scholarly journals Factors Influencing Consumer Intention to Subscribe to the Premium Music Streaming Services in China

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Mixed Method ◽  
Online Survey ◽  
Qualitative Data ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Descriptive Norm ◽  
Injunctive Norm ◽  
Streaming Services ◽  
Streaming Service ◽  
Music Streaming

This study investigates the causes impacting the consumers' intention of the premium music streaming services' subscription in China. An integrated model called the Theory of Streaming Service Acceptance (TSSA) is proposed to explain and predict premium music streaming service subscription behaviors. The TSSA consists of four constructs: attitude, descriptive norm, injunctive norm and perceived behavioral control. The research data was collected in the form of an online survey in China with 120 respondents. Then, interviews were conducted to collect qualitative data from 20 participants. An explanatory sequential mixed method was implemented and the PLS-SEM technique was used to analyze the survey data. The results showed that all constructs in modified research mode, including attitude, injunctive norm and perceived behavioral control except descriptive norm, are indicative predictors for a person’s intention toward premium music streaming services’ subscription. Significant practical inspirations from the perspective of music streaming services providers are also summarized.

scholarly journals Factors Influencing Consumers’ Intention of the Premium Music Streaming Services’ Subscription in China

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Mixed Method ◽  
Online Survey ◽  
Qualitative Data ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Descriptive Norm ◽  
Injunctive Norm ◽  
Streaming Services ◽  
Streaming Service ◽  
Music Streaming

This study investigates the causes impacting the consumers' intention of the premium music streaming services' subscription in China. An integrated model called the Theory of Streaming Service Acceptance (TSSA) is proposed to explain and predict premium music streaming service subscription behaviors. The TSSA consists of four constructs: attitude, descriptive norm, injunctive norm and perceived behavioral control. The research data was collected in the form of an online survey in China with 120 respondents. Then, interviews were conducted to collect qualitative data from 20 participants. An explanatory sequential mixed method was implemented and the PLS-SEM technique was used to analyze the survey data. The results showed that all constructs in modified research mode, including attitude, injunctive norm and perceived behavioral control except descriptive norm, are indicative predictors for a person’s intention toward premium music streaming services’ subscription. Significant practical inspirations from the perspective of music streaming services providers are also summarized.

The Role of Descriptive Norm within the Theory of Planned Behavior in Predicting Korean Americans' Exercise Behavior

2011 ◽  
Vol 109 (1) ◽  
pp. 208-218 ◽  
Author(s):  
Hyo Lee
Keyword(s):  
Physical Activity ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Korean Americans ◽  
Exercise Behavior ◽  
Self Report ◽  
Perceived Behavioral Control ◽  
Descriptive Norm ◽  
Injunctive Norm

There are few studies investigating psychosocial mechanisms in Korean Americans' exercise behavior. The present study tested the usefulness of the theory of planned behavior in predicting Korean American's exercise behavior and whether the descriptive norm (i.e., perceptions of what others do) improved the predictive validity of the theory of planned behavior. Using a retrospective design and self-report measures, web-survey responses from 198 Korean-American adults were analyzed using hierarchical regression analyses. The theory of planned behavior constructs accounted for 31% of exercise behavior and 43% of exercise intention. Intention and perceived behavioral control were significant predictors of exercise behavior. Although the descriptive norm did not augment the theory of planned behavior, all original constructs—attitude, injunctive norm (a narrow definition of subjective norm), and perceived behavioral control—statistically significantly predicted leisure-time physical activity intention. Future studies should consider random sampling, prospective design, and objective measures of physical activity.

Market Capture of Music Streaming Services in India

2020 ◽  
pp. 65-67
Keyword(s):  
Country Music ◽  
Internet Services ◽  
Indian Market ◽  
Internet Users ◽  
Streaming Services ◽  
Market Capture ◽  
Streaming Service ◽  
Music Streaming ◽  
Day By Day

India is a very vast market for internet services as it has over 480 million active internet users in the country. Music streaming services in India is emerging day by day. The competition in the market is so high that even two giants Jio Music and Saavn join their hand in 2018 to provide a combine service all across the globe. In, 2019 a global giant Spotify entered into music streaming market in India and affected the each music service in India. Gaana owned by Times Internet have over 150 million active monthly users in the country while JioSaavn reported 100 million active monthly users as per a website. This research is going to study the market capture of various music streaming services in India. Currently, as per the research, Spotify is the most popular streaming service. As per the literature available on various platforms other streaming services were holding the major proportion of the Indian market but after the launch of Spotify, it became most loved streaming service. The research is being done to find out the existing music streaming services are affected by the entrance of Spotify or not

