Mega sporting events in Brazil: transformation and mercantilisation of cities
This paper illustrates the background against which preparations are being made in Brazil to host these mega sports events in the next few years and how the events are positioned in the global market today, hit by the financial and economic crisis. The authors describe the various paths taken by the country and its metropolises since 1980. They employ varied and many faceted theoretical concepts and highlight the specificities of the Brazilian contest compared to other areas of the world. The hypothesis is advanced that the historical transition of this South American giant holds contradictory dynamics, the resolution of which is defined in the field of national and local public policies designed to facilitate new forms of capitalist accumulation, but with strong ‘path dependency' mechanisms and processes which partly diverge between the state and the metropolitan plans.