scholarly journals International Student Recruitment: Trends and Challenges

2017 ◽  
Vol 7 (2) ◽  
pp. 246-256 ◽  
Author(s):  
Santa Falcone
Keyword(s):  
International Students ◽  
Foreign Students ◽  
International Student ◽  
Chinese Students ◽  
Chinese Student ◽  
Student Recruitment ◽  
Recruitment Strategy ◽  
Current Trends ◽  
International Student Recruitment ◽  
International Graduates

This paper provides a review of current trends in international student recruitment. Focusing specifically on recruitment of Chinese students, important aspects of China’s educational system relevant to recruitment are presented. Barriers to Chinese student recruitment are then discussed. Successful, employed, international graduates validate domestic institutional value to prospective foreign students and their parents. In that regard, guidance is then offered for domestic universities to use to assist international students to achieve their desired outcomes as an integral part of the institution’s international student recruitment strategy.

scholarly journals The impact of social media on international student recruitment: the case of Lebanon

2018 ◽  
Vol 11 (1) ◽  
pp. 79-103 ◽  
Author(s):  
Demetris Vrontis ◽  
Sam El Nemar ◽  
Ammar Ouwaida ◽  
S.M. Riad Shams
Keyword(s):  
Higher Education ◽  
Social Media ◽  
International Students ◽  
International Student ◽  
Student Recruitment ◽  
Recruitment Strategy ◽  
Simple Random Sample ◽  
Content Type ◽  
International Student Recruitment ◽  
The Impact

PurposeThe purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media and the changes occurring in the means of communicating with the potential international students, with an aim to understand how the HEIs could adapt with the changes to implement a model of engagement to include social media as a fundamental constituent of the Lebanese HEIs’ international student recruitment strategy.Design/methodology/approachThe researchers carried out a study through quantitative descriptive approach by using a probabilistic simple random sample and a self-administered questionnaire on 230 international students from several universities and colleges in Lebanon as a data collection method.FindingsThe findings demonstrated a certain level of engagement in social media networks from the part of the students during their search for college or university and course information. Research showed that international students still prefer the traditional sources, apart from social media, during their search. Among traditional media sources, friend, family and university website were the highest in ranking. Among social media sources, Facebook, Instagram, Google+ and YouTube showed the highest ranks. Most students have, indeed, contacted a friend or a university staff for university course information by using social media sites.Practical implicationsFor managerial practice, this is an incentive for institutions of higher education to re-evaluate and assess the effective impact of social media on the recruitment of international students and to regulate their social media marketing strategies. For research in international education, the insights of this study are useful to explore further research avenues in the area of capacity building for business innovation, marketing and quality assurance in higher education in the cross-cultural context.Originality/valueThis study offers insights on the implications of social media for international student recruitment strategies in a particular Lebanese context of HEIs.

scholarly journals Why Japanese? Why Not Japanese?

2020 ◽  
Vol 10 (4) ◽  
pp. 1023-1039
Author(s):  
Jun Xu
Keyword(s):  
International Students ◽  
International Student ◽  
Chinese Students ◽  
Private University ◽  
The United States ◽  
Chinese Student ◽  
Chinese International Students ◽  
Japanese Language ◽  
First Year ◽  
Language Classes

As Chinese students have become a larger share of the international student population at U.S. universities, their participation in Japanese language classes has increased. However, Chinese student enrollment significantly decreases after the completion of the first Japanese class, and consequently, fewer Chinese students take intermediate or advanced level classes. This study examined the experiences of Chinese international students enrolled in Japanese classes as well as those who stopped taking Japanese after the first quarter or first-year class in a private university in the United States. We used semistructured interviews to investigate the reasons and goals of Chinese international students for studying the Japanese language, the successes or challenges both inside and outside of the Japanese classroom, and the reasons students continue or discontinue learning Japanese.

Customer Orientation in Higher Education: The Missing Link in International Student Recruitment?

