scholarly journals CONSUMER PREFERENCES FORMATION IN THE CHEESE MARKET UNDER THE NEW BUSINESS CONDITIONS

2019 ◽  
pp. 5-65
Author(s):  
LYDMILA PARIY ◽  
Keyword(s):  
Consumer Preferences ◽  
New Business ◽  
Business Conditions

scholarly journals Measurement of company effectiveness using analytic network process method

2017 ◽  
Vol 64 (2) ◽  
pp. 103-110
Author(s):  
Janjić Goran ◽  
Tanasić Zorana ◽  
Kosec Borut
Keyword(s):  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
The Sustainable Development ◽  
Material Resources ◽  
Weight Factors ◽  
New Business ◽  
Network Process ◽  
Management Concept ◽  
Strategic Goals ◽  
Business Conditions

AbstractThe sustainable development of an organisation is monitored through the organisation’s performance, which beforehand incorporates all stakeholders’ requirements in its strategy. The strategic management concept enables organisations to monitor and evaluate their effectiveness along with efficiency by monitoring of the implementation of set strategic goals. In the process of monitoring and measuring effectiveness, an organisation can use multiple-criteria decision-making methods as help. This study uses the method of analytic network process (ANP) to define the weight factors of the mutual influences of all the important elements of an organisation’s strategy. The calculation of an organisation’s effectiveness is based on the weight factors and the degree of fulfilment of the goal values of the strategic map measures. New business conditions influence the changes in the importance of certain elements of an organisation’s business in relation to competitive advantage on the market, and on the market, increasing emphasis is given to non-material resources in the process of selection of the organisation’s most important measures.

scholarly journals Marketing technologies for the development of digital products in the automotive industry

E-Management ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 74-84
Author(s):  
G. V. Butkovskaya ◽  
A. A. Ivliev
Keyword(s):  
Automotive Industry ◽  
Business Models ◽  
New Technologies ◽  
Consumer Preferences ◽  
Transport Sector ◽  
Digital Products ◽  
Development Policies ◽  
New Business ◽  
Personal Approach ◽  
Marketing Activities

The economy is changing dramatically under the influence of emerging markets, accelerated growth of new technologies, sustainable development policies and changing consumer preferences. New business models are emerging in many sectors of the economy and production. The automotive industry and the transport sector are no exception. New trends and a more personal approach to the consumer, digital products and services require a rethink of marketing activities in the automotive industry. Automakers are entering into partnerships with technology companies to increase customer loyalty and expand their list of familiar scenarios and ways of using transport.A mobility  ecosystem  is being  formed  all  over  the  world. And  this  ecosystem  is more  than  just  “Automotive  Industry  2.0”. To become a leader in the new landscape, you will need to fight with a large number of new players, many of whom do not have the traditional automotive experience and integration of various capabilities. It will be important for traditional automakers and suppliers, as well as new entrants, to adopt an ecosystem mindset.As digital technologies change the traditional boundaries of the industry, many are betting that the automotive ecosystem will be one of the first to develop. But what this will look like in practice, and when a drastic shift in competition will actually, occur can only be cautiously predicted so far.

scholarly journals Business Models for M-Services

2010 ◽  
pp. 444-469
Author(s):  
Carina Ihlström Eriksson ◽  
Thomas Kalling ◽  
Maria Åkesson ◽  
Tobias Fredberg
Keyword(s):  
Online Survey ◽  
Business Models ◽  
Consumer Preferences ◽  
Research Question ◽  
Service Innovation ◽  
Model Framework ◽  
News Source ◽  
New Business ◽  
Ubiquitous Access ◽  
New Business Models

This article presents the consumer view of an innovative m-service, that is, the e-newspaper, which is published for a mobile reading device equipped with an e-paper display. The research question of this article is: What are the implications of the consumer view of future m-service innovation on business models? In this article, we present empirical results from an online survey with 3,626 respondents representing the consumer view. The factor analysis revealed three aspects of consumer preferences, that is, Ubiquitous access, Prestige of news source and Local anchorage and advertising. These were then correlated with media behavior and e-newspaper preferences to indicate three possible market segments. We then discuss the implications that these consumer views could have on developing new business models, followed by a comparison to earlier research. Finally, we propose an integrated e-newspaper business model framework consisting of three models, ubiquitous, local, and prestige.

