
Product Information ◽  
Research Direction ◽  
Future Research ◽  
User Friendliness ◽  
Information Accessibility ◽  
Home Appliance ◽  
Quality Features

The paper studied the quality features that are crucial to the success of HAEs websites. Firstly, the paper took a comprehensive review of literature. Secondly, focusing on user-friendliness, we identified 44 quality features, which were quantitatively measured by the questionnaire developed by us. Thirdly, data were collected from 260 subjects. Exploratory factor analysis resulted in the identification of six dimensions, which are customer service, product information and search, transaction, sale support, outlets information, accessibility. Finally, we discussed the implication and limitations of the findings and pointed out future research direction.

scholarly journals Các nhân tố tác động đến định hướng khách hàng của nhân viên phục vụ khách sạn TPHCM

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Dang Thu Huong
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
T Test ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha

Hiện nay, các khách sạn nhà hàng đều đưa chương trình “Định hướng khách hàng” vào trong quá trình hội nhập của doanh nghiệp cho những nhân viên mới và nhân cũ tái hội nhập. Đề tài được thực hiện nhằm tìm hiểu những nhân tố đánh giá định hướng khách hàng của nhân viên tiếp xúc trực tiếp khách hàng thuộc bộ phận thực phẩm (Food & Beverages- F&B) và bộ phận buồng (Housekeeping) tại các khách sạn 3-5 sao tại thành phố Hồ Chí Minh, và đo lường thang đo các nhân tố ảnh hưởng đến kỹ năng bán hàng hướng tới người mua.Phương pháp nghiên cứu bao gồm nghiên cứu định tính nhằm khám phá vấn đề và thiết kế bản câu hỏi, nghiên cứu định lượng: thống kê mô tả, thiết lập và kiểm định mô hình, phân tích nhân tố khám phá (Exploratory factor analysis- EFA), kiểm định thang đo (Cronbach’s Alpha), t-test, ANOVA với phần mềm SPSS for Windows 15.0. Kết quả ủng hộ 4 nhân tố xác định “định hướng khách hàng”: Khả năng làm việc nhóm, Môi trường doanh nghiệp, Khả năng phát triển nghề nghiệp, Kinh nghiệm làm việc.

scholarly journals Factor Analysis of Customer Decisions to Buy Neeyoo Fashion Retail Products in Surabaya

2021 ◽  
Author(s):  
Yoddie Yanuar I. Babuta ◽  
Eric Harianto
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Customer Service ◽  
Reference Group ◽  
Purchasing Decisions ◽  
Product Selection ◽  
Managerial Performance ◽  
Corporate Strategies ◽  
The Right ◽  
Retail Products

This study analyzed what factors shape consumers’ decisions to purchase Neeyoo fashion store products, so as to prepare corporate strategies to increase the amount of company turnover. This research used the Exploratory Factor Analysis (EFA) method. The 107 participants were consumers of Neeyoo stores. The study used a survey questionnaire with 5% error based on the Exploratory Factor Analysis. 36 initial variables were included and 7 factors were found that shaped consumer purchasing decisions: service and managerial performance, the right product selection, promotion media design and price according to quality, location / business ease, product suitability to consumer needs, in-store presentation, and reference group. Service and managerial performance had the highest variation values at 35.949%. The results showed that improving customer service can increase turnover at Neeyoo stores. Keywords: retail, fashion, factor analysis, purchasing decisions

scholarly journals Faktor-Faktor Yang Berkontribusi Terhadap Niat Nasabah Menggunakan E-Banking

2018 ◽  
Vol 4 (1) ◽  
pp. 113
Author(s):  
Rinny Rantung
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
T Test ◽  
Electronic Banking ◽  
Online Business

Penelitian ini menggunakan metode survey yang di awali dengan interview kepada 8 orang responden, dengan tujuan untuk menemukan faktor-faktor yang berkontribusi terhadap niat nasabah menggunakan elektronik banking (e-banking).  Berdasarkan hasil pengujian exploratory factor analysis terhadap 240 data responden dengan 12 butir pertanyaan yang sudah melalui proses validasi di dapati tiga faktor yang berkontribusi terhadap niat menggunakan e-banking.  Ketiga faktor tersebut adalah:  kemudahan bertransaksi, memperlancar online business, dan informasi yang jelas mengenai bertransaksi e-banking. Faktor yang berkontribusi paling besar adalah faktor kemudahan dan yang paling kecil kontribusinya adalah faktor informasi tentang e-banking.  Berdasarkan hasil uji independent t-test, tidak ditemukan perbedaan yang signifikan antara faktor-faktor yang berkontribusi terhadap niat nasabah menggunakan e-banking dilihat berdasarkan usia, gender, pendidikan dan lamanya waktu menggunakan e-banking.  Penelitian ini juga memberikan beberapa masukan bagi pihak perbankan dalam penerapan teknologi e-banking,  dan bagi pengembangan penelitian selanjutnya.  Beberapa batasan dikemukan pula dalam penelitian ini.    Keywords : Electronic Banking, Kemudahan, Faktor Analisis, Teknologi

scholarly journals The role of religious beliefs and collective narcissism in interreligious contact on university students

2019 ◽  
Author(s):  
Rahkman Ardi ◽  
Diah Budiarti
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
University Students ◽  
Exploratory Factor Analysis ◽  
Religious Belief ◽  
T Test ◽  
Political Organizations ◽  
Peaceful Coexistence ◽  
The Third

