scholarly journals A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities

2021 ◽  
Vol 12 ◽  
Author(s):  
Jiemei Zhang ◽  
Shaojing Qi ◽  
Bei Lyu
Keyword(s):  
Knowledge Sharing ◽  
Empirical Analysis ◽  
Virtual Communities ◽  
Virtual Community ◽  
Brand Relationships ◽  
Positive Effects ◽  
Brand Relationship ◽  
Brand Promotion ◽  
Brand Information ◽  
The Empirical Analysis

The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others. Using stimulus–organism–response (SOR) model, this study constructs a research framework for the influence of knowledge sharing on consumer–brand relationship in virtual communities. The empirical analysis shows that knowledge-sharing quality has significant positive effects on the sense of virtual community, as does the sense of virtual community on the consumer–brand relationships. This study supports the strengthening of consumer–brand relationships and the enrichment of following research on knowledge sharing of the consumer in virtual communities. Thus, companies should encourage consumers to actively participate in brand activities and focus on the development of consumer–brand relationships during participation in brand promotion.

Design and Development of Platform about Information Management and Knowledge Sharing in Virtual Communities

2012 ◽  
Vol 198-199 ◽  
pp. 581-585
Author(s):  
Gui Wang ◽  
Zi Juan Yang ◽  
Xiang Cheng Li ◽  
Xing Tong ◽  
Liang Lu
Keyword(s):  
Software Development ◽  
Knowledge Sharing ◽  
Information Management ◽  
Virtual Communities ◽  
Virtual Community ◽  
Function Design ◽  
Analysis Design ◽  
Waterfall Model ◽  
Teaching Modules ◽  
Development Structure

This Article is based on the waterfall model of software development ,according to the mechanism of information management and knowledge-sharing in the virtual community which has been constructed analyze the platform of information management and knowledge-sharing in the virtual community, from functional and technical to explain the platform; on the count of this analysis the paper make the functional design, and build three-tier architecture about the platform of information management and knowledge-sharing in the virtual community, describe teaching modules, exchange and sharing of modules of education system in two pairs of the ER design, the module function design; finally clarify test content for the platform.Software development of waterfalls model[1] essentially is a software development structure, the process have a series of stage sequence, begin from requirement analysis, design, test, setup, to maintenance, each stage generates circulating feedback, if the some stage appears a problem and then return to guarantee the integrality.

The influence mechanism of rewards on knowledge sharing behaviors in virtual communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nan Wang ◽  
Jielin Yin ◽  
Zhenzhong Ma ◽  
Maolin Liao
Keyword(s):  
Intrinsic Motivation ◽  
Knowledge Sharing ◽  
Tacit Knowledge ◽  
Self Efficacy ◽  
Virtual Communities ◽  
Explicit Knowledge ◽  
Virtual Community ◽  
Content Type ◽  
Integrated Framework ◽  
Tacit Knowledge Sharing

Purpose The purpose of this paper is to explore the effects of organizational rewards on two forms of knowledge sharing – explicit knowledge sharing and tacit knowledge sharing in virtual communities, and further to explore the mediating effect of intrinsic motivation on the effect of virtual community rewards on implicit knowledge sharing. Design/methodology/approach Based on relevant knowledge sharing theories, this study develops an integrated framework to explore virtual community rewards and tacit and explicit knowledge sharing in a virtual context. This study then collected data from 429 virtual community users in four virtual communities via an online survey. Hierarchical regression analyzes were used to test the proposed research model. Findings The results of this study show that virtual rewards have a significantly positive linear relationship with explicit knowledge sharing but have an inverse U-shape relationship with tacit knowledge sharing in virtual communities. In addition, intrinsic motivations including enjoyment and self-efficacy mediate the relationship between rewards and tacit knowledge sharing. Practical implications This study suggests more virtual community rewards may not always lead to more tacit knowledge sharing. Instead, too many rewards may weaken the motivation for tacit knowledge sharing. Knowledge management practitioners should make full use of the positive impact of self-efficacy and enjoyment to set up appropriate reward incentives to encourage knowledge-sharing, in particular, tacit knowledge sharing and to better manage virtual communities. Originality/value This study explores knowledge-sharing behavior in virtual communities, an important step toward more integrated knowledge-sharing theories. While online communities have become increasingly important for today’s knowledge economy, few studies have explored knowledge and knowledge sharing in a virtual context and this study helps to bridge the gap. In addition, this study develops an integrated framework to explore the mechanism through which virtual community rewards affect knowledge sharing with intrinsic motivation mediating this relationship in online communities, which further enriches the understanding on how to use virtual rewards to motivate knowledge sharing behaviors in the virtual context.

