scholarly journals Corporate Social Responsibility of Business as a Marketing Tool in a Pandemic

2020 ◽  
Vol 23 (1) ◽  
pp. 50-55
Author(s):  
Zoriana Dvulit ◽  
◽  
Nazarii Sokulskyi ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Strategy ◽  
Effective Means ◽  
Deep Uncertainty ◽  
Crisis Period ◽  
Marketing Tool ◽  
Corporate Social ◽  
The Impact ◽  
Domestic Companies

Introduction. It is known that today corporate social responsibility is one of the most important and necessary prerequisites for the development of modern business. Every year, more and more domestic companies use corporate social responsibility in shaping their own business strategy, as it has long established itself in world business as an effective means of forming a sustainable image. It should be noted that the COVID-19 coronavirus pandemic has significantly affected CSR activities, accelerated their development and increased commitment to it by many companies. Purpose. The purpose of article is to study the experience of corporate social responsibility during the period of deep uncertainty (pandemic COVID-19), preparation of dosage for its use as a marketing tool for doing business and development of recommendations for further use of CSR by domestic companies in the post-crisis period. Results. Based on the research, the experience of corporate social responsibility in a pandemic has been analyzed. In addition, various forecasts and statistical studies of global and domestic organizations, agencies and publications on CSR have been systematized. The expediency and effectiveness of the use of corporate social responsibility as an effective marketing tool in business in a period of deep uncertainty has been substantiated. Projects of such responsibility of well-known Ukrainian companies at the time of the pandemic have been described, and CSR activities aimed at caring for employees have been investigated. As a result, the main recommendations for the effective implementation of corporate social responsibility of business in the post-crisis period have been developed. Conclusions. Studies have shown that the impact of the pandemic on global and domestic business has significantly accelerated the development of corporate social responsibility and forced many companies to turn to it not only to help society but also to maintain their market position and improve image, thus becoming the main marketing strategy this year.

Corporate Social Responsibility: Insights from Literature Review

2021 ◽  
Vol 25 (1) ◽  
pp. 26-35
Author(s):  
G.K. Deshmukh ◽  
Sanskrity Joseph ◽  
Asha Sahu
Keyword(s):  
Time Series ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Time Series Analysis ◽  
Business Strategy ◽  
Net Worth ◽  
Series Analysis ◽  
Almost All ◽  
Corporate Social ◽  
The Impact

Corporate social Responsibility has become a buzz word in recent times. Its worldwide acceptance due to the social consciousness of enterprises coupled with legal orientation in developing countries like India has made it one of the most researched issue for researchers across continents. This paper is an attempt to review the development in the core concepts and theories which have been put forwarded by different researchers during the time period of 2010-2018. The paper undergoes a time series analysis for the selected period evaluating the evolution and impact assessment of CSR on core managerial concepts like marketing, finance and Human Resource management. The researchers after time series analysis have concluded that CSR is age long practice which has changed its orientation with the changes in objectives of business. It can be easily classified in three conceptual eras on the basis of its objectives. In the initial era it was a self-driven practice mainly influenced by the values of promoters of business. In the later stages it can be related with a business strategy of gaining goodwill. In the present era corporates have understood the value of societal obligation and it has again become a self-driven exercise. Further the impact of CSR has coupled with almost all functions of management which can be easily understood from the host of studies conducted during the selected period. The selected studies indicate that CSR has been instrumental in increasing net worth, customer satisfaction and employee retention.

scholarly journals Generating Press, Bold Ideas, and Stubbornness: The Impact of Celebrity CEO's

1970 ◽  
Vol 33 (1) ◽  
pp. 73-99
Author(s):  
Josh Bendickson ◽  
Shelby Solomon
Keyword(s):  
Corporate Social Responsibility ◽  
Popular Culture ◽  
Social Responsibility ◽  
Business Strategy ◽  
Media Coverage ◽  
Poor Performance ◽  
American Popular Culture ◽  
Celebrity Status ◽  
Corporate Social ◽  
The Impact

Our purpose is to investigate and discuss the impact of celebrity CEOs. Numerous CEOs have attained celebrity status through infusion into media coverage. Consequently, CEOs routinely enter into American popular culture. We offer general propositions that successful CEOs gain positive media coverage, and thus gain celebrity CEO status. Subsequently, celebrity CEOs are vulnerable to becoming rigid in their business strategy and also fixate on increasing firms’ corporate social responsibility operatives, both of which are enhanced by narcissism. Under negative conditions (i.e., poor performance, bad press), celebrity CEOs tend to escalate their commitment as opposed to admitting a change is necessary.

