scholarly journals Green consumption signals altruism and elevated social status

2018 ◽  
Author(s):  
Markéta Braun Kohlová ◽  
Jan Urban

Recent studies (e.g., Griskevicius, Tybur, and Van den Bergh, 2010) have suggested that green consumption, similar to other instances of altruistic behaviour, may be used as a signal of elevated social status. The purpose of this study was to test this hypothesis using a series of three web-based experiments (total N = 1,223). We manipulated the green profile and costs of grocery products bought by a hypothetical consumer. Participants then evaluated the consumer's social status using direct and indirect measures of social status. Our results showed that green consumption was perceived by external observers both as a signal of altruism and elevated social status. Interestingly, we found that even though the price of products had a positive effect on the perceived social status of a consumer, it did not interact with the green profile of consumption as would be expected by the theory of costly signalling of altruism. Green consumption thus seems to be a very strong signal of elevated social status, quite independent of the explicit costs associated with such consumption.

2021 ◽  
pp. 136078042110158
Author(s):  
Trang Thi Thuy Nguyen

This study examines ethnic stereotypes toward majority and minority people in the Central Highlands of Vietnam. It contributes a more multidimensional perspective on ethnic stereotypes by exploring minority students’ perspectives on how their ethnic group stereotypes Kinh majority people and how they are being stereotyped by the Kinh. Status and solidarity are used as the theoretical lens to gain insights into different stereotype traits and the social meanings underlying the stereotypes. Interviews with eight students in a college in the Central Highlands, which were carried out in 2013, are the main data source. Findings reveal that the students highly appreciated Kinh people’s status-related traits and minority people’s solidarity-related traits. The stereotypes functioned as maintaining the social status quo – where the Kinh justified their position and advantages, while the minorities tended to accept the perceived social status hierarchies. Implications for diminishing negative stereotypes, improving minorities’ existing status, fostering trust-based cross-ethnic contact, and inspiring mutual respect among people of all ethnicities, are hence suggested.


Author(s):  
Kelli L. Dickerson ◽  
Helen M. Milojevich ◽  
Jodi A. Quas

AbstractRecent decades have seen an alarming increase in rates of suicide among young people, including children and adolescents (“youth”). Although child maltreatment constitutes a well-established risk factor for suicidal ideation in youth, few efforts have focused on identifying factors associated with maltreated youths’ increased risk for suicidal ideation, especially across development. The present study examined the relations between maltreated youths' (N = 279, M = 12.06 years, 52% female, 53% Latinx) perceptions of their social status and suicidal ideation and compared those relations between pre-adolescents and adolescents. Findings revealed unique developmental patterns: Perceived social status was associated with suicidal ideation, but only in adolescents, who showed greater risk for suicidal ideation if they viewed themselves as lower ranked in society and lower risk for suicidal ideation if they viewed themselves as higher ranked in society. Findings have implications for scientific and practical efforts aimed at better understanding and preventing suicide in a high-risk developmental population.


2008 ◽  
Vol 48 (2) ◽  
pp. 209-234 ◽  
Author(s):  
J. Woo ◽  
H. Lynn ◽  
J. Leung ◽  
S. Y. Wong

2017 ◽  
Author(s):  
Jan Urban ◽  
Štěpán Bahník ◽  
Markéta Braun Kohlová

A recent study (Mazar & Zhong, 2010) argued that green consumption may serve as a moral license and thus lead to subsequent dishonest behavior. In our three replications of the study (total N = 1,274), two of which were preregistered, participants’ level of green consumption was manipulated by having them purchase goods in either a green or conventional store. Three different tasks which allowed participants to cheat for monetary profit were used to measure dishonesty across the experiments. We found no effect of green consumption on subsequent honesty. These results cast doubt on the size of the effect found in the original study and suggest that green consumption is unlikely to trigger a cross-domain moral licensing effect.


2019 ◽  
Vol 11 (40) ◽  
pp. 33-52
Author(s):  
حمید خانی پور ◽  
محمد نقی فراهانی ◽  
رضا عظیمی

2018 ◽  
Vol 44 (4) ◽  
pp. 372-381 ◽  
Author(s):  
Kirsty S. Lee ◽  
Heather Brittain ◽  
Tracy Vaillancourt

2018 ◽  
Vol 40 (5) ◽  
pp. 676-693
Author(s):  
Cecilia Güemes ◽  
Francisco Herreros

To date, most research finds education to have a positive effect on trust. Education increases people’s social intelligence, making them better able to distinguish between trustworthy and opportunistic types. Alternatively, education allows people to attain privileged social status, making them more resistant to deceit and exploitation by opportunistic types. In this article we show that this is not always the case. The relationship between education and trust is mediated by state efficacy; where the state is relatively efficacious, trustworthy types largely survive, while the opposite is true with relatively weak states. In weak states, highly educated people should be the least trustful. We empirically demonstrate this theoretical insight with survey data from three continents, Europe and Africa at the extremes and Latin America in the middle. We provide some indirect evidence in favor of social intelligence as the key mechanism linking education and trust.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tser Yieth Chen ◽  
Tsai Lien Yeh ◽  
Ya Jou Wang

PurposeMarketers make an effort to affect consumers through scarcity marketing thus shaping the perception of scarcity and creating desirability for consumers. To expand the scarcity-expensiveness-desirability model and to enhance insights for practical applications, this study modifies the causal relationship among two types of scarcity, three types of expansiveness and desirability.Design/methodology/approachThis study surveyed 400 Taipei city residents who had purchase experience with luxury brands products in Taiwan. The study employed structural equation modeling as empirical analysis.FindingsThe empirical results show that limited-quantity scarcity main influences perceived social status and then affects desirability. The second path is that limited-quantity scarcity influences perceived uniqueness and then affects desirability. Therefore, perceived social status and perceived uniqueness dominate the majority of effects on desirability because they are the recognition of the individual compared to others, especially when applied to luxury goods.Practical implicationsBecause limited-quantity scarcity has a greater impact on desirability than limited-time scarcity in the empirical results, marketers can adopt limited-quantity scarcity messages that are better than limited-time scarcity, to increase consumers’ desire to purchase luxury goods.Originality/valueThe first novelty of this study is dividing scarcity marketing into limited-quantity and limited-time scarcity in the scarcity-expensiveness-desirability model. This study extends expensiveness in the scarcity-expensiveness-desirability model with a complete demonstration, that is, perceived social status, perceived uniqueness and perceived value, which is the second novelty of this study.


2005 ◽  
Vol 136 (11) ◽  
pp. 1572-1582 ◽  
Author(s):  
MICHELLE A. GRAHAM ◽  
SCOTT L. TOMAR ◽  
HENRIETTA L. LOGAN

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