scholarly journals Article or advertisement? How legacy and new media are blurring lines and creating new hybrid content through native advertising

Author(s):  
Katherine Fernandez-Blance

This Master of Professional Communication Major Research Paper (MRP), a pilot study, examines how native advertising is used by new and legacy media publications in an effort to determine whether the lines between advertisement and editorial content have been blurred. The literature reviewed outlines the creation of added-value content through framing, recognition of persuasion attempts and the creation of synergy through contextual similarity. Within this MRP, a qualitative content analysis was conducted on 5 samples of native advertising from legacy publication The New York Times and 5 samples from new media publication BuzzFeed within the 2015 calendar year. The results of the content analysis have indicated that through framing, persuasion and contextual similarity, the lines between advertisement and editorial content in both publications appear to have softened.

2021 ◽  
Author(s):  
Katherine Fernandez-Blance

This Master of Professional Communication Major Research Paper (MRP), a pilot study, examines how native advertising is used by new and legacy media publications in an effort to determine whether the lines between advertisement and editorial content have been blurred. The literature reviewed outlines the creation of added-value content through framing, recognition of persuasion attempts and the creation of synergy through contextual similarity. Within this MRP, a qualitative content analysis was conducted on 5 samples of native advertising from legacy publication The New York Times and 5 samples from new media publication BuzzFeed within the 2015 calendar year. The results of the content analysis have indicated that through framing, persuasion and contextual similarity, the lines between advertisement and editorial content in both publications appear to have softened.


2016 ◽  
Vol 1 (4) ◽  
pp. 467-480
Author(s):  
Xiaoqun Zhang

This study assessed the media visibility, a composite measure of attention and prominence, of China’s President Xi Jinping’s first 3-year governance in The New York Times. The assessment was based on the content analysis of 317 news articles focusing on Chinese President. Qualitative content analysis was used to identify three major frames, 12 mid-level frames, and 18 sub-frames. Quantitative content analysis was used to measure the attention, prominence, and the combination of these two parameters of these frames. The findings showed that The New York Times employed multiple frames to report Chinese President, and the two frames with the highest media visibility are (Domestic) Campaigns and Strategies and China-United States (relations), rather than Human Rights.


Journalism ◽  
2020 ◽  
pp. 146488492093375
Author(s):  
Clara Juarez Miro

This study examines journalists’ gatekeeping and audiences’ participation in The New York Times’ (NYT) comment sections. The concepts of affective publics and news gap informed a qualitative content analysis guided by the questions: (1) What are the characteristics of the comments selected for the NYT Picks section? (2) What are the characteristics of the comments selected for the Reader Picks section? (3) What is the overlap between the two types of comment sections depicted in these curated lists? The analysis was conducted on a sample of best comments according to the NYT (563) and its readers (400). Findings reveal that readers and journalists value comment sections differently, only coinciding 17.2% of the time (the comment gap). Both value comment sections as safe spaces for passionate comments. However, while readers reward confrontational, direct, aligned comments, journalists prefer conciliatory, articulate, and diverse ones. Implications for gatekeeping theory and boundary work are discussed.


2021 ◽  
pp. 073953292110135
Author(s):  
Kirstie Hettinga ◽  
Elizabeth Smith

The New York Times “streamlined” its editing process in 2017 and reduced the editing staff by nearly half. Through content analysis on corrections (N = 1,149), this research examines the effects of these cuts. Analysis revealed the Times published more corrections before the changes, but that corrections appeared more quickly after the original error occurred and there were more corrections for content in the A section following the staffing cuts. The A section includes national and international news and thus often contains political content, which is rife for heightened scrutiny in an age of media distrust. Practical and theoretical implications are discussed.


2015 ◽  
Vol 1 (2) ◽  
pp. 117 ◽  
Author(s):  
Christa Liselote Berger Ramos Kuschick ◽  
Vanessa Hauser

