scholarly journals Facetten der Debatte über das digitale Arbeiten

Author(s):  
Sebastian Sevignani

This article introduces the reader to the so called ‘digital labor debate’ in the context of the political economy of (new) media and (digital) communication. The political economy of social media is best qualified as surveillance-driven production of culture and as an interplay between distinct modes of production (commons based peer production and commodity production). The latter gives rise to the problem of how to understand the interplay between these modes. The article discusses contributions from different theoretical angels, such as the materialist theory of communication, the theory of cognitive capitalism, the theory of prosumption, and the theory of rent in the informational age. The discussion is organized by three topics: Does the use of social media qualify as work? Are users subsumed to capital control? Are users exploited? The article marks theoretical challenges for a critical theory of informational capitalism.

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Rifka Hanifah ◽  
Vinda Fauzia Hamdani Putri ◽  
Ajeng Setia Utari

Instagram is one of the social media that is widely used by Indonesians. Instagram users in Indonesia are under Instagram users from the United States, Brazil and China. The emergence of social media Instagram is a new and interesting dynamic to research based on Vincent Mosco's descriptive study of the political economy of the economy. One way to see and analyze an issue or phenomenon of communication is through the descriptive study of Vincent Mosco's political economy and economy. In theory, Mosco refers to the globalization of the political economy of media which explains where there is a transition from old media and when new media emerge. Thus the formulation of the problem of this research is how the political economy practice of communication in the use of Instagram social media during the Covid-19 pandemic which was observed from Anies Baswedan's Instagram account. This study uses a descriptive research method in order to provide an overview description of the political economy practice of communication on Instagram social media during the Covid-19 pandemic which was observed from the Instagram account of the Governor of DKI Jakarta, Anies Baswedan. It can be concluded that social media is a means based on internet technology (online media) such as Instagram which allows a person to interact, communicate, collaborate and share information with others. Even Instagram users can easily participate directly in it. Commodification, spatialization and structuration are three important elements in political economy because they can bring about changes in function or use values. Commodification is one of the elements that is directly related to how the process of transforming goods or services (along with their use value) into a commodity that has an exchange value in the market. Spatialization is a process when dealing with time and space. Structuring is a communication or media activity associated with social structures.


Author(s):  
Christian Fuchs

This paper is a rejoinder to an article by Adam Arvidsson and Eleanor Colleoni: Arvidsson, Adam and Eleanor Colleoni. 2012. Value in informational capitalism and on the Internet. The Information Society 28 (3): 135-150. Arvidsson and Colleoni’s paper is a criticism of and reaction to one of my own articles: Fuchs, Christian. 2010. Labor in informational capitalism and on the Internet. The Information Society 26 (3): 179-196. My comments focus on 6 aspects of discussion:1) Misunderstandings of Marx2) Autonomous Marxism3) Corporate social media and the law of value4) Capital accumulation on social media5) Finance capital and social media6) Politics, alternatives, and social transformationThe discourse constituted by the two articles and this rejoinder are situated in the context of the digital labour debate that can be considered to constitute an important part of the contemporary discourse of the political economy of the media and the Internet. It is recommended that you first read both previous articles before reading this rejoinder.


Author(s):  
Thomas Swann

Chapter Seven presents a schematic account of the functions a social media platform would need to have in order to fulfil the roles required of it by anarchist cybernetics. Drawing on the negative critiques of existing social media platforms and the positive requirements outlined by activists and scholars, this chapter asks what an alternative social media platform would look like and how it would be different from the commercial platforms we use everyday. The chapter identifies four broad lines of critique aimed at the use of social media in anarchist cybernetic organising: (1) the privacy critique (2) the political economy critique; (3) the weak ties critique; and (4) the political subjectivity critique. The chapter provides a sketch of what such an alternative platform would look like, identifying the key features that aid the functionality of such a platform for self-organisation.


Author(s):  
Atika Aisyarahmi Munzir

<pre><em>The presence of the internet as a communication and information technology that continues to innovate can give birth to a variety of social media that can be used by an individual for various purposes. Aside from being a means of communicating in cyberspace, social media classified as new media can be used as an effort to present one's self-image including politicians. Now social media can not be separated from the daily life of an individual. Not only as a social need, but the use of social media was able to give influence in the political world. Fast, inexpensive, and effective making social media the most important communication tool in politics. This article aims to discuss the various roles of social media in the political world in Indonesia. The method used is quantitative by identifying the text. The author will use the framing analysis method by taking three research results that explain the various roles of social media in the political world. The results of article writing explain that the role of social media in the political world in Indonesia is as a media campaign, the development of political literacy, and increased voter participation.</em></pre>


