scholarly journals FMCG-RETAIL BUSINESS MODEL IN THE GLOBAL COMPETITIVE ENVIRONMENT OF THE KNOWLEDGE ECONOMY

2021 ◽  
Author(s):  
Anastasiia Huzenko ◽  

The article analyzes the period of functioning of FMCG-retail in the global competitive environment of the knowledge economy. Retail purposefully influences the market environment and the dynamics of economic development, contributing to the spread of economic and cultural globalization, strengthening close world economic ties, defining market guidelines for producers, competitors and consumers, and vice versa, the global competitive environment of the knowledge economy dictates in the market, therefore in the given work the estimation of the basic factors of influence of the global competitive environment of knowledge economy on the world market of FMCG-retail was carried out. The aim of the article is to develop and substantiate a new business model of FMCG-retail in a global competitive environment of the knowledge economy. The study revealed the transformation of the business model into the following components: factors of influence, key partners, resources, actions, core values, sales channels, methods of communication, key customers, which in turn leads to changes in the structure of costs and revenues. The new model emphasizes the need to create demand, not just to meet existing market needs. Digital transformations in Ukraine affect changes in the business model in several aspects. In the case of FMCG-retail, digital transformation includes digitization of operations, such as automation of logistics processes and tracking of customers’ movement on the site, digitization of supply chains, is automated location search and omnichannel development. In turn, the classic marketing of promotion and branding in a global competitive environment of the knowledge economy becomes ineffective, it is replaced by intelligent marketing, which involves changing the approach to standard operations and processes – such as electronic price tags or geolocation services for personalized offers. The changes concern such a component of the business model as basic resources, the main focus is already shifting to human capital, which produces innovative technological solutions for business development, which brings increasing turnover. All these trends destroy the traditional boundaries of retail trade, and have a significant impact on the multi-channel business model, changing it dramatically.

2021 ◽  
Vol 3 (518) ◽  
pp. 207-212
Author(s):  
N. O. Ivanchenko ◽  
◽  
O. S. Podskrebko ◽  
V. M. Mazur ◽  
◽  
...  

The article is aimed at examining the main components of retail business models, to determine the probable directions in which these models can develop, as well as identifying the factors and tendencies that form the business models used by retail trade enterprises. The current status of retail trade, innovations and changes to the business models of evolutionary nature are analyzed. The need to implement new solutions for store formats, cooperation of distribution channels, changes in the range of products and services offered, as well as the use of machine learning for effective management of retail business is substantiated. Based on observations on the activities of modern retail enterprises, it can be stated that changes that occur in the business environment lead to the need to find and implement effective ways to gain competitive advantages through the use of new business models. The article consistently covers the nature and components of the retail business model, business model development issues, analysis of both external and internal factors that determine changes in business models, as well as defines trends and examples of innovative solutions in the formation of models for retail trade business. It is concluded that in the changing conditions of today, retailers need to constantly modify the business models used and improve the processes associated with the implementation of basic business functions, such as procurement, warehousing, sales and customer service.


2019 ◽  
Vol 297 ◽  
pp. 06003
Author(s):  
Evgeny Zhernov ◽  
Evgenia Nekhoda ◽  
Roberto Bruni

The purpose of the study is to propose a procedure for choosing a business model of a machine-building enterprise, depending on the degree of utilization of scientific knowledge of the company’s employees in the production. The subject of the article is the search for a new business model based on education and science in order to develop Russian mechanical engineering in the period of the emergence of the knowledge economy. At the same time, mechanical engineering is positioned as a basic branch of the knowledge economy. To select a business model, depending on the degree of use of scientific knowledge at a machine-building enterprise, a system of factors and their indicators is substantiated. The identified factors are related to possible knowledge-based business models. When choosing a business model in mechanical engineering, the most adequate to the development of the knowledge economy is the option with a high degree of utilization of scientific knowledge of workers. Therefore, the management of the system of selected factors should be aimed at the predominant use of indicators that provide this option in the production. Knowledge management is selected as the mechanism for implementing the required business model. Prospects for further research are in the organic combination of business modeling with knowledge management technologies created and applied in the dominance of the humanistic paradigm.


Author(s):  
K. B. Mahajan ◽  
A. S. Patil ◽  
R. H. Gupta ◽  
B. V. Pawar

Tourism is the act of travel for the purpose of recreation. It is an industry of moving, housing and entertaining people. It is one of the worlds largest service industries and fastest growing economic sectors in terms of generating gross revenue as well as earning of foreign exchange. Nowadays the Internet and the developments in ICTs have revolutionized the entire tourism industry all over the world. It provides new tools and enables new distribution channels to create a new business environment. In order to increase the efficiency and effectiveness of transactions, to reduce the cost of transactions and to provide the one stop services to the customers, tourism market needs a new ICT based business model to grow tourism industry in the states of Maharashtra and Goa. In this paper we propose a new ICT based tourism business model that includes the modern tools of ICT which affects the tourism business as a whole.


