scholarly journals Trustworthiness of Doctors from Public Health Campaigns

2020 ◽  
Author(s):  
Jens Koed Madsen
Keyword(s):  
Public Health ◽  
Message Content ◽  
Health Campaigns ◽  
Four Dimensions ◽  
Exploratory Factor Analyses ◽  
Ethical Stance ◽  
Public Health Campaigns ◽  
The Uk ◽  
Meta Analyses ◽  
The Impact

Previous research concerning the effectiveness of public health campaigns have explored the impact of message design, message content, communication channel choice and other aspects of such campaigns. Meta analyses reported in the literature reveal, however, that the choice of endorsers in health campaigns remains unexplored. The present study addresses this gap in the literature by studying what makes doctors from public health campaigns appear trustworthy in the eyes of the receiver. The present research examines propensity for trust as well facets of trustworthiness of such expert doctors based on a survey carried out in the UK (155 respondents). Underlying factors of trustworthiness are explored to gain more insight into the understanding of how trust may affect the public’s belief updating and the formation of intentions. Exploratory factor analyses suggest four dimensions of trustworthiness. Multiple regression analyses demonstrate that these factors explain almost 70% of the variance in the participants’ expressed trust in doctors from public health campaigns. Doctors’ ethical stance and their care for the health of the general population appear to be more important for perceived trustworthiness than their actual professional background, although their abilities and competences are closely related to ethics and benevolence. For policy makers this has important implications when selecting endorsers for public health campaigns in order to design effective health related communication, for example to combat obesity.

scholarly journals Concrete Messages Increase Healthy Eating Preferences

2020 ◽  
Vol 10 (2) ◽  
pp. 669-681
Author(s):  
Emily Balcetis ◽  
Madhumitha Manivannan ◽  
E. Blair Cox
Keyword(s):  
Public Health ◽  
Healthy Eating ◽  
Social Cognitive ◽  
Statistical Tests ◽  
Food Preferences ◽  
Health Campaigns ◽  
Healthy Foods ◽  
Public Health Campaigns ◽  
Concrete Language ◽  
The Impact

Public health campaigns utilize messaging to encourage healthy eating. The present experimental study investigated the impact of three components of health messages on preferences for healthy foods. We exposed 1676 online, American study participants to messages that described the gains associated with eating healthy foods or the costs associated with not eating healthy foods. Messages also manipulated the degree to which they included abstract and concrete language and the temporal distance to foreshadowed outcomes. Analysis of variance statistical tests indicated that concrete rather than abstract language increased the frequency of choosing healthy over unhealthy foods when indicating food preferences. However, manipulations of proximity to outcomes and gain rather than loss frame did not affect food preferences. We discuss implications for effective public health campaigns, and economic and social cognitive theories of persuasion, and our data suggest that describing health outcomes in concrete rather than abstract terms may motivate healthier choices.

scholarly journals Systematic Review on Information Technology Approaches to Evaluate the Impact of Public Health Campaigns: Real Cases and Possible Directions

2022 ◽  
Vol 9 ◽  
Author(s):  
Rafael Pinto ◽  
Lyrene Silva ◽  
Ricardo Valentim ◽  
Vivekanandan Kumar ◽  
Cristine Gusmão ◽  
...  
Keyword(s):  
Public Health ◽  
Systematic Review ◽  
Information Technology ◽  
Policy Enforcement ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Using Data ◽  
Public Health Campaigns ◽  
The Impact

Evaluating the success of a public health campaign is critical. It helps policy makers to improve prevention strategies and close existing gaps. For instance, Brazil's “Syphilis No!” campaign reached many people, but how do we analyze its real impact on population awareness? Are epidemiologic variables sufficient? This study examined literature on using of information technology approaches to analyze the impact of public health campaigns. We began the systematic review with 276 papers and narrowed it down to 17, which analyzed campaigns. In addition to epidemiological variables, other types of variables of interest included: level of (i) access to the campaign website, (ii) subject knowledge and awareness, based on questionnaires, (iii) target population's interest, measured from both online search engine and engagement with Social Network Service, and (iv) campaign exposure through advertising, using data from television commercials. Furthermore, we evaluated the impact by considering several dimensions such as: communication, epidemiology, and policy enforcement. Our findings provide researchers with an overview of various dimensions, and variables-of-interest, for measuring public campaign impact, and examples of how and which campaigns have used them.

