Organizational responses to the new business conditions: An empirical perspective

1991 ◽  
Vol 40 (3) ◽  
pp. 313
Author(s):  
Walter H. Goldberg
2017 ◽  
Vol 64 (2) ◽  
pp. 103-110
Author(s):  
Janjić Goran ◽  
Tanasić Zorana ◽  
Kosec Borut

AbstractThe sustainable development of an organisation is monitored through the organisation’s performance, which beforehand incorporates all stakeholders’ requirements in its strategy. The strategic management concept enables organisations to monitor and evaluate their effectiveness along with efficiency by monitoring of the implementation of set strategic goals. In the process of monitoring and measuring effectiveness, an organisation can use multiple-criteria decision-making methods as help. This study uses the method of analytic network process (ANP) to define the weight factors of the mutual influences of all the important elements of an organisation’s strategy. The calculation of an organisation’s effectiveness is based on the weight factors and the degree of fulfilment of the goal values of the strategic map measures. New business conditions influence the changes in the importance of certain elements of an organisation’s business in relation to competitive advantage on the market, and on the market, increasing emphasis is given to non-material resources in the process of selection of the organisation’s most important measures.


Author(s):  
Olga Vikarchuk ◽  
Olena Yushkevych

The article considers modern tools of Internet marketing as a set of actions aimed at attracting attention to the product or service sold by the company, and promoting the site in order to successfully sell the product. Theoretical foundations of Internet marketing and application of Internet marketing tools are defined and analyzed. Recommendations on introduction of innovative trends of Internet marketing in the operation of modern enterprises are developed. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, i.e. search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It has been determined that the use of Internet marketing tools helps to promote the brand, attract customers, conduct market research and perform many other processes. Conversely,  significantly more resources would be necessary in an offline environment. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, at the same time Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to the new business conditions are catching up with new trends and think of a quality marketing strategy.


2017 ◽  
Vol 18 (3) ◽  
pp. 505-520
Author(s):  
Živilė TUNČIKIENĖ ◽  
Rolandas DREJERIS

The aim of the article is to find solutions for assessing the benevolence of business conditions in existing circumstances. The business situation in the area of occupational safety and health (OSH) services was investigated in order to assess possibilities to start up this kind of commercial activity. The proposed methodology of assessment is tested only on the basis of occupational safety and health services, but the sequence and the content of the provided actions for assessment may be also used for initiating any other kinds of business. Systematic approach has been applied to searching for solutions primarily to assess general aspects which are then narrowed down to the assessment of smaller issues. Suitability of theoretical decisions has been tested in real business conditions. In order to assess the benevolence of business conditions in the current situation before starting up a certain business, the article provides certain assessment measures and their application techniques. Applying the chosen methodology may help to start a new business smoother, develop the existing one and thus achieve better results.


2021 ◽  
Vol 9 (1) ◽  
pp. 49-57
Author(s):  
Marija Nikodijević

The main characteristics of the business conditions of today's companies are frequent and intensive changes. The dynamic business environment of modern companies requires a new way of management that involves an implementation of new management models, methods, techniques and instruments that are adapted to the modern environment and able to respond to challenges and solve problems that arise in new business conditions. The aim of the paper is to describe the specifics of driver-based budgeting, as one of new management instruments. In comparison with traditional budgeting, driver-based budgeting possesses multiple advantages for companies that enable responding to changes in business environment in a more agile way. These advantages, as well as some perceived difficulties with its implementation in companies are described in the paper. The results of the paper contribute to the further development of the theory and can be an incentive for future research, as well as basis for making recommendations and practical instructions that could help companies improve their budgeting system.


2021 ◽  
Vol 7 (1) ◽  
pp. 13-22
Author(s):  
Violeta Šugar ◽  
Josip Zanze

During the transitional period at the end of the 20th century, Croatian small composite shipbuilding (SCS) had merely 27 models. Still, at the end of the first decade of the 21st century, this innovative industry showed resilience and readiness to adapt to the new business conditions and created 237 basic models. The main goal of the research was the assessment of the innovative capacity of SCS in Croatia. The research was carried out via survey and interviews. It included 73 SCS organisations, based on the main hypothesis that there is a positive relationship between the innovative capacity and innovative appearances (innovative management, innovation culture, innovative policy, and innovative factors) as well as the performance of the organization. The testing was performed with the Pearson’s correlation coefficient, the ANOVA and the post hoc LSD test resulted in the confirmation of the main and the three ancillary hypotheses. For the first time in Croatia, a new model of assessment of innovative capacities and innovative phenomena is presented, aiming to raise awareness of the need to strengthen the innovative capacities as a basis for the development of SCS. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.


2019 ◽  
Vol 1 (2) ◽  
pp. 42-55
Author(s):  
Ana Globočnik Žunac ◽  
Sanja Zlatić ◽  
Krešimir Buntak

Business operations in today's highly dynamic and changing environment require quick response and adaptation to new business conditions. In this context, the terms "outsourcing" and "freelancing" are emerging. Due to their characteristics and new approach in the business environment, they enable different concepts of organizing and creating new business models. This paper puts in focus the problem of freelance status in the labor market competition for a business engagement. It has the task of providing a scientific view of the opportunities offered to freelancers according to the attitudes of potential employers. From the standpoint of the employers in the Republic of Croatia, business practice has changed considerably from the previous emphasis on 'permanent employment' in the past decade to a more significant selection of outsourcing for specific jobs. Employees’ views are also noticeably changing, so a more significant selection of independence in some legal forms of employment can be observed. An exploration of the attitudes and experiences of the employers on the recruitment of freelancers for occasional or permanent jobs in various areas of activity was conducted. The fundamental question to which research has to answer is whether an employer will decide to hire a freelancer in specific jobs for which key knowledge or company information is needed. There are four variables are in focus: how employment of a freelancer depends on the activity the company is engaged, the market in which it operates, the size of the company and previous experience with hiring freelancers.


2021 ◽  
Vol 2 (53) ◽  
pp. 125-137
Author(s):  
T.S. Narolina ◽  
◽  
M.I. Samogorodskaya ◽  
I. A. Bejnar ◽  
T. I. Smotrova ◽  
...  

Subject. Analysis of foreign and regional practice of supporting small and medium-sized businesses in the context of restrictions caused by the coronavirus pandemic, and the dynamics of the activity of small and medium-sized enterprises. Topic. Study the growth rates of small and medium-sized enterprises in several regions and assess the impact on them of the consequences of the pandemic. Purpose. Assessment of the activity of small and medium-sized enterprises during the period of introduction of restrictions caused by the pandemic and identification of the most popular practices for supporting entrepreneurship, the impact of government support measures on them. Methodology. Methods of statistical analysis of time series of dynamics of basic indicators. Methods of logical and comparative analysis of the support measures provided abroad and in the regions of Russia, including the Voronezh region. Results. Based on the analysis and assessment of the current situation, it was revealed that there is a downward trend among small and medium-sized businesses. This is due, among other things, to the consequences of the pandemic and the restrictions imposed in 2020. State support for small and medium-sized businesses included organizational and financial measures that could be taken advantage of by business entities from the affected industries, subject to certain conditions. Application area. The sphere of regulation of small and medium-sized businesses at the meso-level. Conclusions. The economic challenges that small and medium-sized businesses had to face dictated new business conditions. Government support has allowed many companies to stay on the market during a difficult period. Keywords: small business, small and medium-sized enterprises, entrepreneurship, government support, support measures, pandemic


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