PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

scholarly journals Readers as the Subjects of Ukrainian Book Publishers’ Communication in the Modern Media Space

2018 ◽  
pp. 35-46 ◽  
Author(s):  
Tetiana Yezhyzhanska
Keyword(s):  
Book Publishing ◽  
Media Content ◽  
Communication Policy ◽  
Modern Media ◽  
Media Space ◽  
The Media ◽  
Publishing Houses ◽  
Book Publishers ◽  
Effective Source

The influence of readers on the communication of the publishing organization in the modern media space was analysed in this study. The main objective was to find out the role of readers in the communication of book publishers in Ukraine. To achieve the objective of the study, the author used the method of analysis of scientific sources and the method of scientific generalization. The author also applied the method of observation through polling the visitors of the Book Arsenal in Kyiv and the Book Forum in Lviv during 2016-2018. It was explored that among the visitors of the largest Ukrainian book publishing forums, one-third of the active media consumers were interested in the events of the book publishing market, they created and distributed media content by themselves. It was proved that active consumers became prosumers and effectively influenced the communication policy of the publishing houses. It was recommended to the publishers’ PR-managers to properly consider modern changes in the media space which influence the readership activity, to adopt a culture of interaction with the readers, to use them as an effective source of dissemination of information about book novelties, and to try turn them into promoters of the publishing houses’ brands.

scholarly journals Time for changes: Global information trends and prospects

2016 ◽  
pp. 3-54 ◽  
Author(s):  
Yakov Shrayberg
Keyword(s):  
Information Security ◽  
Information Society ◽  
Information Technologies ◽  
Book Publishing ◽  
Information Environment ◽  
Global Information ◽  
Threatening Information ◽  
The World ◽  
The Status ◽  
Analytical Review

The journal version of the analytical review presented at the Second International Professional Forum “Crimea-2016”. Threatening ‘information explosion’ and ‘information collapse’, information addiction, information security, and other problems of information society are discussed. The author also explores the issue of the so called ‘information revolutions’, and analyzes the status of book publishing in Russia and the world. Five key trends that, in IFLA experts’ opinion, are to change the information environment are listed. Special attention is given to the information technologies used in libraries.

To Be Free In a Straight Jacket: Do the Expectations of Mass Media Theorists Come True?

2017 ◽  
Vol 6 (5) ◽  
pp. 16-21
Author(s):  
Валентина Мансурова ◽  
Valentina Mansurova
Keyword(s):  
Mass Media ◽  
Information Technologies ◽  
Rapid Development ◽  
Social Systems ◽  
Communication Process ◽  
Human Being ◽  
Technological Determinism ◽  
Modern Media ◽  
Media Space ◽  
External Expansion

In this paper, the development of ideas of leading mass media theorists on freedom of communication process in modern media space is analyzed. Rapid development and expansion of information technologies in the second half of XXth century brought an illusion that ‘external expansion of human’ (by M. McLuhan) would get him free of ideological dictate. But mass media evolution revealed the ambiguity of answers to the question “Who is stronger – a machine or a man?” Theorists have to state that digitalization leads to transformation of social systems and to a human being dependent on the Net dictate. Studies of leading scientists demonstrate a crisis of Homo Informaticus and a transformation of his thinking. However, theorists believe in an optimistic scenario of overcoming the technological determinism.

scholarly journals Internet-marketing as composition of the electronic commerce

2018 ◽  
Vol 20 (86) ◽  
pp. 97-103
Author(s):  
M. Dorosh-Kizym ◽  
O. Dadak ◽  
T. Gachek
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Social Institutions ◽  
Developed Countries ◽  
Modern World ◽  
The Internet ◽  
Goods And Services ◽  
Online Sales ◽  
The World ◽  
High Level

