Corporate image and destination image: the moderating effect of the motivations on the destination image of Spain in South Korea

2018 ◽  
Vol 24 (1) ◽  
pp. 70-82 ◽  
Author(s):  
Gema Pérez Tapia ◽  
Pere Mercadé Melé ◽  
Fernando Almeida-García
Keyword(s):  
South Korea ◽  
Corporate Image ◽  
Moderating Effect ◽  
Destination Image

Hallyu tourism: The effects of broadcast and music

2021 ◽  
pp. 135481662110482
Author(s):  
Chew Ging Lee ◽  
Shi-Min How
Keyword(s):  
Popular Culture ◽  
South Korea ◽  
Popular Music ◽  
Positive Impact ◽  
Research Note ◽  
Destination Image ◽  
Inbound Tourism

Limited studies have empirically shown that the inbound tourism of South Korea (hereafter Korea) is positively influenced by Hallyu, a Korean popular culture. Conceptually, some studies have suggested that in recent years, the popularity of Korean popular music is greater than Korean dramas, which spread Hallyu beyond the boundary of Korea since the late 1990s. This research note is the first attempt to analyse the effects of the two main aspects of Hallyu: broadcast, inclusive of Korean dramas and variety shows, and Korean popular music, on Korea’s inbound tourism. The findings suggest that broadcast has a stronger positive impact than Korean popular music on Korea’s inbound tourism because broadcast improves the destination image by featuring locations.

South Korea's Destination Image: Comparing Perceptions of Film and Nonfilm Chinese Tourists

2015 ◽  
Vol 43 (9) ◽  
pp. 1453-1462 ◽  
Author(s):  
Shiheng Zeng ◽  
Weisheng Chiu ◽  
Chul Won Lee ◽  
Hyun-Wook Kang ◽  
Chanmin Park
Keyword(s):  
South Korea ◽  
Destination Image ◽  
Tourism Destination ◽  
Positive Image ◽  
Significant Difference ◽  
Chinese Tourists ◽  
Food Variety ◽  
And Behaviors

We examined South Korea's destination image for Chinese tourists and compared the differences between visitors who had come to that destination because of exposure to movies or television dramas filmed at their destination (film tourists) and those who were nonfilm tourists. A survey of 311 Chinese tourists, consisting of film tourists (n = 132) and nonfilm tourists (n = 179) revealed that South Korea is perceived as a safe, friendly, and clean tourism destination, and that Chinese tourists feel happy and relaxed during their trip. We also found that Chinese tourists believe that Korea lacks food variety and historical attractions, and is not easy to get around. Moreover, we also found that there was a difference between film and nonfilm tourists in regard to cognitive image of the destination, in that film tourists had a more positive image than did nonfilm tourists. However, there was no significant difference in affective destination image between film and nonfilm tourists. Our findings contribute to understanding of Chinese tourists' perceptions and behaviors in regard to South Korea as a tourism destination. In addition, the implications for film and tourism destination marketers are discussed.

scholarly journals Effects of Service Quality, Corporate Image, and Customer Trust on the Corporate Reputation of Airlines

2019 ◽  
Vol 11 (12) ◽  
pp. 3302 ◽  
Author(s):  
Song ◽  
Ruan ◽  
Park
Keyword(s):  
Service Quality ◽  
South Korea ◽  
Corporate Reputation ◽  
Air Travel ◽  
Corporate Image ◽  
Causal Relationships ◽  
Perceived Service Quality ◽  
Increasing Demand ◽  
Customer Trust ◽  
Practical Implications

With the continuously increasing demand for air travel, competition among airlines has increased as well. The purpose of this study is to examine empirically the causal relationships among the perceived service quality, corporate image, customer trust, and corporate reputation of Asiana Airline in South Korea using SERVQUAL measures. An onsite survey of Korean passengers was conducted. The results of this study reveal that responsiveness and reliability of service quality significantly affect corporate image and customer trust, whereas tangibles, empathy, and assurance of service quality are not significant antecedents of corporate image and customer trust. It is also found that corporate image and customer trust significantly affect corporate reputation. Based on these findings, theoretical importance and practical implications are discussed in this paper.

scholarly journals Moderating Effect of Mindfulness on the Influence of Stress on Depression According to the Level of Stress among University Students in South Korea

2020 ◽  
Vol 17 (18) ◽  
pp. 6634
Author(s):  
Kwang-Hi Park ◽  
Hyunlye Kim ◽  
Jaehee Kim
Keyword(s):  
Regression Analysis ◽  
University Students ◽  
South Korea ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Life Stress ◽  
Mental Health Problems ◽  
Explanatory Power ◽  
Moderating Effect ◽  
The Impact

Stress and depression are representative of the mental health problems of university students worldwide. This cross-sectional study explored the moderating effect of mindfulness on the influence of stress on depression according to the degree of life stress. The participants were 738 university students in years 2–4 in five 4-year universities in South Korea. Depression was positively correlated with stress and negatively with mindfulness at a statistically significant level. In multiple regression analysis, stress was found to have an effect by increasing depression, and mindfulness by relieving depression. In the moderated multiple regression analysis, mindfulness had a moderating effect on the impact of stress on depression only in low-stress groups, showing that the interaction of stress with mindfulness was significantly negative (β = −0.11, t = −2.52, p = 0.012) and the inclusion of this interaction significantly increased the explanatory power for depression variation (F change 6.36, p = 0.012) in the full model. In conclusion, we suggest considering stress levels in the development of mindfulness-based intervention strategies to effectively manage the depression of university students.

scholarly journals The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea

2019 ◽  
Vol 12 (1) ◽  
pp. 333 ◽  
Author(s):  
Yunduk Jeong ◽  
Andrew Yu ◽  
Suk-Kyu Kim
Keyword(s):  
South Korea ◽  
Place Attachment ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Likelihood Estimation ◽  
Destination Image ◽  
Equation Modeling ◽  
Sporting Events ◽  
Personal Involvement ◽  
Sports Tourism

Mega-sporting events can bring diverse benefits to the hosting areas, such as job creation and image improvement. However, only a handful of studies have explored the antecedents of destination image—which plays a crucial role in eliciting certain tourist behaviors—and personal involvement. To fill this gap, this study evaluates the relationships among personal involvement, destination image, place attachment, and behavioral intentions in the context of sporting event tourism to provide destination managers useful information for sustainable sports tourism development. We gathered information from 374 international tourists at the FINA (Fédération Internationale de Natation—International Swimming Federation) World Masters Championships Gwangju 2019 in South Korea. We used structural equation modeling was used along with maximum likelihood estimation to examine the predicted relationships. The findings show the positive impacts of (a) personal involvement on destination image, (b) destination image on place attachment, and (c) place attachment on behavioral intentions. Furthermore, (d) place attachment dictated the relationship between destination image and behavioral intentions. The findings confirm the significant role personal involvement plays in the improvement of a destination’s image. To ensure sustainable sports tourism, destination managers are advised to pay close attention to research findings on destination image in the development of their plans.

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