scholarly journals Consumers’ Willingness to Pay for Organic Products: A Case From Kathmandu Valley

2009 ◽  
Vol 10 ◽  
pp. 15-26 ◽  
Author(s):  
Kamal P. Aryal ◽  
Pashupati Chaudhary ◽  
Sangita Pandit ◽  
Govinda Sharma

This paper presents the consumers' willingness to pay a price premium for organic products in Kathmandu Valley. The Nepal Permaculture Group surveyed 180 consumers using semi-structured questionnaires to examine peoples' perception about organic products and assess their willingness to pay for such products. The study revealed that all respondents are willing to pay price premium, but the level of acceptability varied considerably. A total of 58% of the consumers are willing to pay 6- 20% price premium, whereas 13% are willing to pay up to 50% premium. The average premium was estimated about 30%. About 39% of the respondents feel the extra cost for organic products is reasonable, while 27% considered it too high. The survey also suggested that the consumption of organic products is increasing; however, product development and innovations in certification, processing, labeling and packaging are needed to further stimulate demand.  Key words: Certification; Consumer perception; Organic products; Price premium; Processing; Willingness to payThe Journal of Agriculture and Environment Vol:10, Jun.2009 Page: 15-26

2016 ◽  
Vol 14 (1) ◽  
pp. 83-91
Author(s):  
PK Sarma ◽  
SK Raha

This study was carried out in order to identify consumers’ willingness to pay a price premium for organic beef in Dhaka city of Bangladesh during the period July-December 2015. The research surveyed 180 consumers using semistructured questionnaires to examine consumer’s perception about organic beef and assess their willingness to pay for beef. The study revealed that all respondents are willing to pay price premium for organic beef. Consumers are willing to purchase organic beef because these beef are free of pesticides, chemical, drug, steroid, etc. A health conscious is one of the main determinants of willing to pay followed by consumer perception and quality towards the organic beef. A total of 41% of the consumers are willing to pay 0-5% price premium, whereas 30% are willing to pay up to 10% price premium. About 19% of the respondents feel the extra cost for organic beef is reasonable, while 10% considered it too high. The survey also suggested that the consumption of organic beef is increasing; however, develop production method, slaughtering process, processing, packaging, labeling, and innovations hallal certification from Islamic foundation are needed to stimulate further demand. It was also found that only some groups of consumers are willing to pay the premium necessary for alternative methods of production.J. Bangladesh Agril. Univ. 14(1): 83-91, June 2016


2018 ◽  
Vol 48 (1) ◽  
pp. 1-20 ◽  
Author(s):  
Qiushuo Yu ◽  
Ben Campbell ◽  
Yizao Liu ◽  
Jiff Martin

Community-supported agriculture (CSA) operators are becoming more innovative in their efforts to attract consumers to become CSA shareholders. Therefore, CSA operators must understand which attributes consumers value. Using an online survey of Connecticut consumers in conjunction with a choice experiment, we evaluate consumer preference and willingness to pay for various attributes, including risk mitigation. We find younger consumers are more likely to prefer CSAs with organic products, while a greater diversity of products in the CSA share will increase preference for a CSA for some consumers. Further, we find that consumers with and without CSA experience value the risk-mitigation attribute.


2014 ◽  
Vol 32 (2) ◽  
pp. 64-70
Author(s):  
Hayk Khachatryan ◽  
Chengyan Yue ◽  
Ben Campbell ◽  
Bridget Behe ◽  
Charlie Hall

We investigated how differences in the consideration of future consequences (CFC) influence consumers' willingness to pay for edible and ornamental plants using data from plant auction experiments conducted in the U.S. and Canada. Specifically, the study focused on individuals' preferences for plant attributes related to production method, container type, and product origin. Individuals assigning higher importance to future consequences of their current decisions were willing to pay a price premium for plants grown using sustainable (16.7 cents) and energy-saving (16.5 cents) production methods, non-conventional containers such as compostable (18.2 cents) and plantable (14.3 cents), and locally produced plants (15.3 cents), and they expected a discount (37.8 cents) to purchase imported plants (i.e., produced outside the U.S.). In contrast, individuals assigning higher importance to immediate outcomes of their decisions were not willing to pay a price premium for the above mentioned attributes, with the exception of water-saving and compostable ones. The results contribute to our understanding of the effects of temporal considerations on choice decision making by horticultural consumers, and provide horticultural marketers with an opportunity to effectively position products that provide long- or short-term benefits.


