Developing and Validating a Venue Stimuli-Local Image Fit Scale

2021 ◽  
Vol 30 (4) ◽  
Author(s):  
Yongjin Hwang ◽  
Khalid Ballouli
Keyword(s):  
Development Process ◽  
Sport Marketing ◽  
Destination Image ◽  
Potential Outcomes ◽  
Appropriate Use ◽  
Sensory Stimuli ◽  
Valid Instrument ◽  
Sport Spectator ◽  
Local Image

Few studies in sport marketing have examined the formative role of venue stimuli in affecting sport spectators. As such, the fi eld currently lacks methodological direction for dealing with venue stimuli as a means to understand the sport spectator experience. Research is needed to inform academics and practitioners about the appropriate use and potential outcomes of venue stimuli, particularly as they relate to destination image and local place. Given the notable lack of investigation on this topic, this study was exploratory in nature, with the purposes of developing and validating a sport venue stimuli and local image fi t (SIF) scale. The development process of the SIF scale comprised the six stages of scale development recommended by previous scholars. Th e scale developed in this study provides a reliable and valid instrument designed to assess the extent to which sensory stimuli in the sport venue are congruent with local image, thus offering practitioners and academics a means to understand how inimitable elements of the local culture enrich the venue experience when they become intertwined with spectators’ sensory experience.

Why Fans Act That Way

2017 ◽  
Vol 6 (4) ◽  
pp. 395-417 ◽  
Author(s):  
Natalie Brown-Devlin ◽  
Michael B. Devlin ◽  
Phillip W. Vaughan
Keyword(s):  
Personality Traits ◽  
National Sample ◽  
Sport Marketing ◽  
Future Research ◽  
Sport Communication ◽  
Practical Applications ◽  
Sport Spectator ◽  
Spectator Identification ◽  
Influence Behavior

The purpose of the study was to examine whether personality traits predict one’s likelihood of basking in reflected glory (BIRGing) and cutting off reflected failure (CORFing) and to what extent team identification would mediate those effects. A path analysis was conducted to empirically test relationships between personality, team identity, and BIRGing/CORFing behaviors using the Honesty-Humility emotionality extraversion agreeableness conscientiousness openness to experience (HEXACO)-Personality Inventory (HEXACO-PI), Sport Spectator Identification Scale, and BIRGing and CORFing scales. The HEXACO-PI provides a theoretical framework to examine the degree to which six broad personality domains and several underlying personality traits influence behavior. A survey utilizing a national sample of 715 participants indicates several narrow underlying personality traits predict BIRGing and CORFing behaviors. Using this personality framework presents a new area of research for sport communication theories. The practical applications and future research examining the role of personality in sport communication and sport marketing is offered in conclusion.

Choice Matters

2018 ◽  
Author(s):  
Gordon Moore ◽  
John A. Quelch ◽  
Emily Boudreau
Keyword(s):  
Public Policy ◽  
Social Media ◽  
Healthcare Provider ◽  
Healthcare System ◽  
Consumer Choice ◽  
Marketing Management ◽  
Appropriate Use ◽  
System P ◽  
The U.S

Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care) is a timely and thoughtful exploration of the controversial role of consumers in the U.S. healthcare system. In most markets today, consumers have more options and autonomy than ever before. Empowered consumers easily shop around for products and services that better meet their needs, and they widely share their reviews on social media to inform and influence other consumers. Businesses have responded with better experiences and prices to compete for consumers’ business. Though healthcare has lagged behind other industries in this respect, there is a rising tide of interest in consumer choice and empowerment in healthcare markets. However, most healthcare provider organizations, individual doctors, and health insurers are unprepared to consider patients as consumers. The authors draw upon the fields of medicine, marketing, management, psychology, and public policy as they take a substantive, in-depth look at consumer choice and point out its appropriate use, as well as its limitations. This book addresses perplexing issues, such as how healthcare differs from other consumer-driven markets, how consumers make healthcare decisions, and how increased consumer choice in healthcare can not only aid and empower American consumers but also improve the overall healthcare system.