The rise of exclusive puritanism movements challenges several communities to live in peaceful coexistence. This research aimed to observe the level of interreligious contact on university students. This was a threefold study. The first part was an initial inquiry to construct an interreligious contact scale. The second sought to see the inferential association between interreligious contact, belief in religious teachings (i.e. fundamental religious belief, kindly religious belief, and meta-religion endorsement), and collective narcissism. The third part was to investigate the differences between those variables, between students who joined student political organizations with religion-based ideology and those who did not. There were 381 respondents from various religious backgrounds (e.g. Muslim, Christian, and other) participating in this research. The result of the exploratory factor analysis indicated a unidimensionality of the interreligious contact scale. Regression analysis found that fundamental religious belief and collective narcissism made individuals less likely to exhibit interreligious contact. However, kindly religious belief and meta-religion endorsement encouraged interreligious contact. In addition, the independent sample t-test suggested that there was a difference of inclusivism level between religion-based student organization members and non-members. Members of such organization tended to exhibit a lower level of interreligious contact, while their level of fundamental religious belief and collective narcissism were higher compared to their non-member counterparts.

scholarly journals RUSSIAN LANGUAGE NEEDS AMONG UNIVERSITY STUDENTS IN MALAYSIA

2018 ◽  
Vol 76 (5) ◽  
pp. 693-705
Author(s):  
Larisa Nikitina ◽  
Ma Tin Cho Mar ◽  
Fumitaka Furuoka
Keyword(s):  
Higher Education ◽  
Factor Analysis ◽  
Foreign Language ◽  
Exploratory Factor Analysis ◽  
Language Skills ◽  
T Test ◽  
Russian Language ◽  
Descriptive Statistics ◽  
Language Needs ◽  
Foreign Language Courses

In the context of higher education foreign language courses are viewed as skills-oriented subjects that aim to enable students to communicate in a foreign language. The main four language skills to be developed are listening, speaking, reading and writing. Until recently, decisions about which of the linguistic skills should be emphasized in a foreign language program have been taken without seeking the opinions of language learners. To address this issue, the present research examined needs for learning the Russian language among students in a Malaysian public university. To achieve this research aim, a survey questionnaire was distributed among prospective learners of Russian. Four different statistical methods were performed to analyse the data, namely, the descriptive statistics, the independent t-test, the exploratory factor analysis and the reliability test. The findings from the descriptive statistics revealed that the respondents considered developing face-to-face interactive skills, such as the speaking and listening skills, as most important. The findings of the t-test suggested that demographic variables might have some influence on the students’ perceptions of the skills’ importance. For example, the students who spoke Malay at home placed a higher value on developing their ability to speak in a polite manner and to understand non-verbal communitive acts, such as gestures. The results of the exploratory factor analysis revealed that the language skills as perceived by the students formed several dimensions where interactive and non-interactive skills tended to form distinct clusters. This research concludes with a discussion of pedagogical implications to be drawn from the findings. Key words: language needs, Russian language, higher education, Malaysia.

scholarly journals Impact of Governance Factors over Lecturers’ Scientific Research Output: An Empirical Evidence

2021 ◽  
Vol 11 (9) ◽  
pp. 553
Author(s):  
Hue Thi Truong ◽  
Hung Manh Le ◽  
Duc Anh Do ◽  
Duc Anh Le ◽  
Huyen Thi Nguyen ◽  
...  
Keyword(s):  
Higher Education ◽  
Factor Analysis ◽  
Psychometric Properties ◽  
Empirical Evidence ◽  
Exploratory Factor Analysis ◽  
Research Output ◽  
Scientific Research ◽  
T Test ◽  
Research Activities ◽  
Scientific Research Output

This study aims to determine the governance factors that influence the scientific research output of lecturers through the application of PLS-SEM, in conjunction with ANOVA and t-test. Based on a survey of 398 lecturers in twelve higher education institutions (HEIs) in Vietnam, the psychometric properties of the scales measuring the considered dimensions of scientific research outputs were initially examined through the Exploratory Factor Analysis (EFA) procedure, prior to being input into the PLS-SEM model. The SEM model comprised six constructs for the scientific research outputs: scientific research objectives of HEIs, leadership, decentralization, policies for lecturers, support for scientific research activities, and resources for scientific research. The results reveal that resources for scientific research have the most impact on lecturers’ scientific research output, followed by policies for lecturers, support for scientific research activities, scientific research objectives of HEIs, and finally, leadership.

Measuring Impact of Stress in Sandwich Generation Caring for Demented Parents

GeroPsych ◽  
2014 ◽  
Vol 27 (4) ◽  
pp. 171-179 ◽  
Author(s):  
Laurence M. Solberg ◽  
Lauren B. Solberg ◽  
Emily N. Peterson
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Social Worker ◽  
Resource Availability ◽  
Well Being ◽  
Sandwich Generation ◽  
Item Questionnaire ◽  
Significant Difference ◽  
Adult Caregivers ◽  
The Impact

Stress in caregivers may affect the healthcare recipients receive. We examined the impact of stress experienced by 45 adult caregivers of their elderly demented parents. The participants completed a 32-item questionnaire about the impact of experienced stress. The questionnaire also asked about interventions that might help to reduce the impact of stress. After exploratory factor analysis, we reduced the 32-item questionnaire to 13 items. Results indicated that caregivers experienced stress, anxiety, and sadness. Also, emotional, but not financial or professional, well-being was significantly impacted. There was no significant difference between the impact of caregiver stress on members from the sandwich generation and those from the nonsandwich generation. Meeting with a social worker for resource availability was identified most frequently as a potentially helpful intervention for coping with the impact of stress.

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