A Symbolic Convergence Perspective for Examining Employee Knowledge Sharing Behaviors in Company-Hosted Virtual Communities

2019 ◽  
Vol 32 (2) ◽  
pp. 1-27 ◽  
Author(s):  
Wei-Tsong Wang ◽  
Hui-Hsiang Hung
Keyword(s):  
Knowledge Sharing ◽  
Virtual Communities ◽  
Virtual Community ◽  
Convergence Theory ◽  
Shared Meaning ◽  
Related Factors ◽  
Symbolic Convergence ◽  
Shared Meanings ◽  
Communication Processes ◽  
Virtual Communities Of Practice

This article investigates individual knowledge sharing behaviors (KSBs) in company-hosted virtual communities of practice (CVCs), where KSBs are guided mainly by the sense of virtual community (SVC) and the shared meanings that are formed via the recurring communicative patterns and emotional responses in the interpersonal communication processes. The symbolic convergence theory (SCT) addresses the significance of the shared meanings of a social group in facilitating the harmony among and the favorable behaviors of the members of the group. By adopting SCT, the authors examine the effects of SVC and shared-meaning-related factors on KSBs in CVCs. Data collected from 159 CVC participants were analyzed to examine the research model. The authors found that shared language and shared emotional connection significantly influence KSBs both directly and indirectly via SVC. The research findings highlight the importance of achieving shared meaning among individuals in CVCs to encourage interpersonal knowledge sharing via effective communication processes.

Effects of social capital on online knowledge sharing: positive and negative perspectives

2015 ◽  
Vol 39 (4) ◽  
pp. 466-484 ◽  
Author(s):  
Chiu-Ping Hsu
Keyword(s):  
Social Capital ◽  
Knowledge Sharing ◽  
Conceptual Model ◽  
Structural Equation ◽  
Virtual Communities ◽  
Virtual Community ◽  
Community Members ◽  
Content Type ◽  
Relationship Continuity ◽  
Complementary Resources

Purpose – The purpose of this paper is to present a conceptual model of how both the benefits and risks of social capital influence online knowledge sharing among virtual community members towards enhancing members’ relationship continuity and virtual community reputations. In addition, this study addresses the effects of complementary resources on knowledge sharing. Design/methodology/approach – The structural equation modelling approach was applied to estimate the conceptual model by using survey data from virtual community members. A total of 626 valid questionnaires were collected. Findings – The empirical results showed that most of the research hypotheses were supported. The benefits of social capital and complementary resources have a positive effect on knowledge sharing, thereby strengthening relationship continuity and community reputation. Furthermore, the risk of social capital has a negative effect on knowledge sharing, as expected. Originality/value – A review of the literature reveals a lack of studies focusing on both the positive and negative influences of social capital on online knowledge sharing. This study therefore contributes to a comprehensive perspective for understanding online knowledge sharing in virtual communities.

scholarly journals Exploration of Influencing Factors on Mechanism of Chinese Users' Continuous Trust in Transactional Virtual Community

2020 ◽  
Vol 16 (11) ◽  
pp. 80
Author(s):  
Yue Huang
Keyword(s):  
Virtual Communities ◽  
Word Of Mouth ◽  
Virtual Community ◽  
Mediation Effect ◽  
Snowball Sampling ◽  
Initial Trust ◽  
Positive Effects ◽  
Personal Trust ◽  
Two Factors ◽  
Research Population

This paper studies the formation path of user trust in transactional virtual community, explores the relationship between website perception, merchant reputation and user's personal trust tendency and user's initial trust, and introduces the characteristics of internet word of mouth and sense of virtual community into the analysis framework from initial trust to continuous trust. This research used a quantitative design by developing questionnaires to collect data through the snowball sampling approach from 390 Chinese users of the well-known transactional virtual communities as research population, such as JD community, Dianping community, Tmall community, Xiaomi Forum, Dangdang - online reading community, etc. The results show that users' website perception, merchant reputation and personal trust tendency these three factors have significant positive effects on the formation of initial trust of users. And merchant reputation played the most important role in influencing initial trust of users than any two factors, followed by user's trust tendency and website perception. Besides, initial trust of users was shown to has a significant positive effect on continuous trust of users in transactional virtual community. Furthermore, the characteristics of internet word of mouth was found have significant mediation effect on initial trust and continuous trust of users. More specifically, 41.7% of the influence of the initial trust on the continuous trust was due to the internet word-of-mouth. The findings of this study provide transactional virtual community marketers and managers’ valuable insights into developing effective marketing strategies to improve their community’s service.

