scholarly journals Exploration of Influencing Factors on Mechanism of Chinese Users' Continuous Trust in Transactional Virtual Community

2020 ◽  
Vol 16 (11) ◽  
pp. 80
Author(s):  
Yue Huang
Keyword(s):  
Virtual Communities ◽  
Word Of Mouth ◽  
Virtual Community ◽  
Mediation Effect ◽  
Snowball Sampling ◽  
Initial Trust ◽  
Positive Effects ◽  
Personal Trust ◽  
Two Factors ◽  
Research Population

This paper studies the formation path of user trust in transactional virtual community, explores the relationship between website perception, merchant reputation and user's personal trust tendency and user's initial trust, and introduces the characteristics of internet word of mouth and sense of virtual community into the analysis framework from initial trust to continuous trust. This research used a quantitative design by developing questionnaires to collect data through the snowball sampling approach from 390 Chinese users of the well-known transactional virtual communities as research population, such as JD community, Dianping community, Tmall community, Xiaomi Forum, Dangdang - online reading community, etc. The results show that users' website perception, merchant reputation and personal trust tendency these three factors have significant positive effects on the formation of initial trust of users. And merchant reputation played the most important role in influencing initial trust of users than any two factors, followed by user's trust tendency and website perception. Besides, initial trust of users was shown to has a significant positive effect on continuous trust of users in transactional virtual community. Furthermore, the characteristics of internet word of mouth was found have significant mediation effect on initial trust and continuous trust of users. More specifically, 41.7% of the influence of the initial trust on the continuous trust was due to the internet word-of-mouth. The findings of this study provide transactional virtual community marketers and managers’ valuable insights into developing effective marketing strategies to improve their community’s service.

Predicting good deeds in virtual communities of consumption

2016 ◽  
Vol 26 (3) ◽  
pp. 689-709 ◽  
Author(s):  
Sheila Hsuan-Yu Hsu ◽  
Hsiuju Rebecca Yen
Keyword(s):  
Hierarchical Linear Modeling ◽  
Virtual Communities ◽  
Virtual Community ◽  
Community Level ◽  
Citizenship Behavior ◽  
Future Research ◽  
Citizenship Behaviors ◽  
Content Type ◽  
Positive Effects ◽  
Exchange Ideology

Purpose – Motivated by situational strength theory and multi-level theory, the purpose of this paper is to propose a cross-level model to examines whether virtual community citizenship behaviors (VCCBs) are affected by consumers’ individual differences on reciprocity, other consumers’ collective citizenship behaviors at community-level (members citizenship behaviors, MCBs), and their interaction effects. Design/methodology/approach – The research model is tested with a sample of 340 consumers collected from the 34 virtual communities of consumptions (VCCs). Because consumers are embedded in communities, the authors employ the hierarchical linear modeling for data analyses. Findings – The findings reveal positive effects of individual’s prosocial values and community-level MCBs, and a negative effect of exchange ideology, on VCCBs. There is a significant cross-level moderation effect of MCBs such that MCBs reduce the negative influence of exchange ideology on VCCBs. Research limitations/implications – This research suggests that participation in VCCs could be simultaneously driven by the dispositions to help and to get fair reciprocity, while such effects are constrained by others’ citizenship behaviors within the VCC. Future research should identify other contextual factors that could confine or amplify the personality-behavior links in the context of VCCs. Practical implications – Managers who intend to build a VCC of high co-creation should establish mechanisms that could facilitate norm of VCCBs. Also, it is crucial to take into account the participants’ dispositions on reciprocity in recruiting community members and developing member portfolio. Originality/value – This is one of the first studies to offer insights regarding the role of community-level citizenship behavior as a strong situation to mitigating the influences of individuals’ reciprocity-based dispositions.

scholarly journals A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities

2021 ◽  
Vol 12 ◽  
Author(s):  
Jiemei Zhang ◽  
Shaojing Qi ◽  
Bei Lyu
Keyword(s):  
Knowledge Sharing ◽  
Empirical Analysis ◽  
Virtual Communities ◽  
Virtual Community ◽  
Brand Relationships ◽  
Positive Effects ◽  
Brand Relationship ◽  
Brand Promotion ◽  
Brand Information ◽  
The Empirical Analysis

