Coffee, Cup, and Context: Schema Incongruity Effects on Liking for Coffee

2019 ◽  
Author(s):  
Remco Havermans ◽  
Anouk Elisabeth Matheus Hendriks
Keyword(s):  
Small Groups ◽  
Environmental Context ◽  
The Other ◽  
Extrinsic Cues ◽  
Split Plot ◽  
Dining Room ◽  
Filtered Coffee ◽  
Plot Design

Products are liked less when they are experienced as schema incongruent but in case of moderate schema incongruity, products are liked better. Extrinsic cues such as packaging or labels influence the degree of experienced incongruity. In the present study, we tested whether it is possible to influence the degree of schema incongruity with regard to filtered coffee by manipulating the cup in which the coffee is served and the environmental context in which it is presented. In a split-plot design, experienced coffee consumers (N = 45) were tested in small groups (n = 2-4). They tasted and evaluated two cups of coffee, one served in a double walled glass and the other served in a porcelain cup. One part of the sample was assigned to taste coffee in a sensory laboratory (n = 23), and the remaining part (n = 22) was tested in a dining room setting. We hypothesized that coffee is better liked when served in an incongruent cup (i.e., double walled glass) in a context that is congruent with drinking coffee (i.e., a dining room), or when served in a congruent cup (i.e., a porcelain cup) but presented in an incongruent context (i.e., a sensory laboratory). We found no evidence for this hypothesized cup x context interaction but did find that the incongruent context alone promoted liking for the taste of coffee and increased the amount consumers were willing to pay for it.

scholarly journals PENGARUH PEMANGKASAN TANAMAN LADA DAN TAJARNYA TERHADAP HASIL

2020 ◽  
Vol 6 (3) ◽  
pp. 55
Author(s):  
USMAN DARAS ◽  
PASRIL WAHID
Keyword(s):  
Good Yield ◽  
The Other ◽  
Research Station ◽  
Plot Size ◽  
Other Hand ◽  
Split Plot ◽  
Main Plot ◽  
Plot Design

<p><strong>The effect of living post and pepper vines primings on the pepper yield</strong></p><p>To obtain good yield of pepper, farmers fequently apply various treatments to their crops, including pruning of the pepper vines and or their living post. Studies on the aspects of the pruning ae however very limited. Therefore a ield experiment was conducted to investigate the effects of pruning of pepper vines and their living post on the pepper yield. The experiment was carried out at Sukamulya Research Station, Sukabumi. A split plot design with three rcplicaties was used. The main plot was the pruning of living post, and the sub plot was the pruning of pepper vines Plot size was 20 plants per plol wilh spacing of 2.5 m x 2.5 m Results showed that there was signiicant interaction between the pruning of living post and pepper vines. The pruning of living post may be carried out either 3 times (October, January and April) or twice (October and January) a year. However. If the pruning of the living post is carried out 3 times per year, Ihe vine would be pruned once a year or not at all. On the other hand, if the pruning of living post is carried out twice a year, the pepper vines would be pruned 6 times a year.</p>

scholarly journals Coverage effect on hardening of arrow cane (Gynerium sagitatum Aubl.) micropropagated plants

2021 ◽  
Vol 74 (2) ◽  
Author(s):  
Isidro Elias Suarez Padron ◽  
Diego Pico Vellojin ◽  
Claudia Marcela Lopez Diaz
Keyword(s):  
The Other ◽  
Plastic Film ◽  
Ex Vitro ◽  
Tukey Test ◽  
Split Plot ◽  
Micropropagated Plants ◽  
Main Plot ◽  
Plot Design ◽  
Number Of Shoots

To evaluate the effect of plastic film coverage on ex vitro acclimatization of arrow cane (Gynerium sagitatum Aubl.), shoots of “Criolla”,  Martinera” and “Costera” cultivars were in vitro micropropagated in a medium supplied with 6-Benzylaminopurine and half of them were rooted in a medium with 1-Naphtalene acetic acid. Rooted and unrooted shoots were transplanted in a shade house with fog irrigation, into plastic trays (72 clusters per tray), using peat as substrate and half of them was covered with translucent plastic film during 5 days after transplant while the other half was maintained uncovered. The experiment consisted of a three-way factorial arrangement with 12 treatments distributed with a split-plot design where tray coverage was the main plot, cultivars were the split, and rooting condition was the split-plot. Each treatment (36 clusters) was repeated three times for a total of 1296 experimental units. After 40 days in the shade house, the survival rate was calculated, and plant heigth, number of shoots and number of roots data were analyzed by ANOVA (P<0.05) and means were separated by Tukey test (P<0.05). Plant survival was complete (100%) regardless of genotype, rooting, or coverage condition. Transferring plant into uncovered trays statistically resulted in higher levels for plant height, number of shoots, and number of roots. Ex vitro adaptation of micropropagated arrow cane plants without plastic film covers increased plant growth and reduced labor.

