scholarly journals Pengaruh Promosi, Atribut Toko (Store Attributes), dan Inovasi Produk Terhadap Keputusan Pembelian Ulang pada Nick Coffe di Kota Bengkulu

2020 ◽  
Author(s):  
Munifah Khomilah

This study aims to determine the effects of Promotions, Store Attributes, andProduct Innovations on Repurchase Decisions on Nick Coffe in Bengkulu City.This research is a quantitative study with a sample of 96 respondents, usingaccidental sampling techniques. collection techniques using observation andquestionnaires. Data analysis techniques using the classic assumption test,multiple linear regression, coefficient of determination (R2) and hypothesistesting. The results of this study can be seen from the multiple linear regressiontests using SPSS namely Y = 2.063 + 0.192X1 + 0.036X2 + 0.713X3. From theresults of hypothesis testing that Promotion (X1) has a positive effect onRepurchase Decisions on Nick Coffe in Bengkulu City, with T test resultsshowing a significance value of 0.000 <0.05, Store Attribute (X2) has a positiveeffect on Repurchase Decisions on Nick Coffe in Bengkulu City, with T testresults showing a significance value of 0.037 <0.05, Product Innovation (X3) hasa positive effect on Repurchase Decisions on Nick Coffe in Bengkulu City, with Ttest results showing a significance value of 0,000 < 0.05, Hypothesis testing of theT test and F test shows that Promotion, Store Attributes, and Product Innovationhave a significant effect on Repurchase Decisions with a significance level <0.05.This means that Ho was refused Ha was accepted. In other words Promotions,Store Attributes, and Product Innovations have a significant effect both partiallyand simultaneously on Repurchase Decisions on Nick Coffe Customers. This isevidenced by the F test showing a significance value of 0.000 <0.05. Keywords: Promotion, Store Attributes, and Product Innovation and RepurchaseDecisions

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Wais Al Kurnia

This study aims to know the effect of discipline, emotional intelligence and communication to employee performance. This study uses primary data by distributing questionnaires. The population of this study was all 35 employees of the Wiladeg Gunungkidul Village Hall. Data analysis method used multiple regression analysis, validity test, reliability, hypothesis testing (T test and F test) and test the coefficient of determination. The result of this study concluded that based on regression analysis obtained the following equation Y =  0,123 + 0,120X1 + 0,066X2 + 0,364X3 + e. Based on the hypothesis testing, the F test is known that joinly (simultaneously) variable discipline, emotional intelligence and communication significant effect on employee performance. The result of the t test (partial testing), variable discipline, emotional intelligence  and communication has significant positive effect on employee performance.


2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Reny Dwi Astuti ◽  
Bambang Mursito ◽  
Rochmi Widayanti

This research is k a test of the influence of marketk orientation, social capital and product innovation lon marketing performance at Pusat Grosir Solo. The populationkin this studylis traders in Pusat Grosir Solo, the sample of the research amounted to 100 people, sampling techniques using accidental sampling, which is done by givingpa questionnairepto be filled out by traders at Pusat Grosir Solo. The data analysiss method used inn this study is descriptivepstatistical analysisoand regressionpanalysis. Descriptiveo statistical analysisiis thekinterpretation of datakobtained in the studypand the results of data aprocessing that has been carried out by giving explanations and explanations. Regression analysis includes validityy and reliabilityk test, classic assumptionm test, mmultiple regressionn analysiss, determination test, F test and t ttest. The results of the F test show that market orientation, social capital, and product innovation concurrent influence on the marketing performance at the Pusat Grosir Solo. Based on the results of partial hypothesis testing market orientationn has a positivee and significantt effect on marketing performance at the Pusat Grosir Solo. Social capital has a positive and significant effect on marketing performance at the Pusat Grosir Solo. Product innovation has a positive and significant effect on marketing performance at the Pusat Grosir Solo. The results of the coefficient of determination, the results of the calculation of multiplee linearr regressione analysis cann bee seenn that thee adjusted amount of R2 obtained is 0.651 or 65.1%. This shows that market orientation, social capital and product innovation has an influence on the marketing performance of traders at Pusat Grosir Solo by 65.1%. Keyword: Market Orientation, Social Capital, Product Innovation, Marketing Perfomance


2021 ◽  
Vol 9 (1) ◽  
pp. 1-14
Author(s):  
Ade Tiara Yulinda ◽  
Erwin Febriansyah ◽  
Fenti Sukma Riani

This study aims to determine the effect of store's atmosphere and product quality on purchasing decisions Nick Coffee Consumers in Bengkulu City. This research is a quantitative study with a sample of 100 respondents, using accidental sampling technique . Data collection techniques using observation and questionnaires. Data analysis techniques using classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test with calculations are performed using SPSS, the comparison between  the  (n-k-1) = 100-2-1 = 97 (1.9826).) . From the results of hypothesis testing that Store's Atmosphere (X1) has a positive effect on purchasing decisions on Nick Coffee consumers in Bengkulu City , with T test results showing a significance value of 0,000 <0.050 and Product Quality (X2) has a positive effect on purchasing decisions on Nick Coffee City consumers Bengkulu , with the T test results showing a significance value of 0,000 <0.050 . Testing the hypothesis of the T test and F test shows that the Store's Atmosphere and Product Quality have a significant effect on purchasing decisions with a significance level <0.05. This means that Ho was refused Ha was accepted. In other words Store's Atmosphere and Product Quality have a significant effect both partially and jointly on purchasing decisions at Nick Coffee Bengkulu City . This is evidenced by the f test showing a significance value of 0.000 <0.05.


