scholarly journals SOCIAL NETWORKING SITES AND CONSUMER ENGAGEMENT

2012 ◽  
Vol 1 (1) ◽  
pp. 21-25
Author(s):  
Dr.Rajesh Verma ◽  
Rahul Sharma
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Leisure Time ◽  
The Internet ◽  
Social Environments ◽  
Online Activity ◽  
Playing Field ◽  
Internet Users ◽  
The Social ◽  
Short Time

The growth of the social networking phenomenon across the Internet led by social networking sites like Facebook, Twitter and LinkedIn etc.  has altered the playing field for business and consumer marketers of all sorts. It is practically impossible to think of a comprehensive marketing strategy in the absence of social networking as one of the key ingredients. In fact, social networking sites have already found a place in every marketers promotion mix today.Human beings have always sought to live in social environments. To a significant level, social networking sites have shifted social networking to Internetand the growth of this medium of networking has been explosive (Vogt &Knapman, 2008). In a short time, these sites have grown from a niche online activity into a phenomenon through which tens of millions of internet users are connected, both in their leisure time, and at work

Cyber Behavior of Chinese Internet Users

2012 ◽  
pp. 1264-1281
Author(s):  
Yurong He ◽  
Yang Wang
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Internet Use ◽  
Online Communication ◽  
Cross Cultural ◽  
Internet Usage ◽  
The Internet ◽  
Internet Services ◽  
Internet Users ◽  
Cultural Comparisons

While China has the world’s largest Internet population, understanding of this huge group of Internet users still falls short. In this entry, the authors aim to provide an overview of literature on cyber behavior of Chinese Internet users. They focus on characteristics of Chinese Internet users, how they use the Internet and how the Internet influences them. The authors examine different aspects of their cyber behavior: (1) general Internet use, (2) use of specific Internet services such as blogs and social networking sites, (3) online communication and relationships, (4) problematic Internet usage, and (5) cross-cultural comparisons between Internet users in China and in other countries.

Awarness of using social media websites among middle school students in Tulkarm go-venorate

2020 ◽  
Vol 8 (4) ◽  
pp. 110-128
Author(s):  
Hisham Shanaa
Keyword(s):  
Middle School Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Leisure Time ◽  
Experimental Studies ◽  
Cluster Method ◽  
School Students ◽  
The Social ◽  
Awareness Programs ◽  
Descriptive Method

This study aimed to identify Awarness of the high elementary school student' use  of the social networking sites on the Internet, The study was applied on the students of Tulkarm-Palestine schools (11759) Students. The researcher used the analytical descriptive method because of its suitability for the purposes of the study. The sample of the study was chosen in the cluster method from 27 schools with 879 students. The researcher prepared a questionnaire consisting of (30) verifiable items. Statistical packages (SPSS) were used for data processing through the use of the following statistical processors: Percentages and arithmetic averages, single-variance analysis, alpha-Cronbach correlation coefficient, The study found the following important results: There were statistically significant differences in the use of the elementary students of the social networking sites due to the sex variables and the grade for the benefit of males and the eighth grade, respectively. There were also no differences according to the variables: place of residence, level of the father's education, level of mother's education, and access to social networking sites. The study recommended that experimental studies should be carried out in order to provide awareness programs for students to fill their leisure time and guide them in the and safe way to use social networking sites.

scholarly journals The use of Social Networking Sites in modern recruitment – empirical study

2014 ◽  
Vol 15 (2) ◽  
pp. 63-73
Author(s):  
Łukasz Sułkowski ◽  
Michał Chmielecki
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
The Internet ◽  
Primary Research ◽  
Qualitative And Quantitative ◽  
Talented People ◽  
The Social

Abstract Current changes in technology and the role of the Internet open up new opportunities for companies both to communicate and to work. The fact that Social Media entered the business landscape, and in particular the recruitment landscape leads to a demand for knowledge about recruitment trends regarding social media. Contemporary social media and recruitment texts have been reviewed in order to identify what impact social media is having on the recruitment industry. It focuses on how companies and recruitment professionals are taking advantage of the social media landscape to recruit talented people. Relevant existing research has been reviewed and primary research conducted (both qualitative and quantitative). The authors have conducted 8 IDIs with recruiter from various industries. The latter consisted of 147 CAWIs with employees from various Polish organizations from several different industries. The article presents interesting results that can be especially useful for recruitment managers, specialists and company owners. It is recommended that in order to gain a fuller picture of the issues underlying the findings, quantitative research on a bigger scale should be undertaken.