2011 ◽  
Vol 25 (2) ◽  
pp. 77-91 ◽  
Author(s):  
Johanna Julia Vauterin ◽  
Lassi Linnanen ◽  
Esa Marttila
Keyword(s):  
Higher Education ◽  
International Students ◽  
International Student ◽  
Student Recruitment ◽  
International Higher Education ◽  
International Student Recruitment ◽  
Strategic Relationships ◽  
The Relationship ◽  
University Industry ◽  
University Industry Linkages

This paper suggests that the service mindset of academia needs attention to ensure that the potential of university–industry linkages for creating value is used strategically in building advantage in the increasingly competitive market for international higher education. Universities should clearly articulate the value of the higher education–employability interface in the context of growing competition for international students. The paper studies university–industry linkages by deconstructing the relationship with a focus on university–industry service interactions in international higher education service delivery and use and by analysing the relationship elements and dynamics that affect the market for international student recruitment, placements and employability. The relationship marketing paradigm is applied to explain that, by adopting a market-driven, customer-oriented mindset, universities could build strategic relationships with industry, communicate their international higher education services to industry better and more forcefully and develop competitive advantage in attracting and retaining international students.

scholarly journals Gloabalizing Campuses: The Effectiveness of Post-Secondary International Student Recruitment

2021 ◽  
Author(s):  
Paraskevi (Vivi) Tsoukalas
Keyword(s):  
International Students ◽  
Best Practices ◽  
Support Services ◽  
International Student ◽  
Student Recruitment ◽  
Student Perspective ◽  
Student Needs ◽  
Post Secondary ◽  
Canadian Education ◽  
International Student Recruitment

As the world continues to become more globalized, so does education. The internationalization of higher education is inevitable with globalization and institutions continue to recruit students from around the globe to diversify their institution. The question is how institutions do this and why it matters. This paper answers these questions by uncovering the best practices of recruiting and supporting international students at post-secondary institutions in the City of Toronto and the Greater Toronto Area. In order to determine the best practices and support services interviews have been conducted with employees in the international student recruitment (ISR) industry and surveys have been provided to international students. Interviews have been analyzed to identify the ISR strategies currently in place at post-secondary institutions in Toronto, and surveys have been analyzed to identify the student perspective of these methods and the support provided to them. Both sets of responses have also been compared to identify ways to improve ISR and international student support services. This paper will uncover the ways in which ISR is conducted, the ways students perceive these methods, and how best meet student needs in the future. Based on the research conducted it has been determined that the most effective strategies for ISR are relationship development, transparency of institutional expectations, and the use of effective cross-cultural communication practices. Students have assisted in determining that institutions in the GTA do have support services in place and most do provide adequate services to students. Many recommendations have been made to improve ISR including obtaining feedback from students to incorporate student needs into ISR practices and ensuring that a clear outline of the Canadian education system is provided to students.

scholarly journals Gloabalizing Campuses: The Effectiveness of Post-Secondary International Student Recruitment

2021 ◽  
Author(s):  
Paraskevi (Vivi) Tsoukalas
Keyword(s):  
International Students ◽  
Best Practices ◽  
Support Services ◽  
International Student ◽  
Student Recruitment ◽  
Student Perspective ◽  
Student Needs ◽  
Post Secondary ◽  
Canadian Education ◽  
International Student Recruitment

