scholarly journals Factors affecting the intention to use online shopping apps in Ho Chi Minh City

2020 ◽  
Vol 3 (4) ◽  
pp. 390-401
Author(s):  
Nguyen Thi Hong Hanh ◽  
Duong Minh Hung ◽  
Vu Duy Phuong Trinh ◽  
Cao Truong Tuong Vy ◽  
La Thi Nhu Y
Keyword(s):  
Regression Analysis ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Online Shopping ◽  
Mobile Apps ◽  
Ho Chi Minh City ◽  
Intention To Use ◽  
Direct Impact ◽  
Factors Affecting ◽  
Strategic Plans

This study aims to identify factors affecting the intention to use online shopping apps of Vietnamese consumers. The results indicate the suitability of the theoretical model for market data. Some hypotheses in the model are also accepted. Based on theory of technology acceptance suggested in previous studies, the authors identified five out of eight tested factors that influence the intention to use online shopping apps. In particular, the results from multiple regression analysis on a dataset of 315 customers show that flexibility, habit, trust, hedonic motivation and perceived risk have a direct impact on the intention to use online shopping apps. This study is expected to provide e-commerce companies an overview of the customers who use mobile apps for online shopping and thereby allowing them to develop and improve their apps as well as design strategic plans.  

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2020 ◽  
Vol 12 (2) ◽  
pp. 1-15
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2021 ◽  
pp. 984-999
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals The factors influence the intention to use mobile applications for room-sharing in Vietnam

2021 ◽  
Vol 5 (4) ◽  
pp. 501-510
Author(s):  
Hoa Vu Dinh ◽  
Anh Nguyen Thi Ngoc
Keyword(s):  
Theoretical Model ◽  
Social Influence ◽  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Apps ◽  
Intention To Use ◽  
Research Model ◽  
Factors Affecting ◽  
Perceived Security ◽  
Expected Benefits

This study analyzes the factors affecting the intention of using mobile applications (apps) for room-sharing in Vietnam. The research model is inherited and developed based on the unified theoretical model of technology acceptance and use (UTAUT2) by the specific conditions of Vietnam. The analysis results from 346 users show that the intention to use mobile apps for room-sharing services in Vietnam is influenced by expected benefits (i); expected effort (ii); social influence (iii), hedonic motivation (iv), trust (v), and perceived security (vi). Expected benefits, hedonic dynamics, and expected security have an important influence on the using intention among these factors; thus, application providers need a valuable solution to enhance the functionality of their applications on these aspects to meet the customers' increasing requirements.

Exploring the Factors Affecting the Intention to Use C2C Auction Websites in Egypt

2013 ◽  
Vol 5 (2) ◽  
pp. 1-13 ◽  
Author(s):  
Hany Abdelghaffar ◽  
Hussien Moustafa
Keyword(s):  
Developing Countries ◽  
Technology Acceptance ◽  
Online Shopping ◽  
Online Auctions ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Security Measures ◽  
Factors Affecting ◽  
Internet Users ◽  
Acceptance Model

Online shopping has become the third most popular Internet activity after using e-mails and entertainment. An important type of online shopping is online consumer to consumer auction (C2C) where consumers are able to sell and buy directly online. Although C2C online auctions could be an opportunity to enhance e-commerce in developing countries, many internet users are not willing to use it. This research explores the factors that could lead to more users’ intention to use C2C auction websites in Egypt as an example of the developing countries. A conceptual model is introduced based on the technology acceptance model which was tested via a survey. Findings indicate that the perceived usefulness of using C2C auction websites have a significant impact on users’ intention to use C2C website. This should be supported with appropriate security measures that could lead to more trustable C2C auction websites.

scholarly journals Factors affecting online purchase intention: the case of e-commerce on lazada

