The commodification of the cause: The industry of social cause branding doing more harm than good?

Community Service ◽

Social Activism ◽

Marketing Strategies ◽

Cause Related Marketing ◽

The Social ◽

Social Cause ◽

Corporate Social ◽

Social Causes

"Citizenship and community service are values that have been appropriated by new forms of corporate marketing strategies: corporate social responsibility, cause related marketing, and social cause branding. These trends in branding effectively tie social activism and political participation with consumerism and profit motives. In this paper I attempt to explore the implications of the commodification of social causes, with particular focus on the role of women in marketing strategies, both as subject and object of the social cause branding campaigns."--Page [1].

BUSINESS SOCIAL RESPONSIBILITY: THEORETICAL OVERVIEW

BULLETIN Series of Sociological and Political sciences ◽

10.51889/2021-1.1728-8940.28 ◽

2020 ◽

Vol 73 (1) ◽

pp. 196-203

Author(s):

T.B. Tauyekelova ◽

◽

G.O. Abdikerova ◽

Keyword(s):

Social Responsibility ◽

Main Issue ◽

Scientific Theories ◽

Factors Influencing ◽

The Social ◽

Corporate Social ◽

Theoretical Overview

The main issue discussed in the article is the social responsibility of business. The article provides various definitions of the category of social responsibility. The concept of "social responsibility of business" is a multilevel and complex category. Responsibility includes ethical categories such as morality, duty and charity.The article examines the theoretical aspects of scientific approaches to corporate social responsibility, analyzes classical and modern scientific theories and concepts. The factors influencing the growing importance of corporate social responsibility in society, issues related to the role of business in the formation of a voluntary society are considered.

THE ROLE OF ACCOUNTANTS IN IMPLEMENTATION CORPORATE SOCIAL RESPONSIBILITY AT HOSPITAL Dr. H. MOH. ANWAR SUMENEP DISTRICT

JEMA Jurnal Ilmiah Bidang Akuntansi dan Manajemen ◽

10.31106/jema.v14i02.509 ◽

2017 ◽

Vol 14 (02) ◽

pp. 120

Author(s):

Syahril Syahril ◽

Isnani Yuli Andini

Keyword(s):

Social Responsibility ◽

Financial Statements ◽

Qualitative Approach ◽

Objective Analysis ◽

The Social ◽

Corporate Social ◽

And Control ◽

Descriptive Qualitative

Internal accountants has critical leverage to encourage hospitals to be involved in activities such as social or corporate social responsibility.This study aims to examines the role of internal accountants in the implementating of corporate social responsibility at RSUD Moh. Anwar Sumenep District. Research uses descriptive (qualitative) approach to interpret and describe data that obtained from observation, interview and documentation. This research concludes that RSUD Moh. Anwar Sumenep District does not have a clear standard about corporate social responsibility. Its only depends on the willingness of the organization, not an obligation to disclose in hospital financial statements. Internal accountant who is in charge of performing systematic and objective analysis and assessment on the operation and control of company's activities is needed to encourage companies to carry out social responsibility. Researcher suggest that governments needs to increasing their concern toward this issues whether in the form of programs, policies, regulations or awards of the social environment.Keywords: Internal Accountant, Corporate Social Responsibility, Hospital

The Social Role of Human Resources Teachers

10.4018/978-1-5225-6192-7.ch075 ◽

2019 ◽

pp. 1433-1443

Author(s):

Agustin Galan Garcia ◽

Roberto Fernandez Villarino

Keyword(s):

Human Resources ◽

Social Role ◽

Personal Life ◽

Social Aspect ◽

Direct Impact ◽

The Social ◽

Personal Level ◽

We consider it urgent to reflect on the need to build a new Corporate Social Responsibility that will in turn have a direct impact on a comprehensive human resources executive on a personal level. This professional will be competent in social skills, proactive, a specialist in avoiding conflict and a true part of the company's social aspect. Training is the essential tool to achieve this. This training must focus on thinking about values, must delve into the two-way humanist ideal that education gives, must value it and transform it afterwards. Also, it must take into account the student's interests, motifs and willingness so they may be able to establish the necessary interrelations that will allow for the connection between the individual's personal life and society.

Corporate social responsibility á la the liberal communist

Organization ◽

10.1177/1350508413478311 ◽

2013 ◽

Vol 20 (3) ◽

pp. 416-432 ◽

Cited By ~ 14

Author(s):

Carl Cederström ◽

Michael Marinetto

Keyword(s):

Social Responsibility ◽

The Other ◽

Social Good ◽

The Social ◽

Dynamic Structures ◽

The One ◽

Corporate Social ◽

Practical Nature

This article explores the ‘liberal communist’, a conceptual and satirical figure originally elaborated in the work of Slavoj Žižek (2008). The liberal communist claims (1) that there is no opposition between capitalism and the social good; (2) that all problems are of a practical nature, and hence best solved by corporate engagement and (3) that hierarchies, authority and centralized bureaucracies should be replaced by dynamic structures, a nomadic lifestyle and a flexible spirit. This analysis of the liberal communist has at least two implications for research on CSR. First, it examines the ideological role of CSR by moving beyond a propaganda view, instead offering an ideological reading that focuses on the ways in which CSR seeks to obliterate any existing contradictions between ‘philanthropic actions’ on the one hand and ‘profit-seeking business activities’ on the other hand. Second, it demonstrates how critique is not necessarily what corporations seek to avoid, but something that they actively engage in.

