Understanding Twin Peaks: The Return as a ‘Film Reboot’ via Anti-Franchise Discourses Within Media Franchising
This chapter argues for the status of t Twin Peaks: The Return as film reboot. Drawing upon Derek Johnson’s work on franchising, Hills explores the extent to which The Return is positioned via ‘anti-franchising’ discourses at the very same time that it is contradicted by a logic of franchising. Outlining David Lynch’s discursive ownership of the eighteen-part ‘movie’, Hills writes that The Return offers up a ‘twin challenge’: an imperative to interpret it as an auteurist anti-franchise but one that simultaneously invests in the brand reinvigoration of conventional franchising.
1993 ◽
Vol 51
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pp. 40-41
2000 ◽
Vol 64
(11)
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pp. 772-774
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2002 ◽
Vol 110
(2)
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pp. 9-15
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Keyword(s):
1998 ◽
Vol 14
(1)
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pp. 62-70
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