DEFINITION OF THE COMPETITIVENESS TAKING INTO ACCOUNT THE SPECIFICATION OF PORT ACTIVITY
In the article the existing approaches to the definition of the competitiveness concept are analyzed. The author�s conception of competitiveness with regard to characteristics of sea ports is offered. Provided graphical representation concerning the definition of enterprises competitiveness of the port sector. In addition to the objective economic categories, such as price, salary, income and profits, the main elements of the organizational and economic management mechanism, in the current conditions, should also be added the level of competitiveness. It should be noted that the principles of the organizational and economic management mechanism formation had better be based on the systematic and situational approach. And the competitive advantages of the ports, formed on the basis of their production profile and the system of interconnected signs of competitiveness, must determine the need to select and implement a market strategy aimed at achieving these competitive advantages. In the presence of a competitive market and a developed competitive environment, the ability of significant number of enterprises in the ports sphere to survive will be determined by their competitiveness, which is realized in the process of enterprises in the market during the competition. The authors concluded that the main outcome of the competitive functioning arrangements of modern port should be the following: ensuring stable long-term market position, practically permanent profit growth and ensure capitalization. As a main result can be selected as one of the criteria, and all together, depending on the state of the port and the stage of its life cycle.