scholarly journals Measuring Selective Exposure: A Systematic Comparison of Community Detection Algorithms in Coexposure Networks

2020 ◽  
Author(s):  
Subhayan Mukerjee

The use of network analytic techniques for understanding audience fragmentation and selective exposure to information has received substantial scholarly attention in recent years. In this paper, I propose a formal mathematical model for audience co-exposure networks by simulating audience behavior in an artificial media environment. I show how a variety of synthetic audience overlap networks can be generated by tuning specific parameters, that control various aspects of the media environment and individual behavior. I then use a variety of community detection algorithms to characterize the level of audience fragmentation in these synthetic networks and compare their performances for different combinations of the model parameters. Finally, I validate these findings using a novel empirical data-set of actual large-scale browsing behavior and demonstrate the model's utility in informing future analytical choices.

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Subhayan Mukerjee

AbstractThe use of community detection techniques for understanding audience fragmentation and selective exposure to information has received substantial scholarly attention in recent years. However, there exists no systematic comparison, that seeks to identify which of the many community detection algorithms are the best suited for studying these dynamics. In this paper, I address this question by proposing a formal mathematical model for audience co-exposure networks by simulating audience behavior in an artificial media environment. I show how a variety of synthetic audience overlap networks can be generated by tuning specific parameters, that control various aspects of the media environment and individual behavior. I then use a variety of community detection algorithms to characterize the level of audience fragmentation in these synthetic networks and compare their performances for different combinations of the model parameters. I demonstrate how changing the manner in which co-exposure networks are constructed significantly improves the performances of some of these algorithms. Finally, I validate these findings using a novel empirical data-set of large-scale browsing behavior. The contributions of this research are two-fold: first, it shows that two specific algorithms, FastGreedy and Multilevel are the best suited for measuring selective exposure patterns in co-exposure networks. Second, it demonstrates the use of formal modeling for informing analytical choices for better capturing complex social phenomena.


Author(s):  
S Rao Chintalapudi ◽  
M. H. M. Krishna Prasad

Community Structure is one of the most important properties of social networks. Detecting such structures is a challenging problem in the area of social network analysis. Community is a collection of nodes with dense connections than with the rest of the network. It is similar to clustering problem in which intra cluster edge density is more than the inter cluster edge density. Community detection algorithms are of two categories, one is disjoint community detection, in which a node can be a member of only one community at most, and the other is overlapping community detection, in which a node can be a member of more than one community. This chapter reviews the state-of-the-art disjoint and overlapping community detection algorithms. Also, the measures needed to evaluate a disjoint and overlapping community detection algorithms are discussed in detail.


Author(s):  
Shanto Iyengar

This chapter discusses the progression of mass media effects research from early preoccupation with attitude change through minimal effects paradigms to the current resurgence in persuasion research. Implications of contemporary changes in the media environment on media effects research are considered. After surveying and classifying definitions of media effects, the chapter discusses how fundamental transformations in the media environment brought about by information technology may work to reshape scholarly understandings of the relationship between news sources and audiences. The availability of multiple sources makes it possible for consumers to be more selective in their exposure to news programs. Selective exposure means that people with limited interest in politics may bypass the news entirely, while the more attentive may tailor their exposure to suit their political preferences. Both these trends imply a weakening of persuasion effects.


2014 ◽  
Vol 2014 ◽  
pp. 1-15 ◽  
Author(s):  
Vinícius da Fonseca Vieira ◽  
Carolina Ribeiro Xavier ◽  
Nelson Francisco Favilla Ebecken ◽  
Alexandre Gonçalves Evsukoff

Community structure detection is one of the major research areas of network science and it is particularly useful for large real networks applications. This work presents a deep study of the most discussed algorithms for community detection based on modularity measure: Newman’s spectral method using a fine-tuning stage and the method of Clauset, Newman, and Moore (CNM) with its variants. The computational complexity of the algorithms is analysed for the development of a high performance code to accelerate the execution of these algorithms without compromising the quality of the results, according to the modularity measure. The implemented code allows the generation of partitions with modularity values consistent with the literature and it overcomes 1 million nodes with Newman’s spectral method. The code was applied to a wide range of real networks and the performances of the algorithms are evaluated.


2019 ◽  
Vol 52 (13-14) ◽  
pp. 2283-2313 ◽  
Author(s):  
Will Jennings ◽  
Clare Saunders

This article argues that the agenda-setting power of protest must be understood in dynamic terms. Specifically, it develops and tests a dynamic theory of media reaction to protest which posits that features of street demonstrations—such as their size, violence, societal conflict, and the presence of a “trigger”—lead protest issues to be reported and sustained in the media agenda over time. We conduct a unique empirical analysis of media coverage of protest issues, based upon a data set of 48 large-scale street demonstrations in nine countries. Time-series cross-sectional analysis is used to estimate the dynamic effects of demonstration features on media coverage of the protest issue. The findings show that violence can increase media attention in the short term and larger protest size sustains it over the longer term. The agenda-setting power of protest is structured in time.


