Brand Empowerment and Brand Consistent Behavior: Mediating Role of Brand Psychological Ownership and Employee Brand Understanding

2019 ◽  
Vol 34 (3) ◽  
pp. 477-496
Author(s):  
Mohsin Altaf ◽  
Sany Sanuri Mohd Mokhtar ◽  
Faisal Mustafa ◽  
Arfan Shahzad
Keyword(s):  
Positive Relationship ◽  
Banking Sector ◽  
Psychological Ownership ◽  
Survey Method ◽  
Mediating Role ◽  
Multistage Sampling ◽  
Relationship Of ◽  
The Relationship ◽  
Brand Understanding

This study aimed to investigate the connection of brand empowerment with employee brand understanding, brand psychological ownership, and brand consistent behavior. Secondly, mediating role of brand psychological ownership and employee brand understanding in the relationship of brand empowerment and brand consistent behavior was also examined. Survey method was used to collect data from 274 employees of banking sector through multistage sampling. Measures of Brand Consistent Behavior Scale (King, Grace, & Funk, 2012), Employee Brand Understanding Scale (Piehler et al., 2016), Brand Psychological Ownership Scale (Chang et al., 2012), and Brand Empowerment Scale (King, So, & Grace, 2013) were used. Results affirmed the positive relationship between brand empowerment with brand psychological ownership and employee brand understanding. Moreover, brand psychological ownership and employee brand understanding had positive relationship with brand consistent behavior of the employees. Findings further indicated that the relationship of brand empowerment and brand consistent behavior was mediated by brand psychological ownership and employee brand understanding. Implications of the study were also discussed.

scholarly journals The Impact of Perceived Training Utility on Transfer of Training: The mediating role of Motivation to Transfer

2018 ◽  
Vol 6 (1) ◽  
pp. 7-12
Author(s):  
Kamran Iqbal ◽  
◽  
Muhammad Arif ◽  
Muhammad Zahid ◽  
◽  
...  
Keyword(s):  
Transfer Of Training ◽  
Banking Sector ◽  
Cognitive Theory ◽  
Training Data ◽  
Mediating Role ◽  
Motivation To Transfer ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The purpose of this study was to examine the mediating role of motivation between the relationship of perceived training utility and transfer of training. Data were obtained from 215 employees working in the banking sector. SPSS and AMOS statistical software were used to test the hypothesized model. Consistent with social cognitive theory, results suggested a significant positive relationship of perceived training utility with motivation to transfer and transfer of training. The results further revealed that the relationship between perceived training utility and transfer of training had an indirect effect via Motivation to transfer. This study has made a significant theoretical contribution to the literature by exploring the mechanism through which perceived training utility affects transfer of training. This study will help HRD professionals to understand the importance of perceived training utility in transfer of training.

MODELLING THE TRILOGY OF INNOVATION, LEARNING AND PERFORMANCE

2015 ◽  
Vol 77 (22) ◽  
Author(s):  
Sri Gustina Pane ◽  
Dileep Kumar M ◽  
Muhammad Siddique
Keyword(s):  
Organizational Learning ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Banking Sector ◽  
Organizational Innovation ◽  
Mediating Role ◽  
And Performance ◽  
Relationship Of ◽  
The Relationship

Recently, organizations are looking the ways to enhance their performance through innovation and learning. Most organizations are enhancing innovation to increase performance and to get a competitive advantage. However, very few studies are focused to investigate the role of organizational learning in the context of organizational innovation and performance. Current study aimed to investigate the mediating role of organizational learning between the relationship of the organizational innovation and performance. A random sample of 212 employees of the banking sector was selected to collect data. Results indicated that organizational learning significantly mediates the relationship of the organizational innovation and performance. Thus, a study was conducted to assess the presence of organizational learning can enhance the organizational performance in the presence of organizational innovation. 

scholarly journals Interconnection of Strategic Integration, Hrm Effectiveness and Market Performance: Evidence From Banking Sector of Pakistan

2020 ◽  
Vol 5 (4) ◽  
Author(s):  
Muhammad Waseem ◽  
Abdul Majid ◽  
Hazrat Bilal ◽  
Naveed Farooq
Keyword(s):  
Banking Sector ◽  
Market Performance ◽  
Horizontal Integration ◽  
Standardized Measures ◽  
Strategic Integration ◽  
Mediating Role ◽  
Relationship Of ◽  
The Relationship ◽  
Moderating Role

