scholarly journals Salted and preserved duck eggs: a consumer market segmentation analysis

2015 ◽  
Vol 94 (8) ◽  
pp. 1942-1956 ◽  
Author(s):  
Jennifer Arthur ◽  
Kelleen Wiseman ◽  
K.M. Cheng
Keyword(s):  
Market Segmentation ◽  
Consumer Market ◽  
Segmentation Analysis

Segment: Applicability of an Existing Segmentation Technique to Transportation Demand Management Campaigns in the United States

2019 ◽  
Vol 2673 (9) ◽  
pp. 227-239
Author(s):  
Amy B. Lester ◽  
Philip L. Winters ◽  
Minh Pham
Keyword(s):  
United States ◽  
Market Segmentation ◽  
Travel Behavior ◽  
Group Membership ◽  
Demand Management ◽  
The United States ◽  
Consumer Market ◽  
Transportation Demand Management ◽  
Transportation Demand ◽  
Segmentation Technique

This research was modeled after a consumer market-segmentation technique (SEGMENT) successfully used in Europe, for its usefulness to transportation demand management (TDM) campaigns in the United States. The SEGMENT project examined how consumer market-segmentation techniques can influence travel behavior choices in favor of more energy-sustainable modes of travel. Data were collected from 1,900 individuals in Florida, Oregon, and Virginia. The data contain approximately 200 fields with information about respondents’ demographics and attitudes toward different modes of transportation, such as car, train, bike, and walking. Clustering analysis was applied to divide the sample into segments so that members of the same group share similar travel attitudes. Next, a classification model was built to predict group membership. Dividing the sample into seven segments, three non-driver and four driver, was found to be the most stable and distinctive segmentation. Seventeen questions, referred to as “golden questions,” were found to separate segments most significantly and predict group membership with 84% accuracy. Significant differences in age and household distribution between segments were observed. Mean responses to each question were used to create an attitudinal profile for each group. Major contributions are the validation of an existing segmentation technique for applicability in the United States, which could improve the effectiveness of TDM campaigns on changing travel behavior. Golden questions can be added to existing surveys to gather information about the proportion of individuals that belong to segments in an area. Additionally, limited resources can be better allocated to target those segments most susceptible to behavior change.

scholarly journals How to Avoid Random Market Segmentation Solutions

2017 ◽  
Vol 57 (1) ◽  
pp. 69-82 ◽  
Author(s):  
Dominik Ernst ◽  
Sara Dolnicar
Keyword(s):  
Market Segmentation ◽  
Tourism Industry ◽  
Data Driven ◽  
Knowledge Development ◽  
Data Sets ◽  
Random Solution ◽  
Segmentation Strategy ◽  
Segmentation Analysis ◽  
Consumer Data

Tourism researchers and the tourism industry rely heavily on data-driven market segmentation analysis for both knowledge development and market insight. Most algorithms used in data-driven market segmentation are exploratory; they do not generate one single stable result. Only when data are well-structured (when very clear, distinct market segments exist in the data) are repeated calculations likely to generate the same segmentation solution. When data lack structure, which is frequently the case in empirical consumer data sets, repeated calculations lead to different solutions. Running a market segmentation analysis once only can therefore lead to an entirely random solution that does not represent a strong foundation for developing a long-term market segmentation strategy. The present study (1) explains the problem, (2) assesses how high the risk is of random solutions occurring in tourism market segmentation studies, and (3) recommends an approach that can be used to avoid random solutions.

scholarly journals Market Segmentation Analysis

2018 ◽  
pp. 11-22 ◽  
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch
Keyword(s):  
Market Segmentation ◽  
Segmentation Analysis

scholarly journals Segmentation analysis of financial savings markets through the lens of psycho-demographics

2016 ◽  
Vol 16 (1) ◽  
Author(s):  
Tendy Matenge ◽  
Rina Makgosa ◽  
Paul T. Mburu
Keyword(s):  
Market Segmentation ◽  
Low Income ◽  
Strategic Communication ◽  
High Income ◽  
Structured Interviews ◽  
Old Adults ◽  
Perceptual Mapping ◽  
Segmentation Analysis ◽  
Gender And Age ◽  
Gender Based