The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others. Using stimulus–organism–response (SOR) model, this study constructs a research framework for the influence of knowledge sharing on consumer–brand relationship in virtual communities. The empirical analysis shows that knowledge-sharing quality has significant positive effects on the sense of virtual community, as does the sense of virtual community on the consumer–brand relationships. This study supports the strengthening of consumer–brand relationships and the enrichment of following research on knowledge sharing of the consumer in virtual communities. Thus, companies should encourage consumers to actively participate in brand activities and focus on the development of consumer–brand relationships during participation in brand promotion.

The mediating role of sense of virtual community

2016 ◽  
Vol 40 (7) ◽  
pp. 882-899 ◽  
Author(s):  
Hsin Hsin Chang ◽  
Pei-Hsuan Hsieh ◽  
Chen Su Fu
Keyword(s):  
Social Capital ◽  
Collective Action ◽  
Virtual Communities ◽  
Virtual Community ◽  
Relational Capital ◽  
Content Type ◽  
Mediating Role ◽  
Positive Effects ◽  
Knowledge Contribution

Purpose The purpose of this paper is to provide a comprehensive model to illustrate the mediating role of sense of virtual community (SOVC) in virtual communities of practices (VCoPs). The interrelations between social capital and collective action in terms of knowledge contribution in the VCoP context are also examined. Design/methodology/approach A total of 253 members from the Zclub and Jorsindo, responded to the survey. PLS-SEM path modeling was used to analyze survey data. Findings Members’ structural capital and cognitive capital both positively and significantly influence members’ SOVC, and, in turn, their SOVC influences relational capital. Research limitations/implications The study linked two theories, namely, social capital and theory of collective action, to discuss knowledge contribution in VCoPs. Social capital and SOVC have significant and positive effects on knowledge contribution in VCoPs. Practical implications Knowledge contributions in VCoPs are created through interactions among members, as well as the facilitation resulting from shared visions. Administrators can promote the formation of social-interaction ties in VCoPs to reinforce the formation of social capital and a SOVC. Social implications Administrators of knowledge-oriented groups must strive to sustain proper levels of SOVC among members to ensure their continued participation in VCoPs. Originality/value The main objectives of this study were to examine the effects of social capital (structural, cognitive, and relational capitals) on the quality and quantity of knowledge contribution. SOVC was proposed as a mediator in the relationship between structural and/or cognitive capital toward relational capital.

scholarly journals Quanti-Qualitative Response of Swiss Chard (Beta vulgaris L. var. cycla) to Soil Amendment with Biochar-Compost Mixtures

Agronomy ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 307
Author(s):  
Angela Libutti ◽  
Anna Rita Rivelli
Keyword(s):  
Plant Growth ◽  
Beta Vulgaris ◽  
Interactive Effect ◽  
Organic Amendments ◽  
Experimental Conditions ◽  
Total N ◽  
Qualitative Response ◽  
Positive Effects ◽  
Swiss Chard ◽  
Two Factors

In recent years, soil addition with organic amendments, such as biochar and compost, has gained attention as an effective agronomic practice to sustain soil fertility, enhance plant growth and crop yield. Well known are the positive effects of compost on yield of a wide crop varieties, while both positive and negative responses are reported for biochar Therefore, the aim of the study was to verify the effect of biochar mixed with three types of compost on quanti-qualitative response of Swiss chard (Beta vulgaris L. cycla), a leafy green vegetable rich in dietary antioxidants, largely consumed worldwide. A factorial experiment in pots with two factors, including biochar (without biochar and with biochar from vine pruning residues) and compost (without compost, with compost from olive pomace, with vermicompost from cattle manure, and with compost from cattle anaerobic digestate), was setup. Two growth cycles were considered, and a set of quantitative (height of plants, number, area and fresh weight of leaves) and qualitative parameters (carotenoids, chlorophyll, total N, and NO3−content of leaves) were analyzed. Biochar decreased plant growth and NO3− leaf content; on the contrary, it increased total N leaf content, while compost improved all the considered parameters. The interactive effect of biochar and compost was evident only on total N and NO3− leaf content. In our experimental conditions, the compost showed to be the best option to improve Swiss chard growth and increase the content of phytopigments, while the biochar-compost mixtures did not produce the expected effect.

