scholarly journals Analysis of Consumer’s WTP for Cowpea Varieties in Osun State, Nigeria: the Hedonic Pricing Approach

Author(s):  
Rabirou Kassali ◽  
Abayomi Yusuf Oyewale ◽  
Olufemi Adedotun Yesufu

Analysis of consumer preferences for cowpea varieties in Osun State was carried out with a view to identifying attributes that determine price variation among cowpea varieties and the effect on consumer’s willingness to pay for those varieties. A multistage sampling technique was used to randomly select 240 respondents for the study, comprising 180 cowpea consumers and 60 retailers. Primary data were collected on cowpea varieties, their attributes and the consumer’s willingness to pay for cowpea varieties using well structured questionnaire. Data collected were analysed using both descriptive and inferential statistics. The results showed that out of thirteen varieties found in the area, only nine varieties of cowpea were common in the market. The quality of each variety differs which explained variation in their price. In terms of preference the Oloyin variety is preferred most by 78% of consumers. Weevil resistance had the highest rank among the cowpea attributes. Oloyin had the highest WTP followed by Milk and Drum with ₦303, ₦237 and ₦213 per kg, respectively. Hedonic pricing methods provide a statistical estimate of premiums and discounts for cowpea attributes. Results indicated that weevil resistance was the most important attribute to consumer. Cowpeas with weevil damage tolerance, brown colour, large grain size and short cooking time commanded price premium for almost all the varieties. The consumer discounted prices for insect damage, small size, white colour, smooth skin and grain colour mixed together. The study concludes on the need for breeders and research institutes to incorporate these cowpea attributes that attracted price premium into their cowpea breeding programmes.

Author(s):  
Lisa Fitriani Rahman

Accounting education is taught in some private universities has impressed as stagnant knowledge, mechanical, and oriented material that causes a lot of students in general become saturated in the learning process. In Indonesia at several universities, almost all accounting courses little or no charge to enter the motivation, creativity, and mentality in the accounting curriculum-based motivation, creativity, and mentality can only he done well when formulated in a more complete firm of the curriculum. Therefore, this study examines the effect of motivation, creativity and mentality in accounting education to obtain empirical evidence. In this study using primary data obtained through questionnaires from a list of questions posed to accounting students in private universities in the city of Padang. The sample in this study was conducted with a purposive sampling technique where the sampling method was based on certain criteria, namely : involving student participants who majored in accounting class of 2010, 2011, and 2012 who had studied the sciences and overall accounting associated with accounting. Testing the hypothesis of this research is conducted with multiple regression analysis. The first hypothesis testing results found that motivation does not significantly influence accounting education in private universities Padang. The second hypothesis testing results found that creativity significantly influence accounting education in private universities Padang. The third hypothesis testing results found that significantly influence the mentality of accounting education in private universities Padang.


2011 ◽  
Vol 40 (2) ◽  
pp. 233-250 ◽  
Author(s):  
Jason R. Evans ◽  
Gerard E. D'Souza ◽  
Alan Collins ◽  
Brown Cheryl ◽  
Mark Sperow

The focus of the current study was on the market potential for grass-fed beef in the Appalachian region, given that these products embody observed, experiential, nutritional, and process attributes that may appeal to a large consumer base. An in-store variant of the Becker-DeGroot-Marschack experimental auction mechanism was employed in the region to determine consumer preferences and willingness to pay. A majority of respondents preferred the grass-fed product over conventional grain-fed samples and were willing to pay a price premium to obtain it. Preferences for grass-fed were rooted largely in the associated superior nutritional content and core observed attributes.


2020 ◽  
Vol 24 (3-4) ◽  
pp. 108-114
Author(s):  
Ajibola Ojedokun ◽  
Olufemi Yesufu

This study was carried out to determine the factors influencing households' preference for some selected cowpea varieties in Oyo State, Nigeria. Primary data were collected from a total of 250 households from five Local Government Areas (LGAs) using the multistage sampling technique. Data were analysed using descriptive statistics and multinomial logit regression model. The study revealed that households mostly preferred the Oloyin variety of cowpea and that households mostly used Oloyin for their different cooking. The age of household head, the primary occupation of household head, years of formal education, income, prices of cowpea varieties, aroma during cooking, ability to tolerate weevil infestation and absence of foreign particles influenced households' preference for cowpea varieties. The study recommends that it is necessary for stakeholders and breeding institutions to give attention to the Oloyin variety if the Agricultural Promotion Policy's aim will be achieved.