Pesquisadores e jornalistas dedicam-se a compreender que tensionamentos abalam o sistema de produção de sentido que até então ostentava certa hegemonia como discurso que representa um presente social de referência (GOMIS, 1999). Este artigo reflete sobre o modo como a crise do jornalismo tem aparecido nos discursos e nas práticas da própria imprensa. A suspeita inicial é a de que a crise configura-se em acontecimento silenciado pela mídia hegemônica. Por outro lado, inevitavelmente ela transparece também nas práticas jornalísticas, uma vez que tem atingido de forma intensa a estrutura de funcionamento das redações. Além disso, tem provocado os jornalistas a reverem suas competências e o campo a transformar - de certo modo - seus pressupostos e modos de fazer.PALAVRAS-CHAVE: crise do jornalismo; práticas; hegemonia; futuro do jornalismo.  ABSTRACTResearchers and journalists are dedicated to understand the tensions that shake the production system of journalism, which has had certain hegemony as social reference speech  (GOMIS, 1999). This article reflects on how the crisis journalism has appeared in speeches and in the press itself practices. The initial suspicion is that the crisis sets in muted event by the mainstream media. Moreover, it inevitably also transpires in newspaper practice, once it has reached the working structure of essays. It has caused journalists to review their skills and transform the field - in a way - their assumptions and ways of doing.KEYWORDS: journalism crisis; practices; hegemony; future of journalism. RESUMENLos investigadores y periodistas se dedican a entender las tensiones que sacuden el sistema de producción de sentidos del periodismo que hasta ahora se jactó cierta hegemonia. En este artículo se reflexiona sobre cómo ha aparecido la crisis del periodismo en los discursos y en las prácticas de la prensa. La sospecha inicial es que la crisis ha sido silenciada por los grandes medios. Por otra parte, inevitablemente también transpira en la práctica periódistica, una vez que ha alcanzado la estructura de trabajo de las salas de prensa. Además, se ha provocado a los periodistas a revisar sus habilidades y transformar el campo - de una manera - sus supuestos y formas de hacer.PALABRAS CLAVE: crisis del periodismo; prácticas; la hegemonía; futuro del periodismo. ReferênciasBLANCHAR, Clara. Wikileaks y "los viejos del lugar". El País, 2010. Disponível em: .BOLTER, J.D; GRUSIN, R. Remediation: understanding new media. Cambridge, Mass: MIT Press, 2000.DEMO, Pedro. Metodologia Científica em Ciências Sociais. São Paulo: Atlas, 1995.GENRO FILHO, Adelmo. O segredo da pirâmide: para uma teoria marxista do jornalismo. Porto Alegre: Ortiz, 1989.GOMIS, Lorenzo. Teoria del periodismo: cómo se forma el presente. Barcelona: Paidós, 1991GROTH, Otto. O poder cultural desconhecido: fundamentos da ciência dos jornais. Petrópolis, RJ: Vozes, 2011.HEGEL, G.W.F. A fenomenologia do espírito. Parte 1. Tradução: Paulo Meneses. Petrópolis: Vozes, 1992.HENN, Ronaldo. El Ciberacontecimento: producción y semioses. Barcelona: Editorial UOC e InconUAB, 2014.ISAACSON, Walter. How to save your newspaper. Time Magazine, 2009. Disponível em: < http://time.com/3270666/how-to-save-your-newspaper/>JORGE, Thaïs de Mendonça. Mutação no jornalismo. Como a notícia chega à internet. Brasília: Editora UnB, 2013.LAFUENTE, Gumersindo. A melhor maneira de fazer jornalismo é pela internet: entrevista com Gumersindo Lafuente Parte 1. In: MAROCCO, Beatriz. O jornalista e a prática: entrevistas. São Leopoldo: Editora Unisinos, 2012, p. 211-218.______. ¿Como hemos llegado hasta aquí? Cuadernos de Comunicación Evoca, Madrid, 2012.LEAL, Bruno Sousa et. all. A "crise do jornalismo": o que ela afirma, o que ela esquece. Encontro Nacional de História da Mídia, Ouro Preto (MG), 2013. Anais...Ouro Preto, 2013. Disponível em: < http://www.ufrgs.br/alcar/encontros-nacionais-1/9o-encontro-2013/artigos/gt-historia-do-jornalismo/a-201ccrise201d-do-jornalismo-o-que-ela-afirma-o-que-ela-esquece >. Acesso em 20 de junho de 2014.NOBRE, Marcos. Notícia em Crise. Folha de S. Paulo, 2008.NOCI, Javier Díaz. A History of Journalism on the Internet: A state of the art and some methodological trends. Revista Internacional de Historia de la Comunicación, n. 1, 2013, p. 253-272.______.Definición teórica de las características del ciberperiodismo: elementos de la comunicacion digital. Doxa Comunicación, n. 6, 2008, p. 53 - 91.PAVLIK, John. Entretenimento e informação no envolvimento da audiência (entrevista a Andriolli Costa). Revista do Instituto Humanitas Unisinos. São Leopoldo: Unisinos, 2014.RAMONET, Ignacio. A explosão do jornalismo: das mídias de massa à massa de mídias. São Paulo: Publisher Brasil, 2012.SEIBT, Taís. Redação Integrada: a experiência do jornal Zero Hora no processo de convergência jornalística. 2014. 135 f. Dissertação (Mestrado em Ciências da Comunicação) - Programa de Pós-Graduação em Ciências da Comunicação, Universidade do Vale do Rio dos Sinos. São Leopoldo, 2014.STEPHENS, Mitchell. Beyond News: The Futuro of Journalism. New York: Columbia, 2014.THE NEW YORK TIMES. Inovation. New York, 2014.  Disponível em:Url:  http://opendepot.org/2687/ Abrir em (para melhor visualização em dispositivos móveis - Formato Flipbooks):Issuu / Calameo


