scholarly journals Marketing and Self-Promotion in Early Modern Painting: The Case of Guercino

Arts ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 55
Author(s):  
Daniel M. Unger

This article focuses on Guercino’s Return of the Prodigal Son, commissioned in the name of Cardinal Alessandro Ludovisi and on his marketing choices. This is a case study in terms of self-promotion tactics employed by an ambitious artist. My argument is that one finds in the painting a secondary and more sophisticated level of interpretation, which relates to the relationship between the painter and his patron. To the most traditional iconography of the scene, Guercino added musicians and spectators, thus positioning the entire composition in the theatre. One of the musicians is depicted in a way that casts him as a representative of the painter. The patron understood Guercino’s intentions and commissioned what became Guercino’s most important artworks. It was Guercino’s ability of shifting the attention of a given iconography and deliver current political meaning that is discernible in his Roman works commissioned by the same Cardinal Ludovisi who was elected Pope Gregory XV.

Author(s):  
Matthew Steggle

Did Shakespeare believe in the four humours? And did he write ‘humours comedy’? To address these questions, this chapter suggests that humoral theory is intimately bound up with early modern ideas of selfhood, not merely as a metaphor, but as a literal understanding of the processes at work in cognition, emotion, and selfhood. A Midsummer Night’s Dream, in particular, is taken as a case study for how Shakespearean comedy understands the relationship between mind and body. Next, it re-examines the idea of ‘humours comedy’, arguing that we should see the true Shakespearean ‘comedy of humours’ in plays that celebrate not the fixity of identity, but its fluidity within a sentient body conceived of in terms of humours theory. The chapter takes as its closing case study The Comedy of Errors, suggesting that it, and Shakespearean comedy more generally, engages through the humours ideas of selfhood as mutable, communicable, and liquid.


2016 ◽  
Vol 51 (3) ◽  
pp. 95-124
Author(s):  
Hanna Rutkowska

Abstract This paper is a case study examining the choice and interaction of stylistic devices employed in The Schoole of Vertue, Francis Segar and Robert Crowley’s manual of good manners for children issued between 1582 and 1687. It was designed to convince its readers that particular patterns of behaviour were socially beneficial and worth following. In order to enhance the attractiveness, persuasiveness, and mnemonic qualities of the text, several stylistic devices are employed in the manual, including, for example, rhymes, acronyms, as well as binomials. It is generally agreed that repetitive patterns (especially binomials) are typical of formal registers, and particularly plentiful in legal and literary texts in Early Modern English, but the present study shows that similar rhetorical devices were also readily employed in the less formal and elevated style of manuals of good behaviour. Another rhetorical device frequently used in the manual under consideration consists in addressing the reader directly with the second person singular pronoun, especially in imperative constructions, thus creating an ambiance of emotional closeness, characterising the relationship between the master and the pupil.


2021 ◽  
Vol 9 ◽  
pp. 26-44
Author(s):  
Jill Graper Hernandez

This paper explores the constraints of narrative theodicy to account for the misery of the powerless and uses Mary of Bethany as a case study as evaluated through the early modern theodical writings of Mary Astell and Mary Hays. Eleonore Stump has pointed out that Mary of Bethany’s misery is interesting because it is so personal; it results from losing her heart’s desire. But, Mary of Bethany’s case fails as narrative theodicy because it cannot (unlike other cases, such as Job) sufficiently demonstrate the power of God in situated expressions of suffering, speak to plight of the powerless, nor put the sufferer in a stronger epistemic position. Astell and Hays provide a solution for the problem of lived experiences of systemic oppression for the project of narrative theodicy (it must be for and about suffering), and in so doing, remind us of the continued significance of their work to the philosophical canon. To succeed, narratives used for theodicy must speak directly to the plight of those who suffer, and must allow the powerless, miserable, unprivileged, and oppressed to have access to religious knowledge of the relationship between God and the one in misery, the one powerless.


2020 ◽  
Vol 88 ◽  
pp. 215-235
Author(s):  
Bobby Xinyue

This paper aims to advance scholarly understanding of the intellectual significance of Ovid's Fasti during the European Renaissance by examining a number of early modern poetic calendars modelled on the Ovidian poem. Recent studies of Ovid's Fasti have noted that the poem's propensity to contest the meaning of a particular occasion facilitates a sustained examination of the relationship between the past and present of Rome, through which the poet disrupts the reorganization of the Roman calendar by Augustus. This paper suggests that a similarly politically charged operation underpins a number of Renaissance fasti poems. Using these poems’ remembrance of the Sack of Rome (1527) as a case study, this article argues, firstly, that the genre's commemorative function is mobilized competitively by its early modern authors to reflect on the history and status of Rome, particularly the city's role as the caput mundi since antiquity. Secondly, it will be shown that in the second half of the sixteenth century the genre of calendrical poetry — and Ovid's Fasti in particular — became an important medium through which Renaissance humanists critiqued the nature of power at a time when political and ecclesiastical schisms hardened across Europe.


Author(s):  
Kristina Dietz

The article explores the political effects of popular consultations as a means of direct democracy in struggles over mining. Building on concepts from participatory and materialist democracy theory, it shows the transformative potentials of processes of direct democracy towards democratization and emancipation under, and beyond, capitalist and liberal democratic conditions. Empirically the analysis is based on a case study on the protests against the La Colosa gold mining project in Colombia. The analysis reveals that although processes of direct democracy in conflicts over mining cannot transform existing class inequalities and social power relations fundamentally, they can nevertheless alter elements thereof. These are for example the relationship between local and national governments, changes of the political agenda of mining and the opening of new spaces for political participation, where previously there were none. It is here where it’s emancipatory potential can be found.


2019 ◽  
Vol 16 (3) ◽  
pp. 417-428
Author(s):  
Özgün Ünver ◽  
Ides Nicaise

This article tackles the relationship between Turkish-Belgian families with the Flemish society, within the specific context of their experiences with early childhood education and care (ECEC) system in Flanders. Our findings are based on a focus group with mothers in the town of Beringen. The intercultural dimension of the relationships between these families and ECEC services is discussed using the Interactive Acculturation Model (IAM). The acculturation patterns are discussed under three main headlines: language acquisition, social interaction and maternal employment. Within the context of IAM, our findings point to some degree of separationism of Turkish-Belgian families, while they perceive the Flemish majority to have an assimilationist attitude. This combination suggests a conflictual type of interaction. However, both parties also display some traits of integrationism, which points to the domain-specificity of interactive acculturation.


2019 ◽  
Vol 2 (4) ◽  
pp. 276-291
Author(s):  
Chatarina Natalia Putri

There are many factors that can lead to internship satisfaction. Working environment is one of the factors that will result to such outcome. However, many organizations discarded the fact of its importance. The purpose of this study is to determine whether there is a significant relationship between working environment and internship satisfaction level as well as to determine whether the dimensions of working environment significantly affect internship satisfaction. The said dimensions are, learning opportunities, supervisory support, career development opportunities, co-workers support, organization satisfaction, working hours and esteem needs. A total of 111 questionnaires were distributed to the respondents and were processed by SPSS program to obtain the result of this study. The results reveal that learning opportunities, career development opportunities, organization satisfaction and esteem needs are factors that contribute to internship satisfaction level. In the other hand, supervisory support, co-workers support and working hours are factors that lead to internship dissatisfaction. The result also shows that organization satisfaction is the strongest factor that affects internship satisfaction while co-workers support is the weakest.


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