scholarly journals Assessing the impact of mass media public health campaigns. Be Clear on Cancer ‘blood in pee’: a case in point

2015 ◽  
Vol 117 (4) ◽  
pp. 570-575 ◽  
Author(s):  
Archie Hughes-Hallett ◽  
Daisy Browne ◽  
Elsie Mensah ◽  
Justin Vale ◽  
Erik Mayer
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Health Campaigns ◽  
Public Health Campaigns ◽  
The Impact

scholarly journals Strategies for public health initiatives targeting dairy consumption in young children: a qualitative formative investigation of parent perceptions

2017 ◽  
Vol 20 (16) ◽  
pp. 2893-2908 ◽  
Author(s):  
Mary E Jung ◽  
Jessica E Bourne ◽  
Andrea Buchholz ◽  
Kathleen A Martin Ginis
Keyword(s):  
Public Health ◽  
Dairy Products ◽  
Bone Development ◽  
Significant Proportion ◽  
Developed Countries ◽  
Message Content ◽  
Health Campaigns ◽  
Dairy Consumption ◽  
Health Initiatives ◽  
Public Health Campaigns

AbstractObjectiveDairy products contain essential nutrients to ensure healthy growth and bone development in children. However, a significant proportion of children in developed countries fail to consume the daily recommended intake of dairy products. Parents are the gatekeepers of familial nutritional intake and represent a potential vehicle through which to increase dairy consumption in children. As such, formative research was conducted to gain insight into parents’ perceived barriers to and benefits of purchasing and consuming dairy products and to develop innovative message content that could be utilized in future public health campaigns.DesignSeven in-depth group interviews were conducted in two phases between February and May 2015.SettingInterviews were conducted in local recreational centres and libraries in British Columbia, Canada.SubjectsMothers (n21, mean age 38 (sd5) years) and fathers (n9, mean age 38 (sd3) years) of children aged 4–10 years.ResultsParents perceived both positive and negative physical outcomes associated with consuming dairy. Lack of trustworthy information was a frequently discussed barrier theme to purchasing and consuming dairy products. Mothers were concerned about the cost of dairy products. Differences in purchasing and consumption strategies were reported between parents of children who consumed adequate dairy and those who did not. Parents believed the most appropriate communication channel was through print material.ConclusionsMessages targeting parents, as a means of increasing dairy consumption in children, should address barriers identified by parents. In addition, practical tips should be provided to promote purchasing and consumption of dairy products.

scholarly journals Emotional and Mental Wellbeing Following COVID-19 Public Health Measures on People Living With Dementia and Carers

2021 ◽  
pp. 089198872199681
Author(s):  
Kerry Hanna ◽  
Clarissa Giebel ◽  
Hilary Tetlow ◽  
Kym Ward ◽  
Justine Shenton ◽  
...  
Keyword(s):  
Public Health ◽  
Mental Health ◽  
Social Support ◽  
Support Services ◽  
Mental Wellbeing ◽  
Daily Lives ◽  
Health Measures ◽  
Social Support Services ◽  
The Uk ◽  
The Impact

Background: To date, there appears to be no evidence on the longer-term impacts caused by COVID-19 and its related public health restrictions on some of the most vulnerable in our societies. The aim of this research was to explore the change in impact of COVID-19 public health measures on the mental wellbeing of people living with dementia (PLWD) and unpaid carers. Method: Semi-structured, follow-up telephone interviews were conducted with PLWD and unpaid carers between June and July 2020. Participants were asked about their experiences of accessing social support services during the pandemic, and the impact of restrictions on their daily lives. Results: 20 interviews were conducted and thematically analyzed, which produced 3 primary themes concerning emotional responses and impact to mental health and wellbeing during the course of the pandemic: 1) Impact on mental health during lockdown, 2) Changes to mental health following easing of public health, and 3) The long-term effect of public health measures. Conclusions: The findings from this research shed light on the longer-term psychological impacts of the UK Government’s public health measures on PLWD and their carers. The loss of social support services was key in impacting this cohort mentally and emotionally, displaying a need for better psychological support, for both carers and PLWD.

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