Роль соціального капіталу аграрного підприємства в імплементації засад корпоративної соціальної відповідальності

Ekonomika APK ◽  
2021 ◽  
Vol 319 (5) ◽  
pp. 17-29
Author(s):  
Mykola Hrytsaienko
Keyword(s):  
Social Capital ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Strategy ◽  
Empirical Method ◽  
Practical Significance ◽  
Agricultural Enterprises ◽  
Foreign Companies ◽  
Corporate Social ◽  
The Impact

The purpose of the article is to provide a scientific and analytical assessment of the social responsibility of an agricultural enterprise in the projection of determining the impact of its social capital on the implementation of the principles of corporate social responsibility. Research methods. The research used dialectical methods of cognition of processes and phenomena, monographic method (genesis of scientific achievements of domestic and foreign scientists on the problems of corporate social responsibility of agricultural enterprises), empirical method (on a comprehensive assessment of the current state of the object of study), comparative analysis and problems of implementation of the principles of social responsibility of business in the countries of the world and in Ukraine), abstract-logical (theoretical generalizations and formulation of conclusions). Research results. In the process of studying the development of corporate social responsibility the author's interpretation of its essence is formulated, the experience of advanced domestic and foreign companies on the implementation of its principles as the main business strategy is studied, its assessment for advanced domestic agricultural enterprises is made on the basis of improved methodology. The role of social capital in the implementation of corporate social responsibility is determined, as well as the institutional transformations in the field of its implementation, which affect the formation and use of social capital itself. Scientific novelty. Theoretical provisions for formulating the essence of the concept of corporate social responsibility have been further developed. Improved methods for assessing the level of social responsibility of agricultural enterprises. The causal links between social capital and corporate social responsibility are identified. Practical significance. Along with some positive developments in the implementation of corporate social responsibility, shortcomings in the practice of its dissemination have been identified. Proposals have been made to eliminate them through the accumulation and efficient use of social capital. Tabl.: 5. Figs.: 3. Refs.: 30.

scholarly journals Research on the Impact of Returnee Executives' Strategic CSR Orientation on Corporate Value

2020 ◽  
Vol 7 (3) ◽  
pp. 115
Author(s):  
Zhiyuan Liao ◽  
Zhiqing Huang ◽  
Canming Fang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Strategy ◽  
Stock Exchange ◽  
Enterprise Management ◽  
Corporate Value ◽  
Enterprise Value ◽  
Upper Echelons Theory ◽  
Corporate Social ◽  
The Impact

An increasing number of studies have focused on the impact of the increase in the proportion of overseas returnees in enterprise management. How do executives with an overseas background affect corporate value? Based on Upper Echelons Theory, this paper studies the influence of overseas returnees on enterprise value from the perspective of strategic corporate social responsibility. Based on the sample composed of companies listed in Shanghai and Shenzhen stock exchange, the research shows that executives from overseas through strengthening strategic corporate social responsibility, make the enterprise social responsibility incorporated into the development of business strategy, finally promoting the ascension of the enterprise value. Namely, the strategic corporate social responsibility orientation plays an intermediary role between executives from overseas and enterprise value. This study further correlates the characteristics of overseas returnees with the strategic decisions of enterprises, deepens the understanding of the realization mechanism of overseas executives' promotion of corporate value, enriches the research results of factors influencing corporate social responsibility, to improve the active construction of local enterprises' social responsibility by changing the structure of the executive.

Investigating the impact of Corporate Social Responsibility on Competitive Performance: An Empirical Study Based on Panel Data Analysis

2021 ◽  
pp. 231971452110154
Author(s):  
Miklesh Prasad Yadav ◽  
Neena Sinha
Keyword(s):  
Corporate Social Responsibility ◽  
Panel Data ◽  
Social Responsibility ◽  
Business Strategy ◽  
Panel Data Analysis ◽  
Competitive Performance ◽  
Diverse Range ◽  
Csr Strategy ◽  
Corporate Social ◽  
The Impact

The present study examines the impact of corporate social responsibility (CSR) on competitive performance of Indian companies. The proxies for the CSR and competitive performance are CSR expenditure and price to book ratio, respectively. The study is based on the 32 companies awarded by CII-ITC Sustainability Awards during 2010–2011 to 2017–2018. After collecting the data of price to book ratio, leverage, CSR expenditure and revenue of entire sample companies, panel data regression has been used to observe the impact of CSR on competitive performance. The results reveal insignificant relationship between CSR and competitive performance. It is noticed that firms do not have a CSR strategy that unifies the diverse range of a company’s philanthropic initiatives under one umbrella. Hence, the present study suggests to embed CSR into the company’s core business strategy.

