Pengaruh Promosi, Atribut Toko (Store Attributes), dan Inovasi Produk Terhadap Keputusan Pembelian Ulang pada Nick Coffe di Kota Bengkulu
This study aims to determine the effects of Promotions, Store Attributes, andProduct Innovations on Repurchase Decisions on Nick Coffe in Bengkulu City.This research is a quantitative study with a sample of 96 respondents, usingaccidental sampling techniques. collection techniques using observation andquestionnaires. Data analysis techniques using the classic assumption test,multiple linear regression, coefficient of determination (R2) and hypothesistesting. The results of this study can be seen from the multiple linear regressiontests using SPSS namely Y = 2.063 + 0.192X1 + 0.036X2 + 0.713X3. From theresults of hypothesis testing that Promotion (X1) has a positive effect onRepurchase Decisions on Nick Coffe in Bengkulu City, with T test resultsshowing a significance value of 0.000 <0.05, Store Attribute (X2) has a positiveeffect on Repurchase Decisions on Nick Coffe in Bengkulu City, with T testresults showing a significance value of 0.037 <0.05, Product Innovation (X3) hasa positive effect on Repurchase Decisions on Nick Coffe in Bengkulu City, with Ttest results showing a significance value of 0,000 < 0.05, Hypothesis testing of theT test and F test shows that Promotion, Store Attributes, and Product Innovationhave a significant effect on Repurchase Decisions with a significance level <0.05.This means that Ho was refused Ha was accepted. In other words Promotions,Store Attributes, and Product Innovations have a significant effect both partiallyand simultaneously on Repurchase Decisions on Nick Coffe Customers. This isevidenced by the F test showing a significance value of 0.000 <0.05. Keywords: Promotion, Store Attributes, and Product Innovation and RepurchaseDecisions