scholarly journals The Influence of Social Media on Public Value: A Systematic Review of Past Decade

2019 ◽  
Vol 2 (1) ◽  
pp. 1-6 ◽  
Author(s):  
Asmara Irfan ◽  
Amran Rasli ◽  
Zuraidah Sulaiman ◽  
Abdul Sami ◽  
Muhammad Imran Qureshi
Keyword(s):  
Social Media ◽  
Public Administration ◽  
Word Of Mouth ◽  
Web Of Science ◽  
Low Cost ◽  
Relationship Management ◽  
Developed Countries ◽  
Public Value ◽  
Science Index ◽  
Marketing Higher Education

Social Media is accepted and recognized as the most effective medium in the field of marketing, higher education, customer’s relationship management, electronic word of mouth and in public administration. Social media is an important tool for economic development as its tools provide two-way communication and low-cost marketing, to gain information and communicate and build a relationship with its customers. While public value is used to check the influence of government actions to create values for its citizens. The main objective of this research is to systematically study the literature on social media and public value relationship. By reviewing the 36 articles, out of which 29 articles published in Scopus Index Journal from the year 2011 to 2018 and 7 articles published in Web of Science Index Journal from the year 2014 to 2018, this paper provides the data about these articles. The systematic literature review shows that most work has been done in developed countries. In this review, the main objective of these papers is also discussed.

scholarly journals Systematic Review of Public Value

2018 ◽  
Vol 1 (1) ◽  
pp. 1-6 ◽  
Author(s):  
Abdul Sami ◽  
Ahmad Jusoh ◽  
Khalil Md Nor ◽  
Asmara Irfan ◽  
Muhammad Imran Qureshi
Keyword(s):  
Literature Review ◽  
Public Administration ◽  
Systematic Literature Review ◽  
Value Creation ◽  
Public Management ◽  
Developed Countries ◽  
Main Concern ◽  
Public Value ◽  
Public Managers ◽  
Public Sector Organizations

Public value is a new and important concept in the field of public administration. A large number of researchers has focused on the concept of public value during the last 10 years or so. This concept gives a new idea of public management with the theme of people’s first approach to facilitate them. Public value creation is the main concern of public managers in today’s public sector organizations. This paper presents a systematic literature review of 413 articles published on the topic of public value in Scopus index journals from 1995 to 2018. A large number of articles on public value shows the importance of the concept of public value. This systematic literature review reveals that most of the work on public value has been done in developed countries like USA, UK, Australia, and Netherland and developing countries are far behind on the research of public value.

Storytelling and Narrative Marketing in the Era of Social Media

2018 ◽  
pp. 206-220
Author(s):  
Sonia Ferrari
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Low Cost ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Customer Relationship ◽  
Customer Relationship Marketing ◽  
Information And Communication ◽  
Image Building ◽  
Modern Era

This chapter is focused on the elements that, in post modern era, have greatly changed our society, both in terms of buying and consumption habits and, more generally, in terms of lifestyles. This is mainly due to the Internet, which provides low cost, faster and interactive information and communication. As described in detail in the chapter, companies have been forced to adopt new marketing strategies and, thanks to the spread of social media and viral marketing, tools such as word of mouth and storytelling have become even more effective than in the past. But today companies need to use them in a different way, actively involving the consumers, because they attribute a greater value to a product if they participate in the process of creation of its image and elements of differentiation. If managed in an innovative way, focusing on sensory and transmedia aspects, storytelling becomes a very powerful Customer Relationship Marketing and image building medium and, above all, a source of enduring competitive advantage.

From Customer Relationship Management to Influencer Relationship Management

2018 ◽  
pp. 80-91
Author(s):  
Goetz Greve ◽  
Andrea Schlüschen
Keyword(s):  
Social Media ◽  
Life Cycle ◽  
Customer Relationship Management ◽  
Word Of Mouth ◽  
Relationship Management ◽  
Customer Relationship ◽  
Large Numbers ◽  
New Challenges

In today's digitally fragmented and social-media-dominated world, traditional forms of advertising—driving awareness through push advertising—are becoming less effective, and more and more consumer brands are turning to influencers as important network intermediaries to leverage the power of word-of-mouth marketing. Influencers are individual consumers who maintain large numbers of followers that seek to interact with the influencers' unique content on a regular basis. To enable companies to systematically manage the relationships between brands and influencers, the concept of customer relationship management is being transferred to fit the new challenges. The four stages of the influencer life cycle are explained and possible KPIs listed in this chapter.

