Populist Voting in the 2016 U.S. Presidential Election: Voter Deficiencies or a Reaction to Disadvantages?
What drives people to vote for a populist politician like Donald Trump? Many have explained “Trumpism” by referring to voters’ racism or low intellect, not least because low education predicted Trump voting. Few have considered whether reactions to the perceived disadvantages lower educated people experience may also affect vote choice. We investigated whether voting Trump may be explained by societal discontent, and why. Prior research on populism has not explored psychological mechanisms relating discontent to populism. We propose that the relation between discontent and populism is explained by the perception that populists care about voters’ struggles and the hope that they will address them . We examined correlates of voting Republican in the 2016, 2012, and 2008 presidential elections. Different from Republican voting in previous years, lower education predicted Trump voting via societal discontent, hope and care. Societal discontent was more strongly related to Trump voting compared to Republican voting in previous elections. This relation was mediated by hope and care. Importantly, racist attitudes did not predict voting Trump better than it did voting Republican in other years.