At the present stage of civilization, information plays a key role in the functioning of public, state institutions and in the life of each individual. The rapid development of modern information technologies plays an important role in various spheres of life, activates civil and business turnover and promotes the movement of entrepreneurship in the direction of globalization. In connection with the continuous development of information networks, there are new social institutions, such as e-commerce. At present, the leading economies of the world and highly developed countries demonstrate the rapid development of electronic trading mechanisms, moreover, information technologies are actively used in all sectors of the modern world the economy. Therefore, society gradually evolves, adapts to changes and goes to a noticeably high level of economic relations. And from that how fast the changes in mechanisms in the traditional form of trade depend the efficiency of introducing electronic technologies into the economy. The global e-commerce market is growing year by year. This is facilitated by the deeper penetration of the World Wide Web in different regions and the growth of online sales in the existing markets. The Internet network is an entire industry that quickly penetrates all areas of human activity. Right now, this industry is in a rapid growth phase. A huge number of companies around the world see the Internet a great commercial potential and the ability to move their business to a qualitatively new level. In most countries, e-commerce has become widespread and has opened up incredible opportunities for business and economic development. Annually, the global e-commerce market is growing. This is due to the fact that information technology is taking on an increasingly important role in the life of a modern person. Ukraine is trying to meet world progress, but in the development of e-commerce is far behind the others. Undoubtedly, in our country there are favorable preconditions for the development of e-commerce. At the same time, there are a number of factors that are serious problems for the domestic development of this type of business. In recent years, e-commerce has been able to penetrate practically all spheres of life of the population and in Ukraine. The domestic e-commerce market is only at the inception stage, but at the same time it has a significant potential for development. According to expert estimates, in the past 2017, the turnover of physical goods and services in e-commerce has increased by 30% and now makes at least UAH 50 billion. In 2018, the growth rate will continue and the turnover of physical goods and services in e-commerce will be about 65 billion USD.

scholarly journals FEMINISM AND HARASSMENT ARE MONSTERS OF THE NEW WORLD, SEEKING TO CONQUER PEOPLE THROUGH THE INTERNET...?!

2021 ◽  
Vol 3 (1(82)) ◽  
pp. 29-38
Author(s):  
O. Dvoryankin
Keyword(s):  
Women's Movement ◽  
Information Technologies ◽  
New World ◽  
Main Tool ◽  
The Internet ◽  
Men And Women ◽  
The World

The article examines the women's movement called "feminism", which created a new direction" harassment " in order to achieve superiority over men in the gender confrontation that exists between men and women since their appearance on earth. It is assumed that united, they would be able to become "monsters of the new world", and at the same time the main tool helping them to conquer people and impose their vision of the world over them will be the Internet and particularly its information technologies.

An Introduction to Information Technology and Business Intelligence

2011 ◽  
pp. 1-21
Author(s):  
Stephan Kudyba ◽  
Richard Hoptroff
Keyword(s):  
Information Technology ◽  
Business Intelligence ◽  
Information Technologies ◽  
State Of The Art ◽  
The Internet ◽  
Information Economy ◽  
Goods And Services ◽  
Software Applications ◽  
The World ◽  
Industry Sectors

The world of commerce has undergone a transformation since the early 1990s, which has increasingly included the utilization of information technologies by firms across industry sectors in order to achieve greater productivity and profitability. In other words, through use of such technologies as mainframes, PCs, telecommunications, state-of-the-art software applications and the Internet, corporations seek to utilize productive resources in a way that augment the efficiency with which they provide the most appropriate mix of goods and services to their ultimate consumer. This process has provided the backbone to the evolution of the information economy which has included increased investment in information technology (IT), the demand for IT labor and the initiation of such new paradigms as e-commerce.

Imagined Cyber Communities, Iranians and the Internet

1996 ◽  
Vol 30 (2) ◽  
pp. 158-164 ◽  
Author(s):  
Haleh Nazeri
Keyword(s):  
Information Age ◽  
The Internet ◽  
Cultural Expression ◽  
Student Groups ◽  
Academic Organizations ◽  
Transnational Community ◽  
Human Rights Organizations ◽  
The World ◽  
On Line ◽  
Book Publishers

The post information age will remove the limitations of geography.—Nicholas Negroponte, Being DigitalThe internet has been a continually changing forum for communicating that has been taken up by diaspora communities to maintain connections with their countrymates all over the world. In that capacity, the technology has been an easy and innovative avenue for cultural expression. Iranians, for instance, have established on-line magazines, newsgroups, media and business directories, human rights organizations, student groups, academic organizations and book publishers for a transnational community. Who goes to these sites and why?