Metamorphosis of CRM

2020 ◽  
pp. 1-23
Author(s):  
Loveleen Gaur ◽  
Anam Afaq
Keyword(s):  
Social Media ◽  
Growth Rate ◽  
Literature Review ◽  
Business Strategy ◽  
Word Of Mouth ◽  
Relationship Management ◽  
Customer Relationship ◽  
Positive Word ◽  
Social Crm ◽  
Positive Word Of Mouth

As per the report of Grand View Research, the global Social CRM market is expected to grow to USD $81.9 billion by 2025. The report justifies that Social CRM has managed to exhibit a profound growth rate in a couple of years. Social CRM is now becoming a necessity for most of the businesses. The transformation of CRM went from being a strategy that focused on forming only financial bonds with customers to a business strategy that aims at establishing both transactional and interactional relationship with its customers. This change led to the evolution of a new version of CRM known as Social Customer Relationship Management. Social Media combined with CRM can benefit companies like never before. This chapter proposes a conceptual framework of a metamorphosis of CRM based on literature review. It presents the hospitality practitioners a reference to gain insights into the potential advantages like brand loyalty and positive word of mouth by the systematic implementation of Social CRM Strategies.

Storytelling and Narrative Marketing in the Era of Social Media

2016 ◽  
pp. 1-15 ◽  
Author(s):  
Sonia Ferrari
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Low Cost ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Customer Relationship ◽  
Customer Relationship Marketing ◽  
Information And Communication ◽  
Image Building ◽  
Modern Era

This chapter is focused on the elements that, in post modern era, have greatly changed our society, both in terms of buying and consumption habits and, more generally, in terms of lifestyles. This is mainly due to the Internet, which provides low cost, faster and interactive information and communication. As described in detail in the chapter, companies have been forced to adopt new marketing strategies and, thanks to the spread of social media and viral marketing, tools such as word of mouth and storytelling have become even more effective than in the past. But today companies need to use them in a different way, actively involving the consumers, because they attribute a greater value to a product if they participate in the process of creation of its image and elements of differentiation. If managed in an innovative way, focusing on sensory and transmedia aspects, storytelling becomes a very powerful Customer Relationship Marketing and image building medium and, above all, a source of enduring competitive advantage.

E-Retailer's Technology Strategy for Implementing Online Marketing

2013 ◽  
Vol 427-429 ◽  
pp. 2716-2719
Author(s):  
Zhan Li
Keyword(s):  
Social Media ◽  
Customer Relationship Management ◽  
Word Of Mouth ◽  
Relationship Management ◽  
Online Marketing ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Marketing Social ◽  
Technology Strategies ◽  
Marketing Methods

Follwing with integration of between online and offline business. this trend, e-retailers implement new online marketing methods to differ from their competitors. This article will discuss four typical technology strategies for implementing online marketing: social media marketing, customer relationship management, affiliate marketing and word of mouth marketing.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Opportunities for Qualitative Analysis of Social Media Platforms in Dietetic Research and Practice

2020 ◽  
pp. 1-5
Author(s):  
Meghan Lynch ◽  
Irena Knezevic ◽  
Kennedy Laborde Ryan
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Online News ◽  
News Article ◽  
Discussion Forums ◽  
Research And Practice ◽  
The Public ◽  
Related Data ◽  
Social Media Platforms ◽  
Article Comment

To date, most qualitative knowledge about individual eating patterns and the food environment has been derived from traditional data collection methods, such as interviews, focus groups, and observations. However, there currently exists a large source of nutrition-related data in social media discussions that have the potential to provide opportunities to improve dietetic research and practice. Qualitative social media discussion analysis offers a new tool for dietetic researchers and practitioners to gather insights into how the public discusses various nutrition-related topics. We first consider how social media discussion data come with significant advantages including low-cost access to timely ways to gather insights from the public, while also cautioning that social media data have limitations (e.g., difficulty verifying demographic information). We then outline 3 types of social media discussion platforms in particular: (i) online news article comment sections, (ii) food and nutrition blogs, and (iii) discussion forums. We discuss how each different type of social media offers unique insights and provide a specific example from our own research using each platform. We contend that social media discussions can contribute positively to dietetic research and practice.

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