scholarly journals Análisis de los programas de responsabilidad social en la imagen corporativa del sector cooperativista de la provincia de Tungurahua

UDA AKADEM ◽  
2021 ◽  
pp. 203-235
Author(s):  
Elias David Caisa-Yucailla ◽  
Jefferson Stalin Tapia-Vasquez

Las organizaciones pertenecientes a la economía popular y solidaria son responsables por el cumplimiento de las expectativas que tienen los socios sobre las implicaciones de sus inversiones en los ámbitos medioambientales y la comunidad. La presente investigación tuvo por objetivo determinar el impacto de la responsabilidad social en la construcción de una imagen corporativa positiva en las cooperativas de ahorro y crédito del segmento 3 y 4 de la provincia de Tungurahua. Se aplicó una encuesta a los gerentes de 37 instituciones financieras para evaluación de su imagen corporativa, socios externos, socios internos e inversionistas. La confiabilidad para la aplicación del instrumento fue de 96%. Los hallazgos revelaron que, las instituciones han descuidado al grupo de interés externo e inversionistas. Sin embargo, se evidenció que las cooperativas de ahorro y crédito mantienen su responsabilidad hacia sus empleados (socios internos); es decir, el bienestar de sus socios internos ha sido su prioridad, pues, ha ocasionado el fortalecimiento interno de la organización. Palabras clave: Responsabilidad social, imagen corporativa, sector cooperativista, stakeholders. Abstract Organizations belonging to the popular and solidarity economy are responsible for meeting the expectations that members have regarding the implications of their investments in the environmental and community spheres. The objective of this research was to determine the impact of social responsibility in the construction of a positive corporate image in the savings and credit cooperatives of segment 3 and 4 of the province of Tungurahua. A survey was applied to the managers of 37 financial institutions to evaluate their corporate image, external partners, internal partners, and investors. The reliability for the application of the instrument was 96%. The findings revealed that the institutions have neglected the external interest group and investors. However, it was evidenced that savings and credit cooperatives maintain their responsibility towards their employees (internal partners), that is, the well-being of their internal partners has been their priority, since it has caused the internal streng- thening of the organization. Keywords: Social responsibi- lity, corporate image, coope- rative sector, stakeholders.

2019 ◽  
Vol 45 (8) ◽  
pp. 1111-1128 ◽  
Author(s):  
Elizabeth Cooper ◽  
Christopher Henderson ◽  
Andrew Kish

Purpose The purpose of this paper is to test the impact of corporate social responsibility (CSR) in the banking industry using Troubled Asset Relief Program (TARP) as an experimental backdrop. Design/methodology/approach The authors match banks that received TARP with CSR data on publicly available firms. Using this data set, the authors are able to perform both univariate and multivariate analyses to determine the impact of CSR on bank management behavior. Findings The authors find evidence that supports stakeholder theory as applied to a sample of large financial institutions. The authors show that banks increased their CSR involvement and intensity following TARP, evidence that CSR is not merely transitory in nature but structural and an important aspect of firm value. The authors also find that capital ratios increase to a greater degree in banks whose CSR ratings were stronger prior to TARP. Finally, while all banks in the sample repaid Treasury, it took strong CSR banks a longer time to repay than banks with weaker CSR. The authors show how CEO compensation played a role in this relationship. Research limitations/implications The findings are limited to large banks. Practical implications Practically speaking, this study helps to discern the motivations and actions of large financial institutions. This is especially important from a regulator perspective, whose function is to maintain overall national financial stability. Originality/value This is the first study to link TARP and CSR literatures. Overall, there are a limited number of studies on CSR in the banking industry, and this paper adds to this burgeoning area. It is important and valuable to managers and policymakers to understand implications of CSR in the financial sector.