Author(s):  
Rabirou Kassali ◽  
Abayomi Yusuf Oyewale ◽  
Olufemi Adedotun Yesufu

Analysis of consumer preferences for cowpea varieties in Osun State was carried out with a view to identifying attributes that determine price variation among cowpea varieties and the effect on consumer’s willingness to pay for those varieties. A multistage sampling technique was used to randomly select 240 respondents for the study, comprising 180 cowpea consumers and 60 retailers. Primary data were collected on cowpea varieties, their attributes and the consumer’s willingness to pay for cowpea varieties using well structured questionnaire. Data collected were analysed using both descriptive and inferential statistics. The results showed that out of thirteen varieties found in the area, only nine varieties of cowpea were common in the market. The quality of each variety differs which explained variation in their price. In terms of preference the Oloyin variety is preferred most by 78% of consumers. Weevil resistance had the highest rank among the cowpea attributes. Oloyin had the highest WTP followed by Milk and Drum with ₦303, ₦237 and ₦213 per kg, respectively. Hedonic pricing methods provide a statistical estimate of premiums and discounts for cowpea attributes. Results indicated that weevil resistance was the most important attribute to consumer. Cowpeas with weevil damage tolerance, brown colour, large grain size and short cooking time commanded price premium for almost all the varieties. The consumer discounted prices for insect damage, small size, white colour, smooth skin and grain colour mixed together. The study concludes on the need for breeders and research institutes to incorporate these cowpea attributes that attracted price premium into their cowpea breeding programmes.


2019 ◽  
Vol 11 (5) ◽  
pp. 1234 ◽  
Author(s):  
Hee-Hoon Kim ◽  
Seul-Ye Lim ◽  
Seung-Hoon Yoo

Heat accounts for about one-third of the final energy use and it is mostly produced using fossil fuels in South Korea. Thus, heat production is an important source of greenhouse gas emissions. However, using renewable heat that is directly produced from renewable energy, such as bioenergy, geothermal, or solar heat can save energy and reduce greenhouse gas emissions, rather than transforming conventional fuel into heat. Therefore, an energy policy for renewable heat urgently needs to be established. It is such situations that this paper attempts to assess the consumers’ additional willingness to pay (WTP) or the price premium for renewable heat over heat that is produced from fossil fuels for residential heating. To that end, a nationwide contingent valuation survey of 1000 households was conducted during August 2018. Employing the model allowing for zero WTP values, the mean of the additional WTP or premium for one Gcal of heat produced using renewable energy rather than fossil fuels was estimated to be KRW 3636 (USD 3.2), which is statistically meaningful at the 1% level. This value represents the price premium for renewable heat over heat that is based on fossil fuels. Given that the heat price for residential heating was approximately KRW 73,000 (USD 65.1) per Gcal at the time of the survey, the additional WTP or the price premium corresponds to about 5% of that. When considering that the cost of producing renewable heat is still significantly higher than the cost of producing fossil fuels-based heat, more efforts to lower the production costs of renewable heat as well as financial support of the government for producing and supplying renewable heat are needed to ensure residential consumers’ acceptance of renewable heat.


2009 ◽  
Vol 10 ◽  
pp. 150-155
Author(s):  
D. R. Khanal ◽  
R. C. Munankarmy

Uses of isotopes and nuclear related techniques in livestock and agriculture are discussed in this review. How developed countries are using (125I) in radioimmunoassay (RIA) of progesterone hormone in serum/milk of cattle to optimize reproductive efficiency is briefly described. In addition, this paper discusses about the uses of (15N) in soil to know the dynamics of nitrogen and uses of Hydro Probe to determine moisture content in the soil. This review will also shed some light on the potential uses of isotopes and nuclear techniques and the necessity of such technology in Nepal for improving overall agricultural productivity. Key words: Radioimmunoassay; Progesterone; Productivity; Reproductive efficiency The Journal of Agriculture and Environment Vol:10, Jun.2009 Page: 150-155


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