Scotland's Native Horse: Its History, Breeding and Survival. By Robert W. Beck. Pp. 203. Wigtown: G.C. Book Publishers Ltd. 1992. No price.

1994 ◽  
Vol 73 (2) ◽  
pp. 247-248
Author(s):  
MARACE DAREAU
Keyword(s):  
Book Publishers

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

BUDAYA LOKAL DALAM PEMBELAJARAN SEJARAH UNTUK MENINGKATKAN KESADARAN SEJARAH DI DAERAH BIMA

2018 ◽  
Author(s):  
faidin faidin Baharuddin
Keyword(s):  
Lesson Plan ◽  
Local Culture ◽  
Dominant Culture ◽  
Learning History ◽  
Culture Area ◽  
Teaching History ◽  
The World ◽  
Result Show ◽  
The Government ◽  
Book Publishers

This Writing is important because the dominant culture currently is globalization which has given the worse impact for the local culture. People are already hegemonized by materialistic lifestyle cause of globalization, however the complex problems necessarily require reasoning power, pure thinking to get out of the decline in the world today especially in education. The biggest challenge is against a habit that does not reflect a native of east culture. Now, learning history which full from meaning where still used a textbook which provided, rarely local culture area is lifted, because the textbooks created by the book publishers even though there are books written by the government but still a bit that explains the local culture in each of the area. In the year of 2016, now, there is improvement for all of the subjects should be contained a local issue because it is still new, of course that the application has been processed whether from lesson plan although Syllabus, from some of these problems, the purpose of this writing would like to express the important of local culture in creating a sense of students history in Bimanesse at Senior High School. While the discussion in this writing. First, about the local culture. Second, local culture of bimanesse. Third, the teaching of history. Fourth is a sense of history. The writer use some literature that support in this writing such as books, journals, and others. The result show that the local culture is to be applied in teaching history in increasing a sense of students history.

My Ethical Problems with Book Publishers

2006 ◽  
Vol 15 (2) ◽  
pp. 8-10
Author(s):  
Russell Eisenman
Keyword(s):  
Ethical Problems ◽  
Book Publishers

Marketing Love: Romance Publishers Mills & Boon and Harlequin Enterprises, 1930–1990

2021 ◽  
pp. 1-31
Author(s):  
DENISE HARDESTY SUTTON
Keyword(s):  
Consumer Goods ◽  
Marketing Strategies ◽  
Direct Mail ◽  
Popular Romance ◽  
British Publisher ◽  
Product Standardization ◽  
University Of Calgary ◽  
Standard Practices ◽  
The University ◽  
Book Publishers

When Harlequin Enterprises acquired British publisher Mills & Boon in 1972, the merged firm became the world’s dominant publisher of popular romance novels. Little is known, however, about the role that innovative marketing strategies played in the growth of these two romance publishing companies, especially their use of product sampling, direct mail, product standardization, and what was known at Mills & Boon as the “personal touch.” Through research in the Mills & Boon company archive at the University of Reading, the Grescoe Archive at the University of Calgary, as well as an analysis of company histories, trade publications, interviews, and marketing techniques, this study reveals how Harlequin and Mills & Boon took a different approach to product promotion than traditional publishers. Their innovation was to incorporate consumer goods marketing strategies, familiar to other industries, that disrupted and redefined standard practices of book publishers.

The Drama of Chilean Politics

Worldview ◽  
1973 ◽  
Vol 16 (7) ◽  
pp. 41-44
Author(s):  
Paul E. Sigmund
Keyword(s):  
Political Orientation ◽  
Western Hemisphere ◽  
American Press ◽  
Book Publishers

What is happening in Chile? Aside from the widely publicized "March of the Empty Pots" in December, 1971, and the revelations about interference in the 1970 elections, the American press and media have carried almost nothing about developments in Chile since Salvador Allende's installation two and a half years ago as the first freely elected Marxist president in the Western Hemisphere. Until recently book publishers were doing no better, but now a surprising number of new books on Chile, of varying quality and political orientation, provides the basis for some preliminary judgments, on the nature of the changes that have been taking place there in recent years.

Sign in / Sign up

Export Citation Format

Share Document