The Impact of Circular Economy on the Fashion Industry

2020 ◽  
pp. 142-160
Author(s):  
Tugce Aslan ◽  
Adem Akbiyik
Keyword(s):  
Environmental Sustainability ◽  
Circular Economy ◽  
Business Models ◽  
Consumer Preferences ◽  
Academic Research ◽  
Sharing Economy ◽  
Fashion Industry ◽  
Commercial Markets ◽  
New Business ◽  
Consumer Perspective

The fundamental changes in technology and globalization have changed consumer preferences along with the way people buy and consume. This change has profoundly affected new business models and consumption systems in all commercial markets, including the fashion industry in particular. Moreover, fashion businesses have begun to shift from traditional proprietary access business models to the sharing economy. The effect of the sharing economy or circular economy on the fashion industry is increasing day by day. Clothing sharing services, recycling, and re-use of used garments contribute to environmental sustainability and contribute to economic and social sustainability through sales revenue and employment. However, there is limited academic research on clothing sharing models. This research focuses on Dolap application, a clothing sharing service. It examines the role of trust in clothing sharing services from a consumer perspective. As a result of the analysis, it was found that trust in the platform positively and significantly affected the trust given to the service provider.

scholarly journals FEATURES OF MODERN TOOLS OF INTERNET MARKETING

2021 ◽  
Author(s):  
Olga Vikarchuk ◽  
Olena Yushkevych
Keyword(s):  
Internet Marketing ◽  
Mobile Marketing ◽  
Catching Up ◽  
New Business ◽  
Business Conditions ◽  
Graphic Image ◽  
Use Of Internet ◽  
E Mail ◽  
Theoretical Foundations ◽  
Special People

The article considers modern tools of Internet marketing as a set of actions aimed at attracting attention to the product or service sold by the company, and promoting the site in order to successfully sell the product. Theoretical foundations of Internet marketing and application of Internet marketing tools are defined and analyzed. Recommendations on introduction of innovative trends of Internet marketing in the operation of modern enterprises are developed. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, i.e. search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It has been determined that the use of Internet marketing tools helps to promote the brand, attract customers, conduct market research and perform many other processes. Conversely,  significantly more resources would be necessary in an offline environment. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, at the same time Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to the new business conditions are catching up with new trends and think of a quality marketing strategy.

Business model of rural tourism in the formation of tourism cluster

2016 ◽  
Vol 10 (3) ◽  
pp. 260-275 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Business Model ◽  
Rural Areas ◽  
Large Scale ◽  
Business Models ◽  
Consumer Preferences ◽  
Cluster Formation ◽  
Creative Industries ◽  
Rural Tourism ◽  
Cluster Approach ◽  
New Business

The cluster approach is currently being implemented not only in relation to large-scale investment tourism projects of federal significance, but also is currently being applieв at the regional and local levels. Demand for cluster approach in tourism has increased significantly with the introduction of the Federal Target Program "Development of domestic and inbound tourism in the Russian Federation 2011-2018". Scientific research allowed to determine the nature and to assess the prospects for such kinds of local tourism clusters as border (cross-border), creative industries, etc. Rural tourism refers to activities that tend to cluster formation. The geographical concentration of tourism actors around the subject of rural tourism promotes cross-sectoral integration processes. Development of rural tourism, particularly dynamic in recent decades, is accompanied by the diversification of the organizational forms of economic activity. The development of tourist service technologies, the emergence of innovation in equipment, changes in consumer preferences and motivation - all this contributes to the looking for ways to optimize existing and development of new business models of rural tourism. The article shows that three business models have been traditionally used in rural tourism: concentrated, integrated and distributed business models. Their formation was determined primarily by trends in socio-economic development of rural areas and employment in them. But today, possibility of rural recreation cannot be fully realized in their framework. Moreover, a growing rural tourism clustering causes formation of other business models. The author offers two new business model of rural tourism, taking into account current trends of demand and the development of innovative technologies of tourism services (network and resource models) that are important in the formation of a cluster of rural tourism.

scholarly journals ASSESSMENT OF BUSINESS CONDITIONS BENEVOLENCE: CASE OF OCCUPATIONAL SAFETY AND HEALTH SERVICES

2017 ◽  
Vol 18 (3) ◽  
pp. 505-520
Author(s):  
Živilė TUNČIKIENĖ ◽  
Rolandas DREJERIS
Keyword(s):  
Health Services ◽  
Occupational Safety ◽  
Occupational Safety And Health ◽  
Commercial Activity ◽  
Safety And Health ◽  
Start Up ◽  
New Business ◽  
Application Techniques ◽  
Business Conditions ◽  
General Aspects

The aim of the article is to find solutions for assessing the benevolence of business conditions in existing circumstances. The business situation in the area of occupational safety and health (OSH) services was investigated in order to assess possibilities to start up this kind of commercial activity. The proposed methodology of assessment is tested only on the basis of occupational safety and health services, but the sequence and the content of the provided actions for assessment may be also used for initiating any other kinds of business. Systematic approach has been applied to searching for solutions primarily to assess general aspects which are then narrowed down to the assessment of smaller issues. Suitability of theoretical decisions has been tested in real business conditions. In order to assess the benevolence of business conditions in the current situation before starting up a certain business, the article provides certain assessment measures and their application techniques. Applying the chosen methodology may help to start a new business smoother, develop the existing one and thus achieve better results.

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