Do Beautiful Stores improve Product Evaluation?

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Mia B. MÜNSTER ◽  
Tore KRISTENSEN ◽  
Gorm GABRIELSEN
Keyword(s):  
Field Experiment ◽  
Spillover Effects ◽  
Product Evaluation ◽  
Empirical Results ◽  
Improve Product ◽  
Fashion Products ◽  
Store Design ◽  
Conscious Attention ◽  
Product Rating ◽  
Product Preference

Retail designers often emphasize the importance of creating stores that consumers will find attractive. This paper challenges that commonly held view, presenting empirical results from a field experiment showing that a positive rating of a store interior does not affect the product rating to the degree expected. This paper proposes a method for measuring spillover effects, which ordinarily take place without conscious attention. The method was applied in an experiment where 50 shoppers were asked to rate six fashion products in three differently designed stores. Respondents were asked to rate stores and products from within the stores. Any discrepancy between the in-store ratings can be interpreted as the influence of the store design. Results indicate measurable spillover effects from store design to product preference. Surprisingly, however, only one of the three stores showed a significant correlation between the respondents’ highest product rating and store preference.

How to Design Mobile Advertising: A Field Experiment with Wireless Telecommunication Technology

2013 ◽  
Vol 760-762 ◽  
pp. 656-660
Author(s):  
Jue Wang ◽  
Yan Yan Xu ◽  
Jiao Long Xue ◽  
Zheng Fang
Keyword(s):  
Field Experiment ◽  
Poisson Model ◽  
Product Type ◽  
Mobile Advertising ◽  
Experiment Data ◽  
Empirical Results ◽  
Telecommunication Technology ◽  
Instrument Variable ◽  
Wireless Telecommunication ◽  
Rule Out

Although mobile advertising seemingly offers practitioners tremendous potential given the ubiquitous nature of reaching subscribers anywhere, we know very little about it. Base on field experiment data, the developed zero-inflated Poisson model reveals that distance, promotion and product type could affect sales impact of advertising while using wireless telecommunication technology. When estimating the model, we use latent instrument variable (LIV) approach to rule out possible endogeneity problem. The empirical results indicate that distance, promotion, product type trigger sales respectively, while only promotion increases sales amount.

scholarly journals Sunk Costs, Innovation, And Spillover Effects In R&D-Intensive Industries

2011 ◽  
Vol 10 (4) ◽  
pp. 1
Author(s):  
Anastassios Gentzoglanis
Keyword(s):  
Public Policies ◽  
Spillover Effects ◽  
Sunk Costs ◽  
Tax Credits ◽  
Risk Averse ◽  
Theoretical Relationship ◽  
Empirical Results ◽  
Barrier To Entry ◽  
Degree Of Innovation

<span>This paper establishes a theoretical relationship between the sunkness of a firms cost and its degree of innovation, as measured by the number of patents and trademarks introduced in the market. Departing from the assumption that incumbents and potential entrants are risk-averse, we demonstrate that the presence of such costs is not a barrier to entry, as it is usually considered to be, but it acts as a stimulus to R&amp;D activities. The empirical results confirm this assertion for the sample and the period examined. In the light of these results public policies encouraging R&amp;D activities such as tax credits, grants, etc., should be reexamined carefully.</span>

scholarly journals Metode Penelitian Dan Pengembangan (Pengenalan Untuk Mengembangkan Produk Pembelajaran Bahasa Arab)

2016 ◽  
Vol 4 (1) ◽  
pp. 19
Author(s):  
Sigit Purnama
Keyword(s):  
Field Experiment ◽  
Small Group ◽  
Subject Matter ◽  
Product Evaluation ◽  
Subject Matter Expert ◽  
Expert Evaluation ◽  
Development Research ◽  
Initial Product ◽  
Instructional Product ◽  
One To One

