Understand the Necessity and Structure of Image-Making Education : A Qualitative Research on Department of Airline Service College Students

2018 ◽  
Vol 30 (8) ◽  
pp. 115-132
Author(s):  
Min-Seung Kang ◽  
Hee-Chan Lee
Keyword(s):  
College Students ◽  
Qualitative Research

Students' Use of Mobile Technologies

2020 ◽  
pp. 460-473
Author(s):  
Hoda Baytiyeh
Keyword(s):  
College Students ◽  
Qualitative Research ◽  
Mobile Phones ◽  
Daily Basis ◽  
Mobile Technologies ◽  
Communication Tool ◽  
Qualitative Research Design ◽  
East Region ◽  
Middle East Region

Mobile technologies are all-pervasive in the current digital generation, and college students rely on their mobile phones to communicate on a daily basis. In the midst of the myriad of applications available to download on the mobile, some tools have become more well-known and more often adopted than others. An example of such a tool is WhatsApp, which gains an increasing, widespread number of users on a daily basis, particularly in the Middle East region. The present study investigated college students' use of WhatsApp as a communication tool, and used Lebanon as a case study. A qualitative research design was implemented to understand the perceptions of college students vis-à-vis WhatsApp, and to investigate the motivational factors behind the popularity of this communication tool. The results revealed four themes: simplicity for discussion and coordination, cost-effectiveness, immediacy and sense of belonging.

Microsoft Office: Gaining Insight into the Life of a College Student (B)

2017 ◽  
pp. 1-28
Author(s):  
Mohanbir Sawhney ◽  
Ashuma Ahluwalia ◽  
Yuliya Gab ◽  
Kevin Gardiner ◽  
Alan Huang ◽  
...  
Keyword(s):  
College Students ◽  
Qualitative Research ◽  
Observational Research ◽  
Ethnographic Research ◽  
Student Community ◽  
Research Techniques ◽  
Online Tools ◽  
Education Market ◽  
Microsoft Office ◽  
Higher Education Market

Microsoft Office was facing an uphill task in engaging the undergraduate student community. Attracting this audience—the most tech-savvy generation ever—was critical to the future of the Microsoft Office franchise. Microsoft's past advertising efforts to reach this audience had proven lackluster, while its key competitors were gradually entrenching themselves among this demographic. Microsoft's challenge was to determine the best tactics that could successfully connect with this audience. The (A) case describes Microsoft's dilemma and briefly addresses what college students mostly care about: managing homework, creating great-looking schoolwork, preparing for the workplace, and collaborating with friends and classmates. It also provides competitive information, chiefly Google's increasing presence in universities and its focus on the higher education market and the growing influence of Facebook among students and its evolution into a productivity tool. The (B) case describes the qualitative research tools that Microsoft used to get a better understanding of college students: day diaries using Twitter, technology diaries using the Internet and smartphones, focus groups, and one-on-one interviews with students. The case helps students understand the value of ethnographic and qualitative research techniques, draw inferences from the data, and subsequently make recommendations. It illustrates how ethnographic and observational studies enrich research by generating deeper consumer insight than traditional methods.Students will learn: - How online tools in ethnographic and observational research offer new insights not revealed by traditional survey research - How different qualitative market tools are used to collect data, as well as the pros and cons of different ethnographic research techniques - To interpret and synthesize data from qualitative and ethnographic research - How research can influence a firm's marketing and advertising tactics

Microsoft Office: Gaining Insight into the Life of a College Student (A)

2017 ◽  
pp. 1-7
Author(s):  
Mohanbir Sawhney ◽  
Ashuma Ahluwalia ◽  
Yuliya Gab ◽  
Kevin Gardiner ◽  
Alan Huang ◽  
...  
Keyword(s):  
College Students ◽  
Qualitative Research ◽  
Observational Research ◽  
Ethnographic Research ◽  
Student Community ◽  
Research Techniques ◽  
Online Tools ◽  
Education Market ◽  
Microsoft Office ◽  
Higher Education Market