Intention to adopt cryptocurrency: a robust contribution of trust and the theory of planned behavior

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bahadur Ali Soomro ◽  
Naimatullah Shah ◽  
Nadia A. Abdelmegeed Abdelwahed
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
Content Type ◽  
Intention To Adopt ◽  
Positive Effect ◽  
Practical Implications

PurposeAt present, the adoption of cryptocurrency investment has brought consideration to the globe. The present paper attempts to investigate the intention to adopt cryptocurrency (IACR) among the potential investors of Pakistan.Design/methodology/approachThe theory of planned behavior (TPB) is applied to underpin the conceptual framework. The study uses a quantitative approach. The study collects cross-sectional data through an online survey questionnaire. In the last, the authors utilized 334 samples for outcomes.FindingsFindings of the SEM reveal a significant positive effect of attitude, subjective norms (SNs), perceived behavioral control (PBC) and trust on IACR.Practical implicationsThe outcomes of an investigation would develop further intention and trust towards cryptocurrency adoption. The results would support developing favorable policies regarding the reduction of the ban on cryptocurrency in Pakistan to make easier transactions of the investors further. Possibly, it brings several opportunities in all segments of society in making the digital transaction modes through cryptocurrency. Finally, the findings would further validate the TPB in the context of cryptocurrency.Originality/valueThe study provides a better understanding of cryptocurrency and investors IACR. The empirical evidence further develops the other individuals' intentions towards cryptocurrency usage.

Exploring Determinants Influencing the Intention to Use Mobile Payment Service

2011 ◽  
Vol 2 (4) ◽  
pp. 17-37 ◽  
Author(s):  
Amira F. A. Mahran ◽  
Hala M. Labib Enaba
Keyword(s):  
Online Survey ◽  
Service Providers ◽  
Behavioral Control ◽  
Mobile Services ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Proposed Model ◽  
Egyptian Culture

Mobile services are becoming increasingly commonplace in everyday life; however, Mobile payment (M-payment) is not among frequently used mobile services. The slowness of the diffusion of this service is the point of departure of the current research. The authors discuss why consumers are slow in adopting M-payment service and develop a proposed model that measures the customer’s attitude and intention to use this technology in Egypt. Different theories from diverse fields are reviewed to formulate the study’s conceptual framework. Empirical data were collected via an online survey for a sample of 490 students in “open education”, a type of e-distance learning. The results suggest that although the most important determinants influencing the customer’s attitude toward the service are perceived behavioral control and perceived usefulness, those influencing the intention to use it are perceived innovativeness, perceived expressiveness, facilitating condition, perceived usefulness, and social pressure. The results of the research differ from those of previous studies because of the effect of the Egyptian culture. Service providers can benefit from the results when formulating the marketing strategies to increase the usage of this service, improving mobile commerce.

scholarly journals Go the whole nine yards? How extent of meat restriction impacts individual dietary experience

2019 ◽  
Author(s):  
Kathryn Asher ◽  
Paul Peters
Keyword(s):  
Lived Experience ◽  
Online Survey ◽  
Behavioral Control ◽  
Vegetarian Diet ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
Diet Adherence ◽  
Behavior Intentions ◽  
Meat Diet ◽  
Identity Perception

There are a variety of approaches to addressing meat overconsumption including forms of meat restriction that vary by the degree of reductions and the type of meat reduced. This study examines three such diets—a vegetarian diet, a reduced-meat diet, and a chicken-free diet—with a focus on the differences in the lived dietary experiences of their adherents. These lived experiences are operationalized using a variety of measures: satisfaction with food-related life, social ties, convenience, social/personal life, health, cost, motivation, identity, perception of prevalence rates, length of diet adherence, and the theory of planned behavior (intentions, attitudes, perceived behavioral control, and subjective norms). The data comes from an online survey of a cross-sectional, census-balanced sample of more than 30,0000 U.S. residents aged 18+ years sourced from Nielsen’s Harris Panel. The results showed meat reducers to be a larger group than previously suspected, with a third of American adults self-identifying as reducing their meat consumption, compared to one percent each who identify as a vegetarian or chicken avoider. The findings also demonstrated that a vegetarian diet had the strongest lived dietary experiences among American adults who are currently eating one of the meat-restricted diets. This research speaks to how the degree and type of meat restriction can impact an individual’s lived experience with their diet.

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordana Soares de Lira ◽  
Marconi Freitas da Costa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Ethical Considerations ◽  
Content Type ◽  
Slow Fashion

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.

