scholarly journals A Perception into Food Image and Revisit Intention for Local Cuisine from Foreign Tourist Perspective – The Case of Ho Chi Minh City – Vietnam

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Nguyen Thi Bich Dao
Keyword(s):  
Marketing Strategies ◽  
Destination Image ◽  
Destination Choice ◽  
Marketing Plan ◽  
Culinary Tourism ◽  
Tourist Behavior ◽  
Revisit Intention ◽  
Food Image ◽  
Insight Into

In culinary tourism, the perception into destination food image is the most important component for destination marketing plan. Therefore, the quantitative method was applied to confirm role of destination food image in Vietnam by analyze the tourist’s opinion on TripAdvisor. Moreover, to understand new insights into tourist behavior in the destination choice, the qualitative method explore the bidirectional causal relationship between the destination food image and perceived value that eventually contributes to revisit intention. The findings contribute to identify destination image theory value in tourism research, especially in the context of tourists’ local food experiences. Finally, this study provides insight into how to built destination food image, especially cognitive food image is extremely crucial and necessary when Vietnam intend to build an attractive food destination that perceived by tourist as well as the development of marketing strategies for culinary tourism in Vietnam.

scholarly journals THE EFFECT OF FESTIVAL QUALITY ON REVISIT INTENTION: MEDIATING ROLE OF DESTINATION IMAGE IN JEMBER FASHION CARNAVAL, JEMBER, INDONESIA

2021 ◽  
Vol 38 (4) ◽  
pp. 1195-1202
Author(s):  
SUPRIONO SUPRIONO ◽  
◽  
Edy YULIANTO ◽  
Keyword(s):  
Statistical Analysis ◽  
Quantitative Approach ◽  
Destination Image ◽  
Mediating Role ◽  
Revisit Intention ◽  
Program Content ◽  
The Relationship

This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been designed to 200 tourists. The findings of this study indicate that the constructs of the variables that shape the quality of the festival, namely program content, convenience, and staff, have a positive and significant effect on the image of the destination. In addition, the relationship between destination image and revisit intention has a positive and significant effect.

Evolution of the perception of marketing. Marketing strategy design

2019 ◽  
Author(s):  
Валерий Грушенко ◽  
Valyeriy Grushyenko
Keyword(s):  
Marketing Strategy ◽  
Customer Orientation ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Marketing Plan ◽  
Teaching Activities ◽  
Strategic Plans ◽  
Strategy Design ◽  
Business Orientation

The material presented in the publication is the result of many years of research and practical consulting and teaching activities in the field of design and application of modern principles and methods of marketing, in particular, strategic plans and strategies. The manual analyzes the evolution of concepts and the role of marketing in the management of the company. Special attention is paid to the two concepts of marketing proposed by the author: the concept of orientation business and service marketing on the product as the main source of income and the concept of business and marketing in customer orientation, performing the role of the main source of income of the firm. The book reveals the methods, models and methods of designing marketing strategies and marketing plan, taking into account the selected business orientation, acquired in practical consulting activities. The manual can be recommended to students in the study of General theoretical management disciplines "Fundamentals of management", "Marketing", as well as undergraduates and specialists in the field of management in the study of applied courses on the design of General corporate and marketing strategies.

Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention

2021 ◽  
pp. 135676672199751
Author(s):  
Ying Kai Liao ◽  
Wann Yih Wu ◽  
Giang Nu To Truong ◽  
Phuong Nguyen Minh Binh ◽  
Vien Van Vu
Keyword(s):  
Structural Equation ◽  
Religious Involvement ◽  
Marketing Strategies ◽  
Revisit Intention ◽  
Functional Factors ◽  
Partial Linear ◽  
Customer Attitude ◽  
Moderating Role ◽  
Travel Satisfaction

This study aimed to develop the destination consumption-customer attitude model to explain tourist travel satisfaction and revisit intention with the moderating effect of religious involvement. Data were collected using a survey questionnaire. Respondents of 392 tourists who visited four major Buddhist monasteries in Taiwan have been analysed, and research hypotheses were assessed by employing partial linear square structural equation modelling (PLS-SEM). The findings revealed that destination consumption has positive and significant effects on rational attitude and emotional attitude toward revisiting a destination, which further facilitates travel satisfaction and revisit intention. Furthermore, this study supported the moderating role of religious involvement on the influence of national and emotional attitude and travel satisfaction on revisit intention. The results emphasized that symbolic experiential and functional consumption of a certain religious destination will significantly influence the rational and emotional attitudes toward revisiting the same destination. These results suggested that destination marketer should design a tourist’s destination consumption based on not only functional factors but also symbolic factors (such as self-concept, lifestyle, and destination) and experiential factors (such as entertainment, joy, pleasure, escape). Since the issues of destination consumption were still subject to further validation, this study provided an important reference for destination marketing to develop marketing strategies. The results were also valuable to provide as a theoretical base for further empirical validation.

scholarly journals ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

2020 ◽  
Vol 1 (2) ◽  
pp. 239-249
Author(s):  
Arifah Hidayati ◽  
Melvi Yansi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Good Prospect ◽  
Medium Enterprises ◽  
The Impact ◽  
Online Buying ◽  
Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

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