scholarly journals Potential and effects of personalizing gameful fitness applications using behavior change intentions and Hexad user types

2021 ◽  
Author(s):  
Maximilian Altmeyer ◽  
Pascal Lessel ◽  
Subhashini Jantwal ◽  
Linda Muller ◽  
Florian Daiber ◽  
...  
Keyword(s):  
Physical Activity ◽  
Behavior Change ◽  
User Experience ◽  
Design Elements ◽  
Online Study ◽  
Positive Effects ◽  
Two Factors ◽  
Study Support ◽  
Affective Experiences ◽  
Relevant Domain

AbstractPersonalizing gameful applications is essential to account for interpersonal differences in the perception of gameful design elements. Considering that an increasing number of people lead sedentary lifestyles, using personalized gameful applications to encourage physical activity is a particularly relevant domain. In this article, we investigate behavior change intentions and Hexad user types as factors to personalize gameful fitness applications. We first explored the potential of these two factors by analyzing differences in the perceived persuasiveness of gameful design elements using a storyboards-based online study ($$N=178$$ N = 178 ). Our results show several significant effects regarding both factors and thus support the usefulness of them in explaining perceptual differences. Based on these findings, we implemented “Endless Universe,” a personalized gameful application encouraging physical activity on a treadmill. We used the system in a laboratory study ($$N=20$$ N = 20 ) to study actual effects of personalization on the users’ performance, enjoyment and affective experiences. While we did not find effects on the immediate performance of users, positive effects on user experience-related measures were found. The results of this study support the relevance of behavior change intentions and Hexad user types for personalizing gameful fitness systems further.

A Distinct Type of Online Group for Customer Knowledge Innovation: The Virtual Product User Community

Libri ◽  
2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Xuguang Li ◽  
Andrew Cox
Keyword(s):  
Virtual Communities ◽  
Virtual Community ◽  
Distinct Type ◽  
Technical Problems ◽  
User Community ◽  
Customer Group ◽  
Knowledge Innovation ◽  
Classification Framework ◽  
User Communities ◽  
Virtual Product

Abstract Among online communities of customers there are a number of different types of group that need to be distinguished. One interesting type are virtual product user communities, i.e. company sponsored online forums where product users share usage experience and collaboratively construct new knowledge to solve technical problems. The purpose of this paper is to show that these “virtual product user communities” are a distinct type of customer group with knowledge innovation capability. The research adopts a method combining observation and content analysis of discussion threads where technical problems are solved, complemented by thematic analysis of interviews with forum members to explore its character, especially its knowledge related attributes. The paper confirms empirically that the virtual product user community is a distinct type of virtual community and can be differentiated from other virtual communities of consumers. In addition, an enhanced classification framework, extending Porter’s (2004) classic 5Ps model, is proposed to highlight knowledge-related activities in virtual communities. Of particular interest is that the findings suggest that knowledge-related activities should be considered as an important attribute in defining and classifying virtual communities. In terms of practical implications, it is recommended that the virtual product user community should be given appropriate support from top management in order to fully exploit its knowledge innovation value. Moreover, tailored facilitation strategies to promote knowledge construction activities and community development can be developed in accordance with its unique attributes. The paper precisely distinguishes one specific type of innovative virtual community consisting of product users from other online customer communities. Moreover, it outlines a revised virtual community classification framework, which can be widely applied in analysing features of online groups. Its key attribute of knowledge-related activity redirects attention to virtual communities’ knowledge innovation capabilities.

Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alberto Lopez ◽  
Ricardo Garza
Keyword(s):  
Purchase Intention ◽  
Product Performance ◽  
Mediation Effect ◽  
Controlled Environment ◽  
Content Type ◽  
Positive Effects ◽  
Sensory Marketing ◽  
Modeling Analysis ◽  
Overwhelming Evidence ◽  
Review Helpfulness

PurposeDo consumers rate reviews describing other consumers' sensory experience of a product (touch, smell, sight, hear and taste) as helpful or do they rate reviews describing more practical properties (product performance and characteristics/features) as more helpful? What is the effect of review helpfulness on purchase intention? Furthermore, why do consumers perceive sensory and non-sensory reviews differently? This study answers these questions.Design/methodology/approachThe authors analyze 447,792 Amazon reviews and perform a topic modeling analysis to extract the main topics that consumers express in their reviews. Then, the topics were used as regressors to predict the number of consumers who found the review helpful. Finally, a lab experiment was conducted to replicate the results in a more controlled environment to test the serial mediation effect.FindingsContrary to the overwhelming evidence supporting the positive effects of sensory elicitation in marketing, this study shows that sensory reviews are less likely to be helpful than non-sensory reviews. Moreover, a key reason why sensory reviews are less effective is that they decrease the objective perception of the review, a less objective review then decreases the level of helpfulness, which decreases purchase intention.Originality/valueThis study contributes to the interactive marketing field by investigating customer behavior and interactivity in online shopping sites and to the sensory marketing literature by identifying a boundary condition, the authors’ data suggest that sensory elicitations might not be processed positively by consumers when they are not directly experienced, but instead communicated by another consumer. Moreover, this study indicates how companies can encourage consumers to share more effective and helpful reviews.

Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors

2018 ◽  
Vol 43 (3) ◽  
pp. 395-415 ◽  
Author(s):  
Yu-Shan (Sandy) Huang ◽  
Yao-Chin Wang ◽  
Pei-Jou Kuo
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Positive Word ◽  
Ideal Self ◽  
Negative Effects ◽  
Positive Effects ◽  
Social Settings ◽  
Positive Word Of Mouth ◽  
Brand Congruence

Face plays a key role in guiding consumers’ consumptions in social settings. The purpose of this research is to understand how the desire to gain face and the fear to lose face affect consumers’ self-brand congruence and brand advocate behaviors toward their favorite restaurant brands. Using structural equation modeling to analyze the survey data, the results indicated (1) that ideal-self attainability encouraged the desire to gain face while discouraging the fear to lose face, (2) that the desire to gain face exerted positive effects on positive word-of-mouth and negative avoidance through actual self-brand congruence, and (3) that the fear to lose face exerted negative effects on positive word-of-mouth through actual self-brand congruence.

scholarly journals Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

2018 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Bintang Jalasena Anoraga ◽  
Sri Setyo Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Virtual Community ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

scholarly journals A logical approach to supporting professional learning communities

2011 ◽  
pp. 599-620
Keyword(s):  
Student Performance ◽  
Stem Education ◽  
Professional Learning ◽  
Teaching And Learning ◽  
Virtual Communities ◽  
Virtual Community ◽  
Content Management ◽  
Added Value ◽  
Collaborative Tools ◽  
Integration Strategies

Collaborative knowledge sharing requires that dialogues successfully cross organizational barriers and information silos. Successful communication in person or in a virtual community involves a willingness to share ideas and consider diverse viewpoints. This research examines a science, technology, engineering, and mathematics (STEM) content management system called NASATalk, which offers public and private blog posts, file sharing, asynchronous discussion, and live chat services. The service is designed to provide a virtual environment where educators can share ideas, suggestions, successes, and innovations in STEM teaching and learning activities. This study features qualitative data from STEM education groups that helped extend the design of the NASATalk Web 2.0 collaborative tools and features. The analysis shows that the context, e-collaborative tools, integration strategies, and outcomes varied, but also contributed additional space, time, tools, integration strategies, and outcomes through the virtual collaborative learning environment. This study is designed to inform the STEM education community as well as those offering virtual community resources and tools of the added value of using virtual communities to help STEM educators work together in collaborative, virtual environments to discuss ways they can improve their instruction and student performance.

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