scholarly journals Ensuring the Quality and Appropriate Use of Hand Sanitizers during the Covid-19 Pandemic; Suggestions and Recommendations with Role of the Pharmacist

2021 ◽  
pp. 1-5
Author(s):  
Muhammad Hammad Butt ◽  
Abrar Ahmad ◽  
Shahzadi Misbah ◽  
Tauqeer Hussain Mallhi ◽  
Yusra Habib Khan ◽  
...  
Keyword(s):  
Appropriate Use

La introducción del anglicismo berry/berries en el español de Chile: historia, proceso integrativo y consecuencias semánticas

2020 ◽  
Vol 136 (3) ◽  
pp. 789-832
Author(s):  
Carsten Sinner ◽  
Constanza Gerding Salas
Keyword(s):  
Mixed Methods Research ◽  
Development Process ◽  
Cultural Relevance ◽  
Market Model ◽  
Open Market ◽  
Different Types ◽  
Chilean Spanish ◽  
Innovation Mechanism ◽  
English Loanword

AbstractLexical innovation is a continuous creative phenomenon which evinces language vitality. In today’s Spanish, borrowing words from other languages is a fruitful innovation mechanism. In Chilean Spanish, a significant portion of lexical neology comes from English loanwords, a fact that may be attributed in part to the global, open-market model upon which the country bases its economy. In this context and because of its linguistic and cultural relevance, we established the development process of the English loanword berry/berries in Chilean Spanish. To this end, this paper presents an analysis of the sociohistorical background that gave rise to the introduction of this Anglicism in Chile. This mixed-methods research includes the analysis of texts, interviews, surveys and field study. A contrastive lexicographic description of berry and its equivalents in Spanish is provided, the role of different types of speakers —from experts to laypeople— is analyzed in relation to the incorporation of this neologism in Chilean Spanish, the occurrence of different existing denominations is examined, some neologicity indicators are analyzed, possible combinations of berry/berries with other elements are classified, and the evolution of this Anglicism in Chilean Spanish use is confirmed.

From Need to Policy: Community Supported Development and Implementation of the South Carolina Vulnerable Adult Guardian Ad Litem (SC VAGAL) Program

2020 ◽  
pp. 073346482097880
Author(s):  
M. Aaron Guest ◽  
Brenda Stalzer ◽  
Maria Patton
Keyword(s):  
South Carolina ◽  
Program Development ◽  
Public Service ◽  
Development Process ◽  
Vital Role ◽  
The South ◽  
Pilot Testing ◽  
Abuse And Neglect ◽  
Guardian Ad Litem

Adult guardian ad litem programs are a necessary public service to protect adults from abuse and neglect. This article describes the development and implementation of an adult guardian ad litem program. We discuss the program’s impetus, pilot testing, evaluation, and implementation of the program. Our experience highlights the vital role of diverse inter-sectoral stakeholders. Furthermore, the development process highlights the need for flexibility in program development, tension negotiation among stakeholders, and engagement of aging stakeholders in nontraditional arenas.

scholarly journals Responsible tourism as a strategic marketing tool for improving the negative image of South Africa

2017 ◽  
Vol 9 (5) ◽  
pp. 543-554 ◽  
Author(s):  
Richard George
Keyword(s):  
South Africa ◽  
Destination Image ◽  
Negative Image ◽  
Content Type ◽  
Tourism Management ◽  
Global Perception ◽  
Marketing Tool ◽  
Crime Risk ◽  
Responsible Tourism

Purpose The purpose of this paper is to examine the effect of a destination positioning itself as a responsible tourist destination to improve its image. Design/methodology/approach A review of the literature pertaining to responsible tourism management, crime risk and destination image. Findings This paper observes that responsible tourism policy can help improve the image of destination South Africa. Research limitations/implications This paper provides recommendations for destinations impacted by a negative global perception or being seen as a risky area to travel to, in the context of crime. Originality/value This paper examines the role of responsible tourism management in countering the negative image of crime risk in South Africa. In general, there is a dearth of research on this association.

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