2019 ◽  
Vol 4 (2) ◽  
pp. 267-284
Author(s):  
Dinda Hawa ◽  
Yohanes Indrayono ◽  
Haqi Fadillah

Taxes are the largest source of funding for the state infrastructure development, this requires the citizen participation for their implementation. This can be shown by the obedience and the willingness to pay taxes. Obedience is shown by the willingness of the taxpayer to register, have NPWP, calculate and pay taxes, and also report SPT. Each year the compliance ratio shows an increase, but the realization of SPT is far from the amount of the taxpayer that must submit SPT. This indicates that taxpayers do not have the factors of willingness to pay taxes, especially a lot of taxpayers who save and distribute their funds abroad. So the government issued tax amnesty policy to grow the state revenue, increase tax compliance and taxpayer's willingness to pay and report tax. This study aims to knowing and explaining the effect of tax amnesty program to the willingness of paying tax of the individual entrepreneur tax payers that registered at KPP Kota/Kabupaten Bogor. This study was a quantitative research that used primary data obtained through questionnaire distribution to 100 respondents who are individual entrepreneur tax payer in the city and/or district of Bogor wthe the sampling technique used in this study is convenience sampling or also known as accidental sampling. The data was analyzed by multiple regression using PLS 3.0 for student programs. The result showed that based on Ha accepted, it indicates that there is a positive influence between the tax amnesty program variable on the willingness of paying tax variables, that is tax amnesty has a positive effect on awareness of paying taxe, aknowledging and understanding of taxation regulation, good perception on tax system effectiveness, and tax sanction.  This means that tax amnesty program responded positively by the increasing of willingness to pay taxes.


Author(s):  
Nobel Sudrajad ◽  
Waridin Waridin ◽  
Jaka Aminata ◽  
Indah Susilowati ◽  
Indah Susilowati

Serayu Rafting Tourism utilizes the potential of Serayu Watershed located in Banjarnegara Regency. Serayu Rafting Tourism has the opportunity to increase its potential to become one of the leading tourism in Banjarnegara Regency. This study aims to identify the socioeconomic characteristics of tourists of Serayu Rafting attractions, estimate willingness to pay to determine the maximum potential price that is still willing to be paid in the development of Serayu Rafting attractions and analyze the factors that influence the willingness of visitors to pay the value chosen. This research uses CVM method and logistic regression analysis, with primary data obtained from survey to 105 respondents through multistage sampling technique and secondary data obtained from documents coming from relevant agencies, agencies or institutions. The results stated that the economic potential value of Rafting Serayu tourism object is quite good, because of 105 respondents as many as 95 respondents (90.5%) among them are willing to pay more for the development of tourism pbyek with a scenario 1 of Rp 10,000 and scenario 2 of Rp 25,000. Variable regional origin and income level affect willingness to pay, while variable gender, age, marital status and level of education do not affect willingness to pay.


2017 ◽  
Vol 80 (9) ◽  
pp. 1451-1460 ◽  
Author(s):  
Bamikole Ayedun ◽  
Godwin Okpachu ◽  
Victor Manyong ◽  
Joseph Atehnkeng ◽  
Adebayo Akinola ◽  
...  

ABSTRACT In Nigeria, Aflasafe is a registered biological product for reducing aflatoxin infestation of crops from the field to storage, making the crops safer for consumption. The important questions are whether farmers will purchase and apply this product to reduce aflatoxin contamination of crops, and if so under what conditions. A study was carried out to address these questions and assess determinants of willingness to pay (WTP) for the product among maize and groundnut farmers in Kano and Kaduna states in Nigeria. A multistage sampling technique was used to collect primary data from 492 farmers. The majority of farmers who had direct experience with Aflasafe (experienced farmers) in Kano (80.7%) and Kaduna (84.3%) had a WTP bid value equal to or greater than the threshold price ($10) at which Aflasafe was to be sold. The mean WTP estimates for Aflasafe for experienced farmers in Kano and Kaduna were statistically the same. However, values of $3.56 and $7.46 were offered in Kano and Kaduna states, respectively, by farmers who had never applied Aflasafe (inexperienced farmers), and the difference here was significant (P < 0.01). Regression results indicate that contact with extension agents (P < 0.01) and access to credit (P < 0.05) positively and significantly influenced the probability that a farmer would be willing to pay more for Aflasafe than the threshold price. Lack of awareness of the importance of Aflasafe was the major reason cited by inexperienced farmers (64% in Kano state and 21% in Kaduna state) for not using the product. A market strategy promoting a premium price for aflatoxin-safe produce and creating awareness and explaining the availability of Aflasafe to potential users should increase Aflasafe usage.