<p><em>The development research could be a relatively new kind of Arabic educational/instructional study in Indonesia. The aim of this study to provide Arabic educational/instructional product that could bridge between researchers and practitioners (Arabic teachers). Therefore practitioners just implement the result of the study in their educational/instruction activities.</em></p><p><em>The development was conducted in several steps, designing, producing, and evaluating. Designing process is the first step in the development which was done by identifying and determining the objective, the target, the matter and supporting component. The second process is production in which all collected and compiled materials were arranged to became the initial product. The next process is product evaluation which consisted of some steps; media and subject matter expert evaluation, one to one experiment, small group experiment, and field experiment. Theoretically its aim to provide any product needed by user (teachers or students). </em></p><p><em> </em></p><p><strong><em>Keyword</em></strong><em>: Development research</em></p>

An Empirical Study on the Asymmetric Effects of Trading Volume Information in int‘l Currency Futures Markets: Advanced vs Emerging Markets

2012 ◽  
Vol 20 (2) ◽  
pp. 237-264
Author(s):  
Chung-Hyo Hong
Keyword(s):  
Emerging Markets ◽  
Trading Volume ◽  
Futures Markets ◽  
Spillover Effects ◽  
Canadian Dollar ◽  
Strong Impact ◽  
Price Changes ◽  
Empirical Results ◽  
Currency Futures ◽  
Japanese Yen

This paper tested the conditional mean spillover effects between trading volume and price changes in international currency futures markets. We use 8 kinds of currency futures markets such as Japanese yen, British pound, Australian and Canadian dollar as the advanced market and Korean Won/Dollar, Brazilian Real, Russian rubul and South African's land futures as the emerging markets. The sample period is covered from May 19, 2006 to March 15, 2009. For this purpose we employed dynamic time series model such as Nelson (1991)'s Exponential GARCH (1, 1)-M. The major empirical results are as follows; First, according to the empirical results of 4 advanced currency futures markets, we find that the open interests have a strong impact on the price changes at a statistically significant level. In case of the British pound and Canadian dollar futures, the price changes also have influence on the open interests. Second, according to the empirical results of 4 emerging currency futures markets, only Russian currency futures' open interest has an impact on the price change but the price changes of the remain 3 countries have an impact on open interests respectively at a significant level. Third, we also find that there is a asymmetric volatility spillover effects between open interests and price changes in all the advanced and emerging currency futures markets. Fourth, according to Granger causality test the influence of Japanese yen, Australian and Canadian dollar and Brazilian Real futures on the other currency futures markets are dominant. From these empirical results we infer that most of currency futures markets have a much better price discovery function than currency cash market and are inefficient to the information.

Return and volatility spillovers between Bitcoin and other asset classes in Turkey

2019 ◽  
Vol 14 (3) ◽  
pp. 209-220 ◽  
Author(s):  
Gulin Vardar ◽  
Berna Aydogan
Keyword(s):  
Spillover Effects ◽  
Portfolio Diversification ◽  
Volatility Spillover ◽  
Policy Makers ◽  
Content Type ◽  
Empirical Results ◽  
Volatility Spillovers ◽  
Regulatory Bodies ◽  
Asset Classes ◽  
Econometric Technique

Purpose With a substantial return and volatility characteristic of Bitcoin, which may be seen as a new category of investment assets, better understanding of the nature of return and volatility spillover can help investors and regulators in achieving the potential goal from portfolio diversification. The paper aims to discuss these issues. Design/methodology/approach This paper explores the return and volatility transmission between the Bitcoin, as the largest cryptocurrency, and other traditional asset classes, namely stock, bond and currencies from the standpoint of Turkey over the period July, 2010–June, 2018 using the newly developed multivariate econometric technique, VAR–GARCH, in mean framework with the BEKK representation. Findings The empirical results reveal the existence of the positive unilateral return spillovers from the bond market to Bitcoin market. Regarding the results of shock and volatility spillovers, there exists strong evidence of bidirectional cross-market shock and volatility spillover effects between Bitcoin and all other financial asset classes, except US Dollar exchange rate. Originality/value The important extention is the adoption of a newly developed multivariate econometric technique, VAR–GARCH, in mean framework with the BEKK representation, proposed by Engle and Kroner (1995), which is employed for the first time specifically to examine the extent of integration in terms of volatility and return between Bitcoin and key asset classes. Second, Bitcoin has experienced a rapid growth since around a decade and a number of investors are showing interest in its potential as an integrative part of portfolio diversification. The information provided by empirical results gives empirical bases from which to address topics concerning hedging purposes and optimal portfolio allocation. It is also increasingly important to analyze the current behavior of Bitcoin in relation to other assets to provide policy makers and regulatory bodies with guidance on the role of the Bitcoin as an investment asset in Turkey. Thus, this is the first serious attempt at exploring the potential for Bitcoin to offer diversification opportunities in the context of Turkey.