Purpose: This study seeks to contribute to the discourse of financial savings market segmentation. The study explores different segments of savers on the basis of demographic and psychographic characteristics that are unique to each segment relying on the perspectives of a sample of consumers of financial saving programmes. Design/methodology/approach: Principles of perceptual mapping were used to analyse 33 semi-structured interviews that gathered data on the participants’ psychographic make-up such as personal values, motives for saving, attitudes towards savings and perceived conditions of savings. Findings: Eight distinct segments emerged on each psychographic characteristic based on the participants’ demographics of income, gender and age. However, only five were sizeable enough to be interpreted, being three segments from the males’ category and two from the females’ category. The three segments that emerged within the male category are young low-income earners (YoLI), young high-income earners (YoHI) and old high-income earners (OHI) while the two female segments include YoLI and OHI. The most sizeable segment of savers in both gender-based categories is one of old adults who have a high income. These segments vary in terms of values, motives and perceptions. Originality/value: The study suggests that a multi-dimensional approach of segmenting financial savings markets is more effective, as neither the demographic nor the psychographic segmentation can fully describe the saving behaviour of consumers. Research implications: The findings of the present study provide strategic communication implications for financial institutions for the respective segments.

The Impact of the Internet on the Public Library: Current Status and Signs for the Future

2013 ◽  
Author(s):  
Corinne Jörgensen ◽  
Geogre D'Elia ◽  
Joseph Woelfel ◽  
Eleanor Jo Rodger
Keyword(s):  
Market Segmentation ◽  
Time Use ◽  
Telephone Survey ◽  
Public Library ◽  
Current Status ◽  
The Internet ◽  
Consumer Market ◽  
The Public ◽  
Library Use ◽  
The Impact

This paper presents the results of a research project to evaluate the impacts of the Internet on public library use. A national telephone survey was conducted using a market segmentation model for use of information services and resources at the public library and on the Internet. This research provides baseline data describing the current consumer market for library and Internet services. The data suggest that at this time use of the...

MOTIVATING FOREIGN TOURISTS TO VISIT THE RURAL SITE IN JORDAN, VILLAGE OF PETRA

2012 ◽  
Vol 02 (05) ◽  
pp. 01-07
Keyword(s):  
Market Segmentation ◽  
Structured Data ◽  
Rural Tourism ◽  
Rural Site ◽  
Rural Environment ◽  
Motivational Factor ◽  
Soft Or ◽  
Segmentation Analysis ◽  
The Government ◽  
Economic And Social Impacts

In Jordan, Rural Tourism, (soft or green), has recently attracted lots of international tourists, and become a rapid growing activity in some world regions, hence, experienced important governmental programs and revitalizing strategies, such as market segmentation analysis, to elevate the government economic and social impacts. Consequently, the study aims to determine the main motivations (factors) that attract foreign tourists to visit Petra, the Jordanian rural site. An objective achieved by applying a self-structured data collection questionnaire on Petra tourists in 2008 to end up concluding that well-facilitated rural environment is the main motivational factor for Petra visiting.

International market segmentation analysis of a new meat product

Agribusiness ◽  
1996 ◽  
Vol 12 (5) ◽  
pp. 443-459 ◽  
Author(s):  
Steven J. Torok ◽  
Edward Bradley ◽  
Clynn Phillips ◽  
Gael Bernateau
Keyword(s):  
Market Segmentation ◽  
Meat Product ◽  
International Market ◽  
Segmentation Analysis

scholarly journals Study of Profile and Segmentation of Shopping Style of Indonesian

2020 ◽  
Vol 5 (3) ◽  
pp. 147-154
Author(s):  
Arief Helmi ◽  
Yuyus Sudarma
Keyword(s):  
Marketing Strategy ◽  
Market Segmentation ◽  
Jel Classification ◽  
Survey Study ◽  
Retail Industry ◽  
Market Segment ◽  
Consumer Market ◽  
Exploratory Survey

Objective – One of the central considerations to any marketing strategy is the specific patterns displayed by consumers, also known as their ‘shopping style’. The importance of shopping style has scarcely been researched in the context of Indonesian consumers. Methodology/Technique – This study seeks to understand the effect of shopping style as a market segment on the perception of marketing practices in the modern retail industry. The study is an exploratory survey study using 900 samples of Indonesian shoppers in the modern market. Findings & Novelty– This study concludes that the majority of consumers in Indonesia exhibit an economical and promotional sensitive style of shopping. They are also identified as brand-oriented shoppers and moderate perfectionists. It also verifies two segments of the Indonesian consumer market: recreational shopper and utilitarian. Type of Paper: Empirical. JEL Classification: Keywords: Market Segmentation; Recreational Shopper; Shopping Style; Utilitarian Shopper. Reference to this paper should be made as follows: Helmi, A; Sudarma, Y. 2020. Study of Profile and Segmentation of Shopping Style of Indonesian, J. Mgt. Mkt. Review 5(3) 147 – 154. https://doi.org/10.35609/jmmr.2020.5.3(3)

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