The main aim of current study is to highlight the effects of strategic integration (SI) of HRM on HRM effectiveness (HRME) and market performance (MP) in banking sector of Pakistan. In addition, the mediating role of HRME and moderating role of market orientation (MO) were also tested. A structured and standardized measures were used to gather data from the officers working in banking sector of Pakistan. It was found that both vertical and horizontal integration of HRM positively affected HRME and MP of the banks. The results revealed that HRME mediates the relationship of SI of HRM and MP. In addition, it was also observed that by nurturing a market-oriented culture, the organizations can further strengthen the relationship between SI of HRM and MP. This study added valuable inputs into the existing research on the SHRM integration and its effects on MP of the firms by incorporating the moderating role of MO and mediating role of HRME. The results suggested that SI of HRM along with MO within an organization will not only improve the HRME, it will also lead to better MP.

Fostering creativity through servant leadership: Mediating role of knowledge sharing, thriving at work and burnout

2019 ◽  
Vol 12 (2) ◽  
Author(s):  
Adnan Ahmed Sheikh ◽  
Qurat-ul-Ain Ishaq ◽  
Aneeq Inam
Keyword(s):  
Servant Leadership ◽  
Knowledge Sharing ◽  
Positive Relationship ◽  
Banking Sector ◽  
Negative Relationship ◽  
Employee Creativity ◽  
Mediating Role ◽  
Relationship Of ◽  
Thriving At Work

Today, innovation and its association with leadership are dubiously one of the key challenges faced by the Pakistani banking sector. However, lack of investigation on this issue has led to examining the effect of servant leadership in fostering employee creativity through the mediating role of knowledge sharing, thriving at work and burnout. Further, the study framework was established from theories, namely the social exchange theory, social learning theory and conservation of resource theory. The purposive sampling technique was used to gather 286 useable responses. Findings obtained by using Smart PLS-SEM 3.0 which indicated a significant positive relationship of servant leadership with knowledge sharing, thriving at work, and employee creativity. The results also enlighten the positive relationship of knowledge sharing and thriving at work on employee creativity, and the significant negative relationship of servant leadership on burnout. Whereas, knowledge sharing and thriving at work mediates the relationship between servant leadership and employee creativity. Captivatingly, burnout remains insignificant between servant leadership and employee creativity. Thus, the study findings will redound to organizational benefits by enriching research on the area of servant leadership, which is in its infancy till now. However, the study will be useful for both organizations and employees to achieve desired outcomes. Keywords: Servant leadership, knowledge sharing, thriving at work, burnout, employee creativity.

The dimensional linkage between public service motivation and innovative behavior in public sector institutions; the mediating role of psychological empowerment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Asim Rafique ◽  
Yumei Hou ◽  
Muhammad Adnan Zahid Chudhery ◽  
Nida Gull ◽  
Syed Jameel Ahmed
Keyword(s):  
Public Sector ◽  
Public Service ◽  
Psychological Empowerment ◽  
Public Service Motivation ◽  
Innovative Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Relationship Of ◽  
The Relationship

PurposeInnovations are imperative for organizational growth and sustainability. This study focuses on the employees' innovative behavior, a source of organizational innovations, which has received substantial attention from the researchers. Based on the psychological empowerment theory, the study exposes the effect of the various dimensions of public service motivation (PSM) on employees' innovative behavior (IB) in public sector institutions especially in the context of developing countries such as Pakistan. Moreover, the study also investigates the mediating role of psychological empowerment (PSE) between the dimensions of PSM and IB.Design/methodology/approachThis study used the cross-sectional research design. By using random sampling, the adapted survey questionnaires were used to collect data from 346 faculty members of public sector universities located in provincial capitals of Pakistan. A partial least square–structural equation modeling (PLS-SEM) tool was used to assess the proposed hypotheses through SMART-PLS software.FindingsResults revealed that attraction to policymaking (APM), compassion (COM), self-sacrifice (SS) have a significant impact on employees' PSE and their innovative behavior, while the relationship of commitment to the public interest (CPI) with PSE and IB was found insignificant. Moreover, PSE partially mediated the relationship between PSM dimensions and employees' IB.Originality/valueThere was a scarcity of research on IB especially in public sector institutions such as academia. This study theoretically contributed to the literature by providing a refined picture in assessing the proposed relationship of the constructs. This is also one of the original studies that examine the relationship between the dimensions of PSM and IB.