Respon Pertumbuhan dan Produksi Kacang Tanah (Arachis hypogaea L.) terhadap Sistem Tanam Alur dan Pemberian Jenis Pupuk

2017 ◽  
Vol 5 (3) ◽  
pp. 342
Author(s):  
Rizal Mahdi Kurniawan ◽  
Heni Purnamawati ◽  
Yudiwanti Wahyu E. K
Keyword(s):  
Arachis Hypogaea ◽  
Arachis Hypogaea L ◽  
Split Plot ◽  
Plot Design

<p><em>Penelitian ini bertujuan untuk mempelajari pengaruh sistem tanam alur dan pemberian jenis pupuk terhadap pertumbuhan dan produksi kacang tanah (Arachis hypogaea L.). Penelitian dilaksanakan di KP Leuwikopo IPB Dramaga, Bogor pada bulan Februari - Juni 2013. Percobaan menggunakan rancangan petak terbagi (Split Plot Design) dengan perlakuan terdiri dari dua faktor, yaitu sistem tanam alur sebagai petak utama dan jenis pupuk sebagai anak petak. Hasil penelitian menunjukkan bahwa perlakuan sistem tanam alur meningkatkan daya hasil pada produktivitas biji kering, produktivitas polong kering, dan bobot kering biji per tanaman lebih baik dibandingkan sistem tanam konvensional. Hal tersebut ditunjukkan dengan perlakuan sistem tanam alur yang memiliki produktivitas 2.93 ton/ha polong kering, sedangkan sistem tanam konvensional sebesar 2.55 ton/ha polong kering. Sistem budidaya kacang tanah pada sistem tanam alur dapat meningkatkan efisiensi tanaman dalam memanfaatkan unsur hara yang telah diberikan baik pupuk organik maupun anorganik, sehingga pertumbuhan dan hasil tanaman kacang tanah menjadi lebih baik. Pemberian jenis pupuk kandang ayam + Dolomit + NPK memberikan respon terhadap pertumbuhan dan  daya hasil rata-rata tanaman yang lebih baik dibandingkan jenis pupuk lainnya.</em></p>

scholarly journals Performance of hybrid rice grown from separated tillers

2019 ◽  
Vol 17 (4) ◽  
pp. 507-513
Author(s):  
FN Kamarum Munira ◽  
Md. Parvez Anwar ◽  
Sabina Yeasmin ◽  
Md. Harun Or Rashid ◽  
Mst Farzana Rahman ◽  
...  
Keyword(s):  
Grain Yield ◽  
Plant Height ◽  
Hybrid Rice ◽  
Rice Variety ◽  
Field Laboratory ◽  
Split Plot ◽  
Rice Seeds ◽  
Four Levels ◽  
Plot Design

The experiment was conducted at the Agronomy Field Laboratory, Bangladesh Agricultural University, Mymensingh during July to November 2016 to investigate the performance of separated tillers of hybrid rice variety Dhani Gold. The experiment comprised three times of tiller transplantation viz. 3, 4 and 5 week aged tiller seedlings and four levels of number of tiller seedlings transplanted hill-1 viz. 2, 3, 4 and 5 tiller seedlings hill-1 laid out in a split plot design with 3 replications. The highest plant height was obtained when 3-week aged tiller seedlings were transplanted at the rate of 3 tiller seedlings hill-1. The highest number of total tillers hill-1 and number of effective tillers hill-1 were found when 3-week aged tiller seedlings were transplanted with 5 tiller seedlings hill-1. The highest grains panicle-1 was obtained when 4-week aged tiller seedlings were transplanted with 5 tiller seedlings hill-1. The highest grain yield was found when 3-week aged tiller seedlings were transplanted with 5 tiller seedlings hill-1. The lowest grain yield was found when 5-week aged tiller seedlings were transplanted with 2 tiller seedlings hill-1 in hybrid rice variety Dhani Gold. Based on the findings of the present study it may be concluded that 3-week old tiller seedlings of Dhani Gold should be transplanted at the rate of 4 or 5 tiller seedlings hill-1 for higher yield. Thus present study confirms the potentiality of growing hybrid rice from separated tillers in case of unavailability of seedlings or to minimize the seed cost of high value hybrid rice seeds. J Bangladesh Agril Univ 17(4): 507–513, 2019

