scholarly journals Frozen Out: Audiences, Affect and Women’s Hockey

2021 ◽  
Author(s):  
Donna Gall
Keyword(s):  
Mixed Method ◽  
Financial Risk ◽  
Online Survey ◽  
Audience Reception ◽  
Sport Media ◽  
Gendered Identities ◽  
Reception Study ◽  
Commercial Enterprise ◽  
Qualitative Focus Groups ◽  
Representational Power

Every four years, millions of Canadians watch women play hockey during the Olympics. Yet when it comes to regularly scheduled professional games, that audience dramatically decreases. In 2019, low audience numbers led to the closure of the Canadian Women’s Hockey League and put the future of professional women’s hockey in jeopardy. As with many women’s sports, broadcasters argue the cost of production is too great, the value of airtime minutes too high to take the financial risk of televising the women’s game without guaranteeing viewers for advertisers. Activists and athletes argue that the audience must be built through broadcaster investment. While scholars have examined hockey for its representational power to define national and gendered identities, there has been shockingly little research into the hockey audience. This mixed method audience reception study seeks to explore the viewing inconsistencies of the audience for women’s hockey. Quantitative results from an online survey (n =685) provided data about viewing habits, perceptions and knowledge. This data informed qualitative focus groups (n = 25) that in turn provided contextualization and reasoning for the quantitative data. Mixed method analysis intersected grounded theory with audience reception, sport media, feminist studies and affect theory to identify a persistent discursive strategy framing women’s hockey as “pure” for resisting the crass commercialization, incessant violence and individualistic star system of professional men’s hockey. I argue that women’s hockey becomes the manifestation of the Canadian myth of hockey; men’s hockey as it used to be. As a nostalgic placeholder devoid of context, contemporary women’s hockey functions within a double bind; virtuous and elevated yet non-viable as a commercial enterprise. This ensures that the sport remains precarious at best. “Pure” women’s hockey also functions as a postfeminist essentializing discourse that solves the gender risk of hockey’s hypermasculinity while disavowing women’s physically aggressive play and sport media’s affective currency. Whereas Olympic women’s hockey relies on patriotic pride for audience affective engagement, professional women’s hockey is framed by cognitive contradictions, “pure” but commercial, gender normative but transgressive. Confused and disconnected from the game and players, audiences are left unaffected.

scholarly journals Frozen Out: Audiences, Affect and Women’s Hockey

2021 ◽  
Author(s):  
Donna Gall
Keyword(s):  
Mixed Method ◽  
Financial Risk ◽  
Online Survey ◽  
Audience Reception ◽  
Sport Media ◽  
Gendered Identities ◽  
Reception Study ◽  
Commercial Enterprise ◽  
Qualitative Focus Groups ◽  
Representational Power

Every four years, millions of Canadians watch women play hockey during the Olympics. Yet when it comes to regularly scheduled professional games, that audience dramatically decreases. In 2019, low audience numbers led to the closure of the Canadian Women’s Hockey League and put the future of professional women’s hockey in jeopardy. As with many women’s sports, broadcasters argue the cost of production is too great, the value of airtime minutes too high to take the financial risk of televising the women’s game without guaranteeing viewers for advertisers. Activists and athletes argue that the audience must be built through broadcaster investment. While scholars have examined hockey for its representational power to define national and gendered identities, there has been shockingly little research into the hockey audience. This mixed method audience reception study seeks to explore the viewing inconsistencies of the audience for women’s hockey. Quantitative results from an online survey (n =685) provided data about viewing habits, perceptions and knowledge. This data informed qualitative focus groups (n = 25) that in turn provided contextualization and reasoning for the quantitative data. Mixed method analysis intersected grounded theory with audience reception, sport media, feminist studies and affect theory to identify a persistent discursive strategy framing women’s hockey as “pure” for resisting the crass commercialization, incessant violence and individualistic star system of professional men’s hockey. I argue that women’s hockey becomes the manifestation of the Canadian myth of hockey; men’s hockey as it used to be. As a nostalgic placeholder devoid of context, contemporary women’s hockey functions within a double bind; virtuous and elevated yet non-viable as a commercial enterprise. This ensures that the sport remains precarious at best. “Pure” women’s hockey also functions as a postfeminist essentializing discourse that solves the gender risk of hockey’s hypermasculinity while disavowing women’s physically aggressive play and sport media’s affective currency. Whereas Olympic women’s hockey relies on patriotic pride for audience affective engagement, professional women’s hockey is framed by cognitive contradictions, “pure” but commercial, gender normative but transgressive. Confused and disconnected from the game and players, audiences are left unaffected.

