TYPOLOGY OF SIGNS; SIGN, SIGNAL, INDEX
The adoption of semiotics in Britain was influenced by its prominence in the work of the Centre for Contemporary Cultural Studies (CCCS) at the University of Birmingham whilst the Centre was under the direction of the neo-Marxist sociologist Stuart Hall (director 1969-79). Although semiotics may be less central now within cultural and media studies (at least in its earlier, more structuralist form), it remains essential for anyone in the field to understand it. What individual scholars have to assess, of course, is whether and how semiotics may be useful in shedding light on any aspect of their concerns. Note that Saussure's term, 'semiology' is sometimes used to refer to the Saussurean tradition, whilst 'semiotics' sometimes refers to the Peircean tradition, but that nowadays the term 'semiotics' is more likely to be used as an umbrella term to embrace the whole field