Exploring Determinants Influencing the Intention to Use Mobile Payment Service

2013 ◽  
pp. 288-309
Author(s):  
Amira F. A. Mahran ◽  
Hala M. Labib Enaba
Keyword(s):  
Online Survey ◽  
Service Providers ◽  
Behavioral Control ◽  
Mobile Services ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Proposed Model ◽  
Egyptian Culture

Mobile services are becoming increasingly commonplace in everyday life; however, Mobile payment (M-payment) is not among frequently used mobile services. The slowness of the diffusion of this service is the point of departure of the current research. The authors discuss why consumers are slow in adopting M-payment service and develop a proposed model that measures the customer’s attitude and intention to use this technology in Egypt. Different theories from diverse fields are reviewed to formulate the study’s conceptual framework. Empirical data were collected via an online survey for a sample of 490 students in “open education”, a type of e-distance learning. The results suggest that although the most important determinants influencing the customer’s attitude toward the service are perceived behavioral control and perceived usefulness, those influencing the intention to use it are perceived innovativeness, perceived expressiveness, facilitating condition, perceived usefulness, and social pressure. The results of the research differ from those of previous studies because of the effect of the Egyptian culture. Service providers can benefit from the results when formulating the marketing strategies to increase the usage of this service, improving mobile commerce.

Role of Habits in Cell Phone-Related Driver Distractions

2020 ◽  
Vol 2674 (12) ◽  
pp. 254-262
Author(s):  
Braden Joseph Hansma ◽  
Susana Marulanda ◽  
Huei-Yen Winnie Chen ◽  
Birsen Donmez
Keyword(s):  
Social Media ◽  
Cell Phone ◽  
Online Survey ◽  
Behavioral Control ◽  
Cell Phones ◽  
Perceived Behavioral Control ◽  
Cell Phone Use ◽  
Voluntary Engagement ◽  
Driver Distractions

Despite increased media attention and legislation banning some forms of cell phone use while driving, drivers continue to engage in illegal cell phone distractions. Several studies have used the theory of planned behavior (TPB) to explain why drivers voluntarily engage in cell phone distractions, and found that TPB constructs (attitudes, social norms, perceived behavioral control) predict intentions to engage in cell phone distractions while driving. Given that cell phone use is ubiquitous, habits that have formed around their general use may lead to automatic engagement in cell phone distractions while driving. This differs from voluntary engagement, in that habits are carried out automatically, with little thought given to the action or its consequences. Thus, in addition to the TPB constructs that explain intentions, habitual factors should also be considered in understanding why drivers use cell phones. A few studies have examined the role of habits in this context, but they only focused on texting behaviors. An online survey was conducted with 227 respondents to investigate the role of habitual cell phone use in driver engagement in a variety of illegal cell phone tasks (e.g., social media, email). Habitual cell phone use was found to explain unique variance in self-reported engagement after controlling for TPB constructs. Overall, the findings indicate that cell-phone-related distractions may not be entirely voluntary; instead, cell phone habits developed outside of the driving context appear to have a significant effect, suggesting that cell phone use while driving may have become automatic to a certain extent.

scholarly journals Personal and Media Factors Related to Citizens’ Pro-environmental Behavioral Intention against Haze in China: A Moderating Analysis of TPB

2020 ◽  
Vol 17 (7) ◽  
pp. 2314 ◽  
Author(s):  
Xiaodong Yang ◽  
Liang Chen ◽  
Lai Wei ◽  
Qi Su
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Online Survey ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Mediating Role ◽  
Media Messages ◽  
Moderating Role

This study extends the theory of planned behavior by taking communication factors into account to examine the determinants of pro-environmental behavioral intention in haze mitigation. Unlike other theory of planned behavior (TPB) extension studies, we shift the focus of inquiry from examining the mediating role of TPB variables to investigating the moderating role in promoting pro-environmental behavior. Using an online survey in China, the results indicated that attitude, subjective norms, perceived behavioral control, and attention to haze-related efficacy messages were positively associated with pro-environmental behavioral intention. Notably, attention to haze-related threat messages had no significant relationship with behavioral intention. Moreover, moderation analyses revealed that the interaction effects between attention to efficacy messages and attention to threat messages on behavioral intention vary among people with different attitude, subjective norms, and perceived behavioral control. Theoretically, this study contributes to the literature of the TPB by analyzing its moderating role in promoting behavior change. Findings from this study suggest the importance of disseminating distinctive media messages to audiences with different personality traits, which is beneficial for practitioners to tailor specific messages in environmental campaigns.

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