Yield and Yield Contributing Attributes Of Potato as Influenced by Vermicompost And Seed Tuber Size

2021 ◽  
Vol 19 (1) ◽  
pp. 71-79
Author(s):  
M Mostofa ◽  
TS Roy ◽  
R Chakraborty
Keyword(s):  
Seed Tuber ◽  
Maximum Yield ◽  
Potato Production ◽  
Tuber Size ◽  
Factor B ◽  
Yield Parameters ◽  
Study Results ◽  
Split Plot ◽  
Two Factors ◽  
Plot Design

Low yield is crucial bottleneck for potato production in Bangladesh. The application of vermicompost may enhance the yield of potato. The experiment was consisted of two factors, i.e., Factor A: - Vermicompost level (Vm1-4): Vm1: 0 t ha-1, Vm2: 3 t ha-1, Vm3: 6 t ha-1 and Vm4: 9 t ha-1; Factor B:- Tuber size (T1-5): T1: 5-10 g, T2: 10-20 g, T3: 20-30 g, T4: 30-40 g and T5: > 40 g. The experiment was conducted in a split-plot design with three replications. Vermicompost had significant effect on most of the yield contributing parameters investigated under present study. Results revealed that yield parameters increased with increasing vermicompost level irrespective of tuber size. Among the twenty (20) treatment combinations, vermicompost at the rate of 9 t ha-1 with tuber size > 40 g produced the maximum yield (31.33 t ha-1) that was 53.53 % higher than that of control with 3273.01 $ of monetary advantage. Therefore, present study suggests that potato growers may use vermicompost for increasing yield of potato in Bangladesh. SAARC J. Agric., 19(1): 71-79 (2021)

Effect of varieties and weeding regimes on weed and performance of

2011 ◽  
Vol 1 (3) ◽  
pp. 121-130
Author(s):  
U. Ismaila ◽  
M. G. Kolo ◽  
A. U. Gbanguba
Keyword(s):  
Oryza Sativa ◽  
Active Ingredient ◽  
Oryza Sativa L ◽  
Weed Suppression ◽  
Dichlorophenoxyacetic Acid ◽  
Aerobic Rice ◽  
Split Plot ◽  
Main Plot ◽  
And Performance ◽  
Plot Design

A Field trial was conducted at the aerobic rice experimental field of the NationalCereals Research Institute (NCRI), Badeggi, Nigeria (9 ° 04 N and 6° 7 E)in 2007 and 2008 wet seasons to determine the weed competitiveness andperformance of inter Ã¢â‚¬Â and intra‐specific aerobic rice (Oryza sativa L.) varietiesunder seven weeding regimes. The trial was laid out in a split plot designwith the two varieties of rice (NERICA 1 as inter Ã¢â‚¬Âspecific and FARO 46 asintra Ã¢â‚¬Âspecific) assigned to the main plot while seven weeding regimes (hoeweeding at 25, 45, and 65 days after sowing (DAS), 25 DAS, 45 DAS, 25 and45 DAS, application of 3’,3’ Ã¢â‚¬Â dichloropropionanilide /2, 4 – Dichlorophenoxyacetic acid (orizo plus R) by Candel Company Ltd. at 3.5 kg active ingredient(ai )ha Ã¢â‚¬Â1 at 25 DAS, hoe weeding at 25 DAS followed by orizo plus at 3.5 kg aiat 45 DAS and weedy check) constituted the sub – plots. The treatmentswere replicated three times in a split plot design. From the results, interspecificvariety (NERICA1) had better weed suppression ability with highergrain yield of 3.1 t ha Ã¢â‚¬Â1 than the intra‐specific variety (FARO 46). Weed controlwas better when hoe weeding was done at 25, 45 and 65 DAS or 25 and45 DAS and at 25 DAS followed by orizo plus at 45 DAS than in other treatments.However, hoe weeding at 25, 45 and 65 DAS gave significantlygreater grain yield than other treatments. Although economic yield was obtainedfrom hoe weeding at 25 DAS followed by orizo plus at 45 DAS.

Sign in / Sign up

Export Citation Format

Share Document