Usage of social networks by digital natives as a new communication platform for interpersonal communication

2021 ◽  
Vol 21 (3) ◽  
Author(s):  
Ece Kahraman ◽  
Tutku Akter Gokasan ◽  
Bahire Efe Ozad
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Interpersonal Communication ◽  
Communication Skills ◽  
Social Networking Sites ◽  
Digital Natives ◽  
Social Environments ◽  
Communication Platform ◽  
The Social ◽  
University Level

Abstract Social Networking Sites (SNS), particularly Facebook (FB) have become extremely popular among digital natives, especially university-level students. Moreover, they sometimes may see social networks as an extension of their lives (D. Boyd, 2014) which can be called as a new communication platform for interpersonal communication. For the purpose of the study, interpersonal communication skills (ICS) levels explored in four sub-sections both in the social and e-social environments.1 Digital natives’ IPC skills were measured to figure out whether there is any statistically difference between both environments. Interpersonal Communication Skills Inventory (Social Learning, 2002) is used as an instrument for the present study.

Awarness of using social media websites among middle school students in Tulkarm go-venorate

2020 ◽  
Vol 8 (4) ◽  
pp. 110-128
Author(s):  
Hisham Shanaa
Keyword(s):  
Middle School Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Leisure Time ◽  
Experimental Studies ◽  
Cluster Method ◽  
School Students ◽  
The Social ◽  
Awareness Programs ◽  
Descriptive Method

This study aimed to identify Awarness of the high elementary school student' use  of the social networking sites on the Internet, The study was applied on the students of Tulkarm-Palestine schools (11759) Students. The researcher used the analytical descriptive method because of its suitability for the purposes of the study. The sample of the study was chosen in the cluster method from 27 schools with 879 students. The researcher prepared a questionnaire consisting of (30) verifiable items. Statistical packages (SPSS) were used for data processing through the use of the following statistical processors: Percentages and arithmetic averages, single-variance analysis, alpha-Cronbach correlation coefficient, The study found the following important results: There were statistically significant differences in the use of the elementary students of the social networking sites due to the sex variables and the grade for the benefit of males and the eighth grade, respectively. There were also no differences according to the variables: place of residence, level of the father's education, level of mother's education, and access to social networking sites. The study recommended that experimental studies should be carried out in order to provide awareness programs for students to fill their leisure time and guide them in the and safe way to use social networking sites.

scholarly journals Internet Valuations And Economic Sustainability

2011 ◽  
Vol 9 (5) ◽  
pp. 49
Author(s):  
Chris Rose
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
The Internet ◽  
Economic Sustainability ◽  
The Social

<p>AOL bought the social networking site Bebo for $850 million in 2008 but sold it for pennies two years later. Recently the former premier social networking site, MySpace, reduced their staff by 47% and restructured again amid mounting losses. These are good indicators that economic sustainability on the Internet, especially among social networking sites is not guaranteed. The recent massive $80 billion valuation of the social networking site Facebook should therefore be looked at with caution.</p>

How Social Commerce Emerged

2015 ◽  
pp. 1-16 ◽  
Author(s):  
Nick Hajli
Keyword(s):  
Social Support ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Social Climate ◽  
The Internet ◽  
Social Commerce ◽  
Business Context ◽  
The Social

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.

scholarly journals Semiotic Analysis Of Satire Meme Connecting Women’s Identity In Brillio Net

2019 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Rr.astri Indriana Octavita
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Speech Acts ◽  
The Internet ◽  
Semiotic Analysis ◽  
Online Forums ◽  
Women's Identity ◽  
Internet Users ◽  
Theoretical Status ◽  
Internet Community

<p>This research shows that the origins of the confusion surroundings the theoretical status of cyber technology memes today could be found in culture. Those memes later developed in memetics the science of memes. Memes are a common way for individuals to communicate online. Internet users often use memes to reply to each other on social networking sites or other online forums. This research argues that memes are successfully used for communication purposes because certain memes (specifically image macros) are essentially speech acts and are also understood as being speech acts by internet users. When creating a meme, choices are made concerning the specific semiotic resources to be used and the internet community then interprets these resources to facilitate communication between the meme creator and the internet community. Memes can be recreated for different purposes and therefore it is possible to group memes under already existing speech acts and speculate about the ways in which these might correspond to speech acts in the future.</p>

scholarly journals Social Networking and Transnational Capitalism

2011 ◽  
Vol 9 (2) ◽  
pp. 689-701 ◽  
Author(s):  
David Kreps
Keyword(s):  
Social Networking ◽  
Online Communities ◽  
Social Networking Sites ◽  
Business Models ◽  
Social Dynamics ◽  
The Internet ◽  
The Social ◽  
Business As Usual ◽  
Social Behaviours

Social Networking Sites (SNS) have become a key component of users’ experience of the internet.  Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted for.  This paper argues that behind the social behaviours supported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual.

scholarly journals Social Networking and Transnational Capitalism

2011 ◽  
Vol 9 (2) ◽  
pp. 689-701
Author(s):  
David Kreps
Keyword(s):  
Social Networking ◽  
Online Communities ◽  
Social Networking Sites ◽  
Business Models ◽  
Social Dynamics ◽  
The Internet ◽  
The Social ◽  
Business As Usual ◽  
Social Behaviours

Social Networking Sites (SNS) have become a key component of users’ experience of the internet.  Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted for.  This paper argues that behind the social behaviours supported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual.

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