2017 ◽  
Vol 119 (8) ◽  
pp. 1801-1814 ◽  
Author(s):  
Katharina Bissinger ◽  
Daniel Leufkens

Purpose Since fairtrade labels are upcoming market instruments, the purpose of this paper is to identify and quantify consumers’ willingness to pay for fairtrade coffee products and tea. Thereby, this paper contributes to the discussion in favour of a non-private regulation of ethical food labels (FLs). Moreover, the paper provides information about the consumer behaviour of the German buying public. Design/methodology/approach The empirical analysis is based on homescan panel data of 13,000 representative German households, which includes actual purchase data of ground coffee, single-serve coffee, espresso, and tea for a five-year sample period from 2004 to 2008. As a methodological approach, the hedonic technique is used to model coffee and tea prices as a function of time, store, and product characteristics. Findings Regarding the variables of interest branding a product leads to an average price premium of 22.1 per cent, while the organic FL achieves an average price premium of 34.3 per cent. The highest average price premium of 43.1 per cent is ceteris paribus paid for fairtrade labels. In the case of fairtrade labels, tea products earn the highest implicit prices with 74.0 per cent, followed by ground coffee (54.9 per cent), espresso (24.7 per cent), and single-serve coffee (18.9 per cent). Originality/value The present analysis supplements the discussions around the willingness to pay for fairtrade certified products by the German buying public, a product differentiation between coffee products and the introduction of labelled tea. As the data set includes daily purchases, it allows analysis of consumer behaviour on a disaggregated level, given detailed information on prices, stores, origins, FLs, and so on.


2020 ◽  
Vol 5 (4) ◽  
pp. 511-516
Author(s):  
Tasnim Haque ◽  
Nazia Tabassum ◽  
Ismail Hossain ◽  
Nur-E-Abir Sowrove

This paper examined the consumer preferences of duck meat in Mymensingh city of Bangladesh. The aim of the study was to find out how much people like or dislike to consume duck meat and what amount do they consume.  Purposive sampling technique was carried out among 80 consumers of duck meat. A five-point Likert scale was used to measure consumers attitudes towards duck meat and Discriminative Power (DP) value was computed to find out the lowest and the highest variability of responses. Nearly no study related to the preferences of duck meat consumption was conducted before in the selected study area. The findings of this study revealed that 63.75% consumers disfavored duck meat and 30% consumers favored it. Results indicated that the majority of the consumers strongly agreed that dressing slaughtered duck is complex and duck meat is nutritious and delicious. The highest variability in consumers responses was to statement, “duck meat can be used in any occasion. And the lowest variability of responses was to the statement that, “duck meat is very fatty” as almost all the respondents agreed. Therefore, it can be concluded that consumers showed unfavorable attitudes towards duck meat consumption. The reason behind this disfavoring attitude were allergy, asthma and seasonal pattern of duck meat consumption. This means that the respondents showed differentiated response, when they were responding on the statement that duck meat can be used in any occasion while the respondents were somewhat in differentiated while they were responding that the duck meat is very fatty. Traditionally duck is consumed in winter season in Bangladesh. That’s why, the year-round consumer preferences including warmer seasons resulted in lower total year-round preferences.


2021 ◽  
Vol 7 (3) ◽  
pp. 227-244
Author(s):  
Rapheal Olanrewaju Babatunde ◽  
Adedayo Olufemi Adekunle ◽  
Gbenga Opeyemi ◽  
O. Agboola

This study examined farmers’ willingness to pay for participatory poultry research in Kwara State, Nigeria using ex-ante approach. The study utilized primary data collected with the aid of structured questionnaire. A random sampling technique was utilized to select a total number of 102 poultry farmers from Poultry Association of Nigeria (PAN) Kwara State Chapter. Descriptive statistics, Contingent Valuation (CV) techniques and probit regression model were used to achieve the research objectives. The CV results showed that 64.7% of the households were willing to pay. The monthly individual aggregate WTP amount ranged from N2,000 to N6,000, and on average N 2,576 per month, generating aggregate annual values ranging from N12,000.00 to N72,000.00 and on average N30,912.00 (ceteris paribus). Probit regression model demonstrated a significant (p<0.01, p<0.05 or p<0.10) relationship between household size, educational attainment and age of the household head and WTP. The study concluded that majority of the farmers were willing to pay for participatory research. Policy makers and other relevant stakeholders should take advantage of the significant socio-economic factors influencing the decision to participate in poultry research initiatives when formulating policies. This will help improve poultry production in the country. Keywords: participatory poultry research, willingness-to-pay (WTP), probit regression


Author(s):  
Simona Miškolci

Agri-food systems in the Czech Republic are currently undergoing a profound transformation toward high-value products. Appropriate policies are needed to guide this transformation, presupposing good understanding of consumer preferences. Having established a general framework for the analysis of food choice and quality perception, second part of the paper gives overview of results of stated preference evaluation studies conducted in the Czech Republic. The objective of secondary data analysis is to evaluate consumer preferences and willingness to pay for the food quality with the special attention to an evaluation of consumer preferences for health aspects of the food. The consumers’ relative preferences toward the different dimensions of a product’s quality are measured from the consumers’ perspective via their preference scores on various dimensions of quality derived from Analytic Hierarchy Process (AHP). Price premium consumers are willing to pay for the high quality product is investigated using Contingent valuation method (CV). In general, the empirical evidence supports the hypothesis that health ensuring and enhancing characteristics together with sensorial characteristics significantly affect consumers’ preferences for food and most consumers are willing to pay a price premium in order to ensure required quality of food.


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