Certified Amplification: An Emerging Scientific Norm and Ethos
The Mertonian norms of science were envisioned at a time when scientific communication was relatively centralized and hierarchical. However, Web 2.0 technologies and social media platforms have generated new systemic vulnerabilities by divorcing the certification and amplification of science. This paper argues for certified amplification, a Mertonian-styled norm that enjoins their recoupling, and introduces a taxonomy of strategies institutions have adopted to close the certification-amplification gap. The examples illustrating each taxonomic type collectively paint a picture of an ethos emerging in a decentralized fashion across a heterogeneous range of objects, communication modalities, and institutional contexts.