scholarly journals Social Networking and Transnational Capitalism

2011 ◽  
Vol 9 (2) ◽  
pp. 689-701
Author(s):  
David Kreps
Keyword(s):  
Social Networking ◽  
Online Communities ◽  
Social Networking Sites ◽  
Business Models ◽  
Social Dynamics ◽  
The Internet ◽  
The Social ◽  
Business As Usual ◽  
Social Behaviours

Social Networking Sites (SNS) have become a key component of users’ experience of the internet.  Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted for.  This paper argues that behind the social behaviours supported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual.

scholarly journals Social Networking and Transnational Capitalism

2011 ◽  
Vol 9 (2) ◽  
pp. 689-701 ◽  
Author(s):  
David Kreps
Keyword(s):  
Social Networking ◽  
Online Communities ◽  
Social Networking Sites ◽  
Business Models ◽  
Social Dynamics ◽  
The Internet ◽  
The Social ◽  
Business As Usual ◽  
Social Behaviours

Social Networking Sites (SNS) have become a key component of users’ experience of the internet.  Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted for.  This paper argues that behind the social behaviours supported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual.

The Breastfeeding Controversy and Facebook

2010 ◽  
Vol 1 (2) ◽  
pp. 16-28 ◽  
Author(s):  
Yasmin Ibrahim
Keyword(s):  
Social Networking ◽  
Online Communities ◽  
Social Networking Sites ◽  
Social Values ◽  
The Internet ◽  
Public And Private ◽  
Private Spaces

Facebook’s decision to invoke its obscenity clause to bar users from posting pictures of breastfeeding ignited a controversy. Members protested against the ban both offline and online. The controversy raised various issues between our lived offline experiences and the rules of engagement in social networking sites. Image economies on the Internet present new problems and challenges. Although they are crucial in the construction of profiles and identities in social networking sites and may therefore function as a referent of social values and norms, there may be disparities in the ways they are gazed at and interpreted as published content online. This paper examines the salient issues which emerged in the breastfeeding controversy with relevance to the image economy in social networking sites. In particular, it discusses the politicisation of the image, users’ notions and construction of public and private spaces in social networking sites, and the use of the image as symbol of dissent and activism in such online communities.

scholarly journals The use of Social Networking Sites in modern recruitment – empirical study

2014 ◽  
Vol 15 (2) ◽  
pp. 63-73
Author(s):  
Łukasz Sułkowski ◽  
Michał Chmielecki
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
The Internet ◽  
Primary Research ◽  
Qualitative And Quantitative ◽  
Talented People ◽  
The Social

Abstract Current changes in technology and the role of the Internet open up new opportunities for companies both to communicate and to work. The fact that Social Media entered the business landscape, and in particular the recruitment landscape leads to a demand for knowledge about recruitment trends regarding social media. Contemporary social media and recruitment texts have been reviewed in order to identify what impact social media is having on the recruitment industry. It focuses on how companies and recruitment professionals are taking advantage of the social media landscape to recruit talented people. Relevant existing research has been reviewed and primary research conducted (both qualitative and quantitative). The authors have conducted 8 IDIs with recruiter from various industries. The latter consisted of 147 CAWIs with employees from various Polish organizations from several different industries. The article presents interesting results that can be especially useful for recruitment managers, specialists and company owners. It is recommended that in order to gain a fuller picture of the issues underlying the findings, quantitative research on a bigger scale should be undertaken.

scholarly journals Internet Valuations And Economic Sustainability

2011 ◽  
Vol 9 (5) ◽  
pp. 49
Author(s):  
Chris Rose
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
The Internet ◽  
Economic Sustainability ◽  
The Social

<p>AOL bought the social networking site Bebo for $850 million in 2008 but sold it for pennies two years later. Recently the former premier social networking site, MySpace, reduced their staff by 47% and restructured again amid mounting losses. These are good indicators that economic sustainability on the Internet, especially among social networking sites is not guaranteed. The recent massive $80 billion valuation of the social networking site Facebook should therefore be looked at with caution.</p>

How Social Commerce Emerged

2015 ◽  
pp. 1-16 ◽  
Author(s):  
Nick Hajli
Keyword(s):  
Social Support ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Social Climate ◽  
The Internet ◽  
Social Commerce ◽  
Business Context ◽  
The Social

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.

How Social Commerce Emerged

2019 ◽  
pp. 1307-1322
Author(s):  
Nick Hajli
Keyword(s):  
Social Support ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Social Climate ◽  
The Internet ◽  
Social Commerce ◽  
Business Context ◽  
The Social

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.

The Politics of Image

2012 ◽  
pp. 34-46 ◽  
Author(s):  
Yasmin Ibrahim
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Online Communities ◽  
Social Networking Sites ◽  
Social Values ◽  
The Internet ◽  
Online Environment ◽  
Public And Private ◽  
Private Spaces

This paper explores the politicization of the image in social media and how image can be attributed different values in the online environment. Facebook’s decision to invoke its obscenity clause to bar users from posting pictures of breastfeeding ignited a controversy. Members protested against the ban both offline and online. The controversy raised various issues between lived offline experiences and the rules of engagement in social networking sites. Image economies on the Internet present new problems and challenges. Whilst they are crucial in the construction of profiles and identities in social networking sites and may therefore function as a referent of social values and norms, there may be disparities in the ways they are gazed at and interpreted as published content online. This paper examines the salient issues which emerged in the breastfeeding controversy with relevance to the image economy in social networking sites. In particular, it discusses the politicisation of the image, users’ notions and construction of public and private spaces in social networking sites, and the use of the image as symbol of dissent and activism in such online communities.

scholarly journals Netnography: A Method Specifically Designed to Study Cultures and Communities Online

2014 ◽  
Author(s):  
Gary Bowler
Keyword(s):  
Social Sciences ◽  
Social Networking ◽  
Virtual Worlds ◽  
Online Communities ◽  
Social Networking Sites ◽  
Ethical Conduct ◽  
The Internet ◽  
Ethnographic Research ◽  
Important Site

With many people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. Kozinets' (2010) new text explores netnography, or the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. Guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. Kozinets surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more. The book is essential reading for researchers and students in social sciences.

scholarly journals SOCIAL NETWORKING SITES AND CONSUMER ENGAGEMENT

2012 ◽  
Vol 1 (1) ◽  
pp. 21-25
Author(s):  
Dr.Rajesh Verma ◽  
Rahul Sharma
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Leisure Time ◽  
The Internet ◽  
Social Environments ◽  
Online Activity ◽  
Playing Field ◽  
Internet Users ◽  
The Social ◽  
Short Time

The growth of the social networking phenomenon across the Internet led by social networking sites like Facebook, Twitter and LinkedIn etc.  has altered the playing field for business and consumer marketers of all sorts. It is practically impossible to think of a comprehensive marketing strategy in the absence of social networking as one of the key ingredients. In fact, social networking sites have already found a place in every marketers promotion mix today.Human beings have always sought to live in social environments. To a significant level, social networking sites have shifted social networking to Internetand the growth of this medium of networking has been explosive (Vogt &Knapman, 2008). In a short time, these sites have grown from a niche online activity into a phenomenon through which tens of millions of internet users are connected, both in their leisure time, and at work

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