Making the Most of School Vacation: A Field Experiment of Small Group Math Instruction

2020 ◽  
Vol 15 (2) ◽  
pp. 310-331
Author(s):  
Beth E. Schueler
Keyword(s):  
Field Experiment ◽  
English Language ◽  
Selection Process ◽  
Causal Effect ◽  
Spillover Effects ◽  
Primary Teacher ◽  
Math Instruction ◽  
Effective Manner ◽  
School Suspensions ◽  
Out Of School

Catching students up who have fallen behind academically is a key challenge for educators, and can be difficult to do in a cost-effective manner. This field experiment examines the causal effect of a program designed to provide struggling sixth and seventh graders with math instruction delivered in small groups of roughly ten students by select teachers over weeklong vacation breaks. The program was implemented in a set of low-performing Massachusetts middle schools undergoing turnaround reforms. Attendance at these “Vacation Academies” increased the probability that students scored proficient or higher on Common Core–aligned math exams by 10 percentage points and reduced students’ exposure to exclusionary discipline by decreasing out-of-school suspensions post-Academy. I find suggestive evidence of positive spillover effects on English Language Arts achievement and end-of-course grades in math and reading. Participants assigned to a single primary teacher for the entire week saw larger reductions in out-of-school suspensions than did students who rotated through teachers specializing in particular lessons. However, teacher specialization was associated with greater test score gains, suggesting a trade-off in outcomes depending on program design. Overall, the program's low cost and lack of a highly competitive teacher selection process make it a scalable approach to individualizing instruction.

scholarly journals Firewall? or Wall on Fire? A Unified Framework of Conflict Contagion and the Role of Ethnic Exclusion

2015 ◽  
Vol 61 (6) ◽  
pp. 1151-1173 ◽  
Author(s):  
Nils W. Metternich ◽  
Shahryar Minhas ◽  
Michael D. Ward
Keyword(s):  
Ethnic Groups ◽  
Network Effects ◽  
Spillover Effects ◽  
Unified Framework ◽  
Empirical Results ◽  
Ethnic Exclusion

While some borders are real firewalls against conflicts, others appear like tinder just waiting for the smallest spark. Only recently has research focused on the transnational perspective of conflict and current research has focused mostly on isolated aspects of this phenomenon. In this article, we provide a unified framework for conflict contagion that takes into account receiver, sender, dyad, and network effects. This is a novel perspective on conflict contagion, and our empirical results suggest that distinguishing between sender and receiver effects allows for a better understanding of spillover effects. We provide insights that especially excluded ethnic groups impact the risk of countries sending and receiving conflicts from its neighbors.

Information Spillovers: Another Look at Experimental Estimates of Legislator Responsiveness

2014 ◽  
Vol 1 (2) ◽  
pp. 159-169 ◽  
Author(s):  
Alexander Coppock
Keyword(s):  
Field Experiment ◽  
Causal Effect ◽  
Spillover Effects ◽  
Quarterly Journal ◽  
Analytic Framework ◽  
Information Spillovers ◽  
Experimental Intervention ◽  
Indirect Treatment ◽  
Voting Decisions ◽  
Share Information

AbstractA field experiment carried out by Butler and Nickerson (Butler, D. M., and Nickerson, D. W. (2011). Can learning constituency opinion affect how legislators vote? Results from a field experiment. Quarterly Journal of Political Science 6, 55–83) shows that New Mexico legislators changed their voting decisions upon receiving reports of their constituents’ preferences. The analysis of the experiment did not account for the possibility that legislators may share information, potentially resulting in spillover effects. Working within the analytic framework proposed by Bowers et al. (2013), I find evidence of spillovers, and present estimates of direct and indirect treatment effects. The total causal effect of the experimental intervention appears to be twice as large as reported originally.

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