scholarly journals The Heterogeneity of Consumer Preferences for Meat Safety Attributes in Traditional Markets

Foods ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 624
Author(s):  
Widya Satya Nugraha ◽  
Shang-Ho Yang ◽  
Kiyokazu Ujiie
Keyword(s):  
Food Safety ◽  
Cold Storage ◽  
Logit Model ◽  
Latent Class ◽  
Product Information ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Qr Code ◽  
Traditional Markets ◽  
Additional Product

In this study, we focus principally on Taiwan’s traditional markets, as food safety issues in those markets have been increasing recently. Thus, this poses pressures and challenges in traditional markets in terms of attracting consumers. This research aims to investigate whether there is consumer demand for more quality improvement from butchers and additional product information in Taiwan’s traditional markets by surveying consumers’ willingness to pay (WTP). This study determines consumers’ preferences for the important attributes and also investigates the different consumer segmentation in Taiwan’s traditional markets by analyzing the types of Taiwanese consumers who care about food safety and additional product information, including Taiwan Fresh Pork (TFP), QR code (provides product source information), Cold storage, and price. In this study, both Mixed Logit Model and Conditional Logit Model are used to elicit consumers’ WTP, and the Latent Class Model is used to understand the market segmentation in Taiwan’s traditional markets. The results show that the majority of Taiwanese consumers in traditional markets show preferences and WTP for meat products if cold storage and QR code are available in Taiwan’s traditional markets. This work also provides appropriate strategies for improving the additional product information in Taiwan’s traditional markets, which can influence present and potential customers purchasing decisions.

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

scholarly journals Customers’ Mode Choice Behaviors of Express Service Based on Latent Class Analysis and Logit Model

2015 ◽  
Vol 2015 ◽  
pp. 1-8 ◽  
Author(s):  
Lian Lian ◽  
Shuo Zhang ◽  
Zhong Wang ◽  
Kai Liu ◽  
Lihuan Cao
Keyword(s):  
Logit Model ◽  
Choice Behavior ◽  
Latent Class ◽  
Latent Class Model ◽  
Policy Research ◽  
Multinomial Logit Model ◽  
Class Model ◽  
Taste Heterogeneity ◽  
Using Data ◽  
Service Choice

As the parcel delivery service is booming in China, the competition among express companies intensifies. This paper employed multinomial logit model (MNL) and latent class model (LCM) to investigate customers’ express service choice behavior, using data from a SP survey. The attributes and attribute levels that matter most to express customers are identified. Meanwhile, the customers are divided into two segments (penny pincher segment and high-end segment) characterized by their taste heterogeneity. The results indicate that the LCM performs statistically better than MNL in our sample. Therefore, more attention should be paid to the taste heterogeneity, especially for further academic and policy research in freight choice behavior.

Consumer preference for wine from hand-harvested grapes

2019 ◽  
Vol 122 (8) ◽  
pp. 2551-2567 ◽  
Author(s):  
Andrea Dominici ◽  
Fabio Boncinelli ◽  
Francesca Gerini ◽  
Enrico Marone
Keyword(s):  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Interactive Effect ◽  
Consumer Preference ◽  
Random Parameter ◽  
Content Type ◽  
Organic Certification ◽  
Taste Heterogeneity ◽  
The Impact

Purpose The purpose of this paper is to investigate preferences for wine made from hand-harvested grapes, and the interactive effect between this attribute and organic certification. Design/methodology/approach Data were collected via an online choice experiment involving a sample of 408 Italian wine consumers. A random parameter logit was performed to estimate consumer preferences for wine attributes: harvest type, organic and the interaction between these. The experiment also includes geographical indications and price. Furthermore, a latent class model (LCM) is performed to investigate taste heterogeneity for the included wine attributes. Findings On average, consumers prefer the wine produced with hand-harvested grapes. The hypothesis of an interaction between organic and hand-harvested attributes is rejected. Using the LCM, the authors identify three segments with significant taste heterogeneity in terms of the magnitude and the sign of the parameters. Moreover, consumer attitudes towards food naturalness differ according to their belonging to the segments. Originality/value The novelty of this article is twofold. First, this study investigates, for the first time, the impact of the hand-harvested method on consumer wine preferences. Second, hand-harvesting and organic have independent values.

Exploring Differences in Preference Heterogeneity Representation and Their Influence in Product Family Design

2011 ◽  
Author(s):  
Eric Sullivan ◽  
Scott Ferguson ◽  
Joseph Donndelinger
Keyword(s):  
Logit Model ◽  
Latent Class ◽  
Latent Class Model ◽  
Mixed Logit ◽  
Multinomial Logit Model ◽  
Hierarchical Bayes ◽  
Product Line ◽  
Combinatorial Design ◽  
Preference Heterogeneity ◽  
Target Market

