scholarly journals Membangun Strategi Pemasaran Umkm Kuliner Kajian Fenomenologi Angkringan Di Surabaya

2019 ◽  
Vol 17 (2) ◽  
pp. 96
Author(s):  
Aldo Hardi Sancoko ◽  
Veronika Rahmawati
Keyword(s):  
Quality Improvement ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Working Capital ◽  
Comprehensive Strategy ◽  
Qualitative Phenomenology ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
High Level

The rise of culinary business in angkringan creates its own polemic at food and beverage industry in Surabaya. As the number of angkringan increases, the level of competition among these businesses increases as well. The founder of angkringan also faces hard competition to achieve sustainability in its business. A comprehensive strategy in competing is needed to stay afloat, one of them is a marketing strategy. Hence, qualitative phenomenology research on angkringan in Surabaya is needed to capture the real experience of the founder so as to conclude the appropriate marketing strategy for the angkringan. This research is aimed at SME food and beverage business in angkringan that provides effective marketing strategies for angkringan in Surabaya. This research conclude that the angkringan has few constraints such as minimal working capital, high level of business competition, low level of HR education, and HR hijacking by competitors. Few solutions of this constraints are comprehensive training, supply chain quality improvement, and making SOPs

scholarly journals Pengaruh Modal Kerja Terhadap Net Profit Margin pada Industri Makanan dan Minuman yang Terdaftar di BEI

2020 ◽  
Vol 1 (1) ◽  
pp. 205-220
Author(s):  
Karunia Putri Augustina Dwi Anggiyani ◽  
Leni Nur Pratiwi ◽  
Banter Laksana
Keyword(s):  
Stock Exchange ◽  
Profit Margin ◽  
Working Capital ◽  
Short Term ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Net Profit ◽  
Food And Beverage ◽  
Negative Effect ◽  
Inventory Turnover

The aims of this research are to analyze the effect of Working Capital Turnover, Inventory Turnover, Cash Turnover, Receivables Turnover, and Short-term Debt to Net Profit Margin (NPM) at food and beverage industry listed on BEI (Indonesia Stock Exchange) Period 2017-2019. This research is using purposive sampling method and obtained a sample of 6 companies. The analysis used to determine the effect of Working Capital Turnover, Inventory Turnover, Cash Turnover, Receivable Turnover, and Short-Term Debt on Net Profit Margin (NPM) is a statistical analysis with using the help of SPSS 22.0 software. The results of this study indicate that the Working Capital Turnover, Inventory Turnover, Cash Turnover, Receivable Turnover and Short Term Debt variables simultaneously have a significant effect on Net Profit Margin (NPM). Working Capital Turnover, Inventory Turnover and Short-term Debt partially have a negative effect on NPM. Receivables turnover has a positive effect on NPM. whereas, cash turnover does cash turnover does not have an effect on NPM.

Better Evaluation Can Improve the Effectiveness of Agreements Between Public Health Organizations and Food and Beverage Companies

2021 ◽  
pp. 109821402097978 ◽  
Author(s):  
Jean L. Wiecha ◽  
Mary K. Muth
Keyword(s):  
Public Health ◽  
Technical Assistance ◽  
Health Benefits ◽  
Marketing Strategies ◽  
Noncommunicable Diseases ◽  
Rigorous Evaluation ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Public Health Organizations ◽  
Food And Beverage

Most Americans consume diets at odds with nutrition recommendations, contributing to our ongoing epidemics of noncommunicable diseases. One strategy for accelerating progress toward healthier diets involves formal agreements between companies and nongovernmental organizations to develop new products, reformulate existing products, and implement new marketing strategies. Although the general intention for industry agreements is to generate public health benefits, their goals and activities may not align with this intention. Based on a literature review and technical assistance we provided to organizations engaged in industry agreements, we believe that increasing scientific scope and rigor in evaluations of voluntary food and beverage industry agreements could improve potential public health benefits and understanding of their actual effects. We provide recommendations for external, unconflicted funding that permits comprehensive, independent, and rigorous evaluation of voluntary industry agreements.

scholarly journals The Influence of Instagram on Purchasing Decisions through Brand Awareness (a Study at Hive & Honey Solo)

2021 ◽  
Author(s):  
Melisa Christina Nugroho ◽  
Christian Herdinata
Keyword(s):  
Social Media ◽  
Likert Scale ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage

As the food and beverage industry is growing rapidly, entrepreneurs are using this opportunity to engage in this area of business. Data show that social media is a very useful tool to advertise products or services to attract more customers, and with more and more people using social media, businesses have made social media one of their main marketing strategies. This research aimed to explore the effect of Instagram social media marketing on decisions to purchase Hive & Honey Solo products through brand awareness as a mediating variable. The study had a total of 92 respondents who had purchased Hive & Honey Solo products more than once. Data were collected using a questionnaire with 13 indicators that used the Likert scale, and data were processed using PLS-SEM. Social media marketing significantly positively influenced decisions to purchase Hive & Honey Solo products through brand awareness. Keywords: social media marketing, brand awareness, purchasing decision

Influencing Factors on Customer Satisfaction towards American Brands in the Food and Beverage Industry in Malaysia

2016 ◽  
Vol 2 (2) ◽  
pp. 69 ◽  
Author(s):  
Nur Atiqah Rochin Demong ◽  
Abdul Kadir Othman ◽  
Salmi Bawasa
Keyword(s):  
Customer Satisfaction ◽  
Influencing Factors ◽  
Perceived Value ◽  
Perceived Quality ◽  
Kuala Lumpur ◽  
Customer Expectation ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Convenience Sampling

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfaction towards American brand in F&B industry in Malaysia. Convenience sampling method was used involving the respondents that consist of customers and shoppers within five mega malls in Kuala Lumpur to represent the total population of the study. The researcher used a multiple regression analysis to analyze 384 data from customers. The results indicate a positive and significant influence of all influencing factors (perceived quality, perceived value and Customer Expectation) on customer satisfaction. Customer expectation is seen to be the factor that was highly influential towards satisfaction, followed by perceived quality and perceived value. The implications of the study are discussed in the paper.

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