2019 ◽  
Vol 16 (4) ◽  
pp. 28-36 ◽  
Author(s):  
Kartika Hendra Titisari ◽  
M. Moeljadi ◽  
Kusuma Ratnawati ◽  
Nur Khusniyah Indrawati

Corporate governance (CG) and corporate social responsibility (CSR) are important subjects for corporate sustainability that affect firm value (FV). At the same time research results in several countries provide diverse empirical evidence. This study analyzes the impact of corporate governance (CG) and corporate social responsibility (CSR) on firm value (FV) through the cost of capital (CoC) in public companies of Indonesia. The research sample includes 27 companies that publish sustainability reports and corporate governance reports, with an observation period from 2010 till 2016. This study presents the analysis of three firm value proxies (Tobin’s q (TQ), Price Earnings Ratio (PER), and Price to Book Value (PBV)). Results of hypotheses testing using Partial Least Squares (PLS) show that CG and CSR have both direct and indirect effects on FV. These findings are consistent for all three firm value assessments. According to direct testing, CG has a negative effect on FV, while CSR has a positive effect. The CoC acts as a mediating variable in this relationship. The CG and CSR have a negative effect on CoC, while CoC has a negative effect on FV. The findings show that CG and CSR can improve the company performance and corporate image internally and externally, thereby increasing the investors` confidence, and companies have the opportunity to obtain inexpensive funding sources that can reduce CoC. A decrease in CoC can increase profitability and have an impact on FV increasing.


2019 ◽  
Vol 15 (5) ◽  
pp. 710-722 ◽  
Author(s):  
Zainab Al Mubarak ◽  
Anji Ben Hamed ◽  
Muneer Al Mubarak

Purpose The purpose of this study is to investigate the impact of the corporate social responsibility (CSR) on the corporate image in the banking sector. The focus of the study is on four main components of CSR, which are economic, legal, ethical and philanthropic. Design/methodology/approach A model was used in this study to show the impact of different CSR’s factors on corporate image; (240) banks customers were approached using a questionnaire, where (155) responses were received and (144) valid responses entered for analysis. Findings The findings revealed that customers perceive CSR activities as a main element when dealing with banks. The corporate image is strengthened when banks adopt such activities, and positive and significant relationships were statistically found between CSR activities and corporate image. These activities differ in importance as perceived by banks’ customers. Research limitations/implications Enlarging sample size, involving more stakeholders such as employees and managers, and replicating the study in other countries would enrich the findings. Practical implications Banks are advised to consider the study factors in their activities and act as champions of CSR for the welfare of the society to strengthen their corporate image. Originality/value Many studies have discussed the issue of CSR, but very few are found in the Middle East, particularly in Bahrain, and in the banking sector. This paper calls for more investigation in this area for a better understanding of CSR activities and their effects on the corporate image.


Pravaha ◽  
2020 ◽  
Vol 25 (1) ◽  
pp. 119-128
Author(s):  
Lok Bahadur Rai

The main purpose of this study is to examine the impact of Corporate Social Responsibility (CSR) on Return of Assets (ROA), Return of Equity (ROE) and Earnings per Shares (EPS) of commercial banks in Nepal. This study will be of immense use to the government, financial institutions and to other stakeholders. The data is obtained from the annual reports issued by the sample banks, and the study has covered the period of 2010-2018. The impact of ROE, ROE and EPS was tested on CSR. Similarly, to verify relationship between ROA, ROE, EPS and CSR the simple regression model was used. The regression model shows that ROA of Nepal Investment Bank and Standard Chartered Bank Nepal have no significant relationship with corporate social responsibility. ROE of Nepal Investment Bank has a significant relationship but Standard Chartered Bank Nepal has no significant relationship with CSR. Similarly, EPS of Nepal Investment Bank has a significant relationship but Standard Chartered Bank Nepal has no significant relationship with CSR. The study recommends that the financial institutions i.e. commercial banks should follow the directives given by the Central Bank (Nepal Rastra Bank) in the Monetary Policy for the F/Y 2016/17, in which Banks and Financial Institutions (BFIs) are asked to spend at least one percent of their profits in CSR activities and also CSR should be seen as an investment reported as such in financial statements of the financial institutions.


Author(s):  
Dalia Streimikiene ◽  
Kristina Lasickaite ◽  
Marinko Skare ◽  
Grigorios Kyriakopoulos ◽  
Rimantas Dapkus ◽  
...  