Adding value to Brazilian companies through corporate social responsibility

2017 ◽  
Vol 28 (2) ◽  
pp. 264-281 ◽  
Author(s):  
Eduardo Soares Batista ◽  
Alexandro Reis ◽  
Filipe Bortolini ◽  
Marcelo Alves de Souza ◽  
Miriam Borchardt ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Strategy ◽  
Local Community ◽  
Working Environment ◽  
Content Type ◽  
Multiple Case ◽  
Corporate Social ◽  
The Impact

Purpose The purpose of this paper is to examine how corporate social responsibility (CSR) initiatives add value to Brazilian companies and how these companies perceive the impact of CSR initiatives on their customers, employees, and society. Design/methodology/approach A multiple case study was conducted on 17 Brazilian companies, from diverse industries, that started their CSR initiatives between 1984 and 2011. Findings It is possible to identify ten companies with CSR initiatives disconnected from business strategy. In such cases, CSR started as an altruistic contribution to the local community. Actions have been limited to the employees and have demanded resources without perceived value for stakeholders. In seven companies, CSR initiatives are linked to the business strategy. In these cases, CSR initiatives add value to the companies promoting companies’ or brands’ reputation. It is observed to provide better working environment through employees’ motivation and their involvement in CSR initiatives. This value is perceived for the customers, employees, and for the society. However, to reinforce this perception, interested stakeholders should be informed about CSR initiatives and their contribution to the society. Originality/value This research attempts to analyze the CSR initiatives of the companies in emerging countries and to understand how CSR could add value to these companies and how this value is perceived. It also aims to understand how these initiatives have been organized and could support the altruistic efforts with effective results to the companies and to the society.

The business strategy/corporate social responsibility “mash‐up”

2008 ◽  
Vol 27 (10) ◽  
pp. 1066-1085 ◽  
Author(s):  
Tom McManus
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Strategy ◽  
Design Methodology ◽  
Theory And Practice ◽  
Management Innovation ◽  
Corporate Value ◽  
Content Type ◽  
Corporate Social ◽  
The Impact

PurposeThe purpose of this paper is to explore the “mash‐up” of business strategy and corporate social responsibility (CSR). In popular music, a mash‐up is a file of digitally combined musical sources. Song A is played simultaneously with Song B, and in various other combinations. There are often elements of dissonance, and even cacophony, to the form – but the sum of the parts often surpasses the originals. CSR is a management innovation like the idea of business strategy itself. Each is also a metaphor representing alternative visions and approaches to corporate value creation. Business strategists are talking, writing, and meeting about CSR, and CSR is increasingly intersecting, integrating, converging, with business strategy. The trend is described within as a “mash‐up”. But what is the significance of this trend? How serious should companies be about it? Is CSR going to become a part of standard business theory and practice? How long will it take? What should organizations do to respond and participate?Design/methodology/approachThis paper examines two propositions. First, that CSR is more than a set of ideas and processes; it is a metaphor for a different approach to business. Second, CSR is a management innovation like strategic planning itself. The paper concludes that the impact the two ideas will have on each other and society is fundamentally unpredictable, but it is likely that eventually the current CSR mania will subside and disillusionment will set in.FindingsCSR is a highly significant trend, and well‐managed companies are already taking it very seriously. CSR may become a part of standard business theory and practice, but not without evolving through adoption patterns that will necessarily involve some disillusionment. Leaders will guide their company through this period by focusing on how to make CSR “real” for their organization by embracing the business strategy/CSR mash‐up and driving growth and innovation within the new parameters.Originality/valueFamiliarizes business strategists with CSR and CSR practitioners with points of connection and overlap with business strategy.

scholarly journals How CSR activities affect students attitudinal and behavioral loyalty in the Lebanese educational sector?

2022 ◽  
Vol 13 (1) ◽  
pp. 0-0
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Considerable Effect ◽  
Customer Relationship ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Marketing Tool ◽  
Corporate Social ◽  
The Impact ◽  
Economic Responsibility

The success of any organization is settled on its ability of initiating, sustaining, and retaining a good customer relationship based on loyalty. Corporate Social Responsibility (CSR) turned out to be considered as an efficient marketing tool. However, the impact of CSR on loyalty is still uncultivated. The present paper investigates the influence of CSR activities on both loyalty constructs: attitudinal loyalty as well as behavioral loyalty. Based on a sample of 203 Lebanese students, results revealed a considerable effect of ethical, legal and philanthropy social responsibility on both attitudinal and behavioral loyalty. Conversely, the effect of economic responsibility on attitudinal and behavioral loyalty was insignificant.

scholarly journals Family Sibling Effect and Executives’ Corporate Social Behavior

2021 ◽  
Vol 12 ◽  
Author(s):  
Minna Zheng ◽  
Guangqian Ren ◽  
Lingling Zhuang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Strategy ◽  
Sibling Interaction ◽  
And Gender ◽  
Corporate Social ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Early Family

Corporate social responsibility is an important business strategy for enterprises. Scholars have conducted much beneficial research on the relationship of executives’ recognitive traits and firms’ CSR behavior, but rarely focus on the impact of executives’ early recognitive traits derived from family sibling interaction. This paper takes Chinese A-shared private listed companies from 2014 to 2017 as the research samples to investigate the effect of the number of executives’ siblings on the early family sibling and corporate social responsibility behavior. We further study the moderating effect of birth order and gender composition in siblings on this relationship. The results show that there is an inversed U-shaped relationship between the number of executives’ siblings and corporate social responsibility behavior. Further research shows that the relationship between the number of executives’ siblings and CSR behavior is strengthened when an executive is first-born or has female sibling(s).

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