A Deep Look at the Benefits of Behind-the-Scenes Content: A Scientific Investigation into Seeing the Producers of KQED's Nature Series at Work
This report describes the results of an ongoing research program aimed at promoting science-informed reporting of science media, news and insights. Project sponsors include the National Science Foundation, the John Templeton Foundation, and the Annenberg Public Policy Center at the University of Pennsylvania. The report was prepared for internal use by the project team members, who include both professional science communicators affiliated with KQED, a public media outlet located in San Francisco, California; and empirical researchers affiliated with Texas Tech University College of Media & Communication. The report is being publicly disseminated not only to share knowledge generated by the team’s initial research but also to improve comprehension of how collaborative exchange between researchers and practitioners can promote genuine evidence-based methods of science communication.