Corporate social responsibility: a corporate marketing perspective

European Journal of Marketing ◽

10.1108/03090561111151790 ◽

2011 ◽

Vol 45 (9/10) ◽

pp. 1353-1364 ◽

Cited By ~ 80

Author(s):

Diogo Hildebrand ◽

Sankar Sen ◽

C.B. Bhattacharya

Keyword(s):

Social Responsibility ◽

Critical Role ◽

Corporate Identity ◽

Social Identification ◽

Corporate Marketing ◽

Content Type ◽

The Social ◽

PurposeThe main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective corporate marketing strategies.Design/methodology/approachThe paper is conceptual and draws on the social identification, organisational identity and corporate marketing literatures from the European and US schools of thought.FindingsThe paper integrates and builds on extant thinking in corporate marketing and CSR to provide an identity‐based conceptualization of CSR. Based on this, it positions CSR as an optimal managerial tool for promoting alignment between multiple corporate identities (e.g. internal, external), which ultimately leads to key benefits for the company.Originality/valueThe paper is the first to highlight the unique role of CSR in being able to align multiple corporate identities. Furthermore, the paper threads together diverse perspectives on corporate identity and marketing to highlight the potential role of CSR in effective corporate marketing.

Corporate Philanthropy

Management ◽

10.1093/obo/9780199846740-0180 ◽

2019 ◽

Author(s):

Alan Muller

Keyword(s):

Social Engagement ◽

Financial Support ◽

Corporate Philanthropy ◽

Red Cross ◽

Employee Volunteering ◽

Social Cause ◽

Corporate Social ◽

Social Causes ◽

Volunteer Time

Corporate philanthropy refers to the allocation of organizational resources toward social causes, in the form of money (financial support), goods (in-kind donations), or time (employee volunteering). What is understood to constitute a social cause varies. Companies may support the provision of public goods, such as offering financial support to a museum or volunteer time to clean local parks, or the alleviation of social ills such as child leukemia or bilharzia, often by allocating resources to global NGO partners like the Red Cross. Corporate philanthropy is sometimes understood as a facet of a broader “corporate social responsibility,” or CSR, whereas others challenge this notion by differentiating between corporate philanthropy’s “one-off check writing” versus more systematic forms of companies’ social engagement, such as efforts to reduce their carbon footprint.

CORPORATE SOCIAL RESPONSIBILITY: MALAYSIAN CORPORATE LEADERS’ UNDERSTANDING

Journal of Business Economics ◽

10.35760/eb.2021.v26i1.3472 ◽

2021 ◽

Vol 26 (1) ◽

pp. 1-13

Author(s):

Eric Balan ◽

Mohammad Saeed

Keyword(s):

Social Responsibility ◽

Community Outreach ◽

Corporate Leaders ◽

Cause Related Marketing ◽

The Future ◽

Younger Generation ◽

Definition Of ◽

Corporate Social Responsibility commonly known as CSR has been defined by many world organizations and at present its definition has been practiced and adopted by corporations based on individual’s belief and understanding. Every corporation has its own definition of CSR and what is deemed CSR has always been philanthropy, cause-related marketing, green, community outreach or piecemeal solution. This paper will examine the understanding of CSR between the current and future corporate leaders and to analyze the challenges of its applications and implications in Malaysia. Through interviews and surveys, we analyze how CSR is perceived and how the dynamics are influenced by the interest of a corporation itself. In this paper we hope to highlight that the future of CSR is in the hands of the younger generation as they take on the role of corporate leaders. The corporate leaders of today’s economy will have a distinctive role in accompanying the younger generation into the arena of CSR to establish a foundation for the future of CSR in Malaysia that will take shape as a culture and identity. In conclusion, based on the Malaysian understanding of CSR, the authors suggest CSR approaches that will respond to the needs of communities in emerging economies.

Driving Corporate Social Responsibility (CSR) through the Companies Act: an Overview of the Role of the Social and Ethics Committee

Potchefstroom Electronic Law Journal/Potchefstroomse Elektroniese Regsblad ◽

10.4314/pelj.v16i1.6 ◽

2013 ◽

Vol 16 (1) ◽

Cited By ~ 1

Author(s):

HJ Kloppers

Keyword(s):

Social Responsibility ◽

Ethics Committee ◽

The Social ◽

Cases on Corporate Social Responsibility and Contemporary Issues in Organizations - Advances in Business Strategy and Competitive Advantage ◽

Corporate Social Responsibility and Performance in the State of Qatar

10.4018/978-1-5225-7715-7.ch014 ◽

2019 ◽

pp. 239-258

Author(s):

Abdulkareem Awwad ◽

Abubakr Suliman

Keyword(s):

Social Responsibility ◽

Corporate Social Performance ◽

Social Performance ◽

The State ◽

The Social ◽

And Performance ◽

Social Side ◽

This chapter aims to examines the situation, facts, and challenges of corporate social responsibility (CSR) and corporate social performance (CSP) in the State of Qatar. Some theories related to both constructs are presented and discussed. In addition, the chapter analyzes the role of different formal and informal CSR organizations' initiatives in raising the awareness about the importance of managing the social side of the business. Highlighting some active efforts to improve CSR in the country, the study concludes that the idea of managing the social side of business is still in its formation stage. Some more initiatives are needed to bring it up to the level that serve the realization of the national vision of the country 2030. The chapter concludes with some discussion on how managers perceive CSR and whether it aligns well with business objectives or no. Some guidelines to future studies and research in the field of CSR and CSP are also presented in the study.