scholarly journals The Effects of Consideration of Future and Immediate Consequences on Willingness to Pay for Eco-Friendly Plant Attributes

2014 ◽  
Vol 32 (2) ◽  
pp. 64-70
Author(s):  
Hayk Khachatryan ◽  
Chengyan Yue ◽  
Ben Campbell ◽  
Bridget Behe ◽  
Charlie Hall

We investigated how differences in the consideration of future consequences (CFC) influence consumers' willingness to pay for edible and ornamental plants using data from plant auction experiments conducted in the U.S. and Canada. Specifically, the study focused on individuals' preferences for plant attributes related to production method, container type, and product origin. Individuals assigning higher importance to future consequences of their current decisions were willing to pay a price premium for plants grown using sustainable (16.7 cents) and energy-saving (16.5 cents) production methods, non-conventional containers such as compostable (18.2 cents) and plantable (14.3 cents), and locally produced plants (15.3 cents), and they expected a discount (37.8 cents) to purchase imported plants (i.e., produced outside the U.S.). In contrast, individuals assigning higher importance to immediate outcomes of their decisions were not willing to pay a price premium for the above mentioned attributes, with the exception of water-saving and compostable ones. The results contribute to our understanding of the effects of temporal considerations on choice decision making by horticultural consumers, and provide horticultural marketers with an opportunity to effectively position products that provide long- or short-term benefits.

2014 ◽  
Vol 44 (4) ◽  
pp. 345-362 ◽  
Author(s):  
Gianluca Stefani ◽  
Alessio Cavicchi ◽  
Donato Romano

Purpose – The purpose of this study was to explore the impact of information on origin, “typicalness”, production method and flavour on the willingness to pay and the sensorial appreciation of Tuscan sanguinaccio (Italian Salami). Design/methodology/approach – The goal of the study was to explore how differences between willingness to pay and sensorial appreciation (measured using a hedonic score) for the three types are influenced by the nature of the sensorial and non-sensorial information available to the consumer. To evaluate reaction to sensorial information, typical information regimes used in works on degree of disconfirmation (Schifferstein, 2001) were adopted, that is, visual examination of the product with indication of the name and tasting of the labelled product. Findings – Analysis of the results of the experiments indicates that Mallegato and Biroldo have particular characteristics that make it critical to promote them to a vast public. The information on the production methods and ingredients seemed to interact negatively with the sensorial perception of the product after tasting, probably because of the presence of blood and other problematic components (for example, components of the pig head in Biroldo) among the ingredients. Research limitations/implications – Limited size of the sample and a gastronomic niche product analyzed. Practical implications – The negative influence of the processed information has to be considered to efficiently communicate the typicalness of these salami products. In fact, whilst for other traditional products, different kinds of information related to process, raw materials, recipes and, more generally, tradition can be jointly used to increase the arousal and the expectation on products quality characteristics, in this case, the communication strategy has to carefully consider the limit of these product components. Originality/value – For the first time the use of experimental auctions investigate the role of problematic information, such as the presence of blood, on consumers’ preference towards a typical gastronomic product.


2016 ◽  
Vol 14 (1) ◽  
pp. 83-91
Author(s):  
PK Sarma ◽  
SK Raha

This study was carried out in order to identify consumers’ willingness to pay a price premium for organic beef in Dhaka city of Bangladesh during the period July-December 2015. The research surveyed 180 consumers using semistructured questionnaires to examine consumer’s perception about organic beef and assess their willingness to pay for beef. The study revealed that all respondents are willing to pay price premium for organic beef. Consumers are willing to purchase organic beef because these beef are free of pesticides, chemical, drug, steroid, etc. A health conscious is one of the main determinants of willing to pay followed by consumer perception and quality towards the organic beef. A total of 41% of the consumers are willing to pay 0-5% price premium, whereas 30% are willing to pay up to 10% price premium. About 19% of the respondents feel the extra cost for organic beef is reasonable, while 10% considered it too high. The survey also suggested that the consumption of organic beef is increasing; however, develop production method, slaughtering process, processing, packaging, labeling, and innovations hallal certification from Islamic foundation are needed to stimulate further demand. It was also found that only some groups of consumers are willing to pay the premium necessary for alternative methods of production.J. Bangladesh Agril. Univ. 14(1): 83-91, June 2016


2006 ◽  
Author(s):  
Daniel P. Balliet ◽  
Lindsey Niuman ◽  
Heather Ireton ◽  
Jeff Joireman

2013 ◽  
Vol 10 (2) ◽  
pp. 201-227 ◽  
Author(s):  
Norman Matloff

The two main reasons cited by the U.S. tech industry for hiring foreign workers--remedying labour shortages and hiring "the best and the brightest"--are investigated, using data on wages, patents, and R&D work, as well as previous research and industry statements. The analysis shows that the claims of shortage and outstanding talent are not supported by the data, even after excluding the Indian IT service firms. Instead, it is shown that the primary goals of employers in hiring  foreign workers are to reduce labour costs and to obtain "indentured" employees. Current immigration policy is causing an ‘Internal Brain Drain’ in STEM.


2011 ◽  
Vol 101 (3) ◽  
pp. 448-453 ◽  
Author(s):  
Joshua Graff Zivin ◽  
Matthew Neidell ◽  
Wolfram Schlenker

We examine the impact of poor water quality on avoidance behavior by estimating the change in bottled water purchases in response to drinking water violations. Using data from a national grocery chain matched with water quality violations, we find an increase in bottled water sales of 22 percent from violations due to microorganisms and 17 percent from violations due to elements and chemicals. Back-of-the envelope calculations yield costs of avoidance behavior at roughly $60 million for all nationwide violations in 2005, which likely reflects a significant understatement of the total willingness to pay to eliminate violations.


Author(s):  
TAKAAKI OHNISHI ◽  
TAKAYUKI MIZUNO ◽  
CHIHIRO SHIMIZU ◽  
TSUTOMU WATANABE

How can we detect real estate bubbles? In this paper, we propose making use of information on the cross-sectional dispersion of real estate prices. During bubble periods, prices tend to go up considerably for some properties, but less so for others, so that price inequality across properties increases. In other words, a key characteristic of real estate bubbles is not the rapid price hike itself but a rise in price dispersion. Given this, the purpose of this paper is to examine whether developments in the dispersion in real estate prices can be used to detect bubbles in property markets as they arise, using data from Japan and the U.S. First, we show that the land price distribution in Tokyo had a power-law tail during the bubble period in the late 1980s, while it was very close to a lognormal before and after the bubble period. Second, in the U.S. data we find that the tail of the house price distribution tends to be heavier in those states which experienced a housing bubble. We also provide evidence suggesting that the power-law tail observed during bubble periods arises due to the lack of price arbitrage across regions.


Sign in / Sign up

Export Citation Format

Share Document