2019 ◽  
Vol 2 (4) ◽  
pp. 260-266
Author(s):  
Haru Purnomo Ipung ◽  
Amin Soetomo

This research proposed a model to assist the design of the associated data architecture and data analytic to support talent forecast in the current accelerating changes in economy, industry and business change due to the accelerating pace of technological change. The emerging and re-emerging economy model were available, such as Industrial revolution 4.0, platform economy, sharing economy and token economy. Those were driven by new business model and technology innovation. An increase capability of technology to automate more jobs will cause a shift in talent pool and workforce. New business model emerge as the availabilityand the cost effective emerging technology, and as a result of emerging or re-emerging economic models. Both, new business model and technology innovation, create new jobs and works that have not been existed decades ago. The future workers will be faced by jobs that may not exist today. A dynamics model of inter-correlation of economy, industry, business model and talent forecast were proposed. A collection of literature review were conducted to initially validate the model.


2021 ◽  
Vol 10 (4) ◽  
pp. 117
Author(s):  
Ricardo Reier Forradellas ◽  
Sergio Náñez Alonso ◽  
Javier Jorge Vázquez ◽  
Miguel Ángel Echarte Fernández ◽  
Nicolas Vidal Miró

The global tourism reality is changing, and not only because of the COVID-19 pandemic. This reality is especially representative in countries such as Spain, which are highly dependent on the income generated by the tourism sector. In these destinations, it is necessary to seek innovation and specialization in the sector in order to achieve new business models. This need is even more pressing in destinations overcrowded by the sun and beach effect, as is the case of Mallorca. The proposed work combines the concepts of sports tourism with the development of a wealth-generating business model that will contribute to promoting a tourism that is sustainable, environmentally friendly and deseasonalized. On the other hand, the proposed work will contribute to promoting integration and equality in the participation of women in sports through the development of a model based on the promotion of women’s football. Using the methodology of case analysis, the results of all the approaches outlined are provided, and we obtained a wealth-generation model that is easily replicable and sustainable over time. This work provides a solution to the combination of a sustainable business model that links responsible tourism, the promotion of women’s sport and the generation of wealth.


Author(s):  
Shrutika Mishra ◽  
A. R. Tripathi

Abstract In today’s world, many digitally enabled start-ups are budding all over the globe because of the fast enhancement in digital technologies. For the establishment of new business, it is necessary to adopt a proper business model which needs to define the way in which the company will provide values and the ways in which the customers can pay for their services. This paper aims to study the various business models being used in today’s marketplace and to provide a better understanding for these business models by having an insight on the attributes.


2015 ◽  
Vol 4 (1) ◽  
pp. 4-24 ◽  
Author(s):  
Julia Selberherr

Purpose – Sustainable buildings bear enormous potential benefits for clients, service providers, and our society. To release this potential a change in business models is required. The purpose of this paper is to develop a new business model with the objective of proactively contributing to sustainable development on the societal level and thereby improving the economic position of the service providers in the construction sector. Design/methodology/approach – The modeling process comprises two steps, the formal structuring and the contextual configuration. In the formal structuring systems theory is used and two levels are analytically separated. The outside view concerns the business model’s interaction with the environment and its impact on sustainability. The inside view focusses on efficient value creation for securing sustainability. The logically deductively developed business model is subsequently theory-led substantiated with Giddens’ structuration theory. Findings – The relevant mechanisms for the development of a new service offer, which creates a perceivable surplus value to the client and contributes to sustainable development on the societal level, are identified. The requirements for an efficient value creation process with the objective of optimizing the service providers’ competitive position are outlined. Research limitations/implications – The model is developed logically deductively based on literature and embedded in a theoretical framework. It has not yet been empirically tested. Practical implications – Guidelines for the practical implementation of more sustainable business models for the provision of life cycle service offers are developed. Social implications – The construction industry’s impact requires it to contribute proactively to a more sustainable development of the society. Originality/value – This paper analyzes the role for the players in the construction sector in proactively contributing to sustainable development on the societal level. One feasible strategy is proposed with a new business model, which aims at cooperatively optimizing buildings and infrastructures and taking the responsibility for the operating phase via guarantees.


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