2019 ◽  
Vol 1 (1) ◽  
pp. 37
Author(s):  
Sabik Khumaini ◽  
Nurul Fathiya Armina

This study was conducted to examine the effect of Ijarah financing variables and Operational Income Operational Costs (BOPO) on the profitability of ROA (Return on Assets) at Bank Syariah Mandiri. The analysis technique used is multiple regression analysis and hypothesis testing using partial t test, F test simultaneously with a significance level of 5% and the coefficient of determination test. In addition, classical tests are also carried out which include the normality test, the heteroscedasticity test, the autocorrelation test and the multicollinearity test. The conclusions obtained are based on the results of the calculated hypothesis testing, showing the variable Ijarah and BOPO significantly negative effect on Return on Assets (ROA) in the period 2006-2015. Meanwhile, the results of the statistical F test, the independent variables Ijarah and BOPO together have a significant effect on the dependent variable ROA with a probability value of less than 0.05. The predictive ability of the two variables on ROA is 24.7%. While the remaining 75.3% was accepted by other factors outside the regression model. Kata kunci: Pembiayaan, Ijarah, Pendapatan, Profitabilitas


2019 ◽  
Vol 10 (9) ◽  
pp. 902-909
Author(s):  
Umbas Krisnanto ◽  
◽  
Conny Marpaung ◽  

This study aims to determine and analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty in Jabodetabek Commuter Line. The sample of this study was 50 people. Methods of collecting data by distributing questionnaires. Data analysis using the analysis used is simple linear regression, t test and coefficient of determination. The results showed 1) Service Quality has a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0.048; and supported by the results of hypothesis testing with a t-count value of 4.433 > t-table value of 1.95, with a significance of 0.048 or < 0.05; 2) Customer Satisfaction positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a level significance of 0,000; and supported by the results of hypothesis testing with a t-count value of 4,969 > t-table value of 1.95, with a significance of 0,000 or < 0.05, 3) Service quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0,000. This means that the hypothesis H0 is rejected and Ha is accepted so that it can be concluded that service quality and customer satisfaction together have a positive and significant effect on customer loyalty in Jabodetabek Commuter Line.


Author(s):  
Nurjaya Nurjaya ◽  
Azhar Affandi ◽  
Heri Erlangga ◽  
Denok Sunarsi ◽  
Jasmani Jasmani

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small and Medium Enterprises in Cianjur. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that promotional activities have a significant effect on marketing performance by 40.0%, hypothesis testing is obtained t count> t table or (7.915> 1.986). Product innovation has a significant effect on marketing performance by 38.5%, the hypothesis test obtained t count> t table or (7,669> 1,986). Promotional activities and product innovation simultaneously have a significant effect on marketing performance with the regression equation Y = 11.022 + 0.374X1 + 0.360X2. Contribution of influence is 49.3%, hypothesis testing obtained F count> F table or (45,302> 2,700).


2021 ◽  
Vol 5 (2) ◽  
pp. 96-104
Author(s):  
Badrudin Badrudin ◽  
Neng Gustini ◽  
Cep Ilyas Amirulloh

This study aims to determine and describe the relationship between financing management and the quality of diniyah education in Madrasah Diniyah Takmiliyah Awaliyah in the Bandung Regency. This study uses a quantitative approach. The data collection technique is done by distributing questionnaires (questionnaires) and documentation with a sample of 37 people. The data analysis techniques used are research instrument trials, partial analysis, correlation analysis, and coefficient of determination (contribution) analysis. The results showed that the achievement of financing management and the quality of diniyah Takmiliyah Awaliyah education in Bandung Regency showed a significant relationship between financing management and the quality of diniyah education. The linearity test of financing management (X) and the quality of diniyah education (Y) obtained a value of F = 1.611 with a significance level of 0.218, so it can be interpreted that it has a positive and significant linear relationship. This study has implications for the importance of effective financing management in improving the quality of madrasah.