scholarly journals Remote learning and students’ mental health during the Covid-19 pandemic: A mixed-method enquiry

Prospects ◽  
2021 ◽  
Author(s):  
Suzanne Lischer ◽  
Netkey Safi ◽  
Cheryl Dickson
Keyword(s):  
Mental Health ◽  
Health Status ◽  
University Students ◽  
Undergraduate Students ◽  
Mixed Method ◽  
Online Survey ◽  
Current Situation ◽  
Distance Teaching ◽  
Learning Conditions ◽  
Support Students

AbstractThe disruption caused by Covid-19 in the educational sector may last longer than originally predicted. To better understand the current situation, this article analyses the mental health status of university students during the pandemic and investigates the learning conditions needed to support students. The sample included 557 undergraduate students who took part in an online survey. Overall, the students reported coping well during lockdown but indicated that lecturers were challenged by distance teaching, which created some stress for the students.

scholarly journals Perceptions and experiences of frailty interventions: quantitative and qualitative results from a survey of partners within the European Innovation Partnership on Active and Healthy Ageing (EIP-AHA)

2017 ◽  
Vol 38 (9) ◽  
pp. 1843-1867 ◽  
Author(s):  
HOLLY GWYTHER ◽  
RICHARD COOKE ◽  
RACHEL SHAW ◽  
MAURA MARCUCCI ◽  
ANTONIO CANO ◽  
...  
Keyword(s):  
Older Adults ◽  
Mixed Method ◽  
Online Survey ◽  
Healthy Ageing ◽  
Social Aspect ◽  
Free Text ◽  
Active And Healthy Ageing ◽  
Perceived Benefit ◽  
Inductive Thematic Analysis ◽  
Method Approach

ABSTRACTThe European Innovation Partnership on Active and Healthy Ageing (EIP-AHA) was launched by the European Commission in 2011 to promote innovation in ageing research. This paper explores the experiences of partners delivering frailty interventions within Europe, registering their programmes with the EIP-AHA. Data were collected using an online survey from 21 partners in seven countries. A mixed-method approach was used with inductive thematic analysis of free-text responses to improve data richness. Responses indicated that there was a lack of consistency between EIP-AHA partners in methods of defining, screening and measuring for frailty and pre-frailty. Open responses to survey questions about intervention facilitators, moderators and barriers were coded into two themes: working with stakeholders and project management. We concluded that EIP-AHA partners are providing interventions addressing physical, cognitive and wellbeing elements of frailty. However, there needs to be an increase in the proportion of interventions that consistently apply valid methods of screening and/or measuring frailty and pre-frailty. Most, but not all projects are targeting pre-frail older adults, suggesting an appropriate balance of prevention in a useful ‘intervention window’ but also a growing understanding that frailty at later stages is amenable to intervention. Findings suggest design manipulations to improve outcomes and adherence to interventions, specifically inclusion of a perceived benefit/reward for older adults, e.g. a social aspect or health-care promotion.

scholarly journals Factors Influencing Consumer Intention to Subscribe to the Premium Music Streaming Services in China

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Mixed Method ◽  
Online Survey ◽  
Qualitative Data ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Descriptive Norm ◽  
Injunctive Norm ◽  
Streaming Services ◽  
Streaming Service ◽  
Music Streaming

This study investigates the causes impacting the consumers' intention of the premium music streaming services' subscription in China. An integrated model called the Theory of Streaming Service Acceptance (TSSA) is proposed to explain and predict premium music streaming service subscription behaviors. The TSSA consists of four constructs: attitude, descriptive norm, injunctive norm and perceived behavioral control. The research data was collected in the form of an online survey in China with 120 respondents. Then, interviews were conducted to collect qualitative data from 20 participants. An explanatory sequential mixed method was implemented and the PLS-SEM technique was used to analyze the survey data. The results showed that all constructs in modified research mode, including attitude, injunctive norm and perceived behavioral control except descriptive norm, are indicative predictors for a person’s intention toward premium music streaming services’ subscription. Significant practical inspirations from the perspective of music streaming services providers are also summarized.