The generalized sousveillance society

2010 ◽  
Vol 49 (3) ◽  
pp. 489-507 ◽  
Author(s):  
Jean-Gabriel Ganascia
Keyword(s):  
Present State ◽  
Real World ◽  
Public Transportation ◽  
Virtual World ◽  
Information Technologies ◽  
The Internet ◽  
Public And Private ◽  
The World ◽  
Modern Information ◽  
Flow Of Information

This article is based on the notion of ‘sousveillance’, which was invented by Steve Mann to describe the present state of modern technological societies where anybody may take photos or videos of any person or event, and then diffuse the information freely all over the world. The article shows how sousveillance can be generalized both to the real world and to the virtual world of the Infosphere using modern information technologies. As a consequence, the separation between public and private spheres tends to disappear. We believe that generalized sousveillance may transform the overall society, e.g. modern public transportation like the Paris subway might have to change the way it disseminates information due to the impossibility of managing the flow of information coming from its infrastructures. To attempt to elucidate a society based on generalized sousveillance, the article introduces the notion of the ‘Catopticon’, derived from Bentham’s Panopticon: while the architecture of the Panopticon was designed to facilitate surveillance by prohibiting communication and by installing surveyors in a watchtower, the architecture of the ‘Catopticon’ allows everybody to communicate with everybody and removes surveyors from the watchtower. The article goes on to explore the opportunities the Catopticon might offer if extended to the whole planet. It also shows the limitations of the extended Catopticon; some are extrinsic: they consist of various resistances which restrict access to the Internet; others are intrinsic: for instance, we can exchange simultaneously only with a few people, while we may have millions of contacts. As a consequence, the various new ‘regimes of distinction’ mentioned above play a key role in modern societies.

scholarly journals Regulatory Issues of Digital Currencies

2020 ◽  
pp. 10-17
Author(s):  
Chen Zhu ◽  
Zixuan Fu
Keyword(s):  
Legal Status ◽  
Rapid Development ◽  
The Internet ◽  
Electronic Payment ◽  
Regulatory Issues ◽  
Digital Currency ◽  
The World ◽  
Block Chain ◽  
Regulatory Measure

With the rapid development of the Internet and electronic payment, digital currencies with blockchain as the underlying technology have gradually entered people's horizons and have also received the attention of governments around the world. Due to the convenience and decentralization of digital currency transactions that are not limited by time and region, it has a significant impact on traditional commercial systems around the world, and its core block chain technology may trigger changes in many areas. At present, different countries have different views on the legal status of bitcoin digital currencies, but digital currencies circulate across borders and regions. Once problems arise, it is difficult to have a unified regulatory measure to deal with them.

scholarly journals The Impact Of Interethnic Harmony On The Stability Of Society

2021 ◽  
Vol 03 (01) ◽  
pp. 69-74
Author(s):  
Pulatov Abrorjon Masutovich ◽  
Keyword(s):  
Central Asia ◽  
Information Technologies ◽  
Rapid Development ◽  
Religious Values ◽  
Political Relations ◽  
The World ◽  
Ideological Influence ◽  
The Stability ◽  
The Impact ◽  
Different Parts

The article examines modern socio-political relations, the rapid development of communication and information technologies, the expansion of ideological influence, impulses to improve methods and means of communication, as well as criminal threats to society. The study notes that the minds and hearts of people in different parts of the world turn into a training ground for testing various ideas, in other words, an ideological training ground for training. It is also clear that the activities of fanatical political Islamists and religious extremist movements that try to disguise religion and undermine religious values are one of the factors that threaten the spirituality of our children. Despite its growing role in the global geopolitical arena in Central Asia, it is important to protect our country, which is a key player in the region in terms of population and territory, from stereotypes of religious fanaticism, to create conditions for citizens so that they can practice their beliefs, tolerance and views on interethnic harmony, further strengthening the centuries-old traditions and customs of our people.

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