2021 ◽  
Vol 1 (3) ◽  
pp. 572-585
Author(s):  
Rizki Setiawan ◽  
Hasbi Assidiki Mauluddi ◽  
Dadang Hermawan

This study aims to determine and analyze the effect of profitability, liquidity, company size and leverage on Islamic Social Reporting on Islamic commercial banks in Indonesia in the 2014-2018 period with the board of commissioners as a moderating variable. The main problem in this study is how much influence the profitability of the ISR is calculated through return on assets (ROA), namely the ratio between net income and total assets, liquidity to ISR calculated through the current ratio (CR), namely the ratio between current assets with current debt, the size of the company against ISR calculated by the natural logarithm of total assets, the effect of leverage on ISR calculated through the debt to assets rasio (DAR) and the board of commissioners as a moderating variable measured by the number of sharia board of commercial banks. The sampling technique using purposive sampling and obtained 7 company samples from a total of 14 population of Muamalat Indonesia Bank, BRI Syariah, BNI Syariah Bank, Mandiri Syariah Bank, Mega Syariah Bank, Syariah Bank Bukopin, BCA Syariah Bank. This type of research used in this study is quantitative. The data used in this study are secondary data in the form of finansial and annual reports. Data analysis techniques that researchers use are descriptive statistical analysis, classic assumption tests, Modereted Regression Analysis (MRA), partial hypothesis testing (t test), simultaneous hypothesis testing (f test), and coefficient of determination (R test). The R test of this study shows that the overall contribution of the independent variables, namely Profitability, Liquidity, Firm Size and Leverage to the dependent variable, namely ISR which is moderated by the Board of Commissioners variable is 70%, while 30% is determined by other variables not examined in this study. The F test of this study shows that simultaneously profitability, liquidity, firm size and leverage have a positive effect on ISR. The T test shows that profitability, liquidity, company size and leverage partially affect the ISR. The results of the moderation test are only liquidity and company size which are well moderated by the size of the board of commissioners in conducting ISR disclosures.


2017 ◽  
Vol 1 (1) ◽  
pp. 68-89
Author(s):  
Sumardi Sumardi ◽  
Zulpahmi Zulpahmi

This study aims to determine the role of Baitul Maal Wat Tamwil (BMT) Husnayain Against the Development of Micro Small and Medium Enterprises (UMKM). In the study used survey methods by taking samples from the population. The sample in this research is Baitul Maal Wat Tamwil (BMT) Husnayain customer, with 65 respondents. Data processing techniques and data analysis used are validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis test, and coefficient of determination. ttabel sebesar 1,998 dan signifikansi sebesar 0,004 < 0,05, sedangkan pembiayaan murabahah berpengaruh positif terhadap perkembangan usaha mikro">Based on the results of the discussion of al-qardhul al-hasan financing has a positive effect on the development of micro, small and medium enterprises small and medium with a tcount of 2,962> ttable of 1.998 and significance of 0.004 <0.05, while murabahah financing has a positive effect on the development of micro enterprises ttabel sebesar 1,998 dan signifikansi sebesar 0,046 < 0,05, dan pembiayaan mudharabah berpengaruh positif terhadap perkembangan usaha mikro, kecil dan menengah kecil dan menengah menunjukkan thitung sebesar 4,713 > ttabel sebesar 1,998 dan signifikansi">, Small and medium-sized small and medium enterprises shows t count of 2.195> ttable of 1.998 and significance of 0.046 <0.05, and mudharabah financing has a positive effect on the development of micro, small and medium enterprises small and medium scale shows tcount of 4.713> ttable of 1.998 and significance Ftabel 3,15 dan tingkat signifikansi sebesar 0,000 < 0,05 dengan demikian dapat dikatakan bahwa al-qardhul al-hasan, murabahah dan mudharabah secara bersama-sama berpengaruh signifikan terhadap perkembangan">0.000 <0.05, simultaneously that the value of Fcount 67,809> Ftable 3.15 and the significance level of 0.000 <0.05 thus it can be said that al-qardhul al-hasan, murabaha and mudaraba together significantly influence the development micro small and Medium Enterprises. Keywords; Financing of al-qardhul al-hasan; murabaha; mudaraba; and micro and small business (UMKM)


2019 ◽  
Vol 1 (2) ◽  
pp. 321-332
Author(s):  
Ilfam Yaksi ◽  
Kokom Komariah ◽  
Asep M. Ramdan

The purpose of this study was to determine the effect of collateral and perceived quality on consumer satisfaction at AHASS 0501. Workshop This research method uses the type of sampling included in the random sampling sample. The analysis technique used is multiple linear analysis techniques, and for testing the hypothesis is a simultaneous test (f test). Based on the coefficient of determination test of 0.868 can be interpreted that the effect of service assurance and perceived quality on customer satisfaction is 75.3%. The remaining 24.7% is influenced by other factors not explained in this study. Based on the f test, a probability value of sig is obtained. 0,000 <0.05 and the F test calculation shows that the F count is greater than the F table which is 129,777> 2.37. Conclusions, Service Guarantee (X1) and Perceived Quality (X2) have a significant effect on Consumer Satisfaction (Y). Keywords: Guarantee, Quality Perception, Consumer Satisfaction


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