scholarly journals Concrete Messages Increase Healthy Eating Preferences

2020 ◽  
Vol 10 (2) ◽  
pp. 669-681
Author(s):  
Emily Balcetis ◽  
Madhumitha Manivannan ◽  
E. Blair Cox
Keyword(s):  
Public Health ◽  
Healthy Eating ◽  
Social Cognitive ◽  
Statistical Tests ◽  
Food Preferences ◽  
Health Campaigns ◽  
Healthy Foods ◽  
Public Health Campaigns ◽  
Concrete Language ◽  
The Impact

Public health campaigns utilize messaging to encourage healthy eating. The present experimental study investigated the impact of three components of health messages on preferences for healthy foods. We exposed 1676 online, American study participants to messages that described the gains associated with eating healthy foods or the costs associated with not eating healthy foods. Messages also manipulated the degree to which they included abstract and concrete language and the temporal distance to foreshadowed outcomes. Analysis of variance statistical tests indicated that concrete rather than abstract language increased the frequency of choosing healthy over unhealthy foods when indicating food preferences. However, manipulations of proximity to outcomes and gain rather than loss frame did not affect food preferences. We discuss implications for effective public health campaigns, and economic and social cognitive theories of persuasion, and our data suggest that describing health outcomes in concrete rather than abstract terms may motivate healthier choices.

scholarly journals Trustworthiness of Doctors from Public Health Campaigns

2020 ◽  
Author(s):  
Jens Koed Madsen
Keyword(s):  
Public Health ◽  
Message Content ◽  
Health Campaigns ◽  
Four Dimensions ◽  
Exploratory Factor Analyses ◽  
Ethical Stance ◽  
Public Health Campaigns ◽  
The Uk ◽  
Meta Analyses ◽  
The Impact

Previous research concerning the effectiveness of public health campaigns have explored the impact of message design, message content, communication channel choice and other aspects of such campaigns. Meta analyses reported in the literature reveal, however, that the choice of endorsers in health campaigns remains unexplored. The present study addresses this gap in the literature by studying what makes doctors from public health campaigns appear trustworthy in the eyes of the receiver. The present research examines propensity for trust as well facets of trustworthiness of such expert doctors based on a survey carried out in the UK (155 respondents). Underlying factors of trustworthiness are explored to gain more insight into the understanding of how trust may affect the public’s belief updating and the formation of intentions. Exploratory factor analyses suggest four dimensions of trustworthiness. Multiple regression analyses demonstrate that these factors explain almost 70% of the variance in the participants’ expressed trust in doctors from public health campaigns. Doctors’ ethical stance and their care for the health of the general population appear to be more important for perceived trustworthiness than their actual professional background, although their abilities and competences are closely related to ethics and benevolence. For policy makers this has important implications when selecting endorsers for public health campaigns in order to design effective health related communication, for example to combat obesity.

Promoting healthy eating and active living: what should public health campaigns focus on?

2011 ◽  
Vol 35 (2) ◽  
pp. 183-184
Author(s):  
M. He ◽  
C. Beynon ◽  
M. van Zandvoort ◽  
M. Sangster Bouck ◽  
B. Lueske
Keyword(s):  
Public Health ◽  
Healthy Eating ◽  
Active Living ◽  
Health Campaigns ◽  
Public Health Campaigns

scholarly journals Systematic Review on Information Technology Approaches to Evaluate the Impact of Public Health Campaigns: Real Cases and Possible Directions

2022 ◽  
Vol 9 ◽  
Author(s):  
Rafael Pinto ◽  
Lyrene Silva ◽  
Ricardo Valentim ◽  
Vivekanandan Kumar ◽  
Cristine Gusmão ◽  
...  
Keyword(s):  
Public Health ◽  
Systematic Review ◽  
Information Technology ◽  
Policy Enforcement ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Using Data ◽  
Public Health Campaigns ◽  
The Impact

Evaluating the success of a public health campaign is critical. It helps policy makers to improve prevention strategies and close existing gaps. For instance, Brazil's “Syphilis No!” campaign reached many people, but how do we analyze its real impact on population awareness? Are epidemiologic variables sufficient? This study examined literature on using of information technology approaches to analyze the impact of public health campaigns. We began the systematic review with 276 papers and narrowed it down to 17, which analyzed campaigns. In addition to epidemiological variables, other types of variables of interest included: level of (i) access to the campaign website, (ii) subject knowledge and awareness, based on questionnaires, (iii) target population's interest, measured from both online search engine and engagement with Social Network Service, and (iv) campaign exposure through advertising, using data from television commercials. Furthermore, we evaluated the impact by considering several dimensions such as: communication, epidemiology, and policy enforcement. Our findings provide researchers with an overview of various dimensions, and variables-of-interest, for measuring public campaign impact, and examples of how and which campaigns have used them.

scholarly journals Assessing the impact of mass media public health campaigns. Be Clear on Cancer ‘blood in pee’: a case in point

2015 ◽  
Vol 117 (4) ◽  
pp. 570-575 ◽  
Author(s):  
Archie Hughes-Hallett ◽  
Daisy Browne ◽  
Elsie Mensah ◽  
Justin Vale ◽  
Erik Mayer
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Health Campaigns ◽  
Public Health Campaigns ◽  
The Impact

Building Evidence to Prevent Childhood Obesity: Lessons from the Portland Healthy Eating Active Living (Heal) Coalition

2009 ◽  
Vol 31 (4) ◽  
pp. 21-26 ◽  
Author(s):  
Margaret Everett ◽  
Angie Mejia ◽  
Olivia Quiroz
Keyword(s):  
Health Promotion ◽  
Childhood Obesity ◽  
Healthy Eating ◽  
Ecological Model ◽  
Health Promotion Program ◽  
Grocery Stores ◽  
Active Living ◽  
Healthy Foods ◽  
Social Scientists ◽  
The Impact

The Healthy Eating Active Living (HEAL) Coalition is a community-based health promotion program begun in 2006 in North Portland's Portsmouth neighborhood. The program seeks to promote community health and prevent childhood obesity by addressing barriers at local, regional and policy levels, with particular attention to the built environment. This article describes the findings of a program evaluation based on interviews with school staff and Latino parents. Important themes include the impact of the closure of a neighborhood school, access to grocery stores with affordable healthy foods, and concern about school meals. The comprehensive approach of programs like HEAL, which uses the socio-ecological model of health promotion, lends itself well to the participation of applied social scientists.

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