scholarly journals News Feed Advertising and Positive Attitude: An Interpretation Model Based on Information Processing

2021 ◽  
Vol 12 ◽  
Author(s):  
Qinglong Du ◽  
Yanxia Yang ◽  
Ying Liu ◽  
Qiqi He
Keyword(s):  
Information Processing ◽  
Process Model ◽  
Brand Attitude ◽  
Transmission Mechanism ◽  
Display Advertising ◽  
Video Advertising ◽  
Drainage Effect ◽  
Past Experiences ◽  
Interpretation Model

This study mainly examines the different effects and mechanisms of news feed advertising (vs. traditional display advertising) on advertising attitude and brand attitude by using an observational experiment that categorized participants based on their past experiences. By analyzing the video advertising of the “Li Ning” brand, three conclusion were drawn. First, compared with traditional display advertising, news feed advertising led to more positive advertising attitude and brand attitude. Second, generation and transmission mechanism of attitudes were applicable to the interpretation rules of the classical information processing process model, which showed that the information processing process of the news feed advertising and the traditional display advertising were consistent. Third, consumer’s brand experience did not affect the direct effects of “attention” on “memory,” but affected the mediate role of “interpretation,” which showed that news feed advertising may have a stronger “drainage” effect when promoting new products and developing new markets. However, if the consumer’s experience is not enhanced, the brand attitude triggered by news feed advertising will still not be stable. These findings are conducive to further understanding the effect of news feed advertising on advertising attitude and brand attitude.

The Ambiguity of a Transgression and the Type of Apology Influence Immediate Reactions

2013 ◽  
Vol 41 (1) ◽  
pp. 31-45 ◽  
Author(s):  
Leonard S. Newman ◽  
Lindsay R. Kraynak
Keyword(s):  
Information Processing ◽  
Social Information Processing ◽  
Process Model ◽  
Interactive Effect ◽  
Social Information ◽  
Dual Process ◽  
Dual Process Model ◽  
Immediate Reactions ◽  
As If

Apologies with explicit acknowledgements of wrongdoing are especially likely to be well received. An implication of Trope's (1986) dual process model of social information processing is that this may not be so when interpersonal transgressions are ambiguous. In such cases, full apologies primarily serve to identify behaviors as affronts. In Study 1, participants read vignettes involving clear or ambiguous transgressions for which 1 of 3 alternative forms of apology were received by the wronged person: no apology, a full apology, or an expression of sympathy offered as partial apology. For clear transgressions, participants expected full apologies to soothe the wronged person more than either partial apologies or no apologies, but when transgressions were ambiguous, full apologies were considered to be less likely to ameliorate the wronged person's bad feelings than were partial apologies. In Study 2 we replicated the effect for ambiguous transgressions even when participants had the vignette presented to them as if they were in the role of the wronged person, and the results of Study 3 indicate that these findings are not an artifact of differences in conclusions about whether a transgression had actually taken place. Reactions to apologies are an interactive effect of the nature of the apology and the nature of the transgression.

Individual Differences in the Name Similarity Effect

2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin
Keyword(s):  
Individual Differences ◽  
Impression Management ◽  
Interactive Effect ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Self Monitoring ◽  
Similarity Effect ◽  
And Behavior ◽  
Usage Context

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.

Rising up to the 'challenge'? The interactive role of need for closure and situational appraisals on information processing

2014 ◽  
Author(s):  
Sindhuja Sankaran ◽  
Joanna Grzymala-Moszczynska ◽  
Agnieszka Strojny ◽  
Pawel Strojny ◽  
Malgorzata Kossowska
Keyword(s):  
Information Processing ◽  
Need For Closure

Does a Ribosome Really Read? On the Cognitive Roots and Heuristic Value of Linguistic Metaphors in Molecular Genetics. Part 2

2020 ◽  
Vol 63 (2) ◽  
pp. 46-62
Author(s):  
Suren T. Zolyan
Keyword(s):  
Information Processing ◽  
Genetic Information ◽  
Formal Organization ◽  
Dual Nature ◽  
Reading Frame ◽  
The Core ◽  
Genetic Information Processing ◽  
Cognitive Frame ◽  
Effective Instrument

We discuss the role of linguistic metaphors as a cognitive frame for the understanding of genetic information processing. The essential similarity between language and genetic information processing has been recognized since the very beginning, and many prominent scholars have noted the possibility of considering genes and genomes as texts or languages. Most of the core terms in molecular biology are based on linguistic metaphors. The processing of genetic information is understood as some operations on text – writing, reading and editing and their specification (encoding/decoding, proofreading, transcription, translation, reading frame). The concept of gene reading can be traced from the archaic idea of the equation of Life and Nature with the Book. Thus, the genetics itself can be metaphorically represented as some operations on text (deciphering, understanding, code-breaking, transcribing, editing, etc.), which are performed by scientists. At the same time linguistic metaphors portrayed gene entities also as having the ability of reading. In the case of such “bio-reading” some essential features similar to the processes of human reading can be revealed: this is an ability to identify the biochemical sequences based on their function in an abstract system and distinguish between type and its contextual tokens of the same type. Metaphors seem to be an effective instrument for representation, as they make possible a two-dimensional description: biochemical by its experimental empirical results and textual based on the cognitive models of comprehension. In addition to their heuristic value, linguistic metaphors are based on the essential characteristics of genetic information derived from its dual nature: biochemical by its substance, textual (or quasi-textual) by its formal organization. It can be concluded that linguistic metaphors denoting biochemical objects and processes seem to be a method of description and explanation of these heterogeneous properties.

Politikvermittlung an der Schnittstelle von Unterhaltung und Information : Political communication at the interface of entertainment and information

SPIEL ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 121-145
Author(s):  
Larissa Leonhard ◽  
Anne Bartsch ◽  
Frank M. Schneider
Keyword(s):  
Information Processing ◽  
Political Participation ◽  
Knowledge Acquisition ◽  
Political Communication ◽  
Information Seeking ◽  
Process Model ◽  
Political Information ◽  
Process Models ◽  
Dual Process ◽  
Dual Process Model

This article presents an extended dual-process model of entertainment effects on political information processing and engagement. We suggest that entertainment consumption can either be driven by hedonic, escapist motivations that are associated with a superficial mode of information processing, or by eudaimonic, truth-seeking motivations that prompt more elaborate forms of information processing. This framework offers substantial extensions to existing dual-process models of entertainment by conceptualizing the effects of entertainment on active and reflective forms of information seeking, knowledge acquisition and political participation.

Sign in / Sign up

Export Citation Format

Share Document