scholarly journals Merging the Social Influence Theory and the Goal-Framing Theory to Understand Consumers’ Green Purchasing Behavior: Does the Level of Sensitivity to Climate Change Really Matter?

2021 ◽  
Vol 12 ◽  
Author(s):  
Xianchuan Yang ◽  
Yafen Tseng ◽  
Beyfen Lee
Keyword(s):  
Climate Change ◽  
Social Influence ◽  
Framing Theory ◽  
Equation Modeling ◽  
Purchasing Behavior ◽  
Social Influence Theory ◽  
Goal Framing ◽  
Model Merging ◽  
The Social ◽  
Green Purchasing

This study explored the formation of consumers’ green purchasing behavior (GPB) and investigated the moderating effect of sensitivity to climate change (SCC) to address this current knowledge gap. An integrated model merging the Social Influence Theory and the Goal-framing Theory was developed with the Stimulus-Organism-Response (S-O-R) paradigm. An empirical study was conducted, surveying 583 respondents and analyzing the questionnaire results using structural equation modeling. The results show that media, family, and peer influence (PEI) can effectively activate the consumers’ goal frames. Hedonic and normative goals had significant positive influences on GPB, while gain goals had no significant effect. SCC was found to significantly moderate social influence on GPB through the consumers’ goal frames. This research provided strong empirical support on understanding the relationship between social influence and GPB through three goal frames. In addition, the potential differences of the GPB formation process in two subgroups (high SCC and low SCC) are also investigated. The results of this study can help green practitioners develop more effective marketing strategies and incentives targeted to consumers with varying levels of environmental consciousness or sensitivity.

Understanding Users' Contributions in Open Source Software Communities

2020 ◽  
Vol 16 (4) ◽  
pp. 105-117
Author(s):  
Tao Zhou
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Open Source ◽  
Open Source Software ◽  
Service Providers ◽  
Subjective Norm ◽  
User Identification ◽  
Social Influence Theory ◽  
The Social ◽  
Negative Effect

User contributions are crucial to the success of open source software (OSS) communities. As users conduct frequent interactions between each other, their contribution behaviour may receive the social influence from other members. Drawing on the social influence theory, this research examined user contributions in OSS communities. The results indicated that contribution intention is significantly affected by social identity, which includes cognitive, affective and evaluative identity. In addition, the researchers found that the subjective norm has a negative effect on contribution intention. The results imply that service providers need to enhance user identification with the community in order to facilitate their contribution in OSS communities.

Understanding Users' Contributions in Open Source Software Communities

2021 ◽  
pp. 186-199
Author(s):  
Tao Zhou
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Open Source ◽  
Open Source Software ◽  
Service Providers ◽  
Subjective Norm ◽  
User Identification ◽  
Social Influence Theory ◽  
The Social ◽  
Negative Effect

User contributions are crucial to the success of open source software (OSS) communities. As users conduct frequent interactions between each other, their contribution behaviour may receive the social influence from other members. Drawing on the social influence theory, this research examined user contributions in OSS communities. The results indicated that contribution intention is significantly affected by social identity, which includes cognitive, affective and evaluative identity. In addition, the researchers found that the subjective norm has a negative effect on contribution intention. The results imply that service providers need to enhance user identification with the community in order to facilitate their contribution in OSS communities.

Students’ dependence on smartphones and its effect on purchasing behavior

2016 ◽  
Vol 5 (2) ◽  
pp. 285-302 ◽  
Author(s):  
Imtiaz Arif ◽  
Wajeeha Aslam ◽  
Muhammad Ali
Keyword(s):  
Social Influence ◽  
Mobile Technology ◽  
Mobile Networks ◽  
Structural Equation ◽  
Design Methodology ◽  
Survey Methods ◽  
Equation Modeling ◽  
Purchasing Behavior ◽  
Computing Power ◽  
Content Type

Purpose – The purpose of this paper is to explore how social need, social influence and convenience affect dependence on smartphones and purchasing behavior among university students in Pakistan’s emerging economy. Design/methodology/approach – Survey methods and non-probability purposive sampling were used to collect data from 337 respondents, and structural equation modeling was used to test the hypothesis. Findings – Overall the results provided evidence that social need, social influence and convenience significantly affect students’ dependence on their smartphones. A significant relationship also existed between students’ dependence on smartphones and their purchasing behavior. Originality/value – The availability of 3G/4G mobile networks and the growth in smartphones’ computing power have meant that this form of mobile technology is in great demand. This study provides an exclusive viewpoint concerning students’ dependence on smartphones and the effect of this on their purchasing behavior, which is a subject that has not been covered previously in the Pakistani context.

