The Relationships among Team Identification, Stress-Coping Behaviors to the COVID-19 Outbreak, and Intention to Revisit of Professional Sports Fans

2020 ◽  
Vol 25 (4) ◽  
pp. 47-62
Author(s):  
Hyomin Seo ◽  
Youngbum Kwon
2015 ◽  
Vol 8 (4) ◽  
pp. 452-476 ◽  
Author(s):  
Seok Kang

The purpose of this study was to examine how fans of professional sports use mobile content to develop fan support. Mobile-content dimensions were evaluated and their relationships with attitudinal and behavioral loyalty, team identification, and sport fandom were tested. A total of 665 young professional sport fans were surveyed in the southwest region of the United States. Three mobile-content dimensions—information, service, and interaction—were identified. The results indicate that the information dimension was positively associated with attitudinal loyalty, team identification, and sport fandom. The service dimension was positively linked to behavioral loyalty. The findings suggest that young professional sports fans’ selective use of mobile content accounts for different types of fan support.


2010 ◽  
Vol 9 (1) ◽  
pp. 35-45 ◽  
Author(s):  
Yuichiro ABE ◽  
Kazuo MISHIMA ◽  
Yoshitaka KANEITA ◽  
Lan LI ◽  
Takashi OHIDA ◽  
...  

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