Understanding Knowledge-Sharing Motivation, Incentive Mechanisms, and Satisfaction in Virtual Communities

2012 ◽  
Vol 40 (4) ◽  
pp. 639-647 ◽  
Author(s):  
Chia-Shen Chen ◽  
Shih-Feng Chang ◽  
Chih-Hsing Liu
Keyword(s):  
Knowledge Sharing ◽  
Survey Data ◽  
Virtual Communities ◽  
Incentive Mechanism ◽  
Virtual Community ◽  
Community Members ◽  
Incentive Mechanisms ◽  
Knowledge Sharing Behavior ◽  
The Incentive Mechanism ◽  
Sharing Behavior

Virtual communities have gained popularity as a means for individuals to learn and share knowledge. However, knowledge-sharing motivation, incentive mechanisms, and satisfaction in these communities have not been examined in detail. Using survey data from 169 community members, we investigated the conditions under which motivation, incentive mechanisms, and satisfaction affect knowledge-sharing behavior. We found that the incentive mechanism is a significant predictor of a virtual community member's motivation to obtain knowledge, and that the incentive mechanism and motivation do not positively affect a member's satisfaction that causes him/her to engage willingly in knowledge sharing with others in virtual communities.

Virtual Communities of Practice

2009 ◽  
pp. 339-355 ◽  
Author(s):  
Jens Gammelgaard
Keyword(s):  
Communities Of Practice ◽  
Knowledge Sharing ◽  
Multinational Corporations ◽  
Virtual Communities ◽  
Virtual Community ◽  
Virtual Communication ◽  
Physical Proximity ◽  
Geographically Dispersed ◽  
Knowledge Transfers ◽  
Virtual Communities Of Practice

In geographically dispersed organizations, like multinational corporations (MNCs), contextual gaps exist between senders and receivers of knowledge. Employee socialization resulting from physical proximity facilitates contextualization of the transferred knowledge. However, in MNCs most knowledge transfers take place through virtual communication media. We investigate the phenomenon of virtual communities of practice, and propose them to be efficient for individual’s knowledge retrieval as participation in such communities reduces the contextual gaps between senders and receivers of knowledge. However, the organization must provide a knowledge-sharing friendly culture, and an institutional protectionism, in order to establish the required level of swift trust within the virtual community.

Understanding Social Capital Formation for Knowledge Sharing in Virtual Communities

2011 ◽  
pp. 136-155
Author(s):  
Shafiz A. Mohd Yusof
Keyword(s):  
Social Capital ◽  
Knowledge Sharing ◽  
Social Exchange ◽  
Social Exchange Theory ◽  
Virtual Communities ◽  
Elementary Theory ◽  
Virtual Community ◽  
Future Research ◽  
Future Research Agenda ◽  
The Social

This chapter attempts to explore the possibility of building social capital in virtual community(VC) by first introducing the phenomenon, its problems and context, types of VCs and the significance of knowledge sharing. This chapter then presents the process of social capital from a sociological standpoint where two main theories will be used—the elementary theory of social structure and the social exchange theory as the backbone of the arguments. By integrating both theories, a conceptual framework that includes six antecedents to develop social capital is provided. Subsequently, the propositions are expressed in terms of implications to the sociological approach of VC and some conclusions are made by including some future research agenda.

The Research of Influencing Factors of Knowledge Sharing in Virtual Community

2014 ◽  
Vol 687-691 ◽  
pp. 3070-3073
Author(s):  
Yu Juan Guan ◽  
Guang Qiu Huang
Keyword(s):  
Knowledge Sharing ◽  
Self Efficacy ◽  
Structural Equation ◽  
Virtual Communities ◽  
Positive Impact ◽  
Management Practice ◽  
Virtual Community ◽  
Outcome Expectations ◽  
Community Research ◽  
Positive Correlation

This paper uses the method of structural equation model to verify relationship trust, self-efficacy and outcome expectations influences effect on knowledge sharing in virtual community. Research results show that relationship trust has a positive impact on knowledge sharing in virtual community; self-efficacy is positively related to knowledge sharing in virtual communities; outcome expectations have positive correlation on the knowledge sharing in virtual community; relationship trust and self-efficacy had positive correlation to the outcome expectations. Finally, according to the empirical results, this paper put forward to promote the incentive mechanism of knowledge sharing in virtual communities, and provide some countermeasures and suggestions for management practice.

Virtual Communities of Practice

2011 ◽  
pp. 2068-2085
Author(s):  
Jens Gammelgaard
Keyword(s):  
Communities Of Practice ◽  
Knowledge Sharing ◽  
Multinational Corporations ◽  
Virtual Communities ◽  
Virtual Community ◽  
Virtual Communication ◽  
Physical Proximity ◽  
Geographically Dispersed ◽  
Knowledge Transfers ◽  
Virtual Communities Of Practice

In geographically dispersed organizations, like multinational corporations (MNCs), contextual gaps exist between senders and receivers of knowledge. Employee socialization resulting from physical proximity facilitates contextualization of the transferred knowledge. However, in MNCs most knowledge transfers take place through virtual communication media. We investigate the phenomenon of virtual communities of practice, and propose them to be efficient for individual’s knowledge retrieval as participation in such communities reduces the contextual gaps between senders and receivers of knowledge. However, the organization must provide a knowledge-sharing friendly culture, and an institutional protectionism, in order to establish the required level of swift trust within the virtual community.

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