Consumer characteristics and social influence factors on green purchasing intentions

2014 ◽  
Vol 32 (7) ◽  
pp. 738-753 ◽  
Author(s):  
Shih-Tse Wang
Keyword(s):  
Locus Of Control ◽  
Social Influence ◽  
Online Survey ◽  
Influence Factors ◽  
Subjective Norms ◽  
Equation Modeling ◽  
External Locus ◽  
Content Type ◽  
Green Purchasing ◽  
External Locus Of Control

Purpose – Green consumer behavior has recently attracted the attention of academic researchers. To address a lack of relevant research, the effects that consumer characteristics (i.e. external locus of control and collectivism) and social influence factors (i.e. environmental visibility and subjective norms) exert on green purchasing intentions are investigated in this study. The paper aims to discuss these issues. Design/methodology/approach – Data were collected through a quantitative online survey of 1,866 participants in Taiwan, and structural equation modeling (SEM) was used to analyze the data. Findings – The results show that although an external locus of control exerted a negative effect on consumers’ green consumption intentions, collectivism values exerted a positive influence. In addition, both environmental visibility and subjective norms exerted a significant effect on green purchasing intentions. Originality/value – Consumer characteristics and social influence factors were integrated into green consumer research in this study. The findings can improve green market managers’ understanding of the role that consumer characteristics and social influence factors play in consumer decisions.

Muslim Women’s Purchasing Behaviors Toward Modest Activewear in the United States

2020 ◽  
pp. 0887302X2092657
Author(s):  
Chanmi Hwang ◽  
Tae Ho Kim
Keyword(s):  
United States ◽  
Purchase Intention ◽  
Structural Equation ◽  
Underlying Mechanism ◽  
The United States ◽  
Equation Modeling ◽  
Purchasing Behavior ◽  
Intent To Purchase ◽  
The Social ◽  
Study Results

This study examines Muslim women’s purchasing behaviors toward modest activewear in the United States and tests the underlying mechanism of intent to purchase activewear, based on the theory of planned behavior (TPB). A sample of veiled Muslim women ( N = 328) participated in this study. Results from structural equation modeling revealed that perceived aesthetic attributes and compatibility with regard to apparel functionality, expressiveness, and aesthetics are significant predictors of attitude toward purchasing activewear. Attitude and subjective norm are significantly related to intent to purchase modest activewear, and religiosity indirectly influences purchase intention through the social norm. This research extends the TPB and contributes to the growing body of research on Muslim consumers’ purchasing behavior and to the growing modest apparel market and pro-hijab movement in the industry.

Integrating Certainty Effect and Noninteractive Social Influence Into Impulse Buying

2015 ◽  
Vol 43 (5) ◽  
pp. 777-793 ◽  
Author(s):  
Chun-Ling Chuang ◽  
Hong-Lin Tian ◽  
Rong-Ho Lin
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Structural Equation ◽  
Positive Relationship ◽  
Social Influences ◽  
Equation Modeling ◽  
Impulse Buying ◽  
The Social ◽  
Impulse Buying Tendency ◽  
Northern Taiwan

We integrated certainty effect and noninteractive social influence into impulse buying, and explored the relationships between impulse buying tendency and intention in regard to the impacts of certainty effect and social influence. We selected 2 certainty effects (1-phase and 2-phase discounts) and 3 social influences (number, proximity, and strength) that stimulate consumers' impulse buying intention for a unique product. The participants were 416 students at 5 universities in northern Taiwan. Results of structural equation modeling indicated that impulse buying tendency positively influenced impulse buying intention in terms of certainty effects and social influences; there was a positive relationship between certainty effects and social influences in impulse buying intention; the students preferred 2-phase to 1-phase discounts; and, in descending order, the social influences of strength, number, and proximity impacted impulse buying intention. We concluded that marketers can use certainty effects and noninteractive social influences to stimulate consumers' buying intention.

scholarly journals In-store communication of reusable bag: Application of goal-framing theory