Author(s):  
Fernando Andacht

Is it possible or plausible to represent horror and evil persuasively or authentically in these internet-multi-distributed times? And how can we account for a vast, belligerent reaction of public opinion when the representation of horror or evil is watched by an unprecedented, massive amount of people in North America and elsewhere in the YouTube realm? The unparalleled audience success of an unusually lengthy audiovisual narrative uploaded on YouTube whose subject matter is the quest for justice in East Africa was as remarkable as the diverse audience response of dismay, hope, joy and anger it elicited. The reaction was expressed in traditional print media (e.g. a special issue of The New York Times), in countless blogs and in YouTube – through assorted video-responses and written remarks, many of which were so disparaging that this function was disabled for the Kony 2012 video on YouTube. To try to account for the outpour of supportive viewers and of an increasingly negative response, I analyse its visual rhetoric and also some the critical remarks it triggered. The main strategy of the video consists in what I have described elsewhere as the “index appeal” of popular factuality programming (reality shows, docudramas, talk shows and documentaries), namely, the prevalence of allegedly involuntary signs aimed at producing intense emotions in viewers. Peirce’s semiotic theory of indexicality – as well as of iconic and of symbolic signs – is central to my analytical approach, as well as his critique of dualism. I also revisit a 1948 paper of two seminal figures in the pantheon of communication theory, P. Lazarsfeld and R. Merton. Their functionalist analysis of media effects posits a peculiar “narcotizing dysfunction” to account for the apathy produced in the audience despite the increasing intake of media information by the population. This paradoxical media effect posited by early functionalism, I think, is akin to what is harshly criticized over sixty years later about the significant impact produced by the Kony 2012 video on its vast public. Through the case study of a visual media narrative that gathered an audience as large as a populous nation in less than a week, and an equally impressive array of biting critical views in both traditional and new media, the article aims to account for its remarkable success and its ulterior proclaimed failure as a humanitarian campaign in the streets. I will do so by revisiting the early functionalist critique of mass media effects within the analytical framework of the action of indexical-iconic signs in the age of YouTube.


Author(s):  
M. Chekunova

The presented article tests the application of the method of quantitative content analysis to identify the spread of confrontational tendencies in the public consciousness. It proves the broad possibilities of monitoring and forecasting conflicts in society on the basis of it. The source base of the study was the archives of the New York Times newspaper for the period from 1851 to 2019. The author calculated the number of used indicative conflict-containing lexemes, the integrated dynamics of which expresses the coefficient of confrontation. The coefficient of confrontation correlates with the dynamics of conflicts in the history of the United States and the world, explanations of the increase and decrease of the corresponding indicators are given. The maximum phases of the confrontation coefficient fall on the period of the Second World War and the modern period. Modern maximization is viewed as a significant threat to the security of Russian society.


2019 ◽  
pp. 379-393
Author(s):  
Mike Dillon

American news organizations have long been criticized for failing to anticipate, appreciate and exploit the Internet as it became a fact of daily life in the mid-1990s. This chapter explores and analyzes the lack of planning that stymied the development of journalism on the Web and cast doubt on the viability of traditional public-service journalism with its enduring values of accuracy, fairness and advocacy. Specifically, the essay documents and analyzes the online debuts of two venerable “old media” news outlets (The New York Times and The Los Angeles Times) and two “new media” Web news outlets (Salon and Slate) in the mid-1990s by exploring the claims they made about their aims, purposes and expectations as they introduced themselves to the public via their salutatory editorials. It is a cautionary tale for a digital world that reconfigures itself in ever-quickening cycles.


2019 ◽  
Vol 40 (4) ◽  
pp. 504-516
Author(s):  
David Bockino

Building on research into media representation of countries and agenda-setting theory, a content analysis analyzed the way Colombia was portrayed in The New York Times headlines and IMDb plot summaries during 1980 to 2013. This unusual longitudinal study compares the representation of Colombia to other South American countries. Among other conclusions, this study finds that over the 34-year period the word “drug” was included in a New York Times headline with the word “Colombia” more times than any other word with any other South American country.


1988 ◽  
Vol 9 (3) ◽  
pp. 1-9 ◽  
Author(s):  
Paul Martin Lester

Mug shots from five U.S. newspapers: USA Today, Chicago Tribune, New Orleans Times-Picayune, New York Times and the Los Angeles Times, were analyzed for the same five-day work week of each month for 1986. The 300 front pages yielded 520 head shots of 1,148 photographs. USA Today and newspapers with its similar graphic style use more mug shots without an accompanying article on the front page than more traditionally designed newspapers.


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