Leadership and Gender in Postsecondary Dance

2017 ◽  
Author(s):  
Doug Risner ◽  
Pamela S. Musil
Keyword(s):  
United States ◽  
Mixed Method ◽  
Online Survey ◽  
The United States ◽  
Status Report ◽  
Administrative Leadership ◽  
Professional Lives ◽  
Data Services ◽  
Administrative Leaders ◽  
And Gender

Chapter 9 presents data from a larger mixed method empirical study that investigated the professional lives of administrative leaders in postsecondary dance programs in the United States, with the purpose of developing a status report on administrative leadership, with particular attention to gender. The study employed reviews of literature in postsecondary dance leadership and administration, analysis of data assembled annually by Higher Education Arts Data Services (HEADS) in conjunction with the National Association of Schools of Dance (NASD) from 1994–2014, and findings from the authors’ mixed method study of dance administrators (n=75) in postsecondary institutions, including an extensive online survey that generated quantitative and qualitative data from participants across the United States. Survey data included information about demographics, workload, responsibilities and salary; support and work satisfaction; administrator purpose, strengths and challenges; influential experiences and people; quality of professional lives, and work-life balance. Narrative comments based on open-ended questions are presented. When appropriate, gender asymmetries and divergences are discussed.

“I haven’t heard anything about religion whatsoever”: Audience perceptions of anti-Muslim racism in Sacha Baron Cohen’s The Dictator

2016 ◽  
Vol 29 (2) ◽  
Author(s):  
Simon Weaver ◽  
Lindsey Bradley
Keyword(s):  
Young People ◽  
Focus Group ◽  
Public Debate ◽  
Audience Reception ◽  
Reception Study ◽  
Race Ethnicity ◽  
Hasidic Jews ◽  
The Relationship

AbstractSince the late 1990s, Sacha Baron Cohen’s characters have raised controversy, criticism and protest from various groups (for example, from Black activists in 2002 and Hasidic Jews in 2012). The comedy has also been described as satirical or anti-racist. Baron Cohen, as either Ali G, Borat, Bruno, or General Aladeen, has consistently provided comedy that leads to public debate on the relationship between comedy and race, ethnicity and stereotype, and the nature of racism and “othering” in comedy. Despite this tendency, very little research has been conducted on how audiences receive the comedy. We present results from a recent focus group, audience reception study of the comedy of Baron Cohen, which recorded discourse from young people aged 18–29 years (n 49). The article examines the perceptions of Islamophobia or anti-Muslim racism in the comedy, focusing on

scholarly journals DRIVERS AND CONSEQUENCES OF BUSINESS-REFERENCE-CONTENT (BRC): THE ROLE OF NARRATIVE TRANSPORTATION IN B2B COMMUNICATION

2021 ◽  
Vol 22 (5) ◽  
pp. 1323-1341
Author(s):  
Chang Mo Jung
Keyword(s):  
Purchase Intention ◽  
Financial Risk ◽  
Online Survey ◽  
Theoretical Understanding ◽  
B2b Marketing ◽  
Narrative Transportation ◽  
Transportation Theory ◽  
Narrative Format ◽  
Underlying Mechanisms ◽  
Potential Customers

COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints. Reducing perceived purchasing risk has been recognized as the primary benefit of using BRC, but empirical research on this has been insufficient. Therefore, this research investigated the underlying mechanisms of BRC and related processes that lower risk perception based on narrative transportation theory. For empirical analysis, a serial-parallel mediating model was established in which BRC type (narrative versus non-narrative) influences purchase intention through the mediation of narrative transportation and perceived purchase risks – functional risk and financial risk. In this experimental study, an online survey was conducted in which 233 purchasing managers in Korean companies participated. The analysis confirmed that the BRC type had a significant effect on the level of receivers’ narrative transportation. In addition, serial-parallel mediating effects through narrative transportation (primary mediator) and perceived functional risk and perceived financial risk (secondary mediators) were all significant. This research provides meaningful implications in that it broadens the theoretical understanding of BRC by presenting the integrated BRC effect model. Also, it clarifies the importance of narrative BRC in B2B marketing practices.

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