2020 ◽  
Vol 13 (4) ◽  
pp. 542-549
Author(s):  
Smita Agrawal ◽  
Atul Patel

Many real-world social networks exist in the form of a complex network, which includes very large scale networks with structured or unstructured data and a set of graphs. This complex network is available in the form of brain graph, protein structure, food web, transportation system, World Wide Web, and these networks are sparsely connected, and most of the subgraphs are densely connected. Due to the scaling of large scale graphs, efficient way for graph generation, complexity, the dynamic nature of graphs, and community detection are challenging tasks. From large scale graph to find the densely connected subgraph from the complex network, various community detection algorithms using clustering techniques are discussed here. In this paper, we discussed the taxonomy of various community detection algorithms like Structural Clustering Algorithm for Networks (SCAN), Structural-Attribute based Cluster (SA-cluster), Community Detection based on Hierarchical Clustering (CDHC), etc. In this comprehensive review, we provide a classification of community detection algorithm based on their approach, dataset used for the existing algorithm for experimental study and measure to evaluate them. In the end, insights into the future scope and research opportunities for community detection are discussed.


Author(s):  
Dhanya Sudhakaran ◽  
Shini Renjith

Community detection is a common problem in graph and big data analytics. It consists of finding groups of densely connected nodes with few connections to nodes outside of the group. In particular, identifying communities in large-scale networks is an important task in many scientific domains. Community detection algorithms in literature proves to be less efficient, as it leads to generation of communities with noisy interactions. To address this limitation, there is a need to develop a system which identifies the best community among multi-dimensional networks based on relevant selection criteria and dimensionality of entities, thereby eliminating the noisy interactions in a real-time environment.


Agriculture ◽  
2022 ◽  
Vol 12 (1) ◽  
pp. 73
Author(s):  
Kaidong Lei ◽  
Chao Zong ◽  
Ting Yang ◽  
Shanshan Peng ◽  
Pengfei Zhu ◽  
...  

In large-scale sow production, real-time detection and recognition of sows is a key step towards the application of precision livestock farming techniques. In the pig house, the overlap of railings, floors, and sows usually challenge the accuracy of sow target detection. In this paper, a non-contact machine vision method was used for sow targets perception in complex scenarios, and the number position of sows in the pen could be detected. Two multi-target sow detection and recognition models based on the deep learning algorithms of Mask-RCNN and UNet-Attention were developed, and the model parameters were tuned. A field experiment was carried out. The data-set obtained from the experiment was used for algorithm training and validation. It was found that the Mask-RCNN model showed a higher recognition rate than that of the UNet-Attention model, with a final recognition rate of 96.8% and complete object detection outlines. In the process of image segmentation, the area distribution of sows in the pens was analyzed. The position of the sow’s head in the pen and the pixel area value of the sow segmentation were analyzed. The feeding, drinking, and lying behaviors of the sow have been identified on the basis of image recognition. The results showed that the average daily lying time, standing time, feeding and drinking time of sows were 12.67 h(MSE 1.08), 11.33 h(MSE 1.08), 3.25 h(MSE 0.27) and 0.391 h(MSE 0.10), respectively. The proposed method in this paper could solve the problem of target perception of sows in complex scenes and would be a powerful tool for the recognition of sows.


2021 ◽  
Author(s):  
Xi Chen ◽  
Ralf van der Lans ◽  
Michael Trusov

This paper presents a structural discrete choice model with social influence for large-scale social networks. The model is based on an incomplete information game and permits individual-specific parameters of consumers. It is challenging to apply this type of models to real-life scenarios for two reasons: (1) The computation of the Bayesian–Nash equilibrium is highly demanding; and (2) the identification of social influence requires the use of excluded variables that are oftentimes unavailable. To address these challenges, we derive the unique equilibrium conditions of the game, which allow us to employ a stochastic Bayesian estimation procedure that is scalable to large social networks. To facilitate the identification, we utilize community-detection algorithms to divide the network into different groups that, in turn, can be used to construct excluded variables. We validate the proposed structural model with the login decisions of more than 25,000 users of an online social game. Importantly, this data set also contains promotions that were exogenously determined and targeted to only a subgroup of consumers. This information allows us to perform exogeneity tests to validate our identification strategy using community-detection algorithms. Finally, we demonstrate the managerial usefulness of the proposed methodology for improving the strategies of targeting influential consumers in large social networks. This paper was accepted by Matthew Shum, marketing.


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