2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Rifqi Fauzi

Abstract A total of 63 million Indonesians are currently active as internet users and 95% of Indonesians use the internet to access social networks. This new media era makes social media a prima donna primarily to establish social relationships in cyberspace. With smartphones that support the WhatsApp app as one of the contemporary social media that is widely used by digital natives. As a creative generation in using technology, digital natives make use of WhatsApp as a communication medium today. WhatsApp users can continuously form a habit that eventually becomes a culture of communication. In this study, researchers interested to examine the digital communication culture natives formed by the use of social media WhatsApp. The purpose of this research is 1) To know the culture of digital communication natives on the use of WhatsApp. 2) To know the communication culture formed from the use of WhatsApp by digital natives. This type of research uses qualitative research with constructivist paradigm using virtual ethnography research approach. The data collection techniques are done by interviewing online and offline and make observations made through chat history and activities use WhatsApp features by informants. The results showed that there is a change in communication culture in the conventional era into the new medi era, ie from face to face communication to computer mediated communication. For digital natives, the established communication culture is a textile culture by building the value of emotional closeness and ease in conveying information, and embracing the norm of speed, entertainment, customization and freedom. Keywords: Communication Culture, New Media Era, WhatsApp, Digital Natives.


2012 ◽  
Vol 5 (1) ◽  
pp. 37-50 ◽  
Author(s):  
Geraldine O’Mahony ◽  
Jo Ellen Fair

The process of post-conflict reconstruction in Liberia involves an array of actors vying for power. Many of the key political and civic figures involved are former warlords, whose reigns of terror affected many they now work with and serve. By reframing themselves through social media these warlords have created new centers of power, embracing their new roles as public servants and renouncing past acts of terrorism. This article focuses on two of Liberia’s most notorious former warlords, Prince Johnson and Joshua Blahyi. Johnson, now Senator Johnson, was best known for swilling beer while he conducted the video-taped torture of President Doe. Joshua Blahyi, formerly General Butt Naked, who infamously drank children’s blood before running naked into battle, is now a born-again preacher with his own faith-based NGO. We argue that their use of social media has enabled them to reconstruct and reframe their ‘past lives’, ensuring these cannot become political liabilities.


2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.


Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.


2021 ◽  
Vol 2 (2) ◽  
pp. 82-96
Author(s):  
Siti Ani Munasaroh

Abstract Social media is the main choice in establishing social interactions in cyberspace in this new media era. The Facebook application as one of the contemporary social media is widely used by Digital natives. As a creative generation in using technology, Digital natives use Facebook as a medium of communication today. Facebook users who are increasing and used continuously have formed a habit that eventually becomes a culture of communication. This research is a qualitative research with a constructivist paradigm that uses a virtual ethnographic research approach. Virtual ethnography is an approach that aims to observe behavior patterns, patterns of life and social relations in virtual life in cyberspace. This study is to determine the communication culture of Digital natives on the use of social media Facebook. And to find out the communication culture formed from the use of Facebook by Digital natives. Keywords: Culture, Communication, New Media, Facebook, Digital natives. Abstrak Media sosial menjadi pilihan utama dalam menjalin interaksi sosial di dunia maya pada era media baru ini. Aplikasi facebook sebagai salah satu media sosial kekinian banyak digunakan oleh Digital natives. Sebagai generasi kreatif dalam menggunakan teknologi, Digital natives memanfaatkan facebook sebagai media komunikasi saat ini. Pengguna facebook yang semakin meningkat dan digunakan secara terus menerus telah membentuk sebuah kebiasaan yang pada akhirnya menjadi budaya dalam berkomunikasi. Penelitian ini merupakan penelitian kualitatif dengan paradigma konstruktivis yang menggunakan pendekatan penelitian etnografi virtual. Etnografi virtual merupakan pendekatan yang bertujuan untuk mengamati pola-pola perilaku, pola kehidupan dan relasi sosial dalam kehidupan virtual di dunia maya (cyber) Penelitian ini hendak mengkaji tentang, perubahan dan budaya komunikasi Digital natives pada penggunaan facebook di era media baru, sedangkan Tujuan dari penelitian ini adalah Untuk mengetahui budaya komunikasi Digital natives pada penggunaan media sosial facebook. Dan untuk mengetahui budaya komunikasi yang terbentuk dari penggunaan facebook oleh Digital natives. Kata Kunci : Budaya, Komunikasi, Media Baru, Facebook, Digital natives.


2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.


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