2021 ◽  
Vol 14 (1) ◽  
pp. 123
Author(s):  
Ayu Ekasari
Keyword(s):  
Social Marketing ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Framing Theory ◽  
Equation Modeling ◽  
Survey Method ◽  
Goal Framing ◽  
Self Transcendence ◽  
The Right

<p>Campaigns on pro-environmental behavior are an important objective in social marketing due to the environmental problems caused by people's consumption. Therefore, social marketers need to understand the underlying factors that make people change their behavior. This research investigates the determinants of pro-environmental behavior from the perspective of goal framing theory with three overarching goals, namely hedonic, gain, and normative. The data were collected using a questionnaire survey method and analyzed by structural equation modeling. The results showed that gain and normative goals directly affect pro-environmental behavior instead of a hedonic goal. This research also showed that the biospheric value as one of the self-transcendence values moderates the effect of normative goal towards pro-environmental behavior, proposed in preliminary studies. The findings contribute to the existing research regarding pro-environmental behavior determinants and used by social marketing initiatives, especially in-store-communication, in designing the right message. Future studies need to investigate the role of hedonic and egoistic values in predicting pro-environmental behavior.</p>

Thinking green, buying green? Drivers of pro-environmental purchasing behavior

2015 ◽  
Vol 32 (3) ◽  
pp. 167-175 ◽  
Author(s):  
Andrea K. Moser
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Relative Importance ◽  
Purchasing Behavior ◽  
German Market ◽  
Content Type ◽  
Personal Norms ◽  
Green Purchasing ◽  
Attitude Behavior ◽  
The Impact

Purpose – The theory of planned behavior (TPB) served as a framework for identifying major antecedents of everyday green purchasing behavior and for determining their relative importance. Design/methodology/approach – The German market research institute GfK provided data (n = 12,113) from their 2012 household panel survey. A two-step structural equation modeling approach was applied to test both the measurement and the structural model. Findings – Willingness to pay (WTP) was the strongest predictor of green purchasing behavior, followed by personal norms. The impact of attitude is insignificant. This implies an attitude – behavior gap. Research limitations/implications – Individuals overestimate their self-reported WTP and behavior, which suggests that the share of explained variance is in reality lower. It has to be doubted whether consumers are objectively able to judge products by their environmental impact. Even if consumers are willing to buy a “greener” product, their subjective evaluation might be incorrect. Further research should be based on actual purchasing data. In addition, the attitude – behavior gap should be scrutinized by further research to identify further barriers to green consumption. Practical implications – Consumers need to be aware that their consumption behavior can make a difference. They have to value the benefits of green products and understand why these are priced higher. Firms can apply pricing and promotional strategies addressing personal norms and inducing a higher WTP to capitalize on the opportunities of the green market segment. Originality/value – The study integrates WTP and personal norms as critical predictors into the TPB and furthermore expands the extant literature on green purchasing behavior to cover daily consumer goods extending beyond organic food. This enhances understanding of the structure of the constructs and determines their relative importance.

Constructing audience quantification: Social influences and the development of norms about audience analytics and metrics

2019 ◽  
Vol 22 (10) ◽  
pp. 1763-1784 ◽  
Author(s):  
Rodrigo Zamith ◽  
Valerie Belair-Gagnon ◽  
Seth C Lewis
Keyword(s):  
Social Norms ◽  
Social Influence ◽  
Organizational Context ◽  
Social Influences ◽  
Social Structures ◽  
Moderate Amount ◽  
Media Environment ◽  
Social Influence Theory ◽  
The Social ◽  
Creative Media

Audience analytics and metrics are ubiquitous in today’s media environment. However, little is known about how creative media workers come to understand the social norms related to those technologies. Drawing on social influence theory, this study examines formal and informal socialization mechanisms in U.S. newsrooms. It finds that editorial newsworkers express receiving a moderate amount of training on the use of analytics and metrics, which is typically provided by their organization; primarily look to people within the organization, and especially superiors, to understand the social norms; learn about those norms mostly through observation and communication about others’ experiences with the technology rather than their own; and that experiences are influenced by the organizational context and the individual’s position in the editorial hierarchy. This leads to a broader intervention to our understanding of the social structures and individual dispositions that influence how emerging technologies are experienced across organizational and institutional environments.

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