As the world continues to become more globalized, so does education. The internationalization of higher education is inevitable with globalization and institutions continue to recruit students from around the globe to diversify their institution. The question is how institutions do this and why it matters. This paper answers these questions by uncovering the best practices of recruiting and supporting international students at post-secondary institutions in the City of Toronto and the Greater Toronto Area. In order to determine the best practices and support services interviews have been conducted with employees in the international student recruitment (ISR) industry and surveys have been provided to international students. Interviews have been analyzed to identify the ISR strategies currently in place at post-secondary institutions in Toronto, and surveys have been analyzed to identify the student perspective of these methods and the support provided to them. Both sets of responses have also been compared to identify ways to improve ISR and international student support services. This paper will uncover the ways in which ISR is conducted, the ways students perceive these methods, and how best meet student needs in the future. Based on the research conducted it has been determined that the most effective strategies for ISR are relationship development, transparency of institutional expectations, and the use of effective cross-cultural communication practices. Students have assisted in determining that institutions in the GTA do have support services in place and most do provide adequate services to students. Many recommendations have been made to improve ISR including obtaining feedback from students to incorporate student needs into ISR practices and ensuring that a clear outline of the Canadian education system is provided to students.

International Student Experiences in Non-Native-English-Speaking Countries: Postgraduate Motivations and Realities from Finland

2018 ◽  
Vol 13 (3) ◽  
pp. 439-456 ◽  
Author(s):  
Alper Calikoglu
Keyword(s):  
Higher Education ◽  
International Students ◽  
International Student ◽  
Student Recruitment ◽  
Student Experiences ◽  
Higher Education System ◽  
Studying Abroad ◽  
International Student Recruitment ◽  
English Speaking ◽  
Native English Speaking

Globally, international student recruitment has become one of the prominent topics of higher education. In addition to the leading native-speaking English world, several non-native-English-speaking countries have reshaped their higher education system to attract more international students. Finland is one of the non-native-English-speaking countries having instituted a change in international student recruitment policy. This study seeks to improve the understanding of the experiences of international students in non-native-English-speaking countries by focusing on postgraduate-level students at a selected university in Finland. Following a phenomenological viewpoint, 11 students were interviewed on their motivations and expectations for studying abroad, and what challenges they have encountered. The findings indicate that education quality and free higher education are important motivations for choosing to study abroad in Finland. Moreover, international students encounter academic, social, financial and psychological challenges and have concerns about their future career in a non-native-English-speaking country.

scholarly journals Canadian Strategies for Internationalization

2015 ◽  
Author(s):  
Sally-Ann Burnett ◽  
Jeroen Huisman
Keyword(s):  
International Student ◽  
Student Recruitment ◽  
Student Diversity ◽  
Senior Faculty ◽  
Revenue Generation ◽  
Canadian Universities ◽  
International Student Recruitment ◽  
Faculty And Staff ◽  
The Government ◽  
Institutional Cultures

The study of four comparable Canadian universities in Ontario, this article analyzed background documents from the government and the institutions, carried out site visits to the campuses of the institutions, and interviewed senior faculty and staff working in the area of internationalization. The main reasons for internationalization—particularly international student recruitment—were portrayed as the value of student diversity as well as revenue generation. The institutional cultures influence responses to globalization as well.

scholarly journals The Portrayal of Pakistani Diaspora Students in Shamsies Fiction

2019 ◽  
Vol IV (II) ◽  
pp. 83-88
Author(s):  
Rubina Kamran ◽  
Asma Zahoor
Keyword(s):  
Higher Education ◽  
International Students ◽  
Host Country ◽  
Foreign Students ◽  
Research Method ◽  
International Student ◽  
Textual Analysis ◽  
Psychological Research ◽  
Strong Bond ◽  
American Counterpart

Going to the advanced countries for higher education has been in vogue for long. There is a considerable rise in the number of international students in USA universities. This paper explores how Shamsie portrays interaction among international students. It is delimited to the analysis of Shamsies two novels: Salt and Saffron, and Kartoghraphy applying textual analysis as a research method. The insight gained through this research about friendship among international students is in keeping with the findings of the psychological research about three predictable patterns of friendship: friendship with the students of ones own country, friendship with other foreign students and friendship with students of the host country. In Kartoghraphy all three patterns of friendship are found while in Salt and Saffron only a strong bond of friendship between a Pakistani international student and her American counterpart is portrayed. Shamsie presents easy assimilation of Pakistani diaspora students.

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