2020 ◽  
Vol 11 (3) ◽  
pp. 1018
Author(s):  
Phuong Viet Le-Hoang
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Reasoned Action ◽  
Reference Group ◽  
Ho Chi Minh City ◽  
Factors Affecting ◽  
Online Purchase ◽  
Survey Results ◽  
The Impact

This study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planned Behavior – TPB), as well as compares the research articles related to online shopping intention of domestic and foreign authors. From the survey results from 300 customers, the author pointed out that six factors positively affecting online purchase intention include usefulness - convenience, trust, behavior control awareness, business competency, and reference group opinion. The other factor is the perceived risk that has negative affect customers' online shopping intentions. Since then, the research offers the causes, solutions, implications to help traders on e-commerce sites capture the needs and psychology of customers and help them partially improve their ability to attract customers online shopping in Ho Chi Minh City.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

Understanding users’ behavioral intention to use voice assistants on smartphones through the integrated model of user satisfaction and technology acceptance: a survey approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mine Bertan Yılmaz ◽  
Kerem Rızvanoğlu
Keyword(s):  
Regression Analysis ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
User Satisfaction ◽  
Integrated Model ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
System Quality ◽  
Content Type ◽  
Behavioral Intention To Use

Purpose This study aims to determine system quality (SQ) and information quality (IQ) characteristics of voice assistants (VA) on smartphones that are affecting users’ satisfaction and technology acceptance, and how these affect behavioral intention (BI) to use. Design/methodology/approach This study uses the integrated model of user satisfaction and technology acceptance to evaluate users’ behavioral intention to use VAs on smartphones. The model represents a causal chain from the key characteristics of SQ and IQ to beliefs and attitudes that ultimately affect use. An online survey was conducted with 75 university students, and the data was analyzed using multivariate analysis: Simple linear regression analysis and multiple regression analysis. Findings While SQ and IQ of VAs had stronger effects on perceived ease of use (PEU), information satisfaction and PEU showed significant influences on perceived usefulness (PU). The results supported the influence of PEU, PU, and attitude on BI to use but with lesser effect than what PU and attitude together had on BI. Research limitations/implications The sample was drawn from a population of students at a single and small university. Although this study received 160 responses, only 75 were appropriate for analysis. Originality/value There is no research, which adopts technology acceptance and user satisfaction approaches to VAs. To measure the causal effects, this study determined system and information characteristics that could explain SQ and IQ of the current VAs on smartphones. This study tested the proposed framework within the scope of the integrated approach.

scholarly journals Intention to use m-banking application: an empirical study in Ho Chi Minh City

2021 ◽  
Vol 12 (2) ◽  
pp. 637-653
Author(s):  
Phuong Viet Le-Hoang
Keyword(s):  
Factor Analysis ◽  
Multiple Regression Model ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Ho Chi Minh City ◽  
Intention To Use ◽  
Mobile Banking ◽  
Factors Affecting ◽  
Expected Performance ◽  
Insight Into

The research aims to explore, measure, and analyze factors affecting the intention to use Mobile Banking (M-Banking) of customers in Ho Chi Minh City. The author conducts a convenient sampling, including 600 participants. The method of the research is the Exploratory Factor Analysis (EFA) and a multiple regression model. The results show that there are six factors such as perceived ease to use (EU), perceived usefulness (PU), trust (TR), expected performance (PE), social influence (SI), Facilitating condition (FC) affect the adoption of M-Banking. In which, Facilitating condition is the most influential factor, and expected performance is the least influential factor. Also, this study proposes some recommendations to develop an M-Banking application to help customers gain more insight into the bank as well as actively select the M-Banking application as a reliable transaction method.

Consumer Perceptions of Factors Affecting Online Shopping Behavior

2021 ◽  
Vol 19 (2) ◽  
pp. 1-16
Author(s):  
Musrat Siyal ◽  
Saeed Siyal ◽  
Jun Wu ◽  
Debajyoti Pal ◽  
Muhammad Mujahid Memon
Keyword(s):  
International Students ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Financial Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Online Shopping Behavior

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.

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