Microsoft Office was facing an uphill task in engaging the undergraduate student community. Attracting this audience—the most tech-savvy generation ever—was critical to the future of the Microsoft Office franchise. Microsoft's past advertising efforts to reach this audience had proven lackluster, while its key competitors were gradually entrenching themselves among this demographic. Microsoft's challenge was to determine the best tactics that could successfully connect with this audience. The (A) case describes Microsoft's dilemma and briefly addresses what college students mostly care about: managing homework, creating great-looking schoolwork, preparing for the workplace, and collaborating with friends and classmates. It also provides competitive information, chiefly Google's increasing presence in universities and its focus on the higher education market and the growing influence of Facebook among students and its evolution into a productivity tool. The (B) case describes the qualitative research tools that Microsoft used to get a better understanding of college students: day diaries using Twitter, technology diaries using the Internet and smartphones, focus groups, and one-on-one interviews with students. The case helps students understand the value of ethnographic and qualitative research techniques, draw inferences from the data, and subsequently make recommendations. It illustrates how ethnographic and observational studies enrich research by generating deeper consumer insight than traditional methods.Students will learn: - How online tools in ethnographic and observational research offer new insights not revealed by traditional survey research - How different qualitative market tools are used to collect data, as well as the pros and cons of different ethnographic research techniques - To interpret and synthesize data from qualitative and ethnographic research - How research can influence a firm's marketing and advertising tactics

scholarly journals Review of qualitative studies related to safer sex among college students and adolescents

2009 ◽  
Vol 7 (1) ◽  
pp. 99-110 ◽  
Author(s):  
Amar Kanekar ◽  
Manoj Sharma ◽  
Janet Wray
Keyword(s):  
College Students ◽  
Qualitative Research ◽  
Sexual Behaviors ◽  
Sexuality Education ◽  
English Language ◽  
Safer Sex ◽  
Qualitative Studies ◽  
Practice Research ◽  
Power Differentials ◽  
Review Form

Objective: To review various published peer-reviewed literature conducted in the arena of qualitative studies concerned with HIV related sexual practice among adolescents and college students and discuss implications for research. Data source: An extensive search of five databases was completed. The inclusion criteria for all researches consisted of all qualitative peer-reviewed research articles pertaining to adolescents and college students published in the English language since 1981. The exclusion criteria were all peer-reviewed articles related to qualitative research published in languages other than English and articles related to populations other than adolescents and college students. Data synthesis: An instrument developed by the McMaster University Occupational Therapy Evidence-Based Practice Research Group called Guidelines for Critical Review Form was used to synthesize collected articles. Results: Important findings were: support of participants for sexuality education, attitudes towards safer sex, parents support for safer sex messages in schools, and sexual risk behaviors being due to gender power differentials. Conclusions: Qualitative research methodologies enable researchers to explore how and why persons think, feel and behave as they do in sexual behaviors.

scholarly journals Level of Academic Stress for Students of Guidance and Counseling at Semarang State University during the Pandemic

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Tivanny Octasya ◽  
Eem Munawaroh
Keyword(s):  
College Students ◽  
Qualitative Research ◽  
Stress Level ◽  
Academic Stress ◽  
Subjective Perception ◽  
Guidance And Counseling ◽  
State University ◽  
Purposive Sampling ◽  
Stress Symptoms ◽  
Academic Demands

Academic stress is a subjective perception of an academic condition or a response experienced by students in the form of negative physical reactions, behaviors, thoughts, and emotions that arise due to school or academic demands. During a pandemic Covid 19 most of earning activities becomes online. The aim of this research is to determine the level of academic stress among students in Guidance and Counseling Department, Semarang State University during the pandemic. The method used is descriptive qualitative research. This research conducted interviews to collect data by using purposive sampling. The results  show that students experience symptoms of academic stress symptoms that affect their physical, emotional, behavioral, and thoughts as well as several factors that influence academic stress both in themselves (internally) and in the environment and circumstances (externally). The conclusion of this study is the respondents' stress level is quite high or increases when they get assignments from the lecturers. Keywords: college students, academic stress, pandemic

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