2016 ◽  
Vol 12 (3) ◽  
pp. 535-544
Author(s):  
Gilciney Ferreira ◽  
Cecilia Queirós Mattoso

Purpose The purpose of the present research is first to assess the financial education’s effectiveness, examining how a specific communication regarding the use of money could help new consumers from low-income families avoid insolvency. The second is to analyse the impact of this corporate social responsibility (CSR) activity on a Brazilian bank’s image. Design/methodology/approach The research used a qualitative methodology based on in-depth interviews using three advertising films, which served as an enhanced element to prompt students to evaluate the discourse of sensible use of money and credit and the bank’s image. Findings The results showed that the students are very receptive to the ideas shown by the bank advertising films. Nevertheless, the interviewees showed a certain degree of suspicion toward the initiative and intentions of the bank. The perceived corporate image was clearly ambiguous, with the financial institution showing its advertising film about the careful use of money in complete contrast to actual bank branch practices in which employees offer and encourage young students from low-income families to get loans and credit cards. The bank became more socially responsible merely to cut costs and as a consequence did not improve its image. Practical implications For CSR in banks to be real and have a positive impact on society, the authors suggest that the bank enter into a cooperation or sponsorship agreement with the federal government or any public sector institution or non-governmental organizations. The form, the arguments and the language of the bank’s financial education campaign examined in this article seemed to be capable of serving social purposes or benefiting society. Social implications Educating consumers in the conscious use of money reduces delinquency rates and increases banks’ profits while, at the same time, benefiting society economically. The bank’s positive experience in terms of financial education could help the Brazilian government and other institutions with the same purpose. The advertising campaign provides some insights for the Brazilian government financial education program to which it has given high priority (BCB, 2015). Originality/value The article expands studies on CSR in developing countries and of attitudes toward it in the emerging middle class, two issues that have received scant attention. The study reinforces Carroll and Shabana’s view (2010) that companies are becoming more socially responsible merely to cut costs and Porter and Kramer’s call that to be really strategic the action must not appear to be mitigating the very harm it has caused.


Author(s):  
Luisa Escobar ◽  
Monika Grubbauer

Abstract Housing microfinance schemes for self-organized housing have been incorporated into Mexican housing policies since 2007. This is the result of World Bank loans to Mexico but also of housing activists who for decades have advocated for the development of financial instruments to support the ‘social production of housing’—a concept defined by them as a type of housing production geared to meet families’ shelter needs rather than to enhance capital accumulation. While these World Bank housing loans were mainly oriented to strengthen the housing finance sector, the housing activists pushed for the inclusion of saving and credit cooperatives as housing microfinance providers. These cooperatives seek to promote at the local level, alternative development projects built on solidarity economy principles. Taking inspiration from critical literature on the co-optation of progressive actors by international financial institutions we highlight the activists’ agency and examine their role at the community level. We argue that processes of co-optation pushed by international financial institutions can always be contested and negotiated at a local level. We propose that, in this case, the engagement of progressive actors such as saving and credit cooperatives working according to principles of the solidarity economy could open political opportunities to subvert financial rationalities inscribed in the housing finance schemes of the World Bank.


2021 ◽  
Vol 13 (16) ◽  
pp. 9395
Author(s):  
Egle Jakunskiene

Being one of the open social innovations of business entities, social responsibility is taking an important role in our society. It not only contributes to the improvement of the financial indicators of business entities, but also has a significant impact on the economic development of countries and the creation of well-being of the society members. The business contribution to environmental and social initiatives influences various economic processes and, at the same time, affects the level of poverty in countries. The purpose of this thesis is to review the concept of social responsibility and its content after the analysis of the scientific literature, and to assess the impact of social responsibility on poverty indicators after an empirical study. The assessment was performed by using the methods of analysis of the scientific literature, mathematical–statistical analysis, comparative analysis, correlation analysis, as well as by studying the presented statistical data at the level of the three Baltic States — Lithuania, Latvia, and Estonia. The conducted research manifested a significant impact of the business units operating in the production sector on the employed people who are at the brink of poverty, by categorizing them by sex, age, and education. The research revealed the negative impact of the business social responsibility that is directed towards the environment field on the poverty rates of older age (65+) residents, due to the installation of new equipment and technologies. Additionally, business investments mostly affect people with secondary, and lower than secondary, education. The influence of the actual pollution amount in the production sector, to ensure the financial stability of the society, was observed. The research results are significant not only to the Baltic region, but to other economies that are seeking to reduce the poverty level in the country, by integrating the business social responsibility as well.


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