How does renqing influence purchase intentions in the Chinese business-to-business context?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xun Zhang ◽  
Biao Xu ◽  
Jun Wu
Keyword(s):  
Positive Relationship ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Content Type ◽  
Mediating Role ◽  
Chinese Business ◽  
The Relationship ◽  
Business To Business ◽  
Positive Effect

Purpose This study aims to examine the relationship between renqing and purchase intentions and the mechanism of its impact in the Chinese business-to-business (B2B) context. Design/methodology/approach Renqing in China has played an important role in business relationships and has been receiving increased attention in both practice and theory. However, little is known about whether it can influence purchase intentions in a rational B2B condition. This research aims to examine the relationship between renqing and purchase intentions and the mechanism of its impact in the Chinese B2B context. Based on a survey of 1,010 industry buyers from 468 Chinese downstream buyer companies, the empirical findings indicate a positive relationship between renqing and purchase intentions and the mediating role of long-term orientation (LTO) for increasing purchase intentions. In addition, this study also finds that product involvement (PI) has a negative moderating effect on the relationship between renqing and purchase intentions, which means that renqing has a big positive effect on purchase intentions in low PI conditions. The results highlight several implications for B2B companies that sell products to Chinese enterprises. Findings The empirical findings indicate a positive relationship between renqing and purchase intentions and the mediating role of LTO for increasing purchase intentions. In addition, this study also finds that PI has a negative moderating effect on the relationship between renqing and purchase intentions, which means that renqing has a big positive effect on purchase intentions in low PI conditions. Originality/value First of all, by answering the research question, this study shows that renqing has a positive effect on purchase intentions in Chinese B2B context. Second, this study elucidates the influence mechanism of renqing on purchase intention and identifies the mediating effect of LTO and the moderating effect of PI.

Making an Impact Through Information Technology

2021 ◽  
Vol 3 (2) ◽  
pp. 14-23
Author(s):  
Mostafa Sayyadi Ghasabeh
Keyword(s):  
Information Technology ◽  
Transformational Leadership ◽  
Knowledge Management ◽  
Firm Performance ◽  
Positive Relationship ◽  
Review Of The Literature ◽  
Mediating Role ◽  
The Relationship ◽  
Role Of Information

This research contributes to the fields of knowledge management, transformational leadership, as well as information technology. This article presents the theoretical underpinnings of the framework together with a thorough review of the literature. This research indicates that there is a positive relationship between transformational leadership, knowledge management, and firm performance. The synthesis of the literature also lends support for the mediating role of information technology in the relationship between transformational leadership and knowledge management.

Van rechtvaardigheid naar uitputting en bevlogenheid

2012 ◽  
Vol 25 (2) ◽  
Author(s):  
Peter Verboon ◽  
Klaas Schakel ◽  
Karen van Dam
Keyword(s):  
Organizational Justice ◽  
Affective Commitment ◽  
Positive Behavior ◽  
Mediating Role ◽  
Two Samples ◽  
Group Engagement ◽  
Relationship Of ◽  
The Relationship ◽  
Moderating Role

From justice to exhaustion and engagement. The role of affective commitment to the organization From justice to exhaustion and engagement. The role of affective commitment to the organization In two studies the relationship between perceived organizational justice and emotional exhaustion and engagement was studied. Especially, the role of affective commitment to the organization in this relationship was examined. According to the group engagement model of Tyler and Blader (2003), procedural justice will result in positive behavior and attitudes because it increases commitment to the organization, thus implying that affective commitment mediates the relationship of justice with exhaustion and engagement. Conversely, Glazer and Kruse (2008) argue that a strong commitment to the organization can mitigate the effect of stressors, like injustice perceptions, on exhaustion and engagement, implying a moderating effect of commitment. These models were tested in two samples with employees working in a police organization. Both studies supported the mediating role of commitment; no evidence was found for a moderating role of commitment. The implication of these outcomes and the limitations of the study are discussed.

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