When using conjoint studies for market-based design, two model types can be fit to represent the heterogeneity present in a target market, discrete or continuous. In this paper, data from a choice-based conjoint study with 2275 respondents is analyzed for a 19-attribute combinatorial design problem with over 1 billion possible product configurations. Customer preferences are inferred from the choice task data using both representations of heterogeneity. The hierarchical Bayes mixed logit model exemplifies the continuous representation of heterogeneity, while the latent class multinomial logit model corresponds to the discrete representation. Product line solutions are generated by each of these model forms and are then explored to determine why differences are observed in both product solutions and market share estimates. These results reveal some potential limitations of the Latent Class model in the masking of preference heterogeneity. Finally, the ramifications of these results on the market-based design process are discussed.

scholarly journals Consumer Preferences and Welfare Evaluation under Current Food Inspection Measures in China: Evidence from Real Experiment Choice of Rice Labels

2018 ◽  
Vol 10 (11) ◽  
pp. 4003 ◽  
Author(s):  
Wenjing Nie ◽  
David Abler ◽  
Liqun Zhu ◽  
Taiping Li ◽  
Guanghua Lin
Keyword(s):  
Public Management ◽  
Latent Class ◽  
Food Policy ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Third Party ◽  
Market Demand ◽  
Heterogeneous Preferences ◽  
Food Inspection ◽  
Safety Issues

Frequent food quality and safety issues result in various food inspection measures in China, while some are not widely acknowledged by the public and are less efficient. Consumer demand is significant for priority setting in food policy. This study investigates Chinese consumers’ heterogeneous preferences for selected food inspection measures and estimates welfare effects based on willingness-to-pay (WTP) calculation. Rice consumption data from a 2018 nationwide consumer survey designed using the real choice experiment is analyzed by the random parameters logit and the latent class model. The findings reveal that consumers place a high value on government certification, and brand is valuable especially when public management is perceived as weak. However, the insufficient market demand for third-party certification may increase transaction costs due to overlapping functions and consumers’ distrust. Moreover, there should be a need to broaden consumers’ understanding of traceability and grading systems. This study emphasizes the necessity of direct governmental involvement and the existence of unnecessary policy cost.

scholarly journals Consumer Preferences for Sustainable Product Attributes and Farm Program Features

2020 ◽  
Vol 12 (18) ◽  
pp. 7388
Author(s):  
Chengyan Yue ◽  
Yufeng Lai ◽  
Jingjing Wang ◽  
Paul Mitchell
Keyword(s):  
Fair Trade ◽  
Logit Model ◽  
Latent Class ◽  
Consumer Preferences ◽  
Choice Experiments ◽  
Price Premium ◽  
Latent Class Logit ◽  
Sustainable Product ◽  
Locally Grown ◽  
Farm Program

Previous literature primarily focused on consumers’ preference for specific sustainable attributes, such as a product being organic, eco-friendly, locally grown, and fair trade. Little is known about consumers’ preference for sustainable program features. We conduct two online choice experiments with U.S. consumers and find that consumers consistently care about farmers’ engagements in sustainable programs, and they are willing to pay a price premium for products from such programs. Consumers also value promoting science in sustainability, establishing concrete measurements of sustainability, and communicating sustainable practices with consumers and downstream industries. We apply the latent class logit model to investigate the potential segmentation of consumers. Three consumer segments are identified based on participants’ heterogeneity in preferences. Our research provides useful information for designing new sustainability programs.

scholarly journals Lihalajin, rasvaprosentin, tuotantotapojen ja hiilijalanjälkitiedon vaikutus kuluttajien jauhelihan valintaan

2012 ◽  
pp. 1-7
Author(s):  
L. Koistinen ◽  
E. Pouta ◽  
J. Heikkilä ◽  
S. Forsman-Hugg ◽  
J. Kotro ◽  
...  
Keyword(s):  
Logit Model ◽  
Latent Class ◽  
Latent Class Model ◽  
Conditional Logit Model ◽  
Class Model ◽  
Conditional Logit

Kasvanut huolestuneisuus muun muassa ruoan ympäristö- ja terveysvaikutuksista on lisännyt kuluttajien kiinnostusta elintarvikkeiden tuotantomenetelmistä ja muista ominaisuuksista. Aiempien tutkimusten mukaan erityisesti ruoan turvallisuus, luonnonmukainen tuotanto, eläinystävällisyys ja kotimaisuus ovat olleet toivottuja piirteitä lihatuotteilla. Useat tutkimukset ovat korostaneet kuluttajien heterogeenisuuden huomioimisen tärkeyttä, mutta hiilijalanjälkitiedon vaikutusta kuluttajien lihatuotteiden valintaan ei tietääksemme ole tutkittu. Tämän tutkimuksen tarkoitus on tuottaa tietoa kuluttajien suhteellisista preferensseistä jauhelihatuotteiden ominaisuuksien suhteen, eli paljastaa mitkä tuoteominaisuudet luovat heille eniten lisäarvoa. Tutkimme ensinnäkin vaikuttavatko lihalaji (sika, sika-nauta ja nauta), tuotantotapa (tavanomainen, luonnonmukainen, eläinystävällinen ja tuoteturvallisuuteen ja terveyteen panostava), rasvaprosentti ja hiilijalanjälkitieto kuluttajien valintoihin ja onko näillä tuoteominaisuuksilla yhteisvaikutuksia kuluttajan valintatodennäköisyyteen. Toisekseen tutkimme löytyykö kuluttajista preferenssiensä suhteen toisistaan poikkeavia ryhmiä ja miten nämä ryhmät eroavat toisistaan vastaajien taustatietojen (sosio-demografiat, kulutustottumukset, asenteet) perusteella. Viimeisenä tutkimme kuinka paljon ominaisuudet vaikuttavat kuluttajan halukkuuteen maksaa erilaisista tuotteista ja kuinka maksuhalukkuus poikkeaa ryhmien välillä. Kuluttajien suhteellisia preferenssejä mitattiin valintakokeella. Aineisto kerättiin internet-pohjaisella kyselylomakkeella, johon vastasi 1623 suomalaista. Valintoja mallinnettiin ehdollisella logistisella regressiolla (conditional logit model) ja kuluttajien heterogeenisuus huomioitiin käyttämällä latenttia luokkamallia (latent class model). Matalalla rasvaprosentilla oli erityisen positiivinen vaikutus kuluttajien valintaan. Tuotantomenetelmistä luonnonmukaisella tuotannolla oli suurin positiivinen vaikutus verrattuna eläinystävälliseen, turvallisuuteen ja terveyteen panostavaan ja tavanomaiseen tuotantoon. Naudan jauhelihaa suosittiin enemmän kuin sika-naudan tai sian jauhelihaa. Naudan jauhelihalla on suurempi hiilijalanjälki kuin sian jauhelihalla, ja tämän hiilijalanjälkitiedon mainitsemisella oli selvä vaikutus lihatyypin valintaan: naudan jauhelihan suhteellinen suosittuus pieneni hiilijalanjäljen koon mainitsemisen yhteydessä. Analyysissa paljastui kuusi toisistaan eroavaa kuluttajaluokkaa: hintatietoinen (23% vastaajista), rasvaprosenttitietoinen (20%), tiedostava mutta passiivinen (17%), indifferentti (17%), naudanlihaa arvostava (13%) ja tuotantotapatietoinen (11%) kuluttajaryhmä. Kuluttajat olivat valmiita maksamaan erityisesti matalasta rasvaprosentista, mutta heidän maksuhalukkuutensa lihasta ei muuttunut suuresti hiilijalanjälkitiedon mainitsemisen vuoksi. Suhteellinen maksuhalukkuus vaihteli kuitenkin huomattavasti kuluttajasegmenttien välillä.

scholarly journals Is India Ready for Alt-Meat? Preferences and Willingness to Pay for Meat Alternatives

2020 ◽  
Vol 12 (11) ◽  
pp. 4377 ◽  
Author(s):  
Rashmit S. Arora ◽  
Daniel A. Brent ◽  
Edward C. Jaenicke
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Future Price ◽  
Indian Market ◽  
Viable Option ◽  
Class Model ◽  
Generation Plant

Little is known about the consumer preferences of next-generation plant-based and cell-based meat alternatives, two food technologies that offer a demand-side solution to the environmental, nutritional, and other societal concerns associated with animal-intensive agriculture. To address this gap, this paper estimates consumers’ willingness to pay for four sources of protein (conventional meat, plant-based meat, cell-based meat, and chickpeas) in a developing country with rising demand for meat—India. A latent class model of a discrete choice experiment conducted in Mumbai identifies four heterogeneous segments in the Indian market. Aggregating across all four segments, respondents are willing to pay a premium for plant-based meat and a smaller premium for cell-based meat over the price of conventional meat. However, our main findings show that these premiums strongly differ across the four consumer-class segments. The results offer important insights into future price points and policy options that might make these meat alternatives commercially successful, and therefore, a viable option in addressing societal concerns.

scholarly journals What Attributes Are Consumers Looking for in Sweet Cherries? Evidence from Choice Experiments

2016 ◽  
Vol 45 (1) ◽  
pp. 124-142 ◽  
Author(s):  
Xibei Zheng ◽  
Chengyan Yue ◽  
Karina Gallardo ◽  
Vicki McCracken ◽  
James Luby ◽  
...  
Keyword(s):  
Logit Model ◽  
Latent Class ◽  
Consumer Preferences ◽  
Mixed Logit ◽  
Fruit Size ◽  
Choice Experiments ◽  
Marketing Strategies ◽  
Sweet Cherries ◽  
Targeted Marketing ◽  
And Storage

We investigate heterogeneous consumer preferences and willingness to pay (WTP) for various sweet cherry attributes using choice experiments. A mixed logit model and a latent-class logit model are used to estimate consumer WTP for the attributes and identify groups of consumers based on those preferences. We find that consumers of sweet cherries will pay the greatest premium for sweetness and the smallest premium for fruit size. Three groups of consumers are identified—flavor sensitive, price sensitive, and storage sensitive. The results